Great Women of Business

Coco Chanel - "The Art of Branding"

59:03 | Jun 4th, 2018

4 echoes

Coco Chanel understood women’s fashion, perfume, and jewelry. But what she understood the most was that consumers don’t just buy fashion, they buy brands. And Coco Chanel was one of the first to understand branding as we know it today. After this...Show More

repeatRe-echoed by danny, cindykema

mmJan 20th

I can't believe Coco Chanel was a nazi! Good episode covering her life and now she transformed herself again and again.