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An Advertising Revolution: "Black People Are Not Dark-Skinned White People"

28:14 | Sep 6th, 2017

2 recommendations
How do you get black people to buy cigarettes made for cowboys and antebellum-style beer? Turns out, you don't. On this episode: Tom Burrell, who transformed the ad industry with a simple motto, "Blac...Show More


epekilis recommended:Mar 19th, 2018

By identifying African Americans as a consumer group with unique needs, pioneering black ad exec Tom Burrell ushered in the age of targeted, pinpoint advertising.