May The Best Brand Win

49:27 | Oct 18th, 2020

No matter what you sell, it probably comes in a box.  And marketing has ways of making that box sell, sell sell.  But joining me on the show today is musical entrepreneur and good friend Dave Craver w...Show More

49:34 | Sep 22nd, 2020

If you’ve shopped or eaten at a mall or strip mall in your life, you’ve seen Sheldon Pont’s work.  As a master of real estate for retail operations including Morton’s Steakhouse, Polo Ralph Lauren, Ke...Show More

26:56 | Sep 14th, 2020

Here we sit in 2020 and we have no flying cars, no instant meal preparation machines, no space age clothes with matching boots.  But we still have marketing…and man is it awful.  Why is marketing SO b...Show More

27:33 | Aug 18th, 2020

Well it happened.  CES — canceled.  NAMM Show — canceled.  But YOUR company ISN’T canceled and YOU still have important marketing work to do.  But NOW you’re going to be minus some really big events t...Show More

56:37 | Jul 20th, 2020

They say entrepreneurs are unemployable because they’d rather MAKE a job than TAKE one.  Well our guest on today’s program certainly fits that bill.  He’s a visionary fitness trainer known around the ...Show More

40:25 | Jun 20th, 2020

I was in a conversation recently with some business owners and the question of “what is your most effective marketing advice” came up.  Almost all of them said “yeah, we don’t do much marketing,” whic...Show More

41:34 | Jun 15th, 2020

Math was not my favorite subject mostly because you couldn’t BS your way through it.  There’s a process, an order to how you do it and there isn’t any room for improvisation.  Well, after studying tho...Show More

44:54 | Jun 8th, 2020

Episode 160: Making Sure Your Price is Right With ScienceIf you study marketing, you know about the four P’s.  One of those P’s is PRICING.  And with us today is an expert in pricing, Per Sjofos, the ...Show More