Under the Influence from CBC Radio

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Under The Influence gives you a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry. Join host and adman Terry O’Reilly for fascinating stories that connect the dots between pop culture, marketing and human nat...Show More

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29:58 | Apr 2nd, 2019

From the Digital Box Set: This week, we look at the big-money world of Olympic advertising. From the very first Olympic sponsors in 1896, we'll track the ever increasing presence of advertising in the...Show More
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Traces the increasing importance of marketing revenue to the Olympics. Did you know that there used to be Olympic metals for the arts until...Show More

27:19 | Mar 5th

This week, we explore how airports are now becoming brands. You may not know it, but airports compete against each other for business. That intense rivalry has led to the complete transformation of ai...Show More
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Terry sets the podcast standard

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27:18 | Jan 23rd

This week on Under the Influence, we analyze Album Covers As Marketing. We’ll look at a world famous record cover that was almost ruined by a zipper, why flights at Heathrow Airport had to be grounded...Show More

27:34 | Feb 7th, 2019

This week, we look at the use of brand names in songs. Sometimes lyrical mentions lead to major brand success. Other times, to lawsuits and bans. But the stories behind each are fascinating. And our l...Show More
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If you want to learn about marketing or hear interesting stories from the marketing & advertising world, this podcast is for you! Terry O'Re...Show More

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