Under the Influence from CBC Radio

S3E06 (Archive) - Marketing The Olympics

29:58 | Apr 2nd, 2019

2 recommendations

From the Digital Box Set: This week, we look at the big-money world of Olympic advertising. From the very first Olympic sponsors in 1896, we'll track the ever increasing presence of advertising in the...Show More


epekilis recommended:Jun 21st, 2019

Traces the increasing importance of marketing revenue to the Olympics. Did you know that there used to be Olympic metals for the arts until 1948? Prizes were awarded for painting, sculpture and architecture inspired by sport. Arts were only dropped from the Olympics when it was decided that the a...Show More

mmJul 8th, 2019

@epekilis This sounds so good. Adding to my listen list.