
Earned Media Rising
Episode 16: Pete Marino - How to wear the many hats of today’s communications leader
19:45 | Oct 31st, 2019
Pete Marino, chief public affairs and comms officer, MillerCoors; president, Tenth and Blake, discusses what it means to be a modern comms leader.
Episode 17: Ron Culp - Shaping the future of the PR industry
21:07 | Oct 31st, 2019
Ron Culp, professional director, DePaul University Public Relations and Advertising Program, discusses the future of the PR industry.
Episode 15: Earned Media Measurement – At a Tipping Point
Data and measurement: How's PR's dynamic duo drive results
Using storytelling to shape public perception
How paid, earned, and owned can benefit each other in times of crisis
Changing the narrative: PR and the media landscape
Integrating marketing and communications to drive business value