In-Ear Insights from Trust Insights

0:00 | Sep 30th, 2020

In this week’s In-Ear Insights, Katie and Chris examine rapid response marketing. How do you react when a major event happens in your market on a very short timeframe? We look at Amazon Prime Day 2020...Show More

0:00 | Sep 23rd, 2020

In this episode of In-Ear Insights, Katie and Chris ask and answer the question, “What is the value of analytics?” For many marketers, analytics is seen as a cost center and an administrative burden. ...Show More

0:00 | Sep 23rd, 2020

Can your marketing be effective without data? Yes, absolutely. Marketing has been around for hundreds of years. Modern marketing certainly has been around for decades. Technically, marketing started w...Show More

0:00 | Sep 16th, 2020

In this episode of In-Ear Insights, Katie and Chris talk surveying: the good, the bad, the Buzzfeed. Instead of selecting random photos to tell you which Game of Thrones character you are, how do you ...Show More

0:00 | Sep 9th, 2020

In this episode of In-Ear Insights, Katie and Chris tackle the task of planning your marketing strategy for 2021. For good or ill, companies are beginning to set marketing strategy and marketing objec...Show More

0:00 | Sep 2nd, 2020

In this episode of In-Ear Insights, Katie and Chris discuss leadership: what is it, what models exist for it, and how should we think about it? We discuss the different types of power and what balance...Show More

0:00 | Aug 26th, 2020

In this episode of In-Ear Insights, Chris and special guest John Wall discuss the state of consumer recommendation engines. Why are recommendations so narrow and ineffective many times? What could we ...Show More

0:00 | Aug 19th, 2020

In this week’s In-Ear Insights, Katie and Chris discuss what happens when junior or naive AI engineers or data scientists make bad choices for algorithms. Using an example from a writing analysis webs...Show More