99% Invisible

278- The Athletic Brassiere

23:35 | Oct 3rd, 2017

2 echoes
Among the most important advances in sports technology, few can compete with the invention of the sports bra. Following the passage of Title IX in 1972, women’s interest in athletics surged. But their breasts presented an obstacle. Bouncing breasts h...Show More

repeatRe-echoed by danny

epekilisJan 30th, 2018

A nipple goes from 0 - 60 faster than a sports car. The sports bra was a key enabler in the entry of women into competitive sports. Show examines why this niche was overlooked and nobody wanted to sell them once they were created.