Masters of Scale with Reid Hoffman

72. YouTube's Susan Wojcicki: How to find — and keep — true north

43:35 | Oct 6th

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When you scale at warp speed, it’s easy to lose your bearings. You have to establish your company’s true north, or the dizzying pace of growth will push you off course. No one knows this better than S...Show More


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Creators are "watching us carefully, because every single thing we do has some impact for them. They're going to let us know really quickly if we made a mistake." CEO Susan Wojcicki on finding YouTube's true north: