Manufacturing Marketing Matters

33:26 | Nov 6th, 2017

In this episode, we talk about the key to differentiation as you learn how manufacturers can achieve differentiation. Ideas, suggestions, and examples abound in this podcast episode of Manufacturing M...Show More

41:18 | Oct 30th, 2017

Guest: Joel Blake, Partner and Technical Sales at Marketing Technologies  Highlights: Increase your rep, distributor, or reseller sales by supporting them with abundant sample products and stories be...Show More

38:56 | Oct 23rd, 2017

Guest: Tom Repp, Owner and Principle of The Repp Group Tom and I made these predictions back at the end of December. There's only 2 months left this year, how are we doing so far? Manufacturing Busine...Show More

45:09 | Oct 16th, 2017

Question 1 –   Let’s talk about this perception that marketing has no return or that it is impossible to measure the return of a marketing investment. What is your take on that perception? (with a sla...Show More

39:12 | Oct 9th, 2017

Highlights: A company that designs, builds and manages aquatic experiences was faced with a challenge of gaining awareness in an expanded market and a perception of offering a commoditized product. ...Show More

40:52 | Oct 2nd, 2017

This podcast deals with the sometimes contentious relationship between manufacturers and their channel partners. Learn how you can get more sales from your channel partners. Guest: Debbie Pierce, CEO ...Show More

40:29 | Sep 25th, 2017

On this episode of Manufacturing Marketing Matters, I’m joined by Randall Laveau. Randall is the marketing practice lead at Sales Benchmark Index (SBI). In this conversation, Randall talks with us abo...Show More

45:17 | Sep 18th, 2017

This week our guest expert Marcelo Prado and I discuss the huge importance of digital marketing for manufacturers. It is really a matter of survival. Those manufacturers who are willing and able to bu...Show More