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Enterpreneurship

Inside Trader Joe's

Trader Joe's

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From our humble beginnings as a small chain of eclectic Southern California convenience stores, Trader Joe’s has grown to become a national chain of 475 (and counting) neighborhood grocery stores, employing more than 41,000 Crew Members. How? By be...Show More
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23:52 | Oct 16th, 2018

It's beginning to look a lot like the holidays at Trader Joe's! How do we come up with all the great holiday products you'll find at Trader Joe's every year? How long does it take to make all that delicious stuff come to life? What's new this holiday...Show More

21:46 | Sep 7th, 2018

When it comes to quality, Trader Joe’s sets a high bar… way above what the law requires. In this episode, we explain what’s in the food, what’s not, and what will never be. So if you’re avoiding artificial flavors, added sugar, GMOs, or MSG, or think...Show More
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13:41 | May 1st, 2018

Sometime, someday, you may need a little help from a neighbor. Millions of us do. Find out how we try to be good neighbors in every one of the 475 neighborhoods we serve. Then, honest answers to some of the toughest Customer questions we receive. Lik...Show More

18:01 | May 1st, 2018

We could sell your favorite Trader Joe’s products online, but that’s not who we are. We could collect data about you, but that’s really not who we are. For many, Trader Joe’s is the place to buy wine, and they ask us, “How do you do it – offer such ...Show More

17:49 | May 1st, 2018

We want our Crew Members and Customers to find it easy and fun to explore our stores, discovering everything from unique international fare and American basics, to vegan, to gluten-free, and low carb options. We’ll explain why the Fearless Flyer has...Show More

23:17 | May 1st, 2018

At Trader Joe’s, values aren’t just great deals on great products. They’re also the values we live by, every day in every neighborhood store. We’ll share the ways we put those values into practice when we take you inside our (top-secret) Tasting Pane...Show More

19:31 | May 1st, 2018

People can’t stop tasting them and talking about them. What makes Trader Joe’s products so different? How does an idea go from being one of our new discoveries to one of yours? Meet the person with the best job at Trader Joe’s (or maybe anywhere!), ...Show More

02:42 | Apr 23rd, 2018

Here's a quick taste of Inside Trader Joe's, a new 5-part series coming May 1, 2018, from the folks at Trader Joe's. There's no other store like Trader Joe's. Now you can go behind-the-scenes to find out why Trader Joe's is... Trader Joe's.

17:46 | Sep 16th

In this episode, we come to you live (well, we recorded it live) from the Trader Joe’s Annual Captains Meeting. Every year, we gather every Captain from every Trader Joe’s across the country together, to let them know where we’re going, say thanks fo...Show More

23:00 | Jul 22nd

We’re digging deep into the world of Produce. We spend loads of time thinking about Produce, so all you have to think about is what looks good when you walk into your neighborhood Trader Joe’s. We find out what it takes to ensure every one of our 488...Show More

25:27 | Jun 24th

In this episode, we’re tackling the questions YOU asked. From the pretty straightforward “How do you decide what to sell?” and “How do you know what your customers want?” to the more philosophical “Why don’t you have WiFi?” and “Why not sell your pro...Show More

24:04 | May 20th

We get a lot of questions here at Trader Joe's; by far the most common question is, "Why is everyone so nice?" In this episode we take you inside Trader Joe's to find out the answer. Come with us to a Trader Joe's store in Chicago, and to a session o...Show More

22:06 | Apr 8th

We travel the world in search of the most beauteous blooms and festive flowers, and we bring them to you at prices that really define value. How on earth do we do it? Have a listen. Got a question you'd really like to ask the folks who make things...Show More

20:47 | Mar 4th

Come with us on a delicious journey through the freezer case at Trader Joe's. Hear how frozen foods can be fresher than the "fresh" foods; come along as we sample some of our Customers' favorite frozen finds at a neighborhood Trader Joe's; find out a...Show More

24:18 | Feb 4th

Our approach to sustainability is simple. We all want to leave the planet a better place than we found it. At Trader Joe's, we're working hard to do just that. We've eliminated certain types of packaging, we're reducing other types of packaging, and ...Show More

22:06 | Dec 17th, 2018

At Trader Joe's, we are focused on growing, every day – with every product, in every store. We're opening new stores, hiring new Crew Members, meeting new Customers, and developing new products. Whew! In this episode, we talk about finding new store ...Show More

20:59 | Nov 13th, 2018

When we say we travel the world in search of great products for our customers, we really mean it! In this episode, come along with us as we circumnavigate the globe, finding the WOW in locations around the world, from South Korea to Southern Californ...Show More

17:18 | Sep 24th, 2018

Trader Joe’s has been selling nuts, wine, and cheese since our even-humbler beginnings. In this episode of “Inside Trader Joe’s,” we explain which nuts our customers are the most nutty about. We recommend some cheeses you may not have tried. And we r...Show More