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Business Management & Marketing

Unemployable: Advice for Freelancers and Entrepreneurs

Rainmaker.FM: The Digital Marketing and Sales Network

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Unemployable provides actionable strategies for thousands of freelancers, consultants, coaches, and entrepreneurs. Brian Clark is an entrepreneur who has started eight successful businesses, and he draws upon his own evolution from solo to CEO to del...Show More
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26:44 | Mar 7th, 2017

I was in Austin last week speaking at a conference, and I had an interesting conversation with one of the other speakers. It's a guy I've known for years on the web writing circuit. He started off saying how he had always felt as if he'd missed out f...Show More

26:43 | Aug 21st

Today is the big day that we've been alluding to now for a few weeks here on the Unemployable podcast. The Unemployable Initiative is open, and accepting applications. In this edition of the podcast, Brian Clark and Jerod Morris explain the big id...Show More
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11:01 | Aug 16th

No matter what type of services you offer as a freelancer, having an arsenal of photo and video tools that can help you create high-quality graphics, images, and media is always a good idea. Even if you might not need them for client work, you can u...Show More

30:02 | Aug 14th

We’ve talked a lot about curation this season on Unemployable. And with good reason: a curation marketing strategy has proven to be an effective way to build a successful online audience and business in an age of content overload. But we also know t...Show More

1:00:13 | Jul 31st

“Don’t build on someone else’s land,” you’ve heard me say many times over the years. Especially with a company with a horrible track record like Facebook. And for your own website, there’s really no need. With powerful platforms that allow you contr...Show More

10:14 | Jul 26th

Having a conference call system not only makes you look professional, but they tend to make client calls run easier and more efficiently. Not to mention, if you’re full-on digital-nomad-ing, it may make more sense to run a call through a conference ...Show More

1:12:44 | Jul 24th

The paradigm for how to build sustainable success online has shifted in some important ways, and a key to building a 7-Figure Small business is understanding these shifts and being prepared to capitalize on them. One of the biggest shifts is what Br...Show More

11:25 | Jul 12th

As a freelancer, you’re juggling a lot of things at once on a regular basis. From managing client work to making sure you pay your quarterly taxes on time, you’ve got quite a bit to remember and get done. It goes without saying that managing your w...Show More

47:44 | Jul 10th

At the heart of any successful small business is a creative human being. And it’s important that we remember to put our very human voice out there to connect with our preferred clients and customers. And yet, when it comes to writing copy or conten...Show More

51:09 | Jul 3rd

No matter what your idea of freedom is — whether it’s maximizing earnings or maximizing lifestyle — you will have to find reliable ways to earn more money in less time to achieve it. Otherwise, you just end up sacrificing the freedom that drew you t...Show More

51:57 | Jun 26th

This week’s episode of Unemployable is dedicated to you and your questions. Brian Clark put out a call for questions in the most recent edition of the Unemployable newsletter, and you responded with a number of good ones. Brian, Jerod Morris, and Ka...Show More

33:04 | Jun 19th

It’s a pretty common dream. Start a business, work hard, and someday you’ll get to travel the world. But what if you started a business so you could travel the world right away? These days, it’s completely doable if you set things up intentionally t...Show More

46:32 | Jun 12th

When you think of the entrepreneurial hustle, filmmakers are not the first to come to mind. But they are a really good example of the mindset and drive that are required of a 7-Figure Small startup. The broader world of business is moving more towar...Show More

10:42 | Jun 7th

Whether you’re managing social media for a client or need a better way to manage your channels, using a reliable social media marketing tool could save you tons of time. With features like post scheduling, social listening, content composers, and mo...Show More

44:46 | Jun 5th

What is it like going from the heights of running a company that is growing fast and attracting gobs of VC money ... to being on your own and running a "measly lifestyle business"? Not too many people can answer that question based on experience. Sah...Show More

08:38 | May 31st

As freelancers, there is no accounting department to keep track of this side of the business for us. Here’s a little dose of healthy reality: YOU are your accounting department. But you’re a freelancer — your craft is what you really do. Whatever th...Show More

46:04 | May 29th

In the realm of starting and running your own business, “success” has often been defined by how much your business grows. More clients, more money, more employees. Of course, that’s a fallacy. At some point the returns of growth diminish, and you’r...Show More

50:49 | May 22nd

When we talk about powerful yet tiny businesses making 7 figures in revenue without employees, freelancers may feel left out. After all, you’re just one person serving clients, and unless you’re perhaps an attorney or financial advisor, it’s tough t...Show More

11:28 | May 21st

Email marketing is (still!) a powerful tool that can help you launch your next product or find your next big client. Whatever your goals are, having a solid email strategy is a worthwhile investment and can make a positive impact on your business. ...Show More

16:30 | May 17th

Today we’re discussing the “Great Website Debate.” Do you need one as a freelancer? Is it worth the investment of time and money? Actually, the reality is: there’s actually no debate at all for savvy freelancers. A sustainable and lucrative freelan...Show More

53:49 | May 15th

Technology and the internet are changing at an exponential pace. You can either approach the future with eyes wide open and a plan for how to adapt, or you can stick your head in the stand and be passed by ... or run over. This week, we discuss an a...Show More

49:27 | May 8th

From the outside, Joanna Penn is a successful author of both fiction and non-fiction. And she’s an entrepreneur in that she controls her “products” by self-publishing. But as with her last interview on the show, there’s a lot more going on under the...Show More

13:52 | May 1st

One of the biggest draws of being a freelancer is the ability to work from wherever you have a strong wifi connection. And if you’re going to work remotely, you need software that’s going to help you succeed no matter where you are or what file type...Show More

11:33 | Apr 26th

As a freelancer, it’s your job to protect yourself and your work from the perils of client management. Without a contract or other legally-binding document in place, you run the risk of losing your work and not getting paid. There’s little you can ...Show More

07:50 | Apr 26th

Freelancing can lead to a great lifestyle — but you need a unique combination of expertise, determination, and resilience to keep going. Plus, you need tools that will not only help you make more money but will also make your life easier, too. This ...Show More

55:23 | Apr 24th

Last week, we introduced the concept of “7-Figure Small.” This week, we react to your feedback and answer your questions about building this type of “sanely ambitious” business. This week’s rundown: • So … who the heck is this new co-host Jerod Mor...Show More

1:05:45 | Apr 17th

What do you want your life as an unemployable to be? Do you want to patiently create a lifestyle business as a freelancer without the pressure for massive growth? Do you want to, instead, create the next new SaaS mega-hit that puts you on the fast t...Show More

37:58 | Apr 10th

If you're paying attention to the world of work, the news is unavoidable. Everyone is bracing for a tech-induced transformation -- and it’s already started. As a solo or small business person, technology allows you to do things that used to require ...Show More

16:56 | Aug 22nd, 2018

The Unemployable life is all about being a digital nomad, maybe cruising around the country in a van, trusty laptop at your side, right? Well, for the last 20 years, I can t say that s been my experience at all. So, let s fix that. For the next year,...Show More

53:51 | Aug 15th, 2018

It can be easy to think that highly successful people have just ended up that way, fully formed. The reality is, almost every person deemed to have "made it" makes the same joke: "I m a ten-year overnight success." I ve been fortunate to know Lewis H...Show More

41:44 | Aug 13th, 2018

Over the last 20 years, the way we work and collaborate has changed dramatically. The promises of a free agent nation from the early days of the internet have become a reality for freelancers and solo entrepreneurs around the planet. Effective teams ...Show More

47:07 | Jul 25th, 2018

Over the last 12 years or so since I started Copyblogger, I ve had an amazing journey. Along the way, I ve also been fortunate to watch the journeys of those who started about the same time, as well as those that broke out in the following years. One...Show More

41:39 | Jul 18th, 2018

Late last month, I announced that StudioPress, our WordPress design and hosting division, was acquired by WP Engine. It was my first "liquidity event" ever, despite having started a string of companies over the last 20 years. With this episode, I'll ...Show More

42:50 | Jun 27th, 2018

Listeners to Unemployable are no strangers to the idea that one person, armed with the internet, affordable technology, and a network of fellow unemployable people can do big things. So you won t be surprised to hear that the number of one-person bus...Show More

37:36 | Jun 13th, 2018

Everyone discovers the power of content marketing in their own way. And ultimately, those who do it well take their own unique path from there. As a film and television guy in Los Angeles, Peter Abraham focuses mainly on the visual and experiential s...Show More

44:55 | May 30th, 2018

On his 30th birthday, Steve Jobs sent the following Hindu saying to his friends: "For the first 30 years of your life, you make your habits. For the last 30 years of your life, your habits make you." James Clear understands the power of habits as wel...Show More

49:08 | May 23rd, 2018

It s no secret that I m a big fan of partnerships to effectively build businesses without investors. I ve done it successfully over a half-dozen times. It s also no secret that I had a very public falling out with a partner back in 2010. While it was...Show More

34:56 | Apr 18th, 2018

We kicked off the year talking about leveling up your business in 2018. It sounds desirable (and ultimately, it is), but it can also be a struggle. It s not just the work you have to do to level up your business, or to start a new one. It s also th...Show More

40:30 | Mar 21st, 2018

Email was the original "killer app" — everyone uses it, and that s why it s been the absolute best channel for digital marketing and audience building. And yes, that s still true in 2018. The stats don t lie. Every $1 spent on email marketing produce...Show More

34:57 | Mar 14th, 2018

When you're working with clients, the goal is to make great money doing great work for great clients. That s totally doable, if you take the right steps. And when we explore landing higher paying clients, finding your ideal client, value billing and ...Show More

42:20 | Feb 21st, 2018

It s been almost two years to the day since Chris Ducker last joined us on the show to explain the concept of the Youpreneur. He s been busy since then, running the branded Youpreneur community, and managing to write a brand new book on the subject...Show More

39:22 | Feb 14th, 2018

If you re out there making it on your own economically, the depiction of entrepreneurism in the media likely has you scratching your head. Everyone other than you seems to have their act completely together, right? Unemployable has been calling BS on...Show More

30:56 | Jan 24th, 2018

It can be nerve-wracking to negotiate your prices with a new client. Even simply presenting your pricing for the project can cause an uncomfortable squirm. In the world of online product sales, this isn t an issue. The price will be displayed on the ...Show More

38:42 | Jan 10th, 2018

Perfect timing can mean the difference between success and failure. But how does it happen? Is it blind luck, or some sort of genius skill that s unavailable to the rest of us? Research from the fields of psychology, biology, and economics reveals th...Show More

33:48 | Dec 13th, 2017

In January 2003, Mike McDerment was running a small design firm when he finally snapped. He was using Microsoft Word to bill a client when he accidently saved over the invoice. It was at that point that Mike decided to build his own accounting softwa...Show More

41:52 | Dec 6th, 2017

Back when the Internet was young and dinosaurs roamed the earth, there was a new thing called pay-per-click advertising. And it wasn t Google that invented it, although AdWords would come to rule the space. I made a lot of money with PPC for my real ...Show More

34:48 | Nov 15th, 2017

What if you could work the same amount as now, but make more money? Or what if you could work less and still make more money? If it sounds fanciful, it s not. It s a simple matter of charging more for your services. But it s not something that just h...Show More

31:54 | Nov 8th, 2017

Whether you identify as a freelancer, consultant, coach, or solo entrepreneur, there s never been a better time in history to accomplish so much as a single-person company. Just your skills, some key technology, and a network of virtual assistants an...Show More

35:05 | Oct 18th, 2017

The online dating advice space can be fairly sleazy. Self-proclaimed gurus promise the dating-challenged that they ll quickly become pickup artists if they just follow the system and play the game. So imagine my surprise when I discovered a female co...Show More

39:22 | Oct 4th, 2017

When I look back over my almost 20 years as an entrepreneur, I can point to pivotal moments where advice from Seth Godin got me to the next level. So, when I decided to devote an episode to succeeding as a solo entrepreneur, he was the logical choice...Show More

32:36 | Aug 30th, 2017

The very first Internet buzzword, going way back to the 1990s, was community. As the online world moved forward, things became more tribal than communal, but the idea that the Internet allows like-minded people to come together is profoundly true (in...Show More

41:00 | Aug 23rd, 2017

Webinars remain one of the best list-building and product promotion vehicles. The event nature of a live online meetup combined with compelling content is a winner, even if you don t call them webinars. That said, there aren t that many truly great...Show More

38:29 | Aug 2nd, 2017

Since the beginning of the web, the promise of business websites has been that they are like 24/7 salespeople. Prospects can find you at anytime, get the information they need, and contact you. And while it s true that many significant fortunes have ...Show More

32:26 | Jul 26th, 2017

Nathan Chan took a familiar route when seeking to escape the corporate world. Like many, he worked his passion project on the side while he paid the bills with a job. His dream was Foundr Magazine, a paid digital publication that aims to get to the e...Show More

31:30 | Jul 19th, 2017

It s all about the data if the pundits are to be believed. The more you know about your customers and prospects, the better your business will do. That last statement is certainly true. But data doesn t equate to knowledge. And data certainly won t j...Show More

30:34 | Jul 12th, 2017

More and more people are operating solo, outside of the confines of traditional employment. And thanks to technology and a ton of talented independent contractors, the solopreneur can bring in outsized revenue with a company of one. Paul Jarvis exemp...Show More

48:49 | Jun 21st, 2017

Back in 2009, Joe Pulizzi was one week away from giving up his entrepreneurial dreams and going back to a job. It was a dark time, both personally and in the broader economic environment following the financial crisis in the United States. Note: Due ...Show More

39:38 | Apr 26th, 2017

More than 55 million Americans are freelancers — a full 35 percent of our workforce, according to the 2016 Freelancing in America report. And contrary to enduring myths, it's not because "they can't find a job" — it's a conscious choice based on free...Show More

10:27 | Apr 20th, 2017

It's the bane of modern marketing. Any product can be replicated or reverse-engineered. Any service can be copied, leaving only execution as a true difference (which comes after the point of decision). In short, people see less difference between com...Show More

42:47 | Apr 11th, 2017

Owning your own business can lead to the lifestyle of your dreams, but only if you're very intentional about it. Only you can decide what that dream looks like, and only you can implement it. That's exactly what Sean D'Souza has done for himself. Ins...Show More

41:06 | Apr 4th, 2017

Just recently, Medium announced the intention to start charging a $5 monthly fee for an enhanced experience at the popular site. Also, Twitter is considering a subscription version of TweetDeck geared toward marketers, brands, and other power users. ...Show More

37:56 | Mar 28th, 2017

As digital marketers, we have websites to attract leads, customers, and clients to our businesses. So it makes sense that the more leads, customers, and clients we attract, the more money we make. Conversion optimization is simply a strategic process...Show More

42:54 | Mar 21st, 2017

There are plenty of self-proclaimed content marketing experts around these days. The only thing these experts have ever seemed to market, however, is themselves. That's why it's alway refreshing to chat with Marcus Sheridan. Like me, he cut his conte...Show More

35:49 | Mar 14th, 2017

Everyone loves a good listicle right? The entrepreneurial space is littered with 3 tips for this, 7 tactics for that, and of course the rock steady top 10 tips for "what have you." An especially popular form of the genre is the expert round up. In th...Show More

37:51 | Feb 28th, 2017

As I've repeatedly admitted, the inability to delegate earlier in my entrepreneurial journey was my achilles heel. I worked too hard, paid too little attention to my family, and generally wasn't happy. The only saving grace I can muster is that it se...Show More

29:31 | Feb 23rd, 2017

We ended last season with an Unemployable episode featuring Darren Rowse of Problogger, in which he and I lamented that the kind of human connection that fueled the early blogging movement seemed to be getting drowned out with tactics and technology....Show More

41:58 | Feb 21st, 2017

Emily Thompson is no stranger to the independent business life. She started off with an Etsy shop, and soon began helping other indie business people build their own platforms with web design and coaching. Emily is the founder of Indie Shopography, a...Show More

37:54 | Feb 14th, 2017

Back in the early 2000s, social media was a very different thing. The term came out of the Web 2.0 movement, and the primary components were blogs. Around 2005-2006, blogging starting moving to a more commercial bent. And social media expanded to inc...Show More

43:53 | Feb 7th, 2017

A few weeks back, we looked at a process that you can use to transform your business. The example I gave was for a freelancer to "productize" an aspect of their services into a neatly packaged product with a defined scope and pricing. I also pointed ...Show More

42:49 | Feb 1st, 2017

This week, we're shaking things up a bit. I took to Facebook and Twitter and asked for questions related to running and growing your business — and got a bunch of really good ones. Joining me to answer those questions is Chris Brogan, a New York Time...Show More

37:04 | Jan 31st, 2017

What comes to mind when you think of an entrepreneur? Maybe it's the gregarious and frenetic hustler, as personified by my friend Gary Vaynerchuk. That's interesting, since the only thing Gary and I have in common is that we're both serial entreprene...Show More

21:41 | Jan 25th, 2017

You might notice from the title of today's episode that I have a thing for alliteration. That's a copywriting technique, which is not what we're talking about today. I say that because I see people confuse the two terms all the time. Just a couple of...Show More

44:40 | Jan 24th, 2017

Attracting and working with clients can be challenging. Implement the right practices and processes, though, and you can design a stellar small business and lifestyle. That's what Jennifer and Brian Bourn have done with their agency, Bourn Creative. ...Show More

46:12 | Jan 18th, 2017

Last week we talked about the power of positioning when it comes to starting a podcast. We also touched on how sponsorships can become just one of the lucrative sources of revenue that comes from growing your audience. But you've still got to create ...Show More

12:20 | Jan 17th, 2017

Work on your business, not in it. You ve heard this advice over and over. It originated with the book The E Myth: Why Most Businesses Don't Work and What to Do About It, by Michael Gerber. Seems like smart advice. But it can be hard to execute, espec...Show More

41:29 | Jan 11th, 2017

It's been a year-and-a-half since I started Unemployable. And it's just been recently that the show has started to take off. Many assume because the Copyblogger audience is so large that the show would be massively popular from day one. That's not th...Show More

13:44 | Jan 10th, 2017

You've seen Pulp Fiction, right? It's the classic 1994 black comedy crime film written and directed by Quentin Tarantino. The film is highly stylized, presented out of chronological order, and filled with eclectic dialogue that reveals each character...Show More

36:49 | Dec 20th, 2016

In the beginning, there was blogging. And for businesses looking to build an audience that helped grow the bottom line, it was good. In fact, many of the leaders in the digital marketing space started as blogs and evolved into multi-million dollar bu...Show More

33:43 | Dec 13th, 2016

Many freelancers dream of the day that they'll have sources of income other than from client work. Some hope to stop taking clients for good in favor of selling online training instead. Carrie Dils did just that. A long time web developer, Carrie ado...Show More

40:14 | Dec 6th, 2016

It's been almost two years since I started Further, my curated email newsletter about personal growth. And there's no mistaking that the project was inspired by Dave Pell's NextDraft. Content curation is all about becoming a trusted editorial source ...Show More

42:18 | Nov 28th, 2016

Tim Ferriss broke into popular consciousness nine years ago with the release of The 4-Hour Workweek. He s gone on to create a series of books based on the 4-Hour concept. That s in addition to a wildly popular blog, podcast, and even a TV show. But...Show More

28:09 | Nov 21st, 2016

Back in 2006, Gary Vaynerchuk started a daily video show that turned wine criticism on its head. More importantly, it took his family wine business from $3 million-a-year to a $60 million-a-year ecommerce juggernaut. From there, Gary did something th...Show More

50:30 | Nov 15th, 2016

The other day I was listening to the classic alternative channel on SiriusXM. Message of Love by the Pretenders was on. In the song, Chrissie Hynde sings: We are all of us in the gutter. But some of us are looking at the stars. Wait a minute … di...Show More

31:49 | Nov 8th, 2016

Many people go out on their own in pursuit of the perfect lifestyle. Of course, "perfect" is entirely subjective. Maybe it s to become a digital nomad and travel the world. For others, it s the freedom to work from home and be closer to family. And s...Show More

30:54 | Nov 1st, 2016

Virtual conferences have been around for years. They provide the education of a live event, without the expense of travel, hotel, and other "real world" costs that live events bring. That's the benefit to attendees. Entrepreneurs can use virtual conf...Show More

40:25 | Oct 25th, 2016

The ancient Greeks — notably Aristotle — used anecdotal observation to nail much of what we know about persuasion. The fundamentals of the art haven t changed much in 2300 years, because human nature hasn t changed, even as the context in which we op...Show More

36:26 | Oct 18th, 2016

In just over a decade, WordPress has become the most popular content management system on the web. And as with any hugely popular open source movement, there are plenty of for-profit companies providing premium themes, plugins, hosting, and support. ...Show More

38:48 | Oct 11th, 2016

As you likely know, crowdfunding is a way to raise money for a project or venture by pulling contributions from a large number of people, usually online. In 2015 alone, crowdfunding generated an estimated over $34 billion (USD) worldwide. You may not...Show More

37:45 | Oct 4th, 2016

Startup, raise money, cash out, repeat. That s the narrative that Silicon Valley feeds you. Problem is, that approach is not only statistically rare, it s rarely successful. Most venture-backed companies fail, plain and simple. On the other hand, we ...Show More

32:04 | Sep 27th, 2016

Of all the components of a holistic online marketing strategy, search engine optimization ("SEO") seems to mystify many the most. And it's true that years back, the key to ranking well in Google was a form of dark art. That's changed in recent years....Show More

43:07 | Sep 20th, 2016

As the leader of a virtual company of over 65 people located around the world, I wouldn t have it any other way. Of course, I had a lot of help from my partners getting to this point over the last 6 years. Nowadays, you have publications like the Har...Show More

35:19 | Sep 13th, 2016

We re all familiar with the stereotyping of Millennials. Like my own once-denigrated Generation X, "these kids today" are lazy and entitled, right? From my experience with the young people I know and work with, I m not buying it. And even if there s ...Show More

38:09 | Sep 7th, 2016

Entrepreneurs and independent business people are always working on the next thing, often on the side while we maintain our current income. And as your mind begins to see the world in a more entrepreneurial way, you ll spot opportunity everywhere. A ...Show More

55:41 | May 25th, 2016

Henry Rollins is an actor, author, spoken-word artist, and musician. You likely know him as the iconic lead singer of seminal punk band Black Flag, which kicked off his enduring career. You might not think of Rollins as an entrepreneur, but that s ho...Show More

34:59 | May 10th, 2016

Whenever we get a heavy snow in Boulder and I share a photo of my buried patio, you ll see an ornate, flame-carved fire pit in the shot (filled with snow, naturally). It s a custom design crafted out of recycled propane tanks by artist John T. Unger....Show More

27:12 | May 4th, 2016

Jadah Sellner and her husband had a simple dream to own their own business while spending as much time as possible with their young daughter. The couple s child center on the Hawaiian island of Kauai seemed ideal … until it wasn t. From there, Jada...Show More

31:45 | May 3rd, 2016

When it comes to creating digital products, software, ebooks, and online courses are what come to mind. But have you ever considered turning how you do what you do for clients into a product? That s what Annie Cushing did. And while she thought it mi...Show More

36:39 | Apr 26th, 2016

There are a lot of artistically-inclined people in the world of freelancing and creative entrepreneurship. Writers and designers come immediately to mind. Hugh MacLeod of Gaping Void is certainly an example of a literal entrepreneurial artist. He sta...Show More

30:33 | Apr 20th, 2016

A month or so ago, we discussed the idea that entrepreneurs may have to be a little crazy to succeed. That perhaps the ability to execute on innovative ideas might come from a mental illness or psychological baggage that is turned into a positive. An...Show More

09:48 | Apr 19th, 2016

On Unemployable, we talk a lot about leveraging virtual teams and collaboration in order to achieve more. And we talk about building an audience that allows you build a bigger business than you could otherwise. After all, as my friend Hugh MacLeod of...Show More

41:56 | Apr 13th, 2016

Today we re talking to Rand Fishkin, founder and Wizard of Moz. Confident, successful, and the person you want to be like some day … right? Well, yes. But what you ll hear is not some tale of a superman that you couldn t possibly emulate. Instead, yo...Show More

50:30 | Apr 12th, 2016

The other day I was listening to the classic alternative channel on SiriusXM. Message of Love by the Pretenders was on. In the song, Chrissie Hynde sings: We are all of us in the gutter. But some of us are looking at the stars. Wait a minute … di...Show More

27:45 | Apr 6th, 2016

Do you believe we were all born to do a certain type of work? More importantly, do you feel you re doing what you were born to do? I spent the first 27 years of my life with no feeling of purpose whatsoever. I went to law school after college because...Show More

41:11 | Apr 5th, 2016

Have you seen the film The Big Short? It s about the investor bets made against the U.S. housing market due to negligence and fraud involving mortgage-backed securities, which ultimately led to the Great Recession that began in December of 2007. At...Show More

30:01 | Mar 30th, 2016

As we ve discussed before on the show, everyone at every level usually has a side hustle going on. It s the process by which we leverage what we re doing now to do the next, bigger, and more gratifying thing. Sometimes the signals are clear that the ...Show More

13:35 | Mar 29th, 2016

It s an amazing time to be a solopreneur. Affordable technology plus the reach of the Internet allows for outsized profits by a company of one. And yet, the true power of the company of one is in the network that surrounds it. Avoiding collaboratio...Show More

32:39 | Mar 23rd, 2016

Video is the most popular form of online content. And YouTube is the world s second largest search engine. That said, a lot of us are more comfortable with creating text and audio content. Producing great video is generally more intensive work, and l...Show More

33:00 | Mar 22nd, 2016

There s no profession that I respect more than those who teach. And it s a shame that those who educate our children can barely make a living. In stark contrast, the opportunities for entrepreneurs in the online education space are incredibly lucrati...Show More

28:53 | Mar 16th, 2016

I m a big fan of partnering with others to create successful products and services. It s what I ve done in the majority of my successful businesses. Of course, there s a right way to approach collaboration, and a potentially disastrous way. And it s ...Show More

37:46 | Mar 15th, 2016

Online education is a $23 billion a year industry in the U.S. alone, and growing. And the demand is for people who have the expertise they teach, rather than for traditional institutions of higher learning. Today we re chatting with Sean McCabe, a gr...Show More

10:40 | Mar 9th, 2016

Successful people present a conundrum to those seeking to achieve something similar. We try to learn from and emulate those who we see as ideal, but that s not always effective. A recent study shows that students who learned that great scientists str...Show More

29:25 | Mar 8th, 2016

It sounds fantastic, doesn t it? All you need are your words and a laptop as your means of production when it comes to this digital business. There s no doubt that self-published ebooks can be lucrative. The thing you may not realize, however, is tha...Show More

29:48 | Mar 2nd, 2016

You constantly hear that listening and feedback are the keys to improving your marketing, your products, and your services. But are you listening selectively? I ve always found constructive criticism to be much more useful than praise. And even angry...Show More

16:42 | Mar 1st, 2016

The saying goes that there s a thin line between genius and insanity. But do successful entrepreneurs actually parlay mental illness into innovation? They say that Steve Jobs was a narcissist, and that Bill Gates trends toward Aspergers on the autism...Show More

36:56 | Feb 24th, 2016

It s no mystery why I tend to feature a lot of freelancer to wildly successful entrepreneur stories on Unemployable. It s simply the way most of us progress to the point where we get recognition. Aaron Epstein is known as the guy who led Creative M...Show More

32:59 | Feb 23rd, 2016

Hopefully you know that email remains, by far, the engine for online sales and lead generation of all types. And that means you need to offer exceptional value based on trust to be invited into someone s primary inbox. Today, Joanna Wiebe of Copy Hac...Show More

11:45 | Feb 16th, 2016

The look and feel of the traditional company is evolving along with technology and the workforce. An enterprise that combines onsite, remote, and freelance resources is becoming the new normal. Other companies are dispensing with onsite all togethe...Show More

24:41 | Feb 10th, 2016

Freedom is a primary theme of Unemployable. Not everyone wants to disrupt and dominate. Rather, they want to do the things they want to do, and live the life they want to live. I ve enjoyed that type of freedom for the last 10 years. And so has t...Show More

25:08 | Feb 9th, 2016

The world of online business (also known as digital commerce), has become a major facet of all business, especially among entrepreneurs. So why does it seem that everyone you come across is teaching online business? There s actually a really good...Show More

15:09 | Feb 2nd, 2016

I ve been a consistent critic of both the term and concept of "personal branding." Provide value to people by creating something bigger than yourself, and your personal brand will work itself out just fine. A recent article in Fast Company, however, ...Show More

27:49 | Jan 27th, 2016

We re big on systems and processes at Unemployable. Naturally, that s the topic of the first lesson in the free Profit Pillars course that members gain access to when they join the tribe at no charge. Early in my career, I had great marketing systems...Show More

19:23 | Jan 26th, 2016

The primary job of any CEO, startup entrepreneur, or solo freelancer is ultimately to make correct decisions. Some of those decisions happen because things are flying at us from left and right, and we need to respond with the right move. But for grow...Show More

14:23 | Dec 22nd, 2015

Content syndication involves republishing content that you ve originally posted on your own site to other platforms. You re hoping to maximize the leverage of each piece of content you create to achieve the widest distribution possible. Is this a goo...Show More

25:13 | Nov 24th, 2015

Some get into creating products in order to build a digital empire. Others are just looking to add a little cash to the coffers to supplement existing income. In Brett Kelly s case, his first ebook was definitely a side hustle for some extra income. ...Show More

23:45 | Nov 18th, 2015

Freelancing is often the first step for many an entrepreneurial journey. It s usually the case when someone realizes they re the type who enjoys starting businesses more than anything else. Laura Roeder is one of those types of people. She leapt out ...Show More

16:39 | Nov 6th, 2015

The dream of plucking ideas out of your head and turning it into an information product is pretty compelling. And it s more doable now than ever. That said, you re still designing a product. Information alone can often be less-than-engaging, and even...Show More

29:07 | Oct 27th, 2015

You could be blogging, podcasting, working YouTube, or creating any other type of content. Or … you might just be looking to craft the perfect message to land more customers and clients. You may have heard of creating personas or avatars as a smart w...Show More

28:07 | Oct 21st, 2015

In today s media climate of irrational entrepreneurial exuberance, it s all about raising that venture capital. Reality, however, is much different. Most businesses, especially of the freelance and solopreneur variety, will never raise money from inv...Show More

13:48 | Oct 14th, 2015

Most people get started "on the side" before going solo or founding a startup. More and more people have a side hustle going on just to make ends meet. Fact is, once you're on your own, you're likely doing one thing in order to do the next bigger and...Show More

23:16 | Sep 30th, 2015

It s no secret that I m not a fan of Facebook when it comes to so-called "social media marketing." I'm even less of a fan of those who think of it as a "website substitute." That said, Facebook groups are popular for their apparent ease of use. But i...Show More

24:27 | Sep 23rd, 2015

Marketing is simply, and literally, "bringing your products to market." And sales is making the right offer to the right person. And yet, research shows that "selling" immediately brings to mind negative word associations. It s as if the world hadn t...Show More

38:09 | Sep 22nd, 2015

Let s face it client work can be demanding and even frustrating. But the level of suck goes up exponentially when you aren t getting paid enough … or at all. Today we re chatting with Brennan Dunn about how to get paid faster, get paid more reliabl...Show More

27:23 | Sep 16th, 2015

Tara Gentile is a very smart entrepreneur who s just published a short, affordable book on one of my favorite topics listening. It's a critical skill for developing products and services. Once I got into the product and software game, I started wit...Show More

26:24 | Sep 15th, 2015

If you're familiar with the term onboarding, it s likely in the context of software as a service ( SaaS ). It s all the rage in the growth hacker world. The term actually originates from the world of human resources. When large enterprises need to ...Show More

35:47 | Sep 9th, 2015

Your brand isn t what you say it is … it s what your customers and clients say it is. That doesn t mean you can t influence the space you occupy in the minds of your intended audience, as long as you understand the role you re playing. Beyond your lo...Show More

40:24 | Sep 8th, 2015

You may know Michael Port as the author of the small business classic Book Yourself Solid. But did you know that he was once a professional actor, with roles on Third Watch, Law and Order, and Sex and The City? Given his unique mix of business savvy ...Show More

24:21 | Sep 2nd, 2015

When I started my first business in 1998, it turns out I did a lot of things right. It wasn t until May of 1999 when I read a book called Permission Marketing that I realized what I was missing, which led to my first successful business. Since that t...Show More

39:27 | Sep 1st, 2015

In 1997, a young man quit his job to become a writer. In January 1998, an article he wrote entitled Free Agent Nation appeared in a young magazine called Fast Company, and a career was launched. That article proved viable demand, and led to a book de...Show More

17:25 | Aug 26th, 2015

Online courses are a great way to build a business. They re also a great way to get better-qualified clients, or build an additional revenue stream by providing an alternative to your services. But sometimes, things don t go as planned. Your course i...Show More

13:59 | Aug 19th, 2015

There are over 26 million companies in the United States with fewer than 20 employees. The vast majority of those businesses have fewer than five employees, and often only one. There are about to be a whole lot more of these very small businesses. In...Show More

21:14 | Aug 18th, 2015

Everyone s fixated on getting traffic, whether paid or organic. As if, somehow, this will unlock the door to a flood of new clients. Truth is, traffic should be the last thing on your mind. Sure, you need it, but if you don t have the right marketing...Show More

13:20 | Aug 11th, 2015

Most professional marketers don t understand the FTC rules that apply to online marketing. So as a busy freelancer or small business owner, it s certainly understandable if this isn t on your radar. But this is a critically important thing, as new gu...Show More

17:00 | Aug 5th, 2015

We're all in the intellectual property business now. But as business people, how much do we enforce our rights when others infringe on them? Creative freelancers are thought of as service providers, but what they re really selling is their copyright ...Show More

10:22 | Aug 4th, 2015

When we think about personal development in terms of our business, we re thinking of continuing education, or professional development. Maybe it s a leadership seminar, or some kind of motivational training. Those things are great, and necessary. But...Show More

13:08 | Jul 29th, 2015

You create a successful product when you deliver something people want to buy, simple as that. Is there a way to figure out what people want before spending a ton of time and money? There is a way, and it s becoming more and more popular due to the l...Show More

14:01 | Jul 28th, 2015

Are you interested in developing and selling products? Seems almost silly to ask, right? Seems like everyone I talk to wants to make a product and leave the world of client work behind. Designers, writers, and other freelancers, but also lawyers, rea...Show More

09:27 | Jul 22nd, 2015

The average multi-millionaire has seven different sources of income. But that s not what you hear about, is it? That s not what gets the press. Instead, you hear about The Game. You know The Game … get funded, make no profit. Even better, make no rev...Show More

08:50 | Jul 21st, 2015

Thanks to the internet, productivity software, virtual staffing solutions, and freelancers and consultants of all types at your disposal, a single person can cause a major economic ruckus. According to new statistics released by the U.S. Census Burea...Show More

08:54 | Jul 16th, 2015

There s a joke that says an entrepreneur is a person who works 80 hours a week to avoid working 40 hours a week for someone else. It's more about freedom than anything else. According to a recent Fast Company article on the future of work, soon peopl...Show More

19:23 | Jul 15th, 2015

After 17 years and nine businesses, I ve run the gamut of roles and levels of sophistication outside the traditional world of employment. It s been quite a ride. When I look back, I can identify 4 distinct phases that I ve gone through, one of which ...Show More

07:41 | Jul 14th, 2015

I ve been referring to myself as unemployable for many years now, and it s a common joke among entrepreneurs and freelancers. For me, I m not sure I m joking at all. Of course, the literal meaning of the word "unemployable" is no laughing matter. T...Show More