TrendSpotters Podcast Series
Training and Equipping a BDR Sales Team For Success
32:51 | Nov 28th, 2017
Liz Cain of OpenView Venture Partners joins Candyce for a discussion on how to effectively train and equip a successful BDR sales team. Episode 015.
Brand Messaging Without Personas Wastes Time
34:18 | Oct 25th, 2017
Brand messaging must resonate with buyers to be effective. B2B marketing strategist Ardath Albee discusses why developing messaging before conducting buyer research is a bad idea. Episode 014.
Business Pivots - Making The Tough Choices
29:15 | Oct 9th, 2017
Case study on how to pivot a business. CEO Carson Conant shares about how he successfully led 3 market and customer-driven pivots at Mediafly. Episode 013.
FinTech Trends-Prepare To Pivot
39:03 | Sep 26th, 2017
Rob Hegarty, Managing Partner of Hegarty Group, joins Candyce to discuss several FinTech trends that may demand a pivot from financial services and FinTech companies. Episode 012.
Winning Enterprise Sales The Importance Of Empathy
22:33 | Sep 11th, 2017
Julia Streets, CEO of Streets Consulting joins Candyce for a discussion of how compassion and emotional intelligence play crucial roles in winning enterprise sales. Episode 011.
Scaling Sales Growth Using Account-Based Marketing
23:52 | Aug 28th, 2017
Jon Miller joins Candyce for a conversation about how he used account-based marketing to quickly grow sales at Marketo. Episode 010.
Why Asset Managers Struggle With Customer-Centricity
29:35 | Aug 14th, 2017
John Toepfer (CEO) and Emilie Totten (Head of Marketing) of Synthesis Technology join Candyce to discuss the challenges that asset managers have with customer-centricity. Episode 009.
Selling a Business-How Your Story Creates Value
26:49 | Jul 31st, 2017
Dr. John Bates of TestPlant joins Candyce to share a radical approach to positioning and selling technology companies for maximum value. Episode 008.
