China Influencer Marketing Podcast

Lauren Hallanan: Online Influencer and Chinese Social Media Marketer

3 FANS

In this weekly podcast I pull back the curtain on influencer marketing in China, speaking directly with top influencers, marketers and brands who share their experiences and reveal their strategies for success. On this podcast you will learn abou...Show More

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CIM039: Fan BingBing is Back, What Influencers Consider Before Quoting You Their Fee

35:02 | Feb 6th

Summary: In this episode, we dissect two articles featured in the China Influencer Update Newsletter. One is about the Fan Bingbing scandal, and the other is about how influencers calculate their fees. Keije Yi, my […]

CIM 038: How Brian O’Shea Got 5 Million Followers on Douyin by Eating Dumplings

50:11 | Jan 20th

Though its growth has cooled down a bit, short video app Douyin is still one of the most popular social media platforms in China. Today I have on another Douyin content creator Brian O’Shea, who […]

CIM 037: WeChat Stories, Vlogs, OMO, Vertical TV, Private Traffic, and more buzzwords you need to know in 2019

47:54 | Jan 13th

This episode is the first of a new bi-weekly series I’m trying out where my assistant and I will talk about a couple articles that have been featured in the China Influencer Update newsletter and […]

CIM036: Working With 70-100 KOLs a Month is Necessary if You Want to Grow in China with Yihan Yu

53:58 | Jan 7th

Yihan Yu shares her experience working in-house for a brand running their China influencer marketing campaigns. We dive deep into this experience and she shares some amazing perspectives and takeaways that I know you’ll find […]

CIM035: Key Takeways From Our Guide to Xiaohongshu With Miro Li of Double V Consulting

57:47 | Dec 29th, 2018

In this episode Miro Li and I discuss our recently published guide to the social commerce platform Xiaohongshu or RED. While tons of people have grabbed the report, we know a lot of you are […]

CIM Episode 034: What Brands Need to Know About Working with Influencers on Xiaohongshu with Influencer Claire Jiang

1:02:50 | Oct 31st, 2018

In this episode I spoke with Claire Jiang about one of the hottest topics of 2018, the social media platform Xiaohongshu. Claire is an influencer on Xiaohongshu with over 80,000 followers. She has been actively posting on the platform since late 2016...Show More

CIM Episode 033: China’s Short Video Landscape: What You Need To Know Before 2019 with Michael Norris

58:38 | Oct 19th, 2018

In this episode I had Michael Norris back on the podcast to discuss his latest report on China’s short video industry titled “China’s Short Video  Landscape: What  You  Need  To  Know  Before  2019”. For those unfamiliar with Michael, he is a Consume...Show More

CIM Episode 032: The Daigou-Style Cross-Border E-commerce Platform That Does Your Influencer Marketing For You, w/ McDavid Stoddard and Yi Li of Beyond 别样

54:55 | Oct 3rd, 2018

Our guests today are McDavid Stoddard, Director of Merchant Partnerships and Yi Li, Marketing Director from the cross-border e-commerce platform Beyond别样. Beyond hasn’t been discussed much in Western media, but they are definitely worth paying attent...Show More

CIM Episode 031: Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business with Joel Backaler, Managing Director at Frontier Strategy Group

41:35 | Sep 3rd, 2018

This week’s guest is Joel Backaler a global marketing strategist, author, and international keynote speaker. He is a Managing Director at Frontier Strategy Group, a member of the National Committee on US-China Relations and the award-winning author o...Show More

CIM Episode 030: JD.com’s 618 Shopping Holiday, the Rapid growth of Video Game Live Streaming, and do Post 00’s Chinese Consumers Trust Influencers? w/ Michael Norris, Consumer Research Manager at Resonance China

49:47 | Aug 22nd, 2018

In this episode, which is part 2 of my interview with Michael, we start out discussing JD.com’s 618 shopping holiday and make some guesses as to why, despite its incredible sales figures, there was relatively little coverage of the event in Western m...Show More

CIM Episode 029: Secoo, the Dark Horse of Luxury E-commerce Platforms and LOOK, the Platform Behind Top WeChat Influencer Stores w/ Michael Norris, Consumer Research Manager at Resonance China

1:04:48 | Aug 15th, 2018

This is the first of two episodes with Michael Norris, Consumer Research Manager at Resonance China. This first episode is all about ecommerce! First, we go over the best platforms for luxury ecommerce in China and dive specifically into Secoo and wh...Show More

CIM Episode 028: Why Ecommerce Live Streaming is the Future of Retail with Liyia Wu, Founder and CEO of ShopShops

45:45 | Jul 11th, 2018

In this episode we learn all about ecommerce live streaming from Liyia Wu, the founder and CEO of ShopShops, an interactive, livestream global marketplace that connects retailers and brands directly with Chinese cross-border shoppers. In this episode...Show More

CIM Episode 027: Xiaohongshu 101 with Elaine Wong of Double V. Consulting

54:12 | Jul 4th, 2018

Today’s episode features Elaine Wong, founder of Double V. Consulting, an agency specializing in ecommerce on Xiaohongshu, a lifestyle and community ecommerce platform that has really taken off over the past year. The platform recently made internati...Show More

CIM Episode 026: From Zero to 350K Followers in Several Months – Why Douyin is This Year’s Biggest Opportunity with Top F&B Influencer Antoine Bunel

37:27 | Jun 28th, 2018

This week I’ve brought back Antoine Bunel, one of China’s top F&B influencers, to discuss some of the big changes that have happened in his career over the past six months since he was last on the show. To kick off the show we discussed Douyin - Anto...Show More

CIM Episode 025: SEO for China Influencer Campaigns, Tencent’s Weishi and Dishonest MCNs Screw Over Content Creators, and Ongoing Government Crackdowns with PARKLU CMO Elijah Whaley

1:02:26 | Jun 20th, 2018

I’ve got one of our favorite guests, Elijah Whaley, back on the podcast to talk about a really valuable but often overlooked topic – how to get the most out of your KOL campaigns with SSO or social search optimization. During the second half of the i...Show More

CIM Episode 024: Using Data to Select the Right Influencers with Hylink USA Managing Director Humphrey Ho

47:30 | May 16th, 2018

In this episode we chat with Humphrey Ho, Managing Director of Hylink USA. Hylink is China’s largest independent digital advertising agency. They’ve worked with a ton of large brands, both Chinese and international, and I first heard of them because ...Show More

CIM Episode 023: Using Dealmoon and Targeted Marketing to Reach Chinese Expats with April Li

35:30 | May 10th, 2018

This episode’s guest is April Li from multi-cultural creative agency Visionarists. In this episode we continue the theme of speaking to Chinese millennials living abroad to learn more about their social media and shopping habits. In this interview, w...Show More

CIM Episode 022: What Chinese Millennials Really Think About Social Media and Influencers With NYU Masters Students Jingyi Hu and Qianni An

1:06:41 | Apr 26th, 2018

In this episode we chat with Jingyi and Annie, two Chinese millennials studying abroad in New York City. On this podcast we often talk about Chinese millennials, their interests, behaviors and consumption habits, so I wanted to actually get some Chin...Show More

CIM Episode 021: Marketing to Chinese Millennials’ Anxiety with Jing Daily Associate Editor Yiling Pan

57:02 | Apr 19th, 2018

In this episode, we chat with Jing Daily associate editor Yiling Pan. She had some really great insights on consumer behavior, including why she thinks that a lot of consumer trends in China lead back to anxiety. I also asked her who she thinks are m...Show More

CIM Episode 020: Meipai Shut Down Drives Influencers to Douyin in Droves

28:13 | Apr 4th, 2018

This week I dive into a recent article that I wrote for Jing Daily to discuss how video sharing and live streaming app Meipai has been gradually losing content creators and users to the short video app Douyin. Over the past week, this migration to Do...Show More

CIM Episode 019: The Dark Arts of Chinese Agencies and a Plea for Brands to Stop Using Only the Top 1% of Influencers with Elijah Whaley

1:06:51 | Mar 28th, 2018

This week we’re back with a bang, this is a juicy episode that you definitely want to listen too. Eljiah Whaley, CMO of China influencer marketing platform PARKLU, is back for round two and this time he takes us behind the scenes to talk about the da...Show More

CIM Episode 018: Douyin 101: Everything Brands Need to Know About China’s Hottest New Social Media Platform with Fabian Bern of Uplab Asia

58:30 | Mar 7th, 2018

This episode is a must-listen for anyone interested in China’s hottest new app Douyin. If you haven’t heard of it yet, Douyin is a Chinese app very similar to Musical.ly and it is currently disrupting the China social media industry. So much so that ...Show More

CIM Episode 017: Mini Programs, Monetization, and How to Engage and Grow a Following on a Mature Platform: Discussing All Things WeChat With China Channel’s Matthew Brennan

55:24 | Mar 1st, 2018

In this week’s episode we chat with Matt Brennan, co-founder of China Channel, creator of the Chat conference, and a well-known speaker and expert on all things WeChat. I realized we hadn’t covered WeChat that much so far on the podcast so I wanted t...Show More

CIM Podcast 016: Recent Trends and Changes in China’s Influencer and Social Media Marketing Industries with Host Lauren Hallanan

31:15 | Feb 21st, 2018

This week I recorded another solo episode in which I discuss several trends that I’ve been seeing over the past couple months as well as some concerns I’ve been hearing from influencers. I also answer a question I’ve been getting a lot lately and sha...Show More

CIM Episode 015: Declining Organic Reach, Fake Followers & Shorter Attention Spans – A Raw, Honest View of Chinese Social Media with Influencer Tyler Christler

1:01:45 | Feb 7th, 2018

In this episode, I chat with influencer Tyler Christler. Over the past couple of years Tyler has grown significant followings on a number of Chinese social media apps including Kuaishou, Meipai, Weibo, Wechat and podcast app Ximalaya FM. During our c...Show More

CIM Episode 014: Going Viral and Why Brands Need to Give KOLs Creative Freedom with Quentin Albert

28:22 | Jan 31st, 2018

In this episode, we chat with Quentin Albert. His name might not be familiar, but his recent video might be. A couple weeks ago Quentin’s video about WeChat went viral and was being talked about among both Chinese and foreign communities all over Chi...Show More

CIM Episode 013: Networking, Building a Personal Brand, and Using Your Influence to Grow Your B2B Business in China with Global From Asia Founder Mike Michelini

54:28 | Jan 24th, 2018

In this episode we chat with Mike Michelini, a fellow podcast host, business blogger, and ecommerce expert. Mike’s business, Global From Asia, teaches people how to set up and run ecommerce businesses in China, both exporting from China or doing cros...Show More

CIM Episode 012: Answers to Your Top Influencer Marketing Questions and the Benefits of Having an Always-On Influencer Strategy with PARKLU CEO Kim Leitzes

1:07:56 | Jan 17th, 2018

In this week’s episode, we chat with Kim Leitzes, the CEO and Founder of PARKLU, China’s premier influencer marketing platform. This episode with Kim is not only super interesting, but is also full of practical tips for brands who want to run influen...Show More

CIM Episode 011: How Executives and Academics Grow Their Influence & Monetize Their Knowledge on Zhihu with Corporate Trainer Elliott Zaagman

56:48 | Jan 10th, 2018

In this episode, we chat with Elliott Zaagman, a Corporate trainer who specializes in helping Chinese enterprises grow into global organizations. Elliott also writes for several leading online publications which is how I first came across him. Earlie...Show More

CIM Episode 010: China Live Streaming 101 – Top Platforms, How Brands Can Use Live Streaming, and the Future of the Live Streaming Industry

53:46 | Jan 4th, 2018

Welcome to my first ever solo episode! This week I am discussing live streaming in China and I cover a lot including: My personal experience growing my Momo live streaming account to 300k followers How I made several thousand dollars a month live str...Show More

CIM Episode 009: Prioritizing Fans Over Brands and Adjusting to Life Back in Australia with One of the Most Famous Foreign Influencers in China, Comedian David Gulasi

1:14:08 | Dec 27th, 2017

In this episode, we chat with David Gulasi, one of the most famous foreign influencers in China. In early 2016 a video he created went viral and, fast-forward to today, he now has over 8 million followers in total across multiple social channels and ...Show More

CIM Episode 008: Chaotic Events, Dealing with Unprofessional Influencers, and Staying True to Yourself with Fashion and Lifestyle Vlogger Adrianna Wang

51:55 | Dec 20th, 2017

In this episode, we chat with fashion lifestyle vlogger Adrianna Wang. A couple years ago, Adrianna started posting videos on Chinese video sharing site Meipai and now her channel called “The Mulan Show” has nearly 500,000 followers who live vicariou...Show More

CIM Episode 007: Identifying the Right Influencers and How Alibaba’s New Retail Will Affect Influencer Marketing with China Marketing Expert Ashley Dudarenok

59:33 | Dec 13th, 2017

In this episode, we chat with China marketing expert Ashley Dudarenok. In 2011 Ashley established Alarice International, a social media agency that offers creative marketing solutions for China and in 2016, she and her team launched ChoZan, a members...Show More

CIM Podcast Episode 006: How Brands Can Get the Best Results from Influencers with Digital Marketing Expert and Cofounder of One of China’s Top Beauty Influencer Brands Elijah Whaley

1:12:19 | Dec 6th, 2017

In this episode, we chat with one of my good friends, Elijah Whaley. Elijah is a content producer, marketer, and passionate advocate for influencer marketing innovation in China. He is the Chief Marketing Officer of the influencer marketing platform ...Show More

CIM Podcast Episode 005: 1.9 Million Fans in One Year and Sponsorships With Some of China’s Biggest Brands: How 23-Year-Old Raz Gal Or Strategically Built a Chinese Media Empire

28:56 | Nov 29th, 2017

In this episode we chat with Raz Gal Or, the co-founder and host of the wildly popular video series歪果仁研究协会 in English known as the Foreigner Research Institute or Y China. Over the past year, 23-year-old Raz and his team have strategically built a me...Show More

CIM Podcast Episode 004: Chinese Millennials Embarrassed to Travel with Large Tour Groups – Understanding the Next Generation of Chinese Travelers with Travel Influencer Ariel Chen

59:10 | Nov 22nd, 2017

In this episode we chat with Chinese travel influencer Ariel Chen. If you’ve been following Chinese consumer trends you know that the Chinese outbound travel market has exploded over the past few years and more than 135 million Chinese are projected ...Show More

CIM Podcast Episode 003: Selling Milk to Chinese Moms, Why Trust is Crucial in the Daigou Industry, and the Power of 1,000 True Fans with Aussie Dad Tom Shanahan

1:11:01 | Nov 16th, 2017

If you follow ecommerce in China you’ve probably heard the word daigou. A Daigou is a grey market agent who helps people purchase products from other countries and ships them back to China. Today we’re going to talk to Tom Shanahan, known to his fans...Show More

CIM Podcast Episode 002: Accidental New York Luxury Fashion Blogger Turned Girlboss Vera Wang

50:36 | Nov 16th, 2017

This episode features Vera Wang, a New York based luxury fashion and lifestyle influencer, and founder of WG Empire PR and media company. Vera’s career as an influencer took off a couple years ago after she created an Official WeChat account with asp...Show More

CIM Podcast Episode 001: How Brands Should Treat KOLs, Live Streaming Ecommerce, and China’s F&B Industry with Antoine Bunel

58:03 | Nov 16th, 2017

Today’s guest is Antoine Bunel, he is the number 1 foreign food influencer in China, and in 2016 he earned a spot on Topklout’s list of the top 100 influencers on Chinese social media. In this interview we talk about the direction of the food industr...Show More

CIM Podcast Episode 000: Introduction to the Podcast and Your Host Lauren Hallanan

14:24 | Nov 15th, 2017

In this episode Lauren shares her background story including her experience on China's hit reality TV show Feicheng Wurao and how she became a full-time live streamer on Chinese social media platform Momo. She also shares why she started this show an...Show More