Follow the Data: Your Journey to Amazon FBA Success

Viral Launch


Follow the Data is a show for Amazon Sellers about the sometimes mysterious and ever-changing Amazon marketplace. CEO of Viral Launch, Casey Gauss and co-host Cameron Yoder leverage the Viral Launch data, accumulated from tens of thousands of product...Show More

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From Side-Gig to Full-Time: Leaving Your 9-5 to Focus on Amazon w/ Guest Taz Ahsan

46:11 | May 31st, 2018

The ultimate goal for most Amazon sellers: freedom. Many sellers get into selling on Amazon to gain some sort of financial freedom. Even with this light at the end of the tunnel, it's a struggle for sellers to find the balance between working a full-...Show More

Failing Successfully: How To Use Failure To Grow Your Business w/ Casey Gauss

39:24 | May 24th, 2018

Sellers in the Amazon space today seem to only talk about success. But what about the other side? The side that sees less attention? As a seller, it’s important to recognize that failure is a critical aspect of growth for you and your business. Succe...Show More

Trademarks and Amazon: Why and How You Should Trademark Your Brand w/ Special Guest LegalZoom

52:34 | May 17th, 2018

Trademarks are both complicated and essential to long-term success for Amazon businesses. Trademarking your Amazon brand is crucial for protection and access to exclusive Amazon features (Brand Registry 2.0). There is a lot of misinformation out ther...Show More

Exposing Amazon Black Hat Tactics: A Seller's Defense with Leo Sgovio

33:01 | May 10th, 2018

What is 'Black Hat'? What does it look like on Amazon? How can Sellers defend themselves against strategies like this? On this episode of Follow The Data, Casey and Cameron break down current Black Hat tactics, and how they are affecting Amazon Selle...Show More

Finding The Amazon Products No One Is Thinking About

26:33 | May 3rd, 2018

Finding new markets or products to source on Amazon can be a challenge. Expanding your search methods, however, may prove to be extremely beneficial. On this episode, Casey and Cameron talk about how to shift your mindset in order to find the product...Show More

Licensing On Amazon: Another Avenue For Revenue with Paul Miller

34:45 | Apr 26th, 2018

As an Amazon Seller, the hunt for great ways to expand your business never stops. Not many sellers in the Amazon community have considered, let alone heard of, licensing as a possibility. In this episode, we break down what licensing looks like and t...Show More

Busting The Myth: Amazon Just Wants To Make The Most Money

18:04 | Apr 24th, 2018

It's time to bust another myth that has recently been passing around the Amazon community. Without digging into the data, it can be easy to think that in order to be successful on Amazon, you need to do whatever it takes to make Amazon the most money...Show More

Q4 Is Closer Than You Think: A Guide to Selling Seasonal Products

23:23 | Apr 12th, 2018

It’s never too early to start thinking about Q4. And with Q2 already underway, we’re one quarter closer to the holiday season. As Q4 approaches, you may want to consider sourcing a seasonal product. Seasonal products aren’t for everyone, and they cer...Show More

Hiring the Right People with Viral Launch Director of Talent, Matt Henry

29:21 | Apr 5th, 2018

Hiring the right people at the right time is critical to the success of a growing business. As a CEO, it’s your job to make sure you’re getting the right people on the bus. First hires can boost you to a strong start or snowball into a string of unco...Show More

Building a Team with Sellers Anthony Bui-Tran, Fernando Cruz, and Nick Young

51:29 | Mar 30th, 2018

In this episode, Anthony, Nick, and Fernando all share about their experience building teams for their businesses: how they knew they needed to hire, how they prioritized talent according to their business goals, and how they found the right people t...Show More

Why Not to Use Search Volume to Determine Giveaway Units

33:17 | Mar 22nd, 2018

When you’re running a launch, you need to match the daily sales of your top competitors. But how do you determine how many units to give away? Some sellers look at search volume. But this episode, we’re going to let you in on a secret: using search v...Show More

Feasting on Crumbs: How to Leverage Small Gains and Grow Your Business

21:53 | Mar 15th, 2018

Understanding the nuances of Amazon customer search is what can really help you out-rank your competitors in the most efficient way possible. Just a handful of small opportunities that other sellers might consider crumbs, really add up. Join hosts Ca...Show More

The Most Powerful Amazon Keyword Research Tool: Introducing Keyword Research

26:50 | Mar 8th, 2018

Keywords are the foundation for ranking. Missing critical keywords in your listing can lead to thousands of dollars in missed sales. Incorporating the right keywords in your listing can give you a huge competitive advantage. But current tools fall fa...Show More

Rebroadcast of Dispelling Myths: 90% Off Promotions

17:37 | Mar 1st, 2018

We're off this week preparing for the launch of our latest software tool. In the meantime here's a rebroadcast of Dispelling Myths: 90% Off Promotions. Do launches work? Amazon gives higher keyword ranking to products sold at full price, leaving d...Show More

The Secret to Amazon Sponsored Ads with Viral Launch Head of Innovation Leo Sgovio

33:06 | Feb 22nd, 2018

Sponsored ads provide sellers with an incredible opportunity to gain exposure to streams of shoppers. But most sellers don’t know how to utilize sponsored ads, spending way more money than they need to for minimal returns. Join host Cameron Yoder as ...Show More

3 Tips for Amazon Search Optimization from Viral Launch Lead Copywriter Yale Schalk

21:23 | Feb 15th, 2018

Keywords are what set your listing up to rank well and sell well, but there’s a catch. People also need to understand what your product is and what it does from your copy. How can you inform shoppers and do Amazon search optimization at the same time...Show More

5 Tips for Product Photography from Viral Launch Lead Photographer Dustin Kessler

34:38 | Feb 8th, 2018

Having high-quality images of your product is integral to your success on Amazon. Photos can make or break your sales, especially in the age of Amazon where the primary indication of what your product is like comes from your photos. Join host Cameron...Show More

3 Tips for Launching Your Next Product from Viral Launches Launch Director, Andrew Field

27:48 | Feb 1st, 2018

Viral Launch has long been known as a successful launch platform, pushing products up to Page One in just a number of days. But to get your product to the top and make it stick, there are a few things you need to have in place. Join host Cameron Yode...Show More

4 Tips for Writing Review Booster Emails from Viral Launch Email Guru Brandon Stewart

32:46 | Jan 25th, 2018

Getting reviews for a product on Amazon is becoming increasingly difficult. Amazon continues to implement new programs and Terms of Service, limiting seller’s abilities to elicit reviews. One age old strategy for capturing customer reviews is sending...Show More

Your Amazon Seller Questions: Q&A with Cameron Yoder and Becca Longenecker

22:58 | Jan 18th, 2018

In this episode, we field a few questions from our listeners. Being your own boss and running your own business is an incredible part of being an Amazon seller. But navigating the Amazon space all alone can be hard, and reliable information can be di...Show More

Brock Johnson on Being an Entrepreneur and Winning on Amazon

41:07 | Jan 11th, 2018

Get inside the mind of entrepreneur Brock Johnson. He’s well known in the Amazon seller community for his incredible success with solar eclipse glasses this past summer, but he’s been flipping products and chasing down entrepreneurial pursuits since ...Show More

Video on Amazon Listings: An Experienced Seller's Perspective

24:33 | Jan 4th, 2018

Join Amazon Seller Coach, Cameron, as he discusses the effects of video on Amazon listings with special guest Kyle Goguen, an experienced Amazon seller. Kyle shares insights gained from testing out video on his own products, and together they specula...Show More

7 Tips for Your FBA Business from Casey Gauss

19:09 | Dec 28th, 2017

Merry Christmas listeners! We’ve got a present for you: 7 tips for your FBA business courtesy of our CEO, Casey Gauss. As you set your business goals for 2018, these tips will help you focus on what will take your business to the next level. Looking ...Show More

From Coding With Socks on My Hands to Running an 8 Figure Company

46:19 | Dec 21st, 2017

3 years ago this week, Casey made his first dollar through Viral Launch. He was coding by candlelight with socks on hands to keep them warm in an unheated apartment. Today he is the CEO of an 8 figure company. On today’s episode hear Casey Gauss tell...Show More

Taking Your Business International with Lucy Marshall from World First

20:29 | Dec 14th, 2017

Amazon Europe is as big as Amazon US. Could going international be the next great move for your FBA business? Join Viral Launch CEO Casey Gauss and co-host Cameron Yoder as they talk with Lucy Marshall from World First about incredible opportunity th...Show More

Sourcing: Manufacturing Lessons from a High-Level Seller

48:11 | Dec 7th, 2017

The manufacturer you choose to parnter with can have a huge impact on your Amazon business. A lot can go wrong: from late or damaged inventory shipments to having your supplier compete directly against you on Amazon. But there's also huge potential f...Show More

BONUS: Announcing Product Discovery, the Best Product Finder in the Galaxy

20:24 | Dec 1st, 2017

We're excited to announce the launch of Product Discovery, our latest software tool, and the best product finder in the galaxy. Tune in for a bonus episode where CEO Casey Gauss talks about why this is such revolutionary release.

Sourcing: How to Find a Product to Source and Sell on Amazon

24:32 | Nov 30th, 2017

In order to take advantage of the incredible gold rush happening on Amazon, you need a great product to sell. And in order to find a great product, you need a rock solid sourcing strategy. This episode is all about the what a successful sourcing proc...Show More

Be Thankful: How Positive Thinking Can Help You Grow Your Amazon Business

17:54 | Nov 17th, 2017

Taking a break to be thankful can feel like a waste of time. But studies show that positive thinking is a key component to individual success. Join Viral Launch CEO and co-host Cameron Yoder for a discussion on how positive thinking can help you cult...Show More

Are Amazon Reviews Going to Change? What it Might Mean for your Business and Selling Online

26:44 | Nov 9th, 2017

Reviews can pose a huge threat to the success of new products, and getting legitimate reviews early on can be difficult. Will this barrier to entry stagnate the market and ruin the competitive environment that Amazon shoppers love? Join Viral Launch ...Show More

The Success Mindset and the Silver Bullet

25:53 | Nov 2nd, 2017

Many courses, gurus, and purportedly high-level sellers promote their latest tips and tricks as the way to find success as an Amazon seller. But is chasing after every Silver Bullet really benefitting your business? Join CEO Casey Gauss and co-host C...Show More

Dispelling Myths: Fear of Suspension

14:43 | Oct 26th, 2017

Account suspension is every Amazon seller’s greatest fear. But how much sleep should you really be losing over fear of suspension? Viral Launch CEO Casey Gauss and co-host Cameron Yoder talk about what it really takes to get suspended and how frequen...Show More

Dispelling Myths: Diversification

18:51 | Oct 19th, 2017

Selling your product on Amazon alone is a bad business model. Or is it? Join Viral Launch CEO Casey Gauss and Amazon Seller Coach Cameron Yoder as they discuss whether diversifying your business efforts across multiple ecommerce platforms is really w...Show More

Dispelling Myths: Sales Velocity

17:35 | Oct 12th, 2017

Keep increasing your sales, and Amazon will reward you with a coveted spot on page 1. Sounds like a simple formula, but the facts say there are other factors in play. Join Viral Launch CEO Casey Gauss and Cameron Yoder for episode 2 of “Dispelling My...Show More

Dispelling Myths: Sales Velocity

0:00 | Oct 12th, 2017

Keep increasing your sales, and Amazon will reward you with a coveted spot on page 1. Sounds like a simple formula, but the facts say there are other factors in play. Join Viral Launch CEO Casey Gauss and Cameron Yoder for episode 2 of “Dispelling My...Show More

BONUS: Q4 Part II Inventory Planning & Promotions

14:50 | Oct 4th, 2017

Q4 is not all fun and gifts. Carefully planning your inventory and perfectly timing a product promotion are crucial if you want to ride the wave of holiday sales all the way to the top. Don't miss out on what is shaping up to be the biggest ecommerce...Show More

BONUS: Q4 Part I Optimizing your Listing

14:34 | Oct 4th, 2017

The holiday season begins in October for Amazon sellers, but it’s not all fun and gifts. Being aware of fee changes, having crucial deadlines circled on your calendar, and optimizing your listing to move sales is just part of the diligent work it tak...Show More

Dispelling Myths: 90% Off Promotions

16:23 | Sep 28th, 2017

Do full price promotions work better than deeply discounted, 90% off promotions? Cam and Casey dig through the Viral Launch data to find out.