Blinkist Podcast - Interviews | Personal Development | Productivity | Business | Psychology

What Great Brands Do: Denise Lee Yohn on how not to be RadioShack | Business

27:04 | Oct 10th, 2016

Today on the Blinkist podcast we have an interview with branding expert Denise Lee Yohn, author of the book What Great Brands Do. In the interview, Lee Yohn and Ben talk about why all branding starts inside, and how exactly Sony implemented that ide...Show More