Get the best podcast recommendations in your inbox every week. 😎
ARCHIVED: The podcast creator has made this episode no longer available for listening.
Monocle 24: The Urbanist

What's in a name?

28:32 | Feb 9th, 2017

A name can be a very powerful thing for a city: it’s not only how people identify locations and buildings but one of the most important branding tools too. But what happens when a name simply stops working?