Learn Paid Media

12:24 | Sep 24th, 2020

It’s a been a long time, but I am back! Here is an episode on B2B audience targeting for paid media as it relates to Facebook Ads, but I also cover some Google Ads strategy for B2B and give an update ...Show More

35:59 | Feb 19th, 2020

Hey Everyone. This week is a little different as the episode is from an interview that I did on the Better Digital Marketing Podcast with Ben Briggs. The episode should be up in video format soon on h...Show More

12:05 | Jan 29th, 2020

This episode focuses on the fundamentals of YouTube advertising some of the strategies you can use with the different campaign types. It focuses mainly on the different campaigns and ad units, but it ...Show More

02:21 | Jan 29th, 2020

This episode focuses on some of the updates to the podcast!

12:01 | Aug 1st, 2019

This is episode 11 where I discuss Google Tag Manager and how it can help you with conversion tracking, but I also talk about an update that happened to me literally this week within Facebook for sett...Show More

18:45 | Jul 24th, 2019

This is Episode 10 and it focuses on remarketing, retargeting, or whatever you want to call it because it’s the same old shite! I go into example strategies for B2B lead generation and for Ecommerce r...Show More

20:43 | Jul 17th, 2019

Pinterest Ads is growing in use cases and audience sizes, and it is a great platform managing B2C Ecommerce paid media campaigns for direct response and branding. This episode talks about the general ...Show More

21:12 | Jul 10th, 2019

This is Episode 8, and it covers rolling restructures in paid media accounts for campaigns, ad groups, ad sets, and so on. It focuses on preserving performance with what you already have in an account...Show More