Business Management & Marketing

Perpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital Marketing



Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Molly Pittman ( The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid...Show More

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Episode 191: How Facebook's Ad Delivery System Works: Part 2

15:21 | Mar 5th

Ralph and Molly are back with Part 2! Now that you understand Facebook's ad delivery system, it's time to explain what that means for your ad copy and creatives. In this episode, we explain the 3 types of ads that currently work best with Facebook’s ...Show More

Episode 190: How Facebook's Ad Delivery System Works: Part 1

42:09 | Feb 26th

An understanding of how Facebook's ad delivery system works is essential to mastering the platform. In this episode, Ralph and Molly explain that Facebook is an auction and surprisingly, the advertiser who is willing to pay the most doesn't always wi...Show More

Episode 189: Facebook Ads Over Reporting? Tracking and Data Demystified with Praxis Metrics

42:32 | Feb 19th

If you’re confused by Facebook Ads Insights, don’t worry—you’re not the only one. Ralph and Molly chat with AJ Yeager and Megan Connell from Praxis Metrics about common issues that businesses have when it comes to data and tracking. We discuss the nu...Show More

Episode 188: James Schramko on How Businesses Can Work Best With Agencies

43:32 | Feb 12th

James Schramko, founder of Super Fast Business, has spent the last decade in the digital marketing space and has bought and sold more businesses than we can count. His advice has helped our host Ralph 3x his business. In this episode, he shares his w...Show More

Episode 187: How to Negotiate the Facebook Policy Minefield in 2019

29:46 | Feb 5th

Facebook’s advertising policies are constantly changing to keep up with the ever-evolving landscape of the social network. It’s important for us as advertisers to stay in the know so that we can follow the rules and stay out of trouble. In this episo...Show More

Episode 186: How to Win With Facebook Ads in 2019 Live With Ezra Firestone

37:17 | Jan 29th

Facebook advertising changed A LOT in the last 6 months. Listen to find out why these changes occurred and how you can succeed with Facebook advertising in 2019. In this episode, Ezra Firestone and Molly talk about how to appeal to Facebook’s algori...Show More

EP185: How to Grow a Personal Brand on YouTube

34:00 | Jan 22nd

Is it too late to start a YouTube channel in 2019? Today’s guest, Sunny Lenarduzzi, is here to assure us that it’s not too late, and there is plenty of opportunity to grow a personal brand and capitalize off of social media. Sunny uses Molly as her g...Show More

EP184: Using Facebook’s Campaign Budget Optimization Tool to Increase Social Proof (Part 2)

38:10 | Jan 15th

In last week’s episode, Ralph and Molly talked about Facebook’s new campaign budget optimization tool (CBO). But this week they dive in a little deeper to explore how this tool can increase the social proof on your ad sets.  Molly explains how to use...Show More

EP183: How Facebook’s New Campaign Budget Optimization Tool Can Get You Leads Faster

30:30 | Jan 8th

If you have been paying attention to Facebook’s newest campaign options, you may have noticed the campaign budget optimization tool (CBO). This week, Ralph and Molly discuss how you can use it for your own campaign. Molly walks through a CBO campaign...Show More

EP182: Top Facebook and Instagram Predictions for 2019

30:59 | Jan 1st

We’ve spent the last few weeks looking back at the last year. But this week, we set our sights forward and see what’s on the horizon for Facebook and Instagram marketing in 2019 Hosts Ralph and Molly break down their top predictions for the future of...Show More

EP181: Best of Perpetual Traffic 2018

38:33 | Dec 25th, 2018

This week, we dove into the archives of Perpetual Traffic to find some of the best moments of 2018. There are clips from our 6 favorite episodes of this year, with links out to the originals. These episodes can help you hone your paid traffic strateg...Show More

EP180: Looking Back at Facebook Paid Traffic in 2018

31:25 | Dec 18th, 2018

The Perpetual Traffic team shares their biggest takeaways from 2018. From the slew of new changes that Facebook made to how you can keep your ROI up, this one is packed full of great reminders to round your year out just right. Thank you so much for ...Show More

EP179: Beyond the Click: Using “The FSMC Formula” to Prevent Follow-up Failure

43:12 | Dec 11th, 2018

Oli Billson is back to talk more about his FSMC Formula. But this time, Oli takes it beyond that initial conversion and talks about how to use this formula to keep the customers who have clicked. He goes over how to use the FSMC Formula to prevent th...Show More

EP178: How Michael Stelzner Grew Social Media Examiner WITHOUT Paid Traffic

49:25 | Dec 4th, 2018

Is it possible to run a successful marketing blog without paying for traffic? Mike Stelzner sure thinks so. And he’s got the numbers to back him up. Mike shows the hosts how he made $1.4 million in his first year of starting his blog, Social Media Ex...Show More

EP177: How a Local Contracting Business used Facebook Ads to Earn $1.9 million in Sales in 12 Months

41:32 | Nov 27th, 2018

Here at Perpetual Traffic, we know that Facebook advertisements can really help skyrocket a business into success. But this week, you’ll find out just how they can turn a local business into a seven-figure company. Cory Philip, Co-Founder of Gulf Coa...Show More

EP176: Using Chatbots (and Other Emerging Tech) to Broaden Your Marketing Reach

40:30 | Nov 20th, 2018

Arri Bagah is a 22-year-old chatbot legend. In this episode, Arri explains the 4-step process of creating a chatbot and the options to choose from when deciding its purpose in the Customer Value Journey. Arri’s chatbot agency, ROAS, works with multim...Show More

EP175: 3 Ways to Increase the Average Order Value for Your Ecommerce Business

47:27 | Nov 13th, 2018

Looking to increase the average order value for your ecommerce business? Who isn’t, amirite? As this week’s guest explains, adding the following options can drastically increase the average order from your consumers: quantity, priority processing, or...Show More

EP174: New Facebook Ad Structures to Implement Before the Holiday Season

44:04 | Nov 6th, 2018

If you are selling anything, but especially if you run an ecommerce business, you have already started ramping up for the holiday season. And that doesn’t mean putting up tinsel or mistletoe. It means ramping up your ad game and honing your landing p...Show More

EP173: 10 Facebook Best Practices to Optimize Your Auction Strategy

46:27 | Oct 30th, 2018

Our hosts are back from the Facebook Global Partners Summit in NYC, and they have the scoop on the 10 best practices to optimize your Facebook auction strategy. They walk you through each practice and explain Facebook’s strategy to increase your retu...Show More

EP172: How to Make Chatbots Work for Your Business

53:51 | Oct 23rd, 2018

How can you start using chatbots in your marketing strategy to increase conversions, today? Nehal Kazim is the CEO of Ad Pros Marketing and an expert in Facebook marketing. He’s figured out how to use ManyChat for Facebook Messenger to increase conve...Show More

EP171: How Spending $5 a Day on Facebook Ads Boosted Brick-and-Mortar Sales

19:33 | Oct 16th, 2018

Do online Facebook ads translate into in-person, brick-and-mortar sales? Mackensie Liberman, a scientist turned marketer, has proved that they really can. Her agency, Orca Marketology, uses Facebook bots to increase revenue for both brick and mortar ...Show More

EP170: Drive More Conversions from Facebook Messenger Using “The FSMC Formula”

23:26 | Oct 9th, 2018

Today’s episode was recorded live from the 2018 Conversations Conference, hosted by ManyChat. We’re talking with return guest, Oli Billson. Oli previously talked to us about his phone funnel framework several episodes ago. And in this episode, he exp...Show More

EP169: What ALL Retailers Need to Know About Advertising

34:07 | Oct 2nd, 2018

While there are definitely some big differences between brick-and-mortar and online stores, there are also some things that BOTH should be doing, especially when it comes to advertising… This week, Perpetual Traffic hit the road and traveled all the ...Show More

EP168: Choosing the Right Facebook Campaign Objective for You (Part 2)

36:16 | Sep 25th, 2018

Choosing the right objective is an essential lever in your campaign strategy. The right objective can achieve a 20%, or more, ad conversion rate, while the wrong one can put you below 10%. If you listened to last week’s episode, but still have questi...Show More

EP167: Choosing the Right Facebook Campaign Objective for You

28:26 | Sep 18th, 2018

It might seem like a simple factor of your campaign settings, but Facebook Campaign Objectives can have a big impact in achieving your goals for your ads. So, if your campaign is struggling, you might want to look at your objective settings. In this ...Show More

EP166: Why Facebook Traffic is NOT Your Problem

44:24 | Sep 11th, 2018

Sounds like a strange episode title for a podcast all about Facebook traffic, but bear with us. This week’s episode is one you NEED to listen to, especially if you have an ecommerce business. Ralph Burns and his guest, Tanner Larsson, Co-Founder of E...Show More

EP 165: How One Woman Rocketed Her Swimwear Company’s Annual Revenue from $150,000 to Nearly $2 Million in 2 Years

29:48 | Sep 4th, 2018

Roxelle Cho was born an entrepreneur. She has been selling since she was a kid, peddling snacks from her backpack during school. But her creativity and knack for sales thrived when she turned to Facebook ads to help her struggling swimwear store, Fus...Show More

EP164: 7 New Facebook Ad Updates (That Actually Matter for Your Business)

27:39 | Aug 28th, 2018

Facebook has been making so many changes to their advertising lately, it can be hard to know what really matters to YOU. That’s where Perpetual Traffic comes in!  Join Ralph as he shares insights from Tier 11’s Facebook Partner Manager and dives in t...Show More

EP163: A Day in the Life of a Media Buyer

1:00:01 | Aug 21st, 2018

Have you ever wondered what a paid traffic expert does all day? How does a media buyer create campaigns that drive leads and generate sales? This week, tune in to hear a segment of a private online training done by our co-host and paid traffic specia...Show More

EP162: 4 MORE Ways to Drop Your Facebook Ad’s Cost Per Acquisition

33:02 | Aug 14th, 2018

Maybe you’ve listened to the last few episodes of Perpetual Traffic and followed all the advice, and you’re still seeing a high cost per acquisition (CPA). Your ads might have a different problem entirely. But don’t worry… in Part 3 of their Facebook...Show More

EP161: Spending Too Much on Your Customer Acquisition? Here Are 4 Steps to Lower Your CPA

48:25 | Aug 7th, 2018

Everyone who runs ads would love to acquire customers at a lower price. But sometimes your cost per acquisition (CPA) is too high... even if you have a high click-through rate and low cost per click. And even with the data that Facebook gives you, it...Show More

EP160: Not Getting Conversions with Facebook ads? Follow These 11 Steps

34:05 | Jul 31st, 2018

Running Facebook ads is not a “set it and forget it” sort of experience. Even the pros have to keep an eye on their ads to make sure things are running smoothly. And things don’t always run smoothly…  If you’ve turned on a campaign and you’re getting...Show More

EP159: 6 Updates to Facebook and Instagram That Can Give You More Bang for Your Buck

34:10 | Jul 24th, 2018

Instagram users are now spending just as much time scrolling as Facebook users. So, if you aren’t putting your ads on both platforms, you are missing out on some great opportunities to leverage your advertising dollars.   Luckily for you, in this epi...Show More

EP158: How Molly Pittman Generated 157,362 Leads from 1 Facebook Campaign

51:06 | Jul 17th, 2018

157,362 leads generated. In 8 weeks. For just $1.08 per lead. All from 1 Facebook campaign!  Join the experts as they share the exact strategy Molly used to achieve these results… and how you can apply it to your next Facebook ad campaign. We break d...Show More

EP157: 1 BIG Facebook Ad Update You Need to Know About

28:08 | Jul 10th, 2018

Join the experts as they discuss a major update Facebook made to increase transparency, why this might be a bad thing for “Bush’s Baked Beans,” but why it is definitely a GOOD thing for your business.   If you’ve ever had trouble researching your tar...Show More

EP156: How DigitalMarketer has Launched a New Podcast, and How You Could Too

34:01 | Jul 3rd, 2018

The podcast world is constantly changing. If you are wondering how to get your foot in the door with your own podcast, there are some things you need to know. In this episode, the experts interview the hosts of the new DigitalMarketer podcast on what...Show More

EP155: How to Stop Implementation Paralysis with Sonya Keenan

36:29 | Jun 26th, 2018

Most businesses already have the knowledge and tools they need, but they don’t necessarily know what to do, so they focus on the wrong things... Join the experts as they interview guest Sonya Keenan from Digital Marketer Down Under and learn how she ...Show More

EP154: Customer Journey: How Long Does It Take to Turn Someone into a Customer?

33:15 | Jun 19th, 2018

If you don’t know your customer better than they know themselves, your ads are basically shots in the dark. For example, how long does it take your audience, on average, before they make their first purchase? How many clicks do they have to make befo...Show More

EP153: What’s Google AI and How Will It Affect Your Business? Here’s What You Need to Know

40:09 | Jun 12th, 2018

What is AI, actually? Why should you care about machine learning? What’s on the horizon for this field and how will this impact your bottom line? Join the experts and guest expert Mike Rhodes to discover how Google’s AI will affect you, your business...Show More

EP152: What You Need to Know About Facebook’s Analytics Product

29:21 | Jun 5th, 2018

Andrew Foxwell joins the experts to explain what Facebook Analytics is, how to set it up, and what your first steps should be to use Facebook Analytics to grow your business and marketing campaigns. If you’ve been wanting to try Facebook Analytics bu...Show More

EP151: How to Spend $16,766 and Make $90,281 [Case Study]

36:07 | May 29th, 2018

If you’ve been running Facebook ads for your ecommerce business only to break even or lose money, this case study could change your business. Here’s Why: If your strategy only involves running ads to cold traffic, you’re flushing 97% of your potentia...Show More

EP150: 3 Facebook Funnels to Drive More High-Ticket Leads

58:40 | May 22nd, 2018

Special guest Oliver Billson joins the experts to teach you 3 Facebook funnels that start conversations with the prospects who want your services—on the platform they’re most likely to read and respond on. These funnels generate high-ticket leads whe...Show More

EP149: 7 Facebook Ad Updates You Need to Know About

40:35 | May 15th, 2018

If you want to stay competitive in Facebook marketing, you have to stay up to date with what changes are being made to the platform. Join the experts and stay on the cutting edge as they guide you through 7 Facebook ad updates, from what changes are ...Show More

EP148: What We Think of Free Fly Apparel, Lovepop Cards, and Flixel’s Facebook Ads (and What This Means for You)

33:26 | May 8th, 2018

Do you ever wonder if you’re making mistakes on your Facebook ads that are costing you money? Join the experts as they critique 6 ads (that are making money on Facebook) and show you what the ads are doing right, what mistakes they’re making, and how...Show More

EP147: The 4 Pillars of Advertising on Google

56:46 | May 1st, 2018

If you’re advertising on Facebook but not on Google, you’re missing out on a huge opportunity. (Especially if you run a product-based business.) After all, if someone sees a product they like, what’s the first thing they’re going to do? (Hint: Google...Show More

EP146: 3 Case Studies to Grow Your Business with Facebook Ads

44:49 | Apr 24th, 2018

Whether you’re launching an info product, running an ecommerce business, or creating a documentary, today’s episode has a case study that will help you grow your business with Facebook ads. Join us as we discuss how Molly helped one of her clients su...Show More

EP145: How to Amplify Your Ecommerce Business Using Facebook Ads

54:35 | Apr 17th, 2018

Do you run an ecommerce company? If so, chances are that you’re missing something. That thing is a holistic system for guiding people who have never heard of you through the buyer journey to become repeat customers. If you’re looking for a system tha...Show More

EP144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office)

48:21 | Apr 10th, 2018

No doubt about it, Cambridge Analytica has changed things for Facebook marketers. There’s a media storm, Mark Zuckerberg is appearing before Congress, and Facebook is reacting and removing some of the data marketers can target users based on. Join th...Show More

EP143: Cambridge Analytica: What You Need to Know

25:23 | Apr 3rd, 2018

Is Facebook burning to the ground? If you’ve been paying attention to the mainstream media, the feeling you probably have is yes. But what’s the real answer? Join us in today’s episode as Dan Gamito from ManyChat goes over what really happened, how (...Show More

EP142: How Jason Swenk Used Chatbots to Generate $250,000 in 2 Months

26:35 | Mar 27th, 2018

Join the experts as they interview Jason Swenk, who successfully used chatbots to generate $250,000 in two months. What was his secret? Simply replacing his old, email focused contact form with a chatbot sequence. Discover what that sequence looks li...Show More

EP141: Ryan Deiss on Selling to a New Vertical (…And Other Questions Live from Traffic & Conversion Summit 2018)

35:41 | Mar 20th, 2018

Ryan Deiss joins the PT crew in the third part of this special episode series to answer questions from Traffic & Conversion Summit attendees, live from the Summit! Hear from Ryan Deiss and the experts to learn why choosing a metaphor is the most impo...Show More

EP140: How to Scale Your Ad Spend (…And Other Questions Live from Traffic & Conversion Summit 2018)

31:45 | Mar 13th, 2018

Join us in the second part of this special episode as the experts continue to answer questions from Traffic & Conversion Summit attendees, live from the Summit! Discover what you need to know in order to scale your ad spend, why you need to be using ...Show More

EP139: How to Lower Your Cost Per Acquisition (…And Other Questions Live from Traffic & Conversion Summit 2018)

47:23 | Mar 6th, 2018

Join us in this special episode, as the experts answer questions from Traffic & Conversion Summit attendees, live from the Summit! Learn digital marketing strategies and insights you can start deploying today, from lowering your cost per acquisition ...Show More

EP138: How iRestore Laser Hair Growth Increased Facebook Return on Ad Spend by 90%

37:56 | Feb 27th, 2018

Join Kevin from iRestore Laser Hair Growth as he discusses how he increased his Facebook ad spend from $30,000 to over $170,000 per month while also increasing return on ad spend by 90%...all while being in one of the toughest markets on Facebook. Be...Show More

EP137: How to Optimize & Scale Your Facebook Ads with Split Tests & Dynamic Creative in 2018

37:12 | Feb 20th, 2018

If you’re looking to optimize and scale your Facebook ads, there are two ways to test on Facebook right now: split testing and dynamic creative. Join us as we share guidelines on how to use them, the results and pitfalls we’ve experienced when testin...Show More

EP136: Use These 3 Facebook Messenger Blueprints to Acquire More Customers, Leads, & Subscribers

46:59 | Feb 13th, 2018

Are you using Facebook Messenger as an acquisition channel, but aren’t sure if you’re using it strategically or as strategically as you could? Then join us as we share three blueprints that will help you acquire more customers, leads, and Facebook Me...Show More

EP135: How to Follow Facebook Messenger Terms of Service in 2018 [Part 2 of 2]

45:51 | Feb 6th, 2018

If you’ve been using Facebook Messenger as a marketing channel, you know that Facebook has been updating their terms of service — and they’re not messing around. Facebook is shutting down people’s pages for violating these new rules, so you need to k...Show More

EP134: How to Follow Facebook Messenger Terms of Service in 2018 (Part 1 of 2)

34:53 | Jan 30th, 2018

Many marketers are going about Facebook Messenger the wrong way. Either they’re just going for the sale, or they’re treating it the same as their email marketing campaigns. Truth is, if you want to connect with your audience using Facebook Messenger,...Show More

EP133: 3 Ways to Scale Your Facebook Traffic (And Our Thoughts on Zuckerberg's Announcement)

42:43 | Jan 23rd, 2018

When it comes to scaling your Facebook traffic, the old school way of thinking was, “We have an ad that’s working. Let’s increase the budget.” That doesn’t work anymore. And no—this isn’t because of the massive change Facebook is making. (But we’ll g...Show More

EP132: 3 Steps to Build a Perpetual Traffic Machine

30:19 | Jan 16th, 2018

Brand based advertising is essential to running a successful long-term advertising strategy. In fact, it’s one of the three cornerstones of the “BCS Triangle” we’re going to show you in today’s episode. Implement the BCS system in your business, and ...Show More

EP131: Is Your Facebook Ad Campaign Underperforming? Not Getting Impressions? Do This

44:02 | Jan 9th, 2018

Imagine, your Facebook ads are running smoothly. And then, suddenly, without warning, reach and impressions decline and cost per acquisitions starts creeping up. What do you do? When this happens, the experts use five troubleshooting tactics to turn ...Show More

EP130: 10 Digital Marketing Concepts to Scale Your Paid Traffic Campaigns

38:02 | Jan 2nd, 2018

Join Ralph as he examines the most impactful Perpetual Traffic episodes of 2017. He breaks down 10 core concepts that will help you master paid traffic campaigns and the Facebook Advertising platform. Whether you’re a beginner, a business owner, or a...Show More

EP129: How Digital Marketing Will Change: Predictions for 2018

38:29 | Dec 26th, 2017

The move into 2018 also comes with a shift in digital marketing. Join the experts as they predict what new technologies and trends are on the horizon and how you can prepare. Plus, hear the tactics the PT crew are exploring and planning to implement ...Show More

EP128: Ask Molly Pittman Anything: Answers to Your Top 10 Digital Marketing Questions

21:59 | Dec 19th, 2017

Join Molly Pittman as she answers the most common digital marketing questions she’s asked — along with a few that surprised her — from DigitalMarketer’s private community, DM Engage. From what will make the biggest difference for your traffic campaig...Show More

EP127: How to Stay Facebook Compliant and Avoid the Ban Hammer

30:14 | Dec 12th, 2017

Are your Facebook ads not getting approved? If you regularly advertise on Facebook or are new to Facebook advertising, listen to this episode to make sure you’re in compliance with Facebook’s ad policy. You’ll learn what can keep your ad from getting...Show More

EP126: BREAKING: New Facebook Ad Features and How to Leverage Them

31:21 | Dec 5th, 2017

The Facebook advertising landscape has changed — again. Join the Perpetual Traffic crew as they give you a pro advertiser's view on the new features you should be using and how to use them. Plus, Keith has an exciting announcement about something he’...Show More

Episode 125: How GreenSmoothieGirl Used Facebook Messenger Marketing to Generate $30,000 in Revenue

38:59 | Nov 28th, 2017

Looking to grow your Facebook Messenger marketing? Then join the experts and special guest, Robyn Openshaw of GreenSmoothieGirl, as she details how they went from 367 Facebook Messenger subscribers to 37,000. Listen as Robyn shares the tactics, and t...Show More

EP124: 5 Selling Systems to Scale Your Traffic Campaigns and Grow Your Business [Part 2 of 2]

40:27 | Nov 21st, 2017

There’s more than one way to do this. Listen as John Grimshaw, DigitalMarketer’s Analytics and Data Manager, reveals the five selling systems DigitalMarketer uses to scale traffic campaigns and achieve growth and how you can use each system to do the...Show More

EP123: 5 Selling Systems to Scale Your Traffic Campaigns and Grow Your Business [Part 1 of 2]

39:33 | Nov 14th, 2017

What do you do when your selling system isn’t scaling or generating ROI? You have to define your selling system’s goals. John Grimshaw, DigitalMarketer’s Analytics and Data Manager, joins the experts for a two-part episode that will help you understa...Show More

EP122: 5 Hiring Questions to Ask When Hiring a Digital Marketing Consultant or Agency

33:15 | Nov 7th, 2017

Thinking of hiring a digital marketing agency or consultant? Learn the five questions to ask when vetting an individual so you can decide if you should hire a consultant or an employee or do it yourself. If you’re a business owner or a marketing dire...Show More

EP121: How This Former L.A. Cop Built a Successful Facebook Ad Consulting Business

39:41 | Oct 31st, 2017

After serving 13 years as an L.A. police officer, Jason Smith decided it was time for a career change. Within a year’s time, Jason has grown a successful Facebook ad consulting business, earning a higher income now than what it took him 13 years to r...Show More

EP120: The “New” 5-Step Formula for Writing High Converting Ad Copy

37:45 | Oct 24th, 2017

Are your traditional, proven copywriting methods actually working? Ad copy has evolved. Especially within the last year. Join the experts and special guest, Frannie Coggeshall, as they detail the “new” five-step formula for writing high converting ad...Show More

EP119: 4 Facebook Ad Updates You Need to Know About

27:11 | Oct 17th, 2017

Learn about the latest Facebook ad updates and what they mean for you and your business. The experts will explain how they’re using the new features and changes in their businesses. If you’re feeling overwhelmed by the Facebook ad updates, this episo...Show More

EP118: How to 10X Your Facebook Ad Spend and Generate Consistent ROI [Part 2 of 2]

40:51 | Oct 10th, 2017

Let’s apply the strategy! Join the experts as they explain how they use the three-step formula from the last episode to 10X their clients’ Facebook ad spend and generate consistent ROI. Learn the hooks and tactics you can immediately apply to your Fa...Show More

EP117: The 3-Step Formula to 10X Your Facebook Ad Spend with Consistent ROI [Part 1 of 2]

45:21 | Oct 3rd, 2017

Want to scale your Facebook ads? In this two-part episode, learn the simple three-step strategy to scale your Facebook ads while generating a consistent return on investment. Once you understand this, you can create an ad that will resonate with a br...Show More

EP116: Ryan Deiss Breaks Down the “Before & After” Strategy of Chatbooks’ Viral Video

32:02 | Sep 26th, 2017

Join Ryan Deiss, Co-Founder and CEO of DigitalMarketer, as he explains the “Before and After” strategy that will help you reach your target audience and show them that your product will get them to their desired After state. Using a brilliant Before ...Show More

EP115: 3 Facebook Tests to Double Conversions and Decrease Cost Per Lead by 40%

31:21 | Sep 19th, 2017

You gotta test this stuff! Learn the exciting results from three Facebook ads tests and put these strategies to work in your campaigns. The experts share how running these tests resulted in a 40% decrease in cost per lead in one case and doubled conv...Show More

EP114: How Big Brands Spend Their Facebook Ad Dollars — Featuring Andrew Foxwell

38:21 | Sep 12th, 2017

Learn how the branding giants do it. Join the experts and special guest Andrew Foxwell of Foxwell Digital to learn how to run your Facebook marketing like a major brand. Hear the digital advertising strategies, including how to combine brand and dire...Show More

EP113: Facebook Interest Targeting Expansion: Should You Use It in Your Campaigns? [Case Study]

22:03 | Sep 6th, 2017

We put it to the test! Using two identical Facebook campaigns – one with Facebook interest targeting expansion and one without – Molly set out to see how Facebook interest targeting expansion affects campaigns. Hear Molly’s process and the impact the...Show More

EP112: Music Marketing: How to Grow an Artist’s Following & Sell More Concert Tickets

41:03 | Aug 29th, 2017

How do you build a sustainable relationship with your target market? That’s the question special guest Kyle Lemaire, Founder and CEO of Indepreneur, set out to answer. What he learned can be profitably applied by any business – especially the music i...Show More

EP111: Control Your Facebook Ad Experience: Bidding, Relevance Score, and Probability of Action

27:45 | Aug 22nd, 2017

What’s the Facebook ad auction and how does it impact the success of your ads? We’ll explain that with guest Drew Tweito, CEO of FunnelBoom. You’ll learn the four components that matter most in the auction, three of which you can control directly. Un...Show More

EP110: How Pet Snacks Used Facebook Ads to Sell $1,003,206.82 of Ecommerce Products on Shopify

31:36 | Aug 15th, 2017

Do you know what resonates with your audience? Join the experts as special guest James Buhagiar of Pet Snacks details the 5-step strategy he used to gain insight into his customer avatar, how he got started advertising on Facebook, and how he used Fa...Show More

EP109: What We Think of Target, Thrive Themes, and Ezra Firestone’s Facebook Ads (and What This Means for You)

29:15 | Aug 8th, 2017

Want to stop the thumb scroll and have your Facebook ad stand out on the news feed? Then join the experts as they critique seven Facebook ads from companies big and small. Learn the mistakes to avoid and gain actionable strategies that can be applied...Show More

EP108: How Facebook’s Ad Algorithm Works

28:57 | Aug 1st, 2017

Join the experts and guest Drew Tweito of FunnelBoom as they detail how Facebook’s ad algorithm works and how you can use it to scale your Facebook campaigns. They’ll share how to work with the Facebook algorithm so it does the work for you, so you c...Show More

EP107: 6 Facebook Ad Updates You Need to Know About

28:13 | Jul 25th, 2017

Facebook’s a-changin’… again. Stay on the cutting edge and use these six Facebook updates to make your targeting even better and improve return on ad spend. Then, listen as Keith shares a quick strategy you can use to increase engagement, repurpose c...Show More

EP106: How Much Can You Afford to Pay to Acquire a Customer?

37:55 | Jul 18th, 2017

Everything comes down to this one question. How much can you afford to pay to acquire a customer? Knowing this will make it easier to generate a successful and profitable Facebook campaign. Use the five metrics the experts share to determine how much...Show More

EP105: The Facebook Ad Map: How to Know Which Facebook Ad Type to Use

33:19 | Jul 11th, 2017

Have you ever struggled with which Facebook Ad Type to use? Well, you’re not alone. Join the experts as they give you a Facebook ad map any marketer or business can use, whether you’re stumped by your first ad or your one hundredth. They’ll go over w...Show More

EP104: Is Retargeting Dead? Ryan Deiss’ Thoughts on Google’s New Ad Blocker

22:42 | Jul 3rd, 2017

Digital marketing as you know it is about to change. Early next year, Google will roll out an ad blocker through Chrome and that has a lot of marketers wondering how this will impact their retargeting campaigns. Ryan Deiss, Founder and CEO of Digital...Show More

EP103: New Mission & Features: What Facebook’s Group Updates Mean for Digital Marketers

29:27 | Jun 27th, 2017

Where does community fit in your business? Community is so important that Facebook recently changed their mission statement to include community and rolled out 5 Facebook group updates. Join the experts and special guest Suzi Nelson, DigitalMarketer’...Show More

EP102: Facebook's Offline Events: The New Way to Track the Untrackable

40:00 | Jun 20th, 2017

This is big! The rollout of Facebook offline events is giving marketers the ability to track what the Facebook pixel can’t: sales that happen in your physical store or over the phone after people see or engage with your Facebook ad.   From local busi...Show More

EP101: 2 Killer Facebook Video “Traffic Plays” to Deploy in Your Business

33:05 | Jun 13th, 2017

Get the Facebook video campaign strategy playbooks the experts use in their businesses to acquire new leads, scale campaigns, and increase conversions. Listen as they detail two video ad game plans you can quickly start using in your business. IN THI...Show More

EP100: 10 Biggest Takeaways from 100 Episodes of Perpetual Traffic

28:59 | Jun 6th, 2017

Join us as we celebrate 100 episodes! Thanks to everyone who helped get us here, especially the listeners—we couldn’t have done it without you. To commemorate this milestone, the experts are sharing their favorite episodes they consistently recommend...Show More

EP99: Marketing & Traffic Advice from Facebook’s 30th Employee: Noah Kagan

39:58 | May 30th, 2017

Listen as special guest Noah Kagan, founder of Sumo and AppSumo, joins the experts to share how he grows his list and generates high volume traffic to his blog, podcast, and websites. From content distribution strategies to giveaways to the “Restaura...Show More

EP98: What We Think of Home Chef, MuscleTech, and ClickFunnels’ Facebook Ads (and What This Means for You)

44:38 | May 23rd, 2017

Learn from the experts as they critique eight Facebook ads, offering insight on what the marketers did right and what they could improve upon. Listen as they offer actionable strategies you can implement in your own Facebook campaigns and how to avoi...Show More

EP97: 7 Facebook Tests: Optimize Your Facebook Campaigns with Our Results

32:05 | May 16th, 2017

Join the experts as they detail seven strategies they’ve learned from testing and experimenting with their Facebook ads. From bid amount to Facebook video ads to ad creatives, implementing these strategies will help you get the best possible results ...Show More

EP96: The 4 “Magic” Questions to Monetize and Re-Engage Your Audience

46:39 | May 9th, 2017

How do you turn leads and subscribers into buyers and raving fans? You answer four questions from Richard Lindner, Co-Founder and President of DigitalMarketer. With Richard’s four questions, you will overcome a lead’s objections and move them through...Show More

EP95: Facebook’s New Analytics Dashboard (And Why Your Tracking Is Off)

40:54 | May 2nd, 2017

Have you ever been confused by the results of your Facebook campaign or frustrated by Facebook’s analytics dashboard? You’re not alone. Andrew Tweito, CEO of FunnelBoom, joins the experts to offer clarity on how to get the real numbers of your Facebo...Show More

EP94: The Future of Messenger Marketing with ManyChat CEO Mikael Yang

40:21 | Apr 25th, 2017

Learn from the experts and ManyChat CEO, Mikael Yang, what’s in store for Messenger bots and the Messenger marketing strategies you can deploy in your business today, so you can stay human and bring personal value to your customer. Be sure to listen ...Show More

EP93: 6 Website Tweaks You Can Use to Skyrocket Your Sales

35:19 | Apr 19th, 2017

Special guest Syed Balkhi, Co-Founder of OptinMonster, joins the experts to discuss how to generate more website sales. Listen to learn six growth hacks you can deploy at the bottom of your sales funnel to increase your conversions and, thus, your pr...Show More

EP92: The 3-Step Strategy to Grow and Scale a Multi-Million Dollar Marketing Agency

52:22 | Apr 11th, 2017

Learn the three-step strategy that has led to Dominate Web Media’s 300% year-over-year growth while they manage two-to-three-million-dollars’ worth of monthly ad spend for their clients. Listen as the experts describe how this strategy is applicable ...Show More

EP91: Everything You Need to Know About Facebook Website Conversion Campaigns

39:14 | Apr 4th, 2017

Listen as the experts clear up the confusion surrounding how to successfully create Facebook Website Conversion Campaigns. The crew will give you a high-level understanding of how to generate conversions on Facebook, detail how and why they do things...Show More

EP90: 5 Facebook Ad Updates You Need to Know About

30:25 | Mar 28th, 2017

Stay on the cutting edge of Facebook advertising updates that will have a profound impact on your business. Listen as the experts detail five new updates to the Facebook ad platform and how these exciting updates can increase ad engagement and how th...Show More

EP89: [Case Study] How He Generated 11,000 Facebook Messenger Subscribers for 13¢ Apiece

35:48 | Mar 21st, 2017

Join the experts and special guest Sean Patrick Simpson, CEO of Soul Space Media, as they discuss the Facebook Messenger ad campaign that produced 11,000 Facebook Messenger subscribers and a 550% ROI for Soul Space Media within a week. Listen as Sean...Show More

EP88: 5 Killer Traffic Campaigns to Swipe and Deploy in Your Business…Live from Traffic & Conversion Summit 2017

33:31 | Mar 16th, 2017

Listen as the Perpetual Traffic crew, along with Mike Rhodes and Tom Breeze, share five killer traffic campaigns at Traffic & Conversion Summit 2017. Download the presentation slides in the resource section below and follow along as each expert prese...Show More

EP87: 3 Steps to Finding the Perfect Audience for Your Ads

36:09 | Mar 7th, 2017

What’s the first thing the experts do when they devise the overall game plan of a paid campaign? They follow this 3-step strategy. Join the experts as they detail the process that will help your ads reach your perfect audience. Also, listen to learn ...Show More

EP86: UPSYD: The 5-Step Framework to Generate More Customers

43:21 | Feb 28th, 2017

Learn the 5-step framework that will give you the most upside potential with every new campaign you launch and help you generate more customers. Once you understand this concept, you can win in any market because the framework works on any platform a...Show More

EP85: 6 Elements of a High Converting Ad Creative

48:15 | Feb 21st, 2017

How do you create compelling visuals for your ads? Listen as Molly details the six foundational elements of ad creatives that convert — including even one of these elements in every creative you make will help your ad succeed. Then, Molly goes over t...Show More

EP 84: Ryan Deiss: 7 Questions I Ask Myself Before I Finish Writing Ad Copy

48:20 | Feb 14th, 2017

Ryan Deiss joins the experts to share the seven questions he asks himself when writing copy, which helps make his ads, emails, and sales copy more effective. Listen to learn how answering even just one of the seven questions can make your ad copy mor...Show More

EP83: How Funded Today Raised $105,999,553 in Crowdfunding Campaigns

40:07 | Feb 7th, 2017

Thinking of crowdfunding? Learn how you can generate more pledges and run a successful campaign from Zach Smith and Thomas Alvord, founders of Funded Today, who’ve raised over $100,000,000 across different Kickstarter and Indiegogo projects. Zach and...Show More

EP82: The Death of Organic Social Media with Mike Stelzner

33:55 | Jan 31st, 2017

The founder and CEO of Social Media Examiner, Mike Stelzner, explains to the experts why organic social media is dead and details the medium and a new philosophy you can leverage to develop a loyal community who can positively impact your bottom line...Show More

EP81: How Laura Roeder Grew MeetEdgar to 7,000+ Users

35:08 | Jan 24th, 2017

Special guest Laura Roeder, founder of MeetEdgar, joins the experts to detail the strategies that grew MeetEdgar to over 7,000 customers—without venture capitalists. Laura, Molly, Keith, and Ralph discuss the funnels and acquisition tactics that are ...Show More

EP80: Facebook Messenger Ads: Everything You Need to Know

51:03 | Jan 17th, 2017

This is something you can’t ignore. Listen and follow along with Molly’s slides to learn how DigitalMarketer has been using Facebook Messenger Ads, so you can not only stay on the cutting edge, but also come up with a unique strategy to connect with ...Show More

EP79: 3 Ways to Sell with Facebook Paid Traffic in 2017

32:11 | Jan 10th, 2017

Join the experts as they detail three proven traffic methods they’ve seen work and have used in their own businesses; the psychology behind these tactics is universal and can be applied to any business, no matter your industry. Molly, Keith, and Ralp...Show More

EP78: 8 Digital Marketing Predictions for 2017: Facebook Messenger Ads, Ad Load, and Brand Personality

41:09 | Jan 3rd, 2017

How will digital marketing evolve in 2017? The experts make eight predictions and detail what they’re paying attention to in the new year. Listen so you can stay ahead of the trends and change your traffic strategy accordingly.  IN THIS EPISODE YOU’L...Show More

EP77: 7 Biggest Traffic Takeaways from 2016

34:53 | Dec 28th, 2016

The Perpetual Traffic team shares their 7 biggest traffic takeaways from 2016. From the slew of new products and features that Facebook launched to our favorite episode of the year, this one is packed full of great reminders (and brand new takeaways)...Show More

EP76: Testing and Scaling Facebook Campaigns with $1/Day Boosted Posts

34:09 | Dec 20th, 2016

Chris Mattock, CEO of FlowMotion Agency, joins the experts to detail how boosting posts in Facebook has been “game-changing.” Listen to learn the strategy and the targeting they use to vet and test posts before they become Facebook campaigns, so you ...Show More

EP75: How Facebook Ads Decided the U.S. Presidential Election

32:09 | Dec 13th, 2016

In case study fashion, the experts examine how Facebook ads played a pivotal role in the 2016 election. Listen to learn how the tactics used in the bid for the White House are directly applicable to all brands, and how you can use Facebook ads to gai...Show More

EP74: $30k in 3 Months with Push Notifications

32:22 | Dec 6th, 2016

The Perpetual Traffic experts are joined by Lindsay Marder, Managing Editor at DigitalMarketer, to detail how DigitalMarketer is using push notifications to diversify their traffic, engage with their audience, and ultimately generate a 15%-20% click ...Show More

EP73: 3 Ways to Use the Facebook Pixel to Create High Converting Ad Campaigns

25:48 | Nov 29th, 2016

Are you confused or frustrated by the Facebook pixel?   The experts will simplify things and explain the three ways they use the Facebook pixel without any “scary” code talk. Join the PT crew as they demystify the Facebook pixel and explain how you c...Show More

EP72: How DigitalMarketer Generated 500% ROI in 3 Days Using Facebook Messenger

26:33 | Nov 22nd, 2016

500% ROI from Facebook Messenger?! This is big. Listen as Molly details how DigitalMarketer used the new Facebook Ad Messenger Placement to start over 300 conversations with their fans and customers, which led to a 500% ROI in just three days! Discov...Show More

EP71: The Michigan Method: A Strategy for Scaling Ad Campaigns

31:41 | Nov 15th, 2016

Are you having problems controlling your Facebook ads and keeping your conversion costs in check as you scale? Take back control from the Facebook ad platform using the Michigan Method, the “multivariate testing technique on steroids.” Ralph reveals ...Show More

EP70: 5 Facebook Ad Features We're Using and Why

29:05 | Nov 8th, 2016

Listen in as the experts explain five Facebook ad features they're using to drive ROI and save time. Some are new updates (like true split testing on Facebook!), and others are underutilized tools that quickly allow you to see how your ads are perfor...Show More

EP69: How to Structure a High-Converting Facebook Campaign

40:57 | Nov 1st, 2016

Have you been wondering about Facebook objectives, ad sets, and split testing?   Listen in as the experts detail the campaign structure, so you can utilize the platform to get the best results for your business.     IN THIS EPISODE YOU’LL LEARN: Why...Show More

EP68: 3 Elements of High-Converting Video Ads [Part 2]

31:05 | Oct 25th, 2016

In the previous episode, the experts examined the Why of video ads. Now, the PT crew will explain the How of video ads by detailing: the specifics of producing your video campaigns, the three key elements to creating winning video ads, as well as new...Show More

EP67: The Proven 3-Step Formula to Transform Your Business with Video Ads [Part 1]

29:47 | Oct 18th, 2016

The Perpetual Traffic crew has found a video ad formula that works no matter the industry or the product/service. In Episode 67, they’re going to share how you can use this strategy to craft video ads that will increase ROI, grow your brand, and scal...Show More

EP66: Creating Content that Converts with Laura Hanly

35:10 | Oct 11th, 2016

Content marketer and author, Laura Hanly, joins the experts to discuss how to create content that moves your customers through your marketing funnel.   People need interactions with you and your brand to move them through the Customer Journey. Those ...Show More

EP65: Are You Making These 6 Facebook Ad Campaign Mistakes?

32:03 | Oct 4th, 2016

From using the wrong messaging to not testing different images, these six major Facebook ad mistakes could cost you. Listen in as the experts break the mistakes down and advise on how you can fix them. With some adjustments to your ads, you'll see yo...Show More

EP64: Donald Miller Shares 7 Proven Story Formulas for Sharpening Your Marketing Message

34:45 | Sep 27th, 2016

The experts welcome special guest Donald Miller, NYT Best-Selling Author and President of StoryBrand, to discuss how to create a marketing message that filters through the noise, enters the customer's story, and connects you with your audience.   Lis...Show More

EP63: How Ezra Firestone Sold 84,583 Jars of Face Cream Using Video Ads

35:28 | Sep 20th, 2016

Ezra Firestone is back with the Perpetual Traffic experts, and he's sharing the Facebook video funnel that sold over 84,000 units in three months (Find his funnel in the show notes resources at!).   Ezra details numbers, v...Show More

EP62: 5 Critical Changes to the Facebook Ads Platform

21:37 | Sep 13th, 2016

Join the experts as they explain recent Facebook updates, how they're using them, what you need to be aware of, and how you can capitalize on the updates.   Learn which updates can save you money, which can trip you up, and which can increase video c...Show More

EP61: How to Spend Your First $100 on Facebook Ads for Local, Online, and Physical Products

37:25 | Sep 6th, 2016

Just starting out with Facebook Ads Manager? Operating on a tight budget? You don't want to miss this episode.   Molly, Ralph, and Keith each take you through their start-from-scratch approach using only $100 in Facebook ad spend in three different c...Show More

EP60: All I Really Need to Know About Paid Traffic I Learned at a Kid's Birthday Party

35:17 | Aug 30th, 2016

Whether you're a paid traffic rookie or grizzled veteran -- this episode of Perpetual Traffic will focus (or refocus) your energy on the five foundational elements of successful ad campaigns. Molly opens the episode with an analogy that makes remembe...Show More

EP59: 7 Facebook Ad Critiques

29:13 | Aug 23rd, 2016

Fine tune your ad writing skills as the Perpetual Traffic crew reviews ad copy from businesses making education, SaaS and eCommerce offers on the Facebook ad platform. Keith, Molly, and Ralph reveal what works and what doesn't with the hooks, headlin...Show More

EP58: How Basic Bananas Fills Local Events with Facebook Ads

34:37 | Aug 16th, 2016

The experts are joined by special guest, Franziska Iseli, co-founder of Basic Bananas, to detail how Basic Bananas uses Facebook ads to fill their events, which has ultimately helped to grow their business. Franziska will share the system she and her...Show More

EP57: How to Launch a Product with Facebook Ads (Case Study)

35:23 | Aug 9th, 2016

Join the experts to learn the tactics and results of how DigtitalMarketer launched its latest product using Facebook ads. You can use this strategy for both physical or informational products, no matter your budget or the size of your email list.   I...Show More

EP56: How Generated 100 Million Video Views in 13 Months

31:46 | Aug 2nd, 2016

Chris Stoikos, co-founder of Dollar Beard Club, joins the experts to discuss his approach to making viral videos and creating a “tribe” of loyal customers.   In thirteen months, his strategy saw the launch of his business, generating 100 million vide...Show More

EP55: 5 New & Very Important Changes to the Facebook Platform

28:31 | Jul 26th, 2016

It’s Perpetual Traffic’s birthday; we’re one-year-old! Thanks to everyone who helped get us here! In celebration, we’ve included a blooper reel at the end of the episode for you to enjoy.   Today, we’re detailing five of the most recent Facebook Ad P...Show More

EP54: 4 Facebook Ad Troubleshooting Tactics to Improve Conversions

31:37 | Jul 19th, 2016

What do you do when you’re generating leads and customers with Facebook campaigns, but the volume isn’t where you’d like it to be? You may be experiencing high traffic campaign cost, and/or low conversion volume. This is a problem everyone has, wheth...Show More

EP53: Ryan Levesque Shares 4 Steps to Creating Personalized, Segmented Campaigns for Your Audience

50:05 | Jul 12th, 2016

The experts are joined by Ryan Levesque, author of the national bestseller Ask. Ryan will outline how you can get ahead of the curve using the Ask Method, which eliminates the guess-work. This strategy is designed to figure out what your customers wa...Show More

EP52: Results of 687 Facebook Ad Surveys (...And a Pep Talk from the PT Team!)

31:35 | Jul 5th, 2016

In episode 52, and over the next several weeks, the experts will break down amazing data from surveys conducted by Dominate Web Media that will help marketers overcome some of the platform’s biggest challenges and frustrations.   The Perpetual Traffi...Show More

EP51: How to Generate Traffic, Leads, and Sales with Social Media

34:25 | Jun 28th, 2016

The Perpetual Traffic experts are joined by Jennifer Sheahan, founder at The Social Guild, to discuss how you can build a thriving social media business. Social platforms are powerful traffic generators, but you have to know what to do and how to do ...Show More

EP50: How Frank Kern Generates Sales and Goodwill with Facebook Live

28:33 | Jun 21st, 2016

Today’s episode of Perpetual Traffic is a special occasion -- we’ve reached our 50th episode! As a thank you to our subscribers, we're offering a chance to win a free hour-long consultation with the Perpetual Traffic experts. This free consultation w...Show More

EP49: Boosted Posts: Microtargeting and Other Advanced Uses of Facebook's "Easy Button"

39:03 | Jun 14th, 2016

Dennis Yu, Chief Technology Officer at BlitzMetrics, joins the Perpetual Traffic experts to discuss why keeping it simple on Facebook can go a long way for your business. We’re going to talk about boosting posts, and why they are your bread and butte...Show More

EP48: How to Reduce Your Cost Per Lead on Facebook and Other Q&A

34:09 | Jun 7th, 2016

Join the Perpetual Traffic experts as they answer 6 questions in Q&A fashion. Get the answers to questions like: the best way to use Facebook to generate first time appointments for your business; how to reduce cost per conversion on Facebook; the be...Show More

EP47: Facebook’s New Conversion Pixel: What You Need to Know

42:33 | May 31st, 2016

Andrew Tweito, CEO of FunnelBoom, joins the experts to answer questions about everything you need to know regarding the “new” Facebook conversion pixel, so you can implement the pixel and track your conversions correctly.   IN THIS EPISODE YOU’LL LEA...Show More

EP46: 3 Facebook Changes Marketers Need to Know

23:24 | May 24th, 2016

Join the experts as they discuss 3 recent Facebook changes, what you need to know about them, and how you can use them in your business properly. If you’re running Facebook ads, you need this information to get ahead of the game.   IN THIS EPISODE YO...Show More

EP45: 5 Proven Facebook Offers That Convert

36:14 | May 17th, 2016

The Perpetual Traffic experts reveal the “secret sauce” to 5 proven Facebook offers that work, and how you can implement each offer. Done right, these offers make your product or service the next logical step to the customer. The 5 offers work across...Show More

EP44: Amy Porterfield on Launching Products with Facebook Ads

36:22 | May 10th, 2016

Amy Porterfield is one of the most successful (and generous) entrepreneurs in the digital marketing industry.  She’s an excellent example of a marketing trainer that has built a loyal following with: Extremely valuable content Superior marketing In...Show More

EP43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer

54:15 | May 3rd, 2016

Ryan Deiss, co-founder and CEO of DigitalMarketer, and the Perpetual Traffic crew break down how to create an offer that people actually want to buy.  Follow the 4-Step process to get the biggest leverage points to turn a losing campaign into a winni...Show More

EP42: 2 Facebook Campaign Metrics that Drive ROI

28:52 | Apr 26th, 2016

In this episode, our experts explain how you can increase your relevance score and click-through-rate on the Facebook platform. Using these metrics correctly will have a lasting impact on your campaign’s ROI – both in the short-term and the long-term...Show More

EP41: 9 Ways to Increase Landing Page Conversion Rate

37:38 | Apr 19th, 2016

Welcoming Justin Rondeau to the Perpetual Traffic podcast, today we’re sharing the 9 simple tactics you can implement on your landing page to increase conversion rates without adding additional ad spend to your ad campaign. These 9 tactics are the s...Show More

EP40: 4 Facebook Metrics Critical to Your Success

29:10 | Apr 12th, 2016

There are 4 metrics the experts use everyday to measure the success of their Facebook campaigns. In this episode, we’ll discuss how to use the metrics, and where to find them in the Facebook Ad Platform. The metrics will help you troubleshoot your Fa...Show More

EP39: 5 Cutting Edge Facebook Ad Updates

27:13 | Apr 5th, 2016

Facebook is implementing new elements that will enhance audience features, and give marketers even more specific targeting options within the Ad Platform. In Episode 39, the experts talk in detail about these five new features, why they’re excited ab...Show More

EP38: The 4-Step Podcast Launch Strategy

39:13 | Mar 29th, 2016

In Episode 38 of Perpetual Traffic, you’ll get the exact 4-step strategy we used to launch our podcast. We’re sharing how we got started, the mistakes we made, and how we’ve made it to 430,000 downloads – that’s about 11,000 downloads for each episod...Show More

EP37: 5 Biggest Facebook Ad Campaign Mistakes

30:03 | Mar 22nd, 2016

In episode 37, the Perpetual Traffic experts are sharing the biggest mistakes they see people making while running paid traffic… and their solutions for not falling into the same traps. If you’re running traffic on Facebook and want to see better re...Show More

EP36: What is Facebook’s ‘Relevance Score’? (…and other questions!)

25:31 | Mar 15th, 2016

This week Perpetual Traffic hit another milestone — 400,000 downloads. Wow, thank you! It’s you — the listeners — that have gotten us to this mark, and we hope you’ve all gotten enormous value from every episode. This bring us to our episode this wee...Show More

EP35: The 3-Step Facebook Sales Process for Offline Businesses

34:52 | Mar 8th, 2016

This week the experts are joined by Kim Walsh-Phillips to share how offline businesses can harness the power of Facebook advertising. If you have a product or a service and you’re not on Facebook, you have to start considering it as a viable platform...Show More

EP34: 14 Elements of Persuasive Ad Copy

39:45 | Mar 1st, 2016

Learn to write ad copy that converts without going through an extensive copywriting course.  Ralph Burns shares 14 super simple tips that will get you started writing your ad copy.  Look for the downloadable document in the podcast notes (digitalmark...Show More

EP33: The Ad Grid: How to Build Campaigns that Convert and Scale

52:21 | Feb 23rd, 2016

Fresh off of Traffic & Conversion Summit 2016, Molly is sharing her 7-step system for campaign and marketing strategy creation.In this episode, Molly and Keith will walk through her T&C presentation and how she’s created and utilized this system with...Show More

EP32: 5-Step Facebook Video Ad Creation Process

32:06 | Feb 16th, 2016

Want to know how to create a Facebook Video Ad like a pro?  Keith, Molly and Ralph are back with Part 2 of this series on video advertising.     In this episode, Keith and the Perpetual Traffic crew will walk you through the five steps of success v...Show More

EP31: 3 Elements of a Successful Video Ad

31:44 | Feb 9th, 2016

Want to create video ads that convert?  While the content of your video ad can vary widely, there are three elements you must include in every video ad.  Use these video ads on Facebook, YouTube or even on local television.  Video ads are hot and the...Show More

EP30: Ad Targeting: A B2B & B2C Case Study

35:27 | Feb 2nd, 2016

On this episode of the Perpetual Traffic podcast, the PT experts will walk through two examples of ad targeting in action.  Whether you’re selling business to consumer or business to business — you’ll learn to find and place your ads in front of hung...Show More

EP29: Tell Your Brand Story With These 4 Ad Types (...While Still Generating Sales)

28:35 | Jan 26th, 2016

In this episode of Perpetual Traffic, Keith, Molly and Ralph dive into the future of traffic in 2016 and the new definition of branding. As traffic evolves, business owners will need to evolve with the platforms they use. The biggest take away? You c...Show More

EP28: 7 Ways to Grow Local Businesses Using Paid Traffic

42:24 | Jan 19th, 2016

In this episode of Perpetual Traffic, Keith, Molly and Ralph share real life examples to get more customers for local businesses using paid traffic. For local businesses that struggle with paid traffic campaigns, implementing just one of these strate...Show More

EP27: 4 Keys to Filling A Webinar With Paid Traffic

45:20 | Jan 12th, 2016

Jermaine Massey, CEO of, joins the perpetual traffic crew to reveal his proven system for filling up a webinar that sells high-dollar products and services.Keith, Molly, Ralph and Jermaine teach you everything you need to know inclu...Show More

EP26: 4 P’s of YouTube Advertising [Part Three]

44:03 | Jan 5th, 2016

In Part Three of this 3-part series on YouTube advertising, Tom Breeze, founder of Viewability, covers 3 case studies using the 4 P’s that will highlight a few things you need to be using in your advertising. Press and hold link to visit the page S...Show More

EP25: 4 P’s of YouTube Advertising [Part Two]

28:28 | Dec 29th, 2015

In Part Two of this 3-part series on YouTube advertising, Tom Breeze covers the last of the 4 P’s of YouTube advertising: Pursuit and Promotion.  You’ll learn to employ three different YouTube ads: Advertorials, Pre-Roll Ads and the shorter “Content ...Show More

EP24: 4 P’s of YouTube Advertising [Part One]

32:46 | Dec 22nd, 2015

Tom Breeze runs a pay-for-performance ad agency. That means he doesn’t get paid unless he drives leads and sales for his clients.  Tom’s ad network of choice is YouTube and he joins Keith, Molly and Ralph to teach you to generate results from YouTube...Show More

EP23: Sell High-Ticket Events with Paid Traffic

29:55 | Dec 15th, 2015

Looking to sell tickets to an event?  The Perpetual Traffic crew is back on the air to teach you what they’ve learned about filling up live events using paid traffic campaigns.Selling event tickets is tricky business but Ralph, Molly and Keith will s...Show More

EP22: Create these 4 Facebook Custom Audiences First

29:07 | Dec 9th, 2015

Feeling overwhelmed by all the options in the Facebook Ad Manager?  This episode of the Perpetual Traffic podcast will show you where to start.Keith, Molly and Ralph will teach you the four Facebook Custom Audiences every business should set up right...Show More

EP21: 3 New Facebook Ad Types

26:23 | Dec 1st, 2015

In this episode of the PT podcast, you’ll learn to use three powerful new Facebook Ad types:  Carousel Ads, Video Ads and Lead Ads.Keith, Molly and Ralph will teach you what these ads are, when you should use them and provide real “in the trenches” u...Show More

EP20: 5 Ways to Scale Paid Traffic Campaigns]

29:52 | Nov 24th, 2015

Congratulations! You are seeing some success with your Facebook ad campaigns.   It’s time to find new audiences like the ones that are converting and cut back on those that aren’t. The Perpetual Traffic experts (Keith, Ralph, and Molly) will show yo...Show More

EP 19: Facebook Ad Graduate School [Case Study: Betty Rocker Part Four]

35:14 | Nov 17th, 2015

Bree Argetsinger (A.K.A. The Betty Rocker) is back to talk about how she’s taken her business from organic Instagram advertising to Facebook’s video ads. At the end of Bree’s 3-Part series, she had a great educational video on her landing page that s...Show More

EP18: Preventing Facebook Ad Account Shut Down

27:44 | Nov 10th, 2015

Facebook’s ad policies have tightened leading to a major increase in the number of disapproved ads and — even worse — banned accounts.   In this episode of the Perpetual Traffic podcast, the Perpetual Traffic experts (Keith, Molly and Ralph) outline ...Show More

EP17: Ecommerce + Paid Traffic: Ezra Firestone on Physical Product Traffic Campaigns

33:21 | Nov 3rd, 2015

Ezra Firestone has sold millions of dollars in physical products online.  He’s sold everything from skin care products and coffee to Halloween masks and cheese.  On this episode of the Perpetual Traffic podcast, Ezra joins the PT experts to teach you...Show More

EP16: Paid Traffic Q&A: Cold Traffic Offers, Scaling Campaigns and Power Editor

24:36 | Oct 27th, 2015

This week the Perpetual Traffic experts are answering listener questions about buying website traffic. The questions come from the Facebook Ads University and Digital Marketer Engage Facebook communities.   
Press and hold link to visit the page Sh...Show More

EP15: Selling Music Training with Paid Traffic

36:25 | Oct 20th, 2015

Graham English started building websites and learning digital marketing techniques to promote his jazz band.  Today, Graham has turned his passion for music into profitable digital businesses in the music industry.  Over the last 24 months, Graham ha...Show More

EP14: Frank Kern on Selling High-Dollar Products and Services with Paid Traffic Campaigns

36:32 | Oct 13th, 2015

Are you making offers that require an in-person meeting or consultative sales call?Frank Kern joins the Perpetual Traffic crew (Keith, Molly and Ralph) to reveal his 3-tiered system for creating paid traffic campaigns that sell high priced products a...Show More

EP13: Creating Perfect Ads Part 2:  Warm and Hot Audience Ads

30:11 | Oct 6th, 2015

In Part 2 of this series on creating the perfect ad, the Perpetual Traffic experts turn their attention to warm and hot audiences.   Keith, Molly and Ralph teach you how your ad copy, images, offers and targeting should change as the relationship wit...Show More

EP12: The Perfect Cold Traffic Ad: “Ad Scent”, the One-Two Punch, and the Guard Down Trick

29:12 | Sep 29th, 2015

How do you create a system that brings new leads and sales to your business day after day?  You master the science (and art) of running ads to cold traffic.  In this episode, you’ll learn how the Perpetual Traffic pros create ads that cause even the ...Show More

EP11: Derek Halpern’s Traffic Strategy: Organic + Paid Traffic

32:57 | Sep 22nd, 2015

Derek Halpern of Social Triggers joins Keith, Ralph and Molly to reveal his method for building blog traffic using both organic and paid methods.  Derek has built a massive following (and email list) on Social Triggers by creating curiosity based con...Show More

EP10: Content Marketing + Paid Traffic: Part 2 - Hooks, “Greased Chute” Intros and Johnson Boxes

33:58 | Sep 15th, 2015

In the last episode of Perpetual Traffic Russ Henneberry, Director of Editorial at Digital Marketer, joined the Perpetual Traffic crew to cover the process used to plan a piece of blog content to use in a paid traffic promotion.   Russ is back this...Show More

EP09: Content Marketing + Paid Traffic: Part 1 - Calls to Action, “Splintering”, and 5 Killer Blog Post Types

35:41 | Sep 8th, 2015

In the first eight episodes of the Perpetual Traffic podcast you’ve learned the power of running paid traffic to outstanding content that properly positions your products and services to ice cold prospects.  But how do you actually create this epic c...Show More

EP08: Ad Targeting: Put Your Offer In Front of the Right People

34:07 | Sep 1st, 2015

The biggest mistakes rookie (and even veteran) marketers make with paid traffic can often be traced back to poor ad targeting.   In the last episode of Perpetual Traffic, we learned to determine the ad platform that is most ideal for reaching your...Show More

EP07: Picking the Right Ad Platform: Where is Your Market Hiding?

32:41 | Aug 25th, 2015

Should you buy traffic from Google? Instagram? Bing?  Facebook?  It depends.  In this episode, the Perpetual Traffic experts (Keith, Molly and Ralph) teach you to avoid the first (and biggest) mistake people make when buying traffic.  You’ll learn to...Show More

EP06: Betty Rocker’s Facebook Ad Plan: What’s Next? [Case Study: Betty Rocker Part Three]

34:06 | Aug 18th, 2015

Bree Argetsinger (A.K.A. The Betty Rocker) is back for the third and final part of her Facebook ad case study.  Since implementing here Facebook ad plan, Bree has been able to stabilize her sales and eliminate the need to run one exhausting product l...Show More

EP05: Blog + Paid Traffic = ROI [Case Study: Betty Rocker Part Two]

37:22 | Aug 11th, 2015

In the last 28 days, Bree Argetsinger (A.K.A. The Betty Rocker) has made 277 sales from her Facebook Ad campaigns.  She’s getting 9 cent clicks to her website and adding over 2,000 Facebook Fans per week --- all while making an enormous difference in...Show More

EP04 : Your First 3 Steps: Facebook Ads [Case Study-Betty Rocker-Part One]

35:55 | Aug 1st, 2015

In this episode of The Perpetual Traffic Podcast, we are so excited to start a three-part series with a very special guest Bree Argetsinger (a.k.a. The Betty Rocker). With very little prior knowledge of Facebook ads, as a coaching client of Dominate ...Show More

EP03 : Facebook Video Ad Game Plan

34:27 | Jul 27th, 2015

Want to “pixel” visitors at 10x the rate of a “normal” Facebook ad? Facebook video ads are the answer. There are now 4 billion video views per day on Facebook, 65% of those views being on mobile. Facebook has finally caught up with YouTube in desktop...Show More

EP02 : CPP: Are You Tracking this Game Changing Metric Yet?

27:59 | Jul 24th, 2015

If you walked up to a stranger on the street and asked them to marry you, that may be a bit creepy - right? Building relationships takes time and multiple “touches”. The same can be said for building relationships with your customers online. In this ...Show More

EP01 : The Future of Paid Traffic

26:53 | Jul 24th, 2015

We’re excited to announce the first ever episode of Perpetual Traffic. On this episode, you’ll learn why online traffic is just like rice. It’s a commodity. When you’re ready to buy traffic, you go to the traffic store…. you just have to know which s...Show More

EP00 : Perpetual Traffic Trailer

02:19 | Jul 24th, 2015

We’re excited to announce the Perpetual Traffic podcast! Here is a quick trailer of what you have in store. You may think that you have a “traffic problem”, but we’re here to tell you that you don’t (and exactly what you should be doing to drive traf...Show More