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Business Management & Marketing

China Influencer Marketing Podcast

Lauren Hallanan: Online Influencer and Chinese Social Media Marketer

In this weekly podcast I pull back the curtain on influencer marketing in China, speaking directly with top influencers, marketers and brands who share their experiences and reveal their strategies for success. On this podcast you will learn abou...Show More

20:02 | Jul 9th

As online traffic is becoming more and more expensive in China, the term ‘private traffic’ (私域流量) has become one of 2019’s content creation buzzwords. The western equivalent of private traffic would be a blog or […]

51:39 | Jul 1st

Today we hear from Zak Dychtwald, author of the book “Young China” and Founder of the think tank Young China Group. In this episode we dive deep, trying to understand young Chinese people and what […]
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44:38 | Jun 24th

Welcome to episode 50 of the China influencer marketing podcast! Today’s guest is Raymond Huang, SVP of Strategy, at the publicly-traded fast-fashion social commerce platform Mogu or, in Chinese, 蘑菇街. If you’re like me and […]

27:37 | Jun 17th

In this episode my assistant Kejie and I discuss three recent KOL marketing case studies that we felt were refreshing. Even though I’m obviously all about influencer marketing, I freely admit that when brands, agencies, […]

45:14 | Jun 10th

Christine Mou is an e-commerce live streamer with Shopshops, a company based here in NYC that does cross border e-commerce live streaming both on Taobao and on their own app, selling products from international brands […]

52:58 | May 30th

Today I bring back Elijah Whaley, Influencer and CMO of influencer marketing PARKLU to talk about the new sponsored post regulations on Xiaohongshu or Red, Little Red Book. When these rules were announced around 2 […]

48:48 | May 20th

Last spring, I had Fabian Bern on the podcast to give an overview of Douyin, which, at the time, was still an emerging social media platform in China. A lot has changed since then and […]

35:46 | May 13th

This is part 2 of my interview with Ariel Chen, a top travel vlogger. For part 1, check out episode 44! In this episode Ariel continues to share some amazing advice and insights into the […]

35:23 | May 6th

Chinese vloggers understand the benefit of having a team: Started out with an assistant in China who helped with basic admin tasks and communicating with brands and platforms For content to perform well, every platform […]

26:12 | Apr 9th

In this episode we discuss the concept of xiachen. Xiachen literally means to sink or submerge, and is now a popular term meaning sinking or moving down into lower tier markets. Xiachen content, apps, influencers, […]

43:04 | Mar 26th

In this episode I spoke with Hailey, one of the co-founders of the fashion and lifestyle WeChat Official Account Sugarandspice. If you’ve read my book, Digital China: Working with Bloggers, Influencers, and KOLs, then you […]

47:21 | Mar 18th

This week I chat with Rui (@大睿睿) a top-tier fashion and beauty influencer on Xiaohongshu with nearly 2 million followers. Our conversation covers a wide variety of topics including how she got started on Xiaohongshu, […]

1:00:56 | Mar 5th

Many brands find it difficult to select the right KOLs to work with. My conversation with this week’s guest Anny Lou may help. Anny is a prominent fashion influencer with over 1.6 million followers on […]

35:02 | Feb 6th

Summary: In this episode, we dissect two articles featured in the China Influencer Update Newsletter. One is about the Fan Bingbing scandal, and the other is about how influencers calculate their fees. Keije Yi, my […]

50:11 | Jan 20th

Though its growth has cooled down a bit, short video app Douyin is still one of the most popular social media platforms in China. Today I have on another Douyin content creator Brian O’Shea, who […]

47:54 | Jan 13th

This episode is the first of a new bi-weekly series I’m trying out where my assistant and I will talk about a couple articles that have been featured in the China Influencer Update newsletter and […]

53:58 | Jan 7th

Yihan Yu shares her experience working in-house for a brand running their China influencer marketing campaigns. We dive deep into this experience and she shares some amazing perspectives and takeaways that I know you’ll find […]

57:47 | Dec 29th, 2018

In this episode Miro Li and I discuss our recently published guide to the social commerce platform Xiaohongshu or RED. While tons of people have grabbed the report, we know a lot of you are […]

1:02:50 | Oct 31st, 2018

In this episode I spoke with Claire Jiang about one of the hottest topics of 2018, the social media platform Xiaohongshu. Claire is an influencer on Xiaohongshu with over 80,000 followers. She has been actively posting on the platform since late 2016...Show More

58:38 | Oct 19th, 2018

In this episode I had Michael Norris back on the podcast to discuss his latest report on China’s short video industry titled “China’s Short Video  Landscape: What  You  Need  To  Know  Before  2019”. For those unfamiliar with Michael, he is a Consume...Show More

54:55 | Oct 3rd, 2018

Our guests today are McDavid Stoddard, Director of Merchant Partnerships and Yi Li, Marketing Director from the cross-border e-commerce platform Beyond别样. Beyond hasn’t been discussed much in Western media, but they are definitely worth paying attent...Show More

41:35 | Sep 3rd, 2018

This week’s guest is Joel Backaler a global marketing strategist, author, and international keynote speaker. He is a Managing Director at Frontier Strategy Group, a member of the National Committee on US-China Relations and the award-winning author o...Show More

49:47 | Aug 22nd, 2018

In this episode, which is part 2 of my interview with Michael, we start out discussing’s 618 shopping holiday and make some guesses as to why, despite its incredible sales figures, there was relatively little coverage of the event in Western m...Show More

1:04:48 | Aug 15th, 2018

This is the first of two episodes with Michael Norris, Consumer Research Manager at Resonance China. This first episode is all about ecommerce! First, we go over the best platforms for luxury ecommerce in China and dive specifically into Secoo and wh...Show More

45:45 | Jul 11th, 2018

In this episode we learn all about ecommerce live streaming from Liyia Wu, the founder and CEO of ShopShops, an interactive, livestream global marketplace that connects retailers and brands directly with Chinese cross-border shoppers. In this episode...Show More

54:12 | Jul 4th, 2018

Today’s episode features Elaine Wong, founder of Double V. Consulting, an agency specializing in ecommerce on Xiaohongshu, a lifestyle and community ecommerce platform that has really taken off over the past year. The platform recently made internati...Show More

37:27 | Jun 28th, 2018

This week I’ve brought back Antoine Bunel, one of China’s top F&B influencers, to discuss some of the big changes that have happened in his career over the past six months since he was last on the show. To kick off the show we discussed Douyin - Anto...Show More

1:02:26 | Jun 20th, 2018

I’ve got one of our favorite guests, Elijah Whaley, back on the podcast to talk about a really valuable but often overlooked topic – how to get the most out of your KOL campaigns with SSO or social search optimization. During the second half of the i...Show More

47:30 | May 16th, 2018

In this episode we chat with Humphrey Ho, Managing Director of Hylink USA. Hylink is China’s largest independent digital advertising agency. They’ve worked with a ton of large brands, both Chinese and international, and I first heard of them because ...Show More

35:30 | May 10th, 2018

This episode’s guest is April Li from multi-cultural creative agency Visionarists. In this episode we continue the theme of speaking to Chinese millennials living abroad to learn more about their social media and shopping habits. In this interview, w...Show More

1:06:41 | Apr 26th, 2018

In this episode we chat with Jingyi and Annie, two Chinese millennials studying abroad in New York City. On this podcast we often talk about Chinese millennials, their interests, behaviors and consumption habits, so I wanted to actually get some Chin...Show More

57:02 | Apr 19th, 2018

In this episode, we chat with Jing Daily associate editor Yiling Pan. She had some really great insights on consumer behavior, including why she thinks that a lot of consumer trends in China lead back to anxiety. I also asked her who she thinks are m...Show More

28:13 | Apr 4th, 2018

This week I dive into a recent article that I wrote for Jing Daily to discuss how video sharing and live streaming app Meipai has been gradually losing content creators and users to the short video app Douyin. Over the past week, this migration to Do...Show More

1:06:51 | Mar 28th, 2018

This week we’re back with a bang, this is a juicy episode that you definitely want to listen too. Eljiah Whaley, CMO of China influencer marketing platform PARKLU, is back for round two and this time he takes us behind the scenes to talk about the da...Show More

58:30 | Mar 7th, 2018

This episode is a must-listen for anyone interested in China’s hottest new app Douyin. If you haven’t heard of it yet, Douyin is a Chinese app very similar to and it is currently disrupting the China social media industry. So much so that ...Show More

55:24 | Mar 1st, 2018

In this week’s episode we chat with Matt Brennan, co-founder of China Channel, creator of the Chat conference, and a well-known speaker and expert on all things WeChat. I realized we hadn’t covered WeChat that much so far on the podcast so I wanted t...Show More

31:15 | Feb 21st, 2018

This week I recorded another solo episode in which I discuss several trends that I’ve been seeing over the past couple months as well as some concerns I’ve been hearing from influencers. I also answer a question I’ve been getting a lot lately and sha...Show More

1:01:45 | Feb 7th, 2018

In this episode, I chat with influencer Tyler Christler. Over the past couple of years Tyler has grown significant followings on a number of Chinese social media apps including Kuaishou, Meipai, Weibo, Wechat and podcast app Ximalaya FM. During our c...Show More

28:22 | Jan 31st, 2018

In this episode, we chat with Quentin Albert. His name might not be familiar, but his recent video might be. A couple weeks ago Quentin’s video about WeChat went viral and was being talked about among both Chinese and foreign communities all over Chi...Show More

54:28 | Jan 24th, 2018

In this episode we chat with Mike Michelini, a fellow podcast host, business blogger, and ecommerce expert. Mike’s business, Global From Asia, teaches people how to set up and run ecommerce businesses in China, both exporting from China or doing cros...Show More

1:07:56 | Jan 17th, 2018

In this week’s episode, we chat with Kim Leitzes, the CEO and Founder of PARKLU, China’s premier influencer marketing platform. This episode with Kim is not only super interesting, but is also full of practical tips for brands who want to run influen...Show More

56:48 | Jan 10th, 2018

In this episode, we chat with Elliott Zaagman, a Corporate trainer who specializes in helping Chinese enterprises grow into global organizations. Elliott also writes for several leading online publications which is how I first came across him. Earlie...Show More

53:46 | Jan 4th, 2018

Welcome to my first ever solo episode! This week I am discussing live streaming in China and I cover a lot including: My personal experience growing my Momo live streaming account to 300k followers How I made several thousand dollars a month live str...Show More

1:14:08 | Dec 27th, 2017

In this episode, we chat with David Gulasi, one of the most famous foreign influencers in China. In early 2016 a video he created went viral and, fast-forward to today, he now has over 8 million followers in total across multiple social channels and ...Show More

51:55 | Dec 20th, 2017

In this episode, we chat with fashion lifestyle vlogger Adrianna Wang. A couple years ago, Adrianna started posting videos on Chinese video sharing site Meipai and now her channel called “The Mulan Show” has nearly 500,000 followers who live vicariou...Show More

59:33 | Dec 13th, 2017

In this episode, we chat with China marketing expert Ashley Dudarenok. In 2011 Ashley established Alarice International, a social media agency that offers creative marketing solutions for China and in 2016, she and her team launched ChoZan, a members...Show More

1:12:19 | Dec 6th, 2017

In this episode, we chat with one of my good friends, Elijah Whaley. Elijah is a content producer, marketer, and passionate advocate for influencer marketing innovation in China. He is the Chief Marketing Officer of the influencer marketing platform ...Show More

28:56 | Nov 29th, 2017

In this episode we chat with Raz Gal Or, the co-founder and host of the wildly popular video series歪果仁研究协会 in English known as the Foreigner Research Institute or Y China. Over the past year, 23-year-old Raz and his team have strategically built a me...Show More

59:10 | Nov 22nd, 2017

In this episode we chat with Chinese travel influencer Ariel Chen. If you’ve been following Chinese consumer trends you know that the Chinese outbound travel market has exploded over the past few years and more than 135 million Chinese are projected ...Show More

1:11:01 | Nov 16th, 2017

If you follow ecommerce in China you’ve probably heard the word daigou. A Daigou is a grey market agent who helps people purchase products from other countries and ships them back to China. Today we’re going to talk to Tom Shanahan, known to his fans...Show More

50:36 | Nov 16th, 2017

This episode features Vera Wang, a New York based luxury fashion and lifestyle influencer, and founder of WG Empire PR and media company. Vera’s career as an influencer took off a couple years ago after she created an Official WeChat account with asp...Show More

58:03 | Nov 16th, 2017

Today’s guest is Antoine Bunel, he is the number 1 foreign food influencer in China, and in 2016 he earned a spot on Topklout’s list of the top 100 influencers on Chinese social media. In this interview we talk about the direction of the food industr...Show More

14:24 | Nov 15th, 2017

In this episode Lauren shares her background story including her experience on China's hit reality TV show Feicheng Wurao and how she became a full-time live streamer on Chinese social media platform Momo. She also shares why she started this show an...Show More