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OPTIMIZE with Brian Johnson | More Wisdom in Less Time

Brian Johnson

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OPTIMIZE with Brian Johnson features the best Big Ideas from the best optimal living books. More wisdom in less time to help you live your greatest life.


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05:49 | Aug 2nd

A couple +1s ago we spent some time pulling some weeds together as we created some new habits. How? By STARTING SMALL and MAKING IT EASY!

04:28 | Aug 1st

In our last +1, we talked about me and the weed. Strangely, I now LOVE weeds. And, I love pulling them out. In addition to that squirt of celebratory dopamine, there’s something about having my hands ...Show More
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03:16 | Jul 28th

Wrapping up our tour through BJ Fogg’s brilliant mind and equally brilliant book Tiny Habits, Today we’re going to talk about something he calls “Pearl Habits.”

03:23 | Jul 26th

In our last couple +1s, we’ve been talking about the power of Celebration to help us hack our brains to accelerate the process of creating new habits.

04:08 | Jul 23rd

Today we’re going to revisit BJ Fogg’s Behavior Design Lab at Stanford. We’ve already talked about his equation: B = MAP. (Recall: “Behavior happens when Motivation & Ability & Prompt converge at the ...Show More
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