China Influencer Marketing Podcast

Lauren Hallanan: Online Influencer and Chinese Social Media Marketer

In this weekly podcast I pull back the curtain on influencer marketing in China, speaking directly with top influencers, marketers and brands who share their experiences and reveal their strategies for success. On this podcast you will learn abou...Show More


33:34 | Dec 1st, 2019

Description: In last week’s episode I spoke with the COO of Becky’s Fantasy, the company of top Chinese fashion influencer Becky Li.  Today we’re going to give you another perspective into Becky’s bus...Show More

34:12 | Nov 22nd, 2019

Description: About two months ago when I was in Guangzhou I had the great honor of visiting the headquarters of Becky’s Fantasy, the company owned and operated by top WeChat fashion influencer Becky L...Show More
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30:01 | Nov 4th, 2019

There’s a lot of hype about 11.11 in Western media, but does everyone really love the holiday as much as the reports would have you think? Today we chat with a Chinese millennial Kejie who […]

20:02 | Jul 9th, 2019

As online traffic is becoming more and more expensive in China, the term ‘private traffic’ (私域流量) has become one of 2019’s content creation buzzwords. The western equivalent of private traffic would b...Show More

51:39 | Jul 1st, 2019

Today we hear from Zak Dychtwald, author of the book “Young China” and Founder of the think tank Young China Group. In this episode we dive deep, trying to understand young Chinese people and what […]
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