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The New Yorker: Politics and More

Patrick Radden Keefe on How the Marketing of OxyContin Helped Create the Opioid Epidemic

20:22 | Oct 30th, 2017

When OxyContin came on the market, in 1995, physicians were understandably wary of the addictive potential of a powerful new opioid. As Patrick Radden Keefe reports, the manufacturer, Purdue Pharma, aggressively marketed OxyContin to physicians, clai...Show More