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Making Marketing


Making Marketing by Digiday is a new weekly show hosted by Shareen Pathak, who talks to marketing leaders about the big ideas that inform their business decisions today.


33:27 | Mar 28th, 2019

As DTC brands grow up, they begin to look a lot like traditional brands. The challenge then, is differentiation. The solution: better data management. MM. LaFleur, the “bento box” pioneer of women’s w...Show More

41:39 | Jun 18th

The professional world may have been disrupted by the coronavirus pandemic, but there is one thing that still powers our workday: coffee. The subscription-based Trade Coffee, for one, has seen its mai...Show More
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38:34 | Jun 11th

As existing commerce companies adapt to survive a global pandemic, Jimmy Wu instead launched one. Cat Person sells cat food, toys, furniture and treats in a market that Wu sees as skewed toward dog ow...Show More

36:37 | Jun 4th

Retail stores are slowly reopening, but Christiane Lemieux, founder of the DTC furniture brand The Inside, still thinks people will want to invest most in the place they're spending most of their time...Show More

41:58 | May 28th

Looking to the past doesn't always work. For one, many current founders or CEOs were "still in high school" during the last economic crisis, according to Homebrew partner and co-founder Hunter Walk. F...Show More
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