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99% Invisible

315- Everything is Alive

32:03 | Jul 18th, 2018

Louis is a can of generic cola. He’s been on the shelf a long while, so he’s had some time to think. Go2 is a store brand. "People call it a knockoff," says Louis. "I've been called the best of the worst. Bottom-shelf. We can describe it as bottom-sh...Show More