BIV Today

The cannabis challenge: How do companies sell their cannabis brands in a highly regulated environment like Canada’s?

28:06 | Nov 23rd, 2018

On BIV Today... Peter McDonough, who has led some of the largest brand-building exercises, discusses this and his new role with a Canadian bioscience firm looking at the next stage of legalization—infused beverages and edibles. Kirk LaPointe ho...Show More