First, it’s great to hear a major player like Adobe hosting an episode on how the design community can Improve personal privacy by building it into product design. But I have so many comments on this I episode. 1). The hosts are completely focused on the European GDPR privacy regulations as if they are this newfangled bombshell from Europe. Canada has had federal privacy laws since 1997 and doesn’t rate a mention. I guess this explains why we always had such trouble negotiating privacy compliant contracts with our Is suppliers. Even though Canada is or was the US’ largest trading partner, we are perceived as such a small market that they literally do not care about our compliance requirements. 2) similarly, The Privacy By Design phrase that they toss around so casually actually stems from a program spearheaded by Dr Ann Cavoukian, who was at that time Ontario’s Pricscy Commissioner and now with Ryerson, 3) while it is critical that the design community engage and execute on the topic of privacy, expecting the design community to drive these needs within their organization is wholly unrealistic. Round about the part where they were saying that the design department should take presentations right up to the C suite on why privacy is important because this could undermine the fundamental business model gets right to the heart of it. This is a C suite issue of business ethics and business strategy. The requirements to harvest and sell all that personal data for personal gain originate in the C suite, backed by Sales, Marketing and Finance. The designers are executing on requirements from on high that they largely can’t impact. Yes, the design community needs to understand and execute Privacy by Design, but they can only do so if the C suite and the business model permits them to. If the C suite sent orders down the chain saying that the company’s value proposition and business model now puts a premium on appropriate, well designed yet secure customer privacy, then this problem would disappear and elegant, simple solutions would emerge from the design community quickly. The C suite is where the focus of this topic needs to be.