IN-PERSON

44:07 | Oct 30th, 2019

Nicola Kastner (Global Head of Event Marketing Strategy at SAP) discusses the transformation of SAPPHIRE NOW. Along the way, we discussed ABM, data-driven content journeys, and what IKEA, Disney World...Show More

57:01 | Oct 23rd, 2019

Devin Cleary (VP Experiential Marketing, PTC) shares lessons learned across his eclectic career, how to use data and personas to grow an event, how to retain and hire top talent, and why events need t...Show More

36:22 | Oct 16th, 2019

Janna Erickson (Director of Events at Drift) discusses why you should consider hijacking events, the art of event marketing hand-to-hand combat, managing an events team from “startup” to “scale-up”, a...Show More

44:18 | Oct 9th, 2019

Vasil Azarov (Founder, Growth Marketing Conference) shares how to launch an event from scratch, how to collaborate with partners and sponsors, the best channels for driving growth, the emergence of th...Show More

43:40 | Oct 2nd, 2019

Alyson Griffin, VP of Global Marketing at Intel, shares why events are a powerful medium for storytelling. Along the way, we discussed virtually dissected frogs, snot bots, whales, Star Wars, and how ...Show More

40:30 | Sep 25th, 2019

Eleni Thomas (Director of Events and Meetings, KPMG) discusses the kind of processes needed for managing 2,500 events a year, the value of networking with other event planners, what it means to be a s...Show More

35:55 | Sep 18th, 2019

Joey Hinson (Director of Operations, TechCrunch) discusses the challenges of scaling TC Disrupt, the value of qualitative feedback, why sometimes you're better off not feeding attendees, the future of...Show More

38:42 | Sep 11th, 2019

Andrea Rosen (Head of 99U, Adobe) shares the history of 99U and how it has evolved over the years. she discusses curating creativity, balancing experience and substance, and some of the best ways to o...Show More