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Under the Influence from CBC Radio

CBC Radio

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Under The Influence gives you a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry. Join host and adman Terry O’Reilly for fascinating stories that connect the dots between pop culture, marketing and human nat...Show More
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29:58 | Apr 2nd

From the Digital Box Set: This week, we look at the big-money world of Olympic advertising. From the very first Olympic sponsors in 1896, we'll track the ever increasing presence of advertising in the Games - from the marketing milestones to the resu...Show More

27:34 | Feb 7th

This week, we look at the use of brand names in songs. Sometimes lyrical mentions lead to major brand success. Other times, to lawsuits and bans. But the stories behind each are fascinating. And our list may even include some of your favourite songs.
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27:38 | Jan 11th

From the Digital Box Set: This episode looks at the wacky world of advertising mascots. The ad industry has a long history with mascots, as they are some of the most enduring advertising symbols of all time. As a matter of fact, mascots have outlived...Show More

27:54 | Jan 3rd

Welcome to the 2019 season of Under The Influence. In this first episode, we look at spokesperson disasters. Hiring a celebrity spokesperson is an advertising strategy many brands can only dream of. But famous names don't come cheap. From Oprah Winfr...Show More
ARCHIVED: The podcast creator has made this episode no longer available for listening.

26:46 | Aug 9th, 2017

This week, we delve into the controversial world of Gender Marketing. How did it all start? Why are aisles and products separated by gender? It’s not a black-and-white issue, but it’s definitely pink and blue…

27:16 | Sep 9th

From the Digital Box Set: This week, we explore when a smaller advertiser attacks the weak spot in a bigger advertiser’s marketing. It’s a strategy of brinksmanship, because it means a smaller company not only chooses to attack a larger company, but ...Show More

27:05 | Sep 2nd

From the Digital Box Set: In this episode, we explore the marketing of Movie Merchandise. From the earliest days of merchandising book characters to the true beginning of movie merchandising with the birth of Mickey Mouse and the Disney Studio, the m...Show More

27:16 | Sep 2nd

From the Digital Box Set: This episode explores how small moves can result in huge business gains. While much of the business world spends its time looking for the big idea, many companies enjoy massive results with tiny moves and subtle tweaks. We’l...Show More

27:33 | Sep 2nd

From the Digital Box Set: This week, we explore Words Invented By Marketers. Many of those words found their way into the dictionary and have become part of our daily language, like “Dependability” and “Halitosis.” While some other familiar words lik...Show More

27:38 | Sep 2nd

From the Digital Box Set: This week, we look at the consequences when marketing companies lie. From the Volkswagen scandal, to a promotion that brought Hoover to its knees, to a company that promised super-charged sexual enhancement, each was a case ...Show More

28:15 | Jun 24th

From the Digital Box Set: Most products offer customers as many features and benefits as possible in order to lure shoppers toward a purchase. But then there are some companies that offer you less and profit more. We’ll look at a book company that el...Show More

27:44 | Jun 24th

From the Digital Box Set: In our first episode of the 2016 season, we look at how the marketing industry created many of our everyday rituals. We don't think twice about having bacon & eggs for breakfast, or taking a coffee break, or using soap to wa...Show More

27:30 | Jun 24th

From the Digital Box Set: This week, the topic is Zombie Brands - products and companies that had a long run of success, then ran into difficulties, and were either shut down or slipped into bankruptcy - only to rise from the dead and exist yet again...Show More

27:22 | Jun 24th

From the Digital Box Set: This is the final episode of our 10th season on CBC. And to celebrate, we turn the show over to you. That means Terry will be answering listener questions. He’ll talk about why he chose advertising as a profession, how polit...Show More

27:55 | Jun 20th

This week, it’s the final episode of our 2019 season: Ask Terry. And as we do every year, we’re turning this show over to you, our listeners, and answering your questions on the air. From whether subliminal advertising exists, to if my career has mad...Show More

27:13 | Jun 17th

From the Digital Box Set: This week, we take the marketing lessons from big brands and apply them…to you. If you have to sell yourself, sell your services, if you want more “likes” and followers, or if you’re looking for a job - this episode explores...Show More

27:51 | Jun 17th

From the Digital Box Set: This is our annual episode dedicated to great stories from our Under The Influence research books that didn’t make our regular season. We’ll tell the story of why Tim Hortons always chooses brown bricks for their stores, how...Show More

27:25 | Jun 17th

From the Digital Box Set: This week, we look at the impact of the Internet of Things on the world of marketing. Soon, most of the devices in our lives will be given a digital voice. Your fridge will be doing your weekly grocery shopping for you - and...Show More

26:42 | Jun 17th

From the Digital Box Set: This week, we look at Famous Advertising Lawsuits. Because the stakes are so high in the world of marketing, it leads to some interesting - and odd - lawsuits. We’ll tell the story of how an elderly woman sued McDonald’s bec...Show More

28:13 | Jun 13th

This week, we look at Banned Commercials. The majority of the time, ads are banned for being sexist or too suggestive. But many commercials are banned for other, more fascinating reasons. Sometimes bans cripple a campaign, other times they’re puzzlin...Show More

27:47 | Jun 10th

From the Digital Box Set: This week, we explore the world of Product Placement. From the first product placement in a movie in 1927, to E.T., to the latest movies and TV shows, advertisers look for opportunities to give their products starring roles....Show More

27:45 | Jun 10th

From the Digital Box Set: This week, we explore how Product Packaging influences what you buy. We'll tell the story of how the famous Coke bottle was born, how the psychology behind packaging designs influence you in grocery stores and how Tropicana ...Show More

27:43 | Jun 10th

From the Digital Box Set: This week, we look at the world of Tourism Marketing. Every country and city competes for lucrative tourism dollars, and the resulting marketing is often highly creative and fascinating. We’ll tell the story of a city that p...Show More

27:47 | Jun 10th

From the Digital Box Set: This week, it’s Terry's annual look at his favourite brands. They may not be the coolest brands, or the newest or the biggest - they are just fascinating studies in marketing. Terry looks at an armoured truck company that de...Show More

28:18 | Jun 6th

This week, we unpack the nuanced world of Advertising Disclaimers. We'll look at the most absurd product disclaimers of all time, why a shocking disclaimer on a brand of Lays chips sparked a 50% drop in sales and the presidential attack ads that chan...Show More

27:10 | Jun 3rd

From the Digital Box Set: This week, we explore Limited Edition Brands. Many marketers often release special-edition products of their mainstream brands. It may be a special limited-time flavour or colour, or it may be a kooky version of their usual ...Show More

27:30 | Jun 3rd

From the Digital Box Set: This episode takes a look at the most recent - and interesting - marketing innovations from around the world. From an edible pizza box, to a glove that will play music and take pictures, to rentable office desks, to personal...Show More

26:50 | Jun 3rd

From the Digital Box Set: One of the biggest factors fuelling the sharing economy is the mindset of the Millennial generation. A demographic bigger than the Baby Boomers, Millennials have been conditioned by the Great Recession to shed the responsibi...Show More

27:48 | Jun 3rd

From the Digital Box Set: This week, we look at one of the newest trends in marketing called Giftvertising. Where marketers surprise their customers with elaborate free gifts, film their reactions and put the resulting video on YouTube, hoping it wil...Show More

28:04 | May 30th

This week, it's our annual Bookmarks episode - where we tell fascinating stories from our research that didn't make it into the regular season. Like - why Beatles producer George Martin was first assigned to the Fab Four as punishment by his boss. Wh...Show More

27:27 | May 27th

From the Digital Box Set: This week, we look at how hit songs are marketed. With music sales in decline, recording artists are turning to inventive marketing ideas to sell their albums. From the first 24-hour music video, to hiding lyrics in library ...Show More

27:47 | May 27th

From the Digital Box Set: This week, we looks at some of the strangest brands that exist in the world. Some are the result of odd licensing deals - like WikiLeaks, which is now licensing its brand out to other manufacturers. Others are the result of ...Show More

27:53 | May 27th

From the Digital Box Set: The wins and losses at the Academy Awards change the fortunes of actors, directors and films. But what the public never sees is how movie studios - and some actors - campaign to win those Oscars. The strategies used to influ...Show More

26:54 | May 27th

From the Digital Box Set: The issue of geography is a subject the marketing world subscribes to. Many companies, and even entire industries, attach their brands to geographical points of origin as a way to differentiate themselves and assert superior...Show More

28:18 | May 23rd

This week, it's our annual look at brands I admire. They may not be the coolest or the biggest brands - but they're fascinating studies in marketing. From a record store with a sense of humour to a cartoon with virtually no dialogue, this year's list...Show More

28:17 | May 16th

This week, we look at the use of profanity in marketing and the resulting upsurge in Vulgar Trademarks. Four-letter words aren't just sought out by small, feisty companies looking for attention anymore, but by some of the largest advertisers in the w...Show More

28:04 | May 13th

From the Digital Box Set: In Part Two of "Selling The Moon," we pick up the story with the success of the Gemini program, which leads NASA to believe they might reach the moon faster than anticipated. But then tragedy strikes and the Apollo project i...Show More

28:07 | May 13th

From the Digital Box Set: This week, we tackle the topic of Controversy Advertising. The number one job of all advertising is to get attention, and many brands choose to use controversial advertising ideas to break through the clutter. It's a risky s...Show More

27:55 | May 13th

From the Digital Box Set: Not all products are beautiful. While it's easy to sell a gorgeous item, the degree of difficulty ratchets up when the item is butt-ugly. Some ugly products need a lot of clever marketing to succeed, while no amount of marke...Show More

27:25 | May 13th

From the Digital Box Set: This week, we present Part One of our "Selling The Moon" episode. Across two episodes, we'll trace the way NASA marketed the expensive moon landing to both the American public, and to Congress. In this first part, we see how...Show More

27:58 | May 9th

This week - in an encore broadcast - we look at the fine art of selling the dream. The world of Real Estate Marketing has its own rules, its own techniques and its own unique breed of salespeople. We'll tell the story of how the word "Realtor" was re...Show More

27:47 | May 6th

From the Digital Box Set: Well, this is the final episode of the 2014 season. As as we do every year, we turn this show over to our listeners. I'll answer all the marketing and advertising questions listeners have sent in, and this year, the question...Show More

36:13 | May 2nd

This week, I'll be sharing some of the major influences in my life that helped inform my thinking and shape my career. Including a snowplow ad from my childhood, the sound effects from one very specific cartoon, hilarious actors I worked with and see...Show More

27:48 | Apr 29th

From the Digital Box Set: This week, we look at how companies sell death. While death is usually a forbidden word in advertising, the subject of death is slowly becoming more mainstream. We'll look at the one industry that truly specializes in it - t...Show More

27:35 | Apr 29th

From the Digital Box Set: This week, we look at 21st Century Brands. Only 14 years into a new era, and it's astounding to look at all the new brands and categories that have changed our world. Companies that have market values greater than 100 year-o...Show More

27:35 | Apr 29th

From the Digital Box Set: This week, we search for companies that offer 100%, no questions-asked, no fine print lifetime guarantees. They're hard to find, as not many companies are willing to offer that unlimited return policy. We'll look at one of t...Show More

27:34 | Apr 29th

From the Digital Box Set: This week, we look at brands that mock other brands. It's a risky strategy, as one company has to ridicule another brand to make a point - and mocking a rival always fuels retaliation. We'll talk about how Miller High Life m...Show More

28:14 | Apr 25th

This week, we look at celebrities with their very own brands. From a small town general store owned by a comedian to a cosmetics empire started by an 18-year-old to a winery that was funded by the Godfather movies - a few of them are even billion-dol...Show More

27:45 | Apr 23rd

From the Digital Box Set: This week, we look at the subtle art of "nudging." Schools, marketers and even governments are now using small nudges to gently steer people toward making more positive decisions in their lives. Those nudges included sending...Show More

26:51 | Apr 23rd

From the Digital Box Set: This week, it's Terry's annual episode where he features four brands he admires. It might be because the brand broke new ground, or has managed to stay #1, or just because it has been a part of our lives for so long. With th...Show More

27:48 | Apr 23rd

From the Digital Box Set: This week, it's our annual book show. The research for Under The Influence requires a lot of reading, and listeners always ask for more information about the books we mention. So we take the opportunity every year to talk ab...Show More

28:20 | Apr 23rd

From the Digital Box Set: This week, we discuss what happens when founders are the face of a company. No one can relay the passion of a company like the founder - but while they may be the heart and soul of a company, should they be the face? We'll e...Show More

27:53 | Apr 18th

This week, we explore Word-of-Mouth Advertising. Most businesses hope good products and excellent service are enough to encourage positive recommendations. But the smartest companies actually have strategies to ignite word-of-mouth chatter. It's the ...Show More

27:09 | Apr 15th

From the Digital Box Set: This week, we explore How Weather Affects Marketing. With 75 years of climate data cross-referenced with reams of shopping research, marketers can now use the weather to predict sales. Sears Automotive knows that 5-year old ...Show More

27:23 | Apr 15th

From the Digital Box Set: This week, we look at Elevator Pitches. The marketing industry is a business of short, concise messages. Be it the confines of 30 seconds, the space in a print ad or the restrictions of Twitter. The true test of an idea is w...Show More

27:57 | Apr 15th

From the Digital Box Set: In this episode, we look at famous people who began their careers in advertising. Many people who have gone on to shape popular culture cut their teeth in the world of marketing. From Dr. Seuss, Salman Rushdie and Bob Newhar...Show More

28:05 | Apr 15th

From the Digital Box Set: In this episode, we look at the wild and crazy world of Viral Videos. Some brands spend big money on videos and nobody watches, meanwhile a cat video is viewed by millions. It's a world with no rules, fuelled by luck and tim...Show More

27:56 | Apr 11th

This week, we explore roadside attractions as marketing. Interesting and often quirky landmarks that put small towns on the map. We'll look at one town that leveraged its name to bring in thousands of TV fans, one that built a giant animal statue to ...Show More

26:00 | Apr 8th

From the Digital Box Set: In part one of a two-part series, we'll trace the Marketing of Rock all the way back to its origins with Elvis Presley and his wily manager Colonel Tom Parker. We'll tell the story of how the Beatles lost millions by not fol...Show More

26:36 | Apr 8th

From the Digital Box Set: This week, it's Part Two of "Marketing Rock 'n' Roll." As the 1980s unfold, technology changes rock 'n' roll marketing forever with the arrival of MTV. The launch of MTV is one of the great marketing stories of all time, and...Show More

28:36 | Apr 8th

From the Digital Box Set: This week, we look at Ambush Marketing. It's a form of marketing where a brand tries to connect itself with an event like the FIFA World Cup - but WITHOUT paying sponsorship fees. It merely ambushes the festivities. Or one b...Show More

27:48 | Apr 8th

From the Digital Box Set: This week, we'll explore how companies profit from personalized products, how they market those products, how consumers are drawn to companies that offer customization and how brands use customization to fight competitors. I...Show More

28:20 | Apr 4th

Do you know which mascot is the most recognized but least liked on TV? This week, we look at disgusting but effective advertising mascots. Fun, cuddly characters that personify our bodily functions the way human actors never could. But they all have ...Show More

27:50 | Apr 2nd

From the Digital Box Set: Unlike public service announcements or corporate philanthropy, Cause Marketing is when a Not-For-Profit organization teams up with a For-Profit company to further a good cause - but the For-Profit partner makes a profit whil...Show More

27:58 | Apr 2nd

From the Digital Box Set: In our first episode of Season 3, we explore #1 Brands. We'll look at popular categories and identify the runaway best-selling brands and analyze why they are #1. The best-selling car in Canada has been on top for 15 years. ...Show More

26:52 | Apr 2nd

From the Digital Box Set: In this episode, we explore how we're all influenced by pricing. Like how the price of a bottle of wine has an enormous affect on how much you enjoy that wine. We'll analyze how restaurants design menus to steer you toward t...Show More

28:35 | Mar 28th

This week, it's an encore broadcast of Promise Less, Profit More. Most products offer customers as many features and benefits as possible in order to lure shoppers toward a purchase. But then there are some companies that offer you less, and profit m...Show More

28:21 | Mar 21st

This week, we explore the world of law firm advertising. Some of it good, some of it bad, but a handful of it highly creative. We'll break down the lawyer advertising laws that get some firms in trouble, we'll look at the controversial billboard that...Show More

28:25 | Mar 14th

This week, we listen to the innovative ways marketers are using sound around the world. We'll explore how the words of an anthem in South Africa were altered to send a powerful message about abuse, why Romanian radio stations switched over to mono to...Show More
ARCHIVED: The podcast creator has made this episode no longer available for listening.

01:08 | Mar 7th

This week, we explore the world of Distress Purchases. Distress purchases are the things we need in life, but quietly resent having to pay for like insurance, car tires, laundry appliances and batteries. But the psychology marketers employ to steer y...Show More

27:55 | Mar 7th

This week, we explore the world of distress purchases. Distress purchases are the things we need in life, but quietly resent having to pay for like insurance, car tires, laundry appliances and batteries. But the psychology marketers employ to steer y...Show More

26:16 | Mar 5th

From the Digital Box Set: This penultimate show of the season features the various lessons I've learned over the course of my 30-year advertising career. From the fact that small brands need big personalities, to the reason committees aren't creative...Show More

26:10 | Mar 5th

From the Digital Box Set: It's our last episode of the season. And every year, we turn our annual season finale over to listeners and answer their questions about advertising. We'll discuss the finer details of fine print in TV commercials, the impac...Show More

27:42 | Feb 28th

This week, we explore the world of Unwitting Endorsers. Sometimes a celebrity is featured in an advertising campaign without his or her knowledge or permission. There's no denying the pull of celebrity, but a brand is a legal property. And if you tre...Show More

28:25 | Feb 25th

From the Digital Box Set: This week, we look at how Hollywood has portrayed advertising over the years. Most pilots, lawyers and doctors roll their eyes at the way Hollywood depicts them - and ad people are no exception. From the 1947 movie The Hucks...Show More

27:02 | Feb 25th

From the Digital Box Set: This week, we look at Marketing Dead Celebrities. It's become a $2B industry. And the marketing of dead celebrities not only attracts lots of big brands, but a lot of controversy as well. We'll trace the use of dead celebrit...Show More

28:04 | Feb 25th

From the Digital Box Set: This week, we look at Real Time Advertising. For over 100 years, most ad campaigns took months to produce. Suddenly, with the emergence of the Internet and social media, advertisers can react in minutes. From answering quest...Show More

27:43 | Feb 21st

This week - just in time for the Oscars - we look at some of the most innovative movie marketing. From advertising an R-rated superhero to marketing a silent horror film with virtually no dialogue, today's movies aren't just breaking records, they're...Show More

27:34 | Feb 19th

From the Digital Box Set: This week, we explore "Loss Leaders - the very interesting selling strategy where one product is given away for free, or at a high discount, in order to attract people to buy another more profitable product. We'll track the ...Show More

28:05 | Feb 19th

From the Digital Box Set: This week, we look at Game Shows as Marketing. They've been around for almost 80 years and entertain millions, but game shows are also powerful marketing vehicles. We'll trace their history from early radio to their debut on...Show More

27:53 | Feb 19th

From the Digital Box Set: This week, it's my annual look at the brands I envy. They may not be the hippest, or the latest, or even the coolest brands. They could be a product, a service or even a person - but I envy them for a reason. Like a famous t...Show More

28:55 | Feb 14th

This week, we travel back to Season 6 to tell the story of the most interesting adman in the world - Albert Lasker. Lasker had a hand in influencing professional baseball, Planned Parenthood, North American breakfast and not one, but two presidential...Show More

27:41 | Feb 11th

From the Digital Box Set: In the history of the advertising industry, the full force of persuasion has been put behind many products that turned out to be incredibly unsafe. Even when those products were used exactly as advertised, they created enorm...Show More

27:25 | Feb 11th

From the Digital Box Set: Along with the most famous marketing blunder of all time - the Edsel - we'll look at what caused Coke to make the mistake of changing their fabled formula, how a company actually went out of business by promising a product i...Show More

26:34 | Feb 11th

From the Digital Box Set: This week, it's Tales of Customer Service. We're on the hunt for great companies that went out of their way to treat their customers well. From an amusement park that delivered such superior customer service that other corpo...Show More

27:23 | Feb 4th

From the Digital Box Set: This week, we look at Billion Dollar Brands. There are millions of successful brands in the world, but very few of them are in the exclusive billion dollar club. We'll test your ability to guess which brands in your life are...Show More

27:18 | Feb 4th

From the Digital Box Set: This week - just in time for the Oscars - we take our annual look at creative movie trailers. We'll see how Walt Disney convinced the public to watch the first-ever full-length animated movie, why some trailers don't show a ...Show More

26:47 | Feb 4th

From the Digital Box Set: This week, we look at Marketing Stunts. Many brands try to get into the Guinness Book of World Records as a marketing strategy. With that in mind, we'll talk about how an energy drink staged a record-breaking jump from space...Show More

28:09 | Jan 31st

This week, we look at products made by monks. Monks create a myriad of merchandise that is sold to the public. Some sing and sell CDs of their chants. Others brew their own beer. A few even deal in cannabis. But in almost all cases, the products sell...Show More

25:31 | Jan 28th

From the Digital Box Set: This week, we look at the incredible creativity happening in radio advertising today. Many advertisers think radio is yesterday's medium, but judging by the incredible work being done around the world, radio isn't dead, it's...Show More

26:06 | Jan 28th

From the Digital Box Set: This week, we look at the companies that actually profit by asking you to BUY LESS. We'll explore a burger company that asks its customers to eat less beef, a printing company helps you print less, why Gillette has suddenly ...Show More

27:15 | Jan 28th

From the Digital Box Set: Remember when you were growing up, and you'd find a prize inside your cereal box? Prizes, premiums and box-top offers have been a staple of modern marketing since the 1800s. We'll tell the story of how the first ever box-top...Show More

27:21 | Jan 28th

From the Digital Box Set: Kicking off Season 2, we explore one of the most effective marketing strategies ever devised: The use of "Shame." First emerging in the late 1800s, toothpaste ads suggested a fresh mouth could help you attract a mate. But ad...Show More

27:03 | Jan 28th

From the Digital Box Set: This week, we look at the critical importance of timing in marketing. It's one thing to put the right message in front of the right person, but it's a fine art to put it in front of them at the perfect moment. We'll look at ...Show More

27:37 | Jan 28th

From the Digital Box Set: This week, we look at the use of hit songs in advertising. It started in a big way back in 1983, with the movie The Big Chill. A huge part of the movie's success was based on its soundtrack, which featured over 20 of the big...Show More

28:19 | Jan 24th

This week, we explore the fascinating world of vending machines. Vending machines aren't just soft drink dispensers, they're marketing machines. They're portable, branded on all sides and are becoming smarter and smarter. The list of wacky items you ...Show More

26:14 | Jan 18th

From the Digital Box Set: Over the lifetime of a company, mistakes happen. When those mistakes cause damage, it's appropriate for a brand to apologize. Yet, it rarely happens. This week, we look at the companies that chose to apologize. From O.B. Tam...Show More

27:13 | Jan 18th

From the Digital Box Set: Welcome to my annual celebration of the brands I envy. They aren't necessarily the most hip or most current, or even the number one brand in their category. As a matter of fact, a "brand" by my definition doesn't even have t...Show More

27:17 | Jan 18th

From the Digital Box Set: In this final episode of the season, Terry answers listener questions about the advertising industry. Some of the very insightful questions include: When was the very first ad every made? Do celebrities have to actually use ...Show More

26:36 | Jan 18th

From the Digital Box Set: This is my annual look at some of my favourite books. We'll look at a new book, titled, "Mad Women," written by an original Mad Woman from the 60s era Madison Avenue. Next, we flip through the pages of another new book by on...Show More

27:22 | Jan 18th

From the Digital Box Set: The gay community will spend over $800B this year. A large percentage are affluent, hip and trendsetting, yet the advertising industry took decades to market to them. This week, we look at L.G.B.T.Q - or Lesbian, Gay, Bi-Sex...Show More

26:05 | Jan 18th

From the Digital Box Set: This week, we look at companies that go above and beyond the call. Companies that add smart, little touches that make all the difference. Like hotels that help you fall asleep at night with sleep aids, grocery stores that he...Show More

26:30 | Jan 18th

From the Digital Box Set: There was a time when the humble matchbook was the top advertising medium in North America. They were handy, colourful, cheap and even a moderate smoker would be exposed to the advertising over 20 times a day. Matchbook adve...Show More

27:35 | Jan 17th

This week, we look at the history of commercial lengths. From the very first 10-minute radio commercial in 1922, to five-second commercials today, the length of ads has changed dramatically over the decades. But it isn't the changing lengths of comme...Show More

27:33 | Jan 11th

From the Digital Box Set: The advertising industry has a long history of using sex to sell products. Woodbury's used sex to sell soap as far back the 1920's - and the campaign was written by a woman. But the use of sex has always been a polarizing te...Show More

26:18 | Jan 11th

From the Digital Box Set: "Hypertargeting" is the next frontier in 21st century marketing. Marketers are gleaning and buying more and more personal information about consumers online. People are also being tracked online, as marketers watch their buy...Show More

27:11 | Jan 11th

From the Digital Box Set: Back in 2007, a cute video of two kids was uploaded by their father. In it, one kid bites the finger of the other. That video, called "Charlie Bit My Finger" went on to attract 420 million views. To say it over-performed wou...Show More

26:12 | Jan 11th

From the Digital Box Set: In the world of marketing, the use of colour is a studied science. As a result, colours play a bigger role in your purchasing decisions than you may think. A colour can make you feel a certain way about a company, or it can ...Show More

27:33 | Jan 11th

From the Digital Box Set: This episode is about how major brands in our lives simply vanish. One of magician Harry Houdini's most famous tricks was to make a 5-ton elephant disappear in front of large audiences. Marketing has its own version of that ...Show More

27:52 | Jan 10th

This week on Under The Influence, we look at unusual and unexpected advertising placements. As the world of marketing gets more and more cluttered every day, it's forcing advertisers to get creative. From urinals and sheep to foreheads and armpits, w...Show More

27:18 | Jan 3rd

From the Digital Box Set: This special two-part episode is about the late Steve Jobs. When you look at his vast technical accomplishments, it's easy to forget he was a great marketer. As a matter of fact, Apple co-founder Steve Wozniak said that mark...Show More

27:45 | Jan 3rd

From the Digital Box Set: It may surprise you to know that many famous brands were invented completely by accident. They weren't the result of years of research, or painstaking experiments, or scientific brilliance - they were simply stumbled upon by...Show More

27:29 | Jan 3rd

From the Digital Box Set: This week, we explore a very interesting marketing predicament: When brands get trapped by their own image. Every once in a while, expensive brand images circle around to damage the brand. Like Apple, which acted completely ...Show More

27:28 | Jan 3rd

From the Digital Box Set: When companies are hit with a crisis, it can be a defining moment. In the world of marketing, it's an all-hands-on-deck situation - because communication is one of the most important keys to handling a disaster. How a compan...Show More

27:35 | Jan 3rd

From the Digital Box Set: This episode explores how voices influence us in all corners of our lives. From computer voices, to phone operator voices, to the voices we hear at airports. Some expensive celebrity voices in commercials are hardly recogniz...Show More

27:39 | Jan 3rd

From the Digital Box Set: This episode examines the different ways in which men and women shop. Deep in our DNA, our shopping habits have been formed and the differences between the genders couldn't be more stark. Most men are tactical and mission-or...Show More

27:39 | Jan 3rd

From the Digital Box Set: This episode is about the history of the classified ads. We trace the very first classified ad in North America through to the explosion of classifieds online. At any given time, a glance at the classifieds tells us exactly ...Show More

27:31 | Jan 3rd

From the Digital Box Set: This episode looks at famous brands that built their companies without advertising. It's so rare in this world to build a multi-million, or multi-billion dollar company without relying on advertising. But several companies h...Show More

27:39 | Jan 3rd

From the Digital Box Set: Welcome to the first episode of Under The Influence. In this show, we focus on the emergence of the BRIC nations as the new marketing force in the world. BRIC is an acronym for: Brazil, Russia, India and China. Unlike North ...Show More

27:35 | Jan 3rd

From the Digital Box Set: This week, we explore the critical importance of movie trailers to a film's success. Hollywood now spends an average of $32 million per movie to advertise. But trailers have changed dramatically over the years - and now many...Show More

27:27 | Jan 3rd

From the Digital Box Set: This is part two of our look at Steve Jobs the marketer. This episode traces his triumphant return to Apple after being banished for 12 years and his bold choice to release advertising that suggested Apple was on the cusp of...Show More

01:44 | Jan 2nd

Hi, folks. We're very excited to announce the arrival of our Digital Box Set. For the first time ever, the entire Under The Influence archive of past episodes will be available for download right here free of charge. No more waiting, no more paywall....Show More
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01:40 | Dec 21st, 2018

Hi there. How you doin'? It's been a while. Just wanted to let you know that Under The Influence is back beginning Thursday, January 3rd. From spokesperson disasters, to cannabis marketing, to products made by monks - we've got a fun season planned. ...Show More
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01:21 | Sep 4th, 2018

Come on out to the Algonquin Theatre in Huntsville, ON, Sept 27 for an evening of small business marketing insights and amusing war stories. Join us for a fun talk, Q&A with the audience, book signing, grab an Under The Influence T-shirt & more. Tic...Show More
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27:57 | Aug 27th, 2018

This week, for the final episode of our 2018 Summer Season, we look at famous people who began their careers in advertising. Many of the people who have gone on to shape popular culture, cut their teeth in the world of marketing. From Dr. Seuss, Salm...Show More
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28:05 | Aug 20th, 2018

This week on our Summer Series, we look at the wild and crazy world of Viral Videos. Some brands spend big money on videos and nobody watches, meanwhile a cat video is viewed by millions. It's a world with no rules, fueled by luck and timing. We'll ...Show More
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27:38 | Aug 13th, 2018

This week on our encore Summer Series, we look at the subtle art of "nudging." Schools, marketers and even governments are now using small nudges to gently steer people toward making more positive decisions in their lives. Those nudges included sendi...Show More
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27:28 | Aug 6th, 2018

This week on our Summer Series, we look at brands that mock other brands. It's a risky strategy, as one company has to ridicule another brand to make a point - and mocking a rival always fuels retaliation. We'll talk about how Miller High Life mocked...Show More
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27:48 | Jul 30th, 2018

This week on our encore Summer Series, we explore #1 Brands. We'll look at popular categories and identify the runaway best-selling brands, and analyze why they are #1. The best selling car in Canada has been on top for 15 years. Know what it is? Bet...Show More
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26:53 | Jul 23rd, 2018

This week on our Summer Series, we look at Marketing Dead Celebrities. It's become a $2 billion dollar industry. And the marketing of dead celebrities not only attracts lots of big brands, but lots of controversy. We'll trace the use of dead celebrit...Show More
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26:06 | Jul 16th, 2018

This week, it's Part Two of "Marketing Rock 'n' Roll." As the 1980's unfold, technology changes rock and roll marketing forever, with the arrival of MTV. The launch of MTV is one of the great marketing stories of all time, and it almost went under be...Show More
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25:51 | Jul 9th, 2018

In part one of a two-part episode, we'll trace the marketing of rock all the way back to its origins with Elvis Presley and his wily manager Colonel Tom Parker. We'll tell the story of how the Beatles lost millions by not following Elvis's blueprint,...Show More
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26:06 | Jul 2nd, 2018

This week in our Summer Series, we explore how we're all influenced by pricing. Like how the price of a bottle of wine has an enormous affect on how much you enjoy that wine. We'll analyze how restaurants design menus to steer you toward the most pro...Show More
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26:44 | Jun 27th, 2018

Welcome to the first episode of our 2018 Summer Series, where we bring you encore episodes from deep in our archives. This week is about the art of the elevator pitch. The definition of an elevator pitch is being able to pitch an idea in the time it...Show More
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28:04 | Jun 21st, 2018

This week marks the final episode of the 2018 season. And as we do every year, we're turning this show over to you, our listeners. We'll be answering all the marketing and advertising questions you've sent us through social media. From the inspiratio...Show More
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27:54 | Jun 14th, 2018

This week, we look at how self-driving cars affect the world of marketing. While it may seem like a bit of a novelty these days, the era of the autonomous car is fast approaching. And the implications for business, marketing and everyday life are ast...Show More
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28:26 | Jun 7th, 2018

This week, we look at how tourism survives a tragedy. When a city experiences a massive crisis, it must find a way to restore its tourism. All cities rely on tourism - it is often one of the top revenue-generating industries and employs one of the bi...Show More
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28:15 | May 31st, 2018

This week, we look at the ad industry’s place in the Guinness Book of World Records. The aim of all advertising is to create selling ideas that are impossible to ignore. From the world’s largest coupon, to the most expensive commercial ever made, to ...Show More
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28:07 | May 24th, 2018

This week, we look at products invented by the military. The military has influenced more technology than any government, agency, business or organization in history. From the appliances in your kitchen, to the big screen in your living room, to the ...Show More
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28:22 | May 22nd, 2018

This week, we explore the art of door-to-door sales. From encyclopaedias, to makeup, to vacuum cleaners, many corporations were built on the shoe leather of direct sales. It was a tough way to make a living. But the best salespeople never met a door ...Show More
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27:21 | May 10th, 2018

This week, we look at the use of colour in marketing. Colours play a bigger role in your purchasing decisions than you may think. They can make you feel a certain way about a brand, and even encourage you to open your wallet. A lesson The Beatles, Ch...Show More
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28:11 | May 3rd, 2018

This week, we look at brands that aren’t afraid to celebrate their weaknesses. As a rule, no company ever wants to point a neon sign at its flaws. But there are a few brave advertisers out there who know there can be incredible power in a negative. L...Show More
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27:27 | Apr 26th, 2018

This week, it's our annual episode dedicated to great stories from our Under The Influence research that didn't make the regular season. We’ll tell the story of why Maple Leafs owner Harold Ballard would shut off all water fountains during games, whi...Show More
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27:08 | Apr 19th, 2018

This week, it’s our annual look at brands I admire. They may not be the hippest, the latest or the coolest, but I envy them for a reason. Like the most iconic studio in rock history, the first casual shoe ever invented or the world’s most timeless su...Show More
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26:58 | Mar 15th, 2018

This week, we explore famous products named after their inventors. Some products are so cemented in our minds we forget their names once belonged to people. Shrapnel was invented by Henry Shrapnel, nachos were invented by Nachos Anaya and the leotard...Show More
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27:40 | Mar 8th, 2018

This week, we look at products that went from worthless to priceless. Products someone created out of something everyone else ignored. It might be junk on the ground that people stepped over, or useless waste destined for the scrap heap. But in each...Show More
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28:13 | Mar 1st, 2018

This week, we explore the world of celebrities in advertising. I’ll tell you stories from my nearly 30 years directing celebrities in radio and television commercials. From Ellen DeGeneres, to Alan Arkin, to Alec Baldwin - celebs can be a powerful to...Show More
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27:29 | Feb 22nd, 2018

This week, we debunk urban brand myths. Myths that live on as assumed facts in marketing textbooks, MBA courses, endless business seminars and dinner parties. It's easy to accept rumours as truth because they're usually dramatic and juicy. But many o...Show More
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27:30 | Feb 15th, 2018

This week, we explore the fascinating world of Comic Book Advertising. A world where Sea-Monkeys could be trained, X-Ray Specs saw through clothes, Charles Atlas taught bodybuilding secrets and one-day karate courses could be yours for just a dollar....Show More
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27:25 | Feb 8th, 2018

This week, we explore how marketers solve difficult problems. We’ll look at how Monty Python stopped piracy by giving away content for free, how a wardrobe change transformed Steve Martin’s career and why the president of Bogotá replaced police offic...Show More
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27:54 | Feb 1st, 2018

This week, we explore how marketers saved certain foods from oblivion by changing…their names. Many foods you enjoy started out life with very unappetizing names. Some so off-putting, I’m willing to bet you would have never gone near them. But you pr...Show More
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27:42 | Jan 25th, 2018

This week, we delve into the emerging world of subscription marketing. Did you know you could have underwear sent to your door every month? How about joining the Salami of the Month club? Or maybe your cat needs a regular toy top-up. You can subscr...Show More
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27:58 | Jan 18th, 2018

This week, we explore the advertising campaigns that had everything stacked against them and yet went on to become hugely successful because someone said...Damn The Torpedoes.
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27:25 | Aug 24th, 2017

This week, we explore how brands are becoming political for the first time in history. Years ago, most advertisers would have never dreamed of offending anyone with a pulse and a wallet. But all that is changing.
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26:31 | Aug 17th, 2017

This week, it's part two of our Gender Marketing show. In this episode, we'll look at how companies that have historically marketed to one gender switch gears to target another. Most products are gender-neutral. It's just the marketing that's not.
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26:55 | Aug 3rd, 2017

This week, we look at the fine art of selling the dream. The world of Real Estate Marketing has its own rules, its own techniques and its own unique breed of salespeople.
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27:22 | Jul 27th, 2017

Today, the most popular social media Influencers aren't celebrities, they're regular people. Bloggers, Instagrammers, YouTube stars and Snapchatters have amassed millions of followers, promoting products using only the trust of their fans as currency...Show More
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27:08 | Jul 19th, 2017

This week, we analyze inventors who later came to regret their inventions. Sometimes it's because the product ended up being harmful. Other times it's because of the way their product was used. And in most cases, the creators simply lost control.
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27:05 | Jul 12th, 2017

This week, we look at brands that separate themselves from the herd. In the world of marketing, standing out is the most critical thing a company can do. Having a distinct personality gives shoppers a reason to remember a brand and a reason to buy.
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52:14 | Jul 6th, 2017

Kicking off our Summer Series, we explore what happens to brands when a completely unexpected event occurs. Most companies tightly control every aspect of a brand - but occasionally, an unforeseen circumstance rears its head.
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27:32 | Jun 8th, 2017

This week, we explore how some of society's biggest taboos were broken by marketers. We’ll look at why toilet paper was a hush-hush product in the 19th century, which publication was the first ever to print an ad on its front page and more...
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28:10 | Jun 1st, 2017

This week, we analyze how marketing affects the sports world. From the Olympic games, to the recent uptick in gambling sponsorships, to what happens when major advertisers threaten sports leagues. It’s a lucrative, but tricky business.
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27:28 | May 25th, 2017

This week, in an encore broadcast, we explore the crazy world of Trademarks. The key to success in marketing is to stand out. Brands try to create logos, slogans or design features that they can protect legally, giving them unique marketing tools.
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28:21 | May 18th, 2017

This week, we tell the story of the most interesting adman in the world - Albert Lasker. Lasker had a hand in influencing professional baseball, Planned Parenthood, the North American breakfast and not one, but two presidential elections.
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27:32 | May 11th, 2017

This week, it’s our annual episode where we explore brands I admire. And in celebration of Canada’s 150th birthday, this year’s list is entirely Canadian. We’ve certainly bred some amazing brands up here in the Great White North.
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28:06 | May 3rd, 2017

This week, we explore how brands are becoming political for the first time in history. Years ago, most advertisers would have never dreamed of offending anyone with a pulse and a wallet. But all that is changing.
ARCHIVED: The podcast creator has made this episode no longer available for listening.

27:08 | Apr 26th, 2017

In an unexpected collision of Madison Avenue and Broadway, companies in the '50s began staging full-fledged musicals in an effort to inspire their employees, parade new product lines and boost morale.
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26:31 | Apr 19th, 2017

This week, it’s part two of our Gender Marketing show. In this episode, we’ll look at how companies that have historically marketed to one gender switch gears to target another.