Ever heard of Fred Reichheld? He’s written several books and hundreds of articles on why loyalty marketing is the lynchpin of any business. Fred is a Harvard BA and MBA graduate who has been named the...Show More
In 2004, my friend Joe Polish and I put our heads together to build a system for creating lifetime clients. After all, selling and marketing to people you are already affiliated with is much easier th...Show More
Have you ever considered space travel? How about what it takes to get a rocket ship to the moon? As a rocket ship is leaving the Earth, it takes 85% of its fuel just to breach the outer layers of the ...Show More
Passion does not beget commitment, rather commitment begets passion. When Gabriel Alex Mandossian was a sophomore in high school he decided he was going to get into an ivy league school and he was pas...Show More
In May of 1904, the young John E. Kennedy walked into the saloon at the Lord and Thomas Advertising Agency, the most powerful of its day. John sent a note upstairs via bellboy to Ambrose Thomas, a co-...Show More
It’s October 26th in the year 2000 and I’m at Mt. Sinai Recovery with my then-wife Amy looking at our brand new baby boy. He was expected three weeks later, but because her doctor was going on vacatio...Show More
In 2004, my friend and colleague Yanik Silver launched Mind Motivators, a course built through teleseminar recordings, notes, and executive summaries. This is before YouTube and social media channels,...Show More
It’s 2008, the heart of the Great Recession, and a couple of great friends of mine and I were trying to figure out how to sell more resources to fewer people. T. Harv Eker, Michelle Burr, and I were w...Show More