Blinkist Podcast - Interviews | Personal Development | Productivity | Business | Psychology

NYT Bestseller Jonah Berger on Creating Viral Products and the Science of Stickiness

13:25 | Feb 25th, 2016

Some ideas and products catch on like wildfire but some plain don’t. One man can tell you exactly why. In this quickie bonus episode, hear Jonah Berger, NYT bestselling author and expert on trends and marketing, reveal the secret sauce of stickiness.