BackStory

New & Improved: Advertising in America [rebroadcast]

58:59 | Dec 1st, 2016

Nieman-Marcus’ 2016 Christmas Book, which was first published nearly a century ago as a 16-page leaflet, is 300 pages long. According to Advertising Age, catalogs remain an effective way to reach consumers all year round. This episode of BackStory ...Show More