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Under the Influence from CBC Radio

CBC Radio

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Under The Influence gives you a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry. Join host and adman Terry O’Reilly for fascinating stories that connect the dots between pop culture, marketing and human nat...Show More

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Summer Series - Guys and Dolls: Gender Marketing

26:46 | Aug 9th, 2017

This week, we delve into the controversial world of Gender Marketing. How did it all start? Why are aisles and products separated by gender? It’s not a black-and-white issue, but it’s definitely pink and blue…

Come see Terry live on stage

1:21 | Sep 4th

Come on out to the Algonquin Theatre in Huntsville, ON, Sept 27 for an evening of small business marketing insights and amusing war stories. Join us for a fun talk, Q&A with the audience, book signing, grab an Under The Influence T-shirt & more. Tic...Show More

SS18E10 - Advertising Alumni: Famous People Who Started in Advertising

27:57 | Aug 27th

This week, for the final episode of our 2018 Summer Season, we look at famous people who began their careers in advertising. Many of the people who have gone on to shape popular culture, cut their teeth in the world of marketing. From Dr. Seuss, Salm...Show More

SS18E9 - Viral Videos

28:05 | Aug 20th

This week on our Summer Series, we look at the wild and crazy world of Viral Videos. Some brands spend big money on videos and nobody watches, meanwhile a cat video is viewed by millions. It's a world with no rules, fueled by luck and timing. We'll ...Show More

SS18E8 - Nudge: The Persuasive Power of Whispers

27:38 | Aug 13th

This week on our encore Summer Series, we look at the subtle art of "nudging." Schools, marketers and even governments are now using small nudges to gently steer people toward making more positive decisions in their lives. Those nudges included sendi...Show More

SS18E7 - When Brands Mock Other Brands

27:28 | Aug 6th

This week on our Summer Series, we look at brands that mock other brands. It's a risky strategy, as one company has to ridicule another brand to make a point - and mocking a rival always fuels retaliation. We'll talk about how Miller High Life mocked...Show More

SS18E6 - Lookin' Out For #1

27:48 | Jul 30th

This week on our encore Summer Series, we explore #1 Brands. We'll look at popular categories and identify the runaway best-selling brands, and analyze why they are #1. The best selling car in Canada has been on top for 15 years. Know what it is? Bet...Show More

SS18E5 - Nobody's Dead Anymore: Marketing Deceased Celebrities

26:53 | Jul 23rd

This week on our Summer Series, we look at Marketing Dead Celebrities. It's become a $2 billion dollar industry. And the marketing of dead celebrities not only attracts lots of big brands, but lots of controversy. We'll trace the use of dead celebrit...Show More

SS18E4 - Marketing Rock 'N' Roll, Pt II

26:06 | Jul 16th

This week, it's Part Two of "Marketing Rock 'n' Roll." As the 1980's unfold, technology changes rock and roll marketing forever, with the arrival of MTV. The launch of MTV is one of the great marketing stories of all time, and it almost went under be...Show More

SS18E3 - Marketing Rock 'N' Roll, Pt I

25:51 | Jul 9th

In part one of a two-part episode, we'll trace the marketing of rock all the way back to its origins with Elvis Presley and his wily manager Colonel Tom Parker. We'll tell the story of how the Beatles lost millions by not following Elvis's blueprint,...Show More

SS18E2 - The Psychology of Price

26:06 | Jul 2nd

This week in our Summer Series, we explore how we're all influenced by pricing. Like how the price of a bottle of wine has an enormous affect on how much you enjoy that wine. We'll analyze how restaurants design menus to steer you toward the most pro...Show More

SS18E1 - Elevator Pitches

26:44 | Jun 27th

Welcome to the first episode of our 2018 Summer Series, where we bring you encore episodes from deep in our archives. This week is about the art of the elevator pitch. The definition of an elevator pitch is being able to pitch an idea in the time it...Show More

S7E25 - Ask Terry 2018

28:04 | Jun 21st

This week marks the final episode of the 2018 season. And as we do every year, we're turning this show over to you, our listeners. We'll be answering all the marketing and advertising questions you've sent us through social media. From the inspiratio...Show More

S7E24 - Fasten Your Seatbelts: How Self-Driving Cars and Marketing Collide

27:54 | Jun 14th

This week, we look at how self-driving cars affect the world of marketing. While it may seem like a bit of a novelty these days, the era of the autonomous car is fast approaching. And the implications for business, marketing and everyday life are ast...Show More

S7E23 - How Tourism Survives A Tragedy

28:26 | Jun 7th

This week, we look at how tourism survives a tragedy. When a city experiences a massive crisis, it must find a way to restore its tourism. All cities rely on tourism - it is often one of the top revenue-generating industries and employs one of the bi...Show More

S7E22 - Guinness Book of World Ad Records

28:15 | May 31st

This week, we look at the ad industry’s place in the Guinness Book of World Records. The aim of all advertising is to create selling ideas that are impossible to ignore. From the world’s largest coupon, to the most expensive commercial ever made, to ...Show More

S7E21 - Marching Orders: Household Products Invented by the Military

28:07 | May 24th

This week, we look at products invented by the military. The military has influenced more technology than any government, agency, business or organization in history. From the appliances in your kitchen, to the big screen in your living room, to the ...Show More

S7E20 - Avon Calling: Door-To-Door Marketing

28:22 | May 22nd

This week, we explore the art of door-to-door sales. From encyclopaedias, to makeup, to vacuum cleaners, many corporations were built on the shoe leather of direct sales. It was a tough way to make a living. But the best salespeople never met a door ...Show More

S7E19 - Colour Schemes: How Colours Make You Buy (An Encore Broadcast)

27:21 | May 10th

This week, we look at the use of colour in marketing. Colours play a bigger role in your purchasing decisions than you may think. They can make you feel a certain way about a brand, and even encourage you to open your wallet. A lesson The Beatles, Ch...Show More

S7E18 - Lemonade: Marketing A Negative

28:11 | May 3rd

This week, we look at brands that aren’t afraid to celebrate their weaknesses. As a rule, no company ever wants to point a neon sign at its flaws. But there are a few brave advertisers out there who know there can be incredible power in a negative. L...Show More

S7E17 - Bookmarks 2018

27:27 | Apr 26th

This week, it's our annual episode dedicated to great stories from our Under The Influence research that didn't make the regular season. We’ll tell the story of why Maple Leafs owner Harold Ballard would shut off all water fountains during games, whi...Show More

S7E16 - Brand Envy 2018

27:08 | Apr 19th

This week, it’s our annual look at brands I admire. They may not be the hippest, the latest or the coolest, but I envy them for a reason. Like the most iconic studio in rock history, the first casual shoe ever invented or the world’s most timeless su...Show More

S7E11 - Brands Are People, Too: Products Named After Inventors

26:58 | Mar 15th

This week, we explore famous products named after their inventors. Some products are so cemented in our minds we forget their names once belonged to people. Shrapnel was invented by Henry Shrapnel, nachos were invented by Nachos Anaya and the leotard...Show More

S7E10 - Worthless To Priceless

27:40 | Mar 8th

This week, we look at products that went from worthless to priceless. Products someone created out of something everyone else ignored. It might be junk on the ground that people stepped over, or useless waste destined for the scrap heap. But in each...Show More

S7E9 - Celebrities: Living To Tell The Tales

28:13 | Mar 1st

This week, we explore the world of celebrities in advertising. I’ll tell you stories from my nearly 30 years directing celebrities in radio and television commercials. From Ellen DeGeneres, to Alan Arkin, to Alec Baldwin - celebs can be a powerful to...Show More

S7E8 - Kentucky Fried Brand Myths

27:29 | Feb 22nd

This week, we debunk urban brand myths. Myths that live on as assumed facts in marketing textbooks, MBA courses, endless business seminars and dinner parties. It's easy to accept rumours as truth because they're usually dramatic and juicy. But many o...Show More

S7E7 - Comic Book Ads

27:30 | Feb 15th

This week, we explore the fascinating world of Comic Book Advertising. A world where Sea-Monkeys could be trained, X-Ray Specs saw through clothes, Charles Atlas taught bodybuilding secrets and one-day karate courses could be yours for just a dollar....Show More

S7E6 - A Wild & Crazy Idea: How Companies Solve Big, Hairy Problems

27:25 | Feb 8th

This week, we explore how marketers solve difficult problems. We’ll look at how Monty Python stopped piracy by giving away content for free, how a wardrobe change transformed Steve Martin’s career and why the president of Bogotá replaced police offic...Show More

S7E5 - Delicious Names: Marketing Appetite Appeal

27:54 | Feb 1st

This week, we explore how marketers saved certain foods from oblivion by changing…their names. Many foods you enjoy started out life with very unappetizing names. Some so off-putting, I’m willing to bet you would have never gone near them. But you pr...Show More

S7E4 - Underwear In Your Mailbox: Subscription Marketing

27:42 | Jan 25th

This week, we delve into the emerging world of subscription marketing. Did you know you could have underwear sent to your door every month? How about joining the Salami of the Month club? Or maybe your cat needs a regular toy top-up. You can subscr...Show More

S7E3 - Damn The Torpedoes

27:58 | Jan 18th

This week, we explore the advertising campaigns that had everything stacked against them and yet went on to become hugely successful because someone said...Damn The Torpedoes.

Summer Series - Grab Your Wallet: When Brands Go Political

27:25 | Aug 24th, 2017

This week, we explore how brands are becoming political for the first time in history. Years ago, most advertisers would have never dreamed of offending anyone with a pulse and a wallet. But all that is changing.

Summer Series - Guys and Dolls: Gender Marketing, Part II

26:31 | Aug 17th, 2017

This week, it's part two of our Gender Marketing show. In this episode, we'll look at how companies that have historically marketed to one gender switch gears to target another. Most products are gender-neutral. It's just the marketing that's not.

Summer Series - Selling The Dream: Real Estate Advertising

26:55 | Aug 3rd, 2017

This week, we look at the fine art of selling the dream. The world of Real Estate Marketing has its own rules, its own techniques and its own unique breed of salespeople.

Summer Series - The Wizarding World of Influencer Marketing

27:22 | Jul 27th, 2017

Today, the most popular social media Influencers aren't celebrities, they're regular people. Bloggers, Instagrammers, YouTube stars and Snapchatters have amassed millions of followers, promoting products using only the trust of their fans as currency...Show More

Summer Series - The Frankenstein Factor: Inventors Who Regret Their Inventions

27:08 | Jul 19th, 2017

This week, we analyze inventors who later came to regret their inventions. Sometimes it's because the product ended up being harmful. Other times it's because of the way their product was used. And in most cases, the creators simply lost control.

Summer Series - What A Difference A Difference Makes: Standing Out In The Marketplace

27:05 | Jul 12th, 2017

This week, we look at brands that separate themselves from the herd. In the world of marketing, standing out is the most critical thing a company can do. Having a distinct personality gives shoppers a reason to remember a brand and a reason to buy.

Summer Series - Unforeseen Circumstances: How Companies Are Affected by Chance

52:14 | Jul 6th, 2017

Kicking off our Summer Series, we explore what happens to brands when a completely unexpected event occurs. Most companies tightly control every aspect of a brand - but occasionally, an unforeseen circumstance rears its head.

Now Splinter Free: How Marketing Broke Taboos

27:32 | Jun 8th, 2017

This week, we explore how some of society's biggest taboos were broken by marketers. We’ll look at why toilet paper was a hush-hush product in the 19th century, which publication was the first ever to print an ad on its front page and more...

The Lean Mean Money Machine: How Marketing Affects Sports

28:10 | Jun 1st, 2017

This week, we analyze how marketing affects the sports world. From the Olympic games, to the recent uptick in gambling sponsorships, to what happens when major advertisers threaten sports leagues. It’s a lucrative, but tricky business.

The Crazy World of Trademarks (An Encore Presentation)

27:28 | May 25th, 2017

This week, in an encore broadcast, we explore the crazy world of Trademarks. The key to success in marketing is to stand out. Brands try to create logos, slogans or design features that they can protect legally, giving them unique marketing tools.

The Most Interesting Adman in the World: The Story of Albert Lasker

28:21 | May 18th, 2017

This week, we tell the story of the most interesting adman in the world - Albert Lasker. Lasker had a hand in influencing professional baseball, Planned Parenthood, the North American breakfast and not one, but two presidential elections.

Brand Envy: #CANADA150

27:32 | May 11th, 2017

This week, it’s our annual episode where we explore brands I admire. And in celebration of Canada’s 150th birthday, this year’s list is entirely Canadian. We’ve certainly bred some amazing brands up here in the Great White North.

Grab Your Wallet: When Brands Go Political

28:06 | May 3rd, 2017

This week, we explore how brands are becoming political for the first time in history. Years ago, most advertisers would have never dreamed of offending anyone with a pulse and a wallet. But all that is changing.

When Madison Avenue Met Broadway: The World of Industrial Musicals (An Encore Presentation)

27:08 | Apr 26th, 2017

In an unexpected collision of Madison Avenue and Broadway, companies in the '50s began staging full-fledged musicals in an effort to inspire their employees, parade new product lines and boost morale.

Guys and Dolls: Gender Marketing, Part II

26:31 | Apr 19th, 2017

This week, it’s part two of our Gender Marketing show. In this episode, we’ll look at how companies that have historically marketed to one gender switch gears to target another.