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Business Management & Marketing

High-Income Business Writing: Freelance Writing | Copywriting | Content Writing | How to Freelance

Ed Gandia: B2B Writer, Copywriter, Solopreneur and Coach

Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). In this nuts-and-bolts, no-nonsense podcast, you'll discover how to get better cl...Show More

39:01 | Feb 22nd

I’m just going to come right out and say it. Search engine optimization (SEO) has a horrible reputation. For years, SEO companies scammed clients with big promises of boosting their search engine rankings, only to fall short or fail altogether. Even ...Show More

43:24 | May 15th, 2013

Have you every written a short article for a magazine, newspaper or trade journal? Not the most profitable work these days, is it? If you're looking for a better way to leverage your storytelling skills, case studies are a great way to do that. To le...Show More
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24:35 | Jul 26th

Running a freelance business becomes exponentially more challenging when you don’t have the support of your friends and family. In this episode, I share 10 practical tips that will help you if you’re in this situation.

42:19 | Jul 12th

Podcast guest Alex Nerney explains why adding a blog to your freelance writing business is a great way to supplement your writing income and add more predictability to your business.

25:01 | Jun 28th

Following up with prospects is the activity writers dread the most — topped only by prospecting.  It feels odd and unnatural. We worry that we’re bothering people or being disrespectful.   And then we start crafting crazy stories in our head.   ...Show More

39:51 | Jun 14th

For the past two years, Liz Farr has been writing bylined articles for trade publications and content platforms to generate inbound leads and land great new clients — while also getting paid.

24:31 | May 31st

It’s hard to find businesses that don’t use some form of content marketing. That’s a big shift from even five years ago. But as its popularity has grown, the fees for content marketing projects have suffered. Upwork and other job platforms have gotte...Show More

21:41 | May 17th

Most of us leave a ton of money on the table when quoting client work. This is no small thing! Commanding 20-40% more per project could have a huge impact on your business and your life. Think of the freedom it would give you! So what’s stopping us f...Show More

45:56 | May 3rd

Many introverted writers resist marketing their services and avoid doing what they need to do to grow their businesses. Does that mean you’re doomed to fail as a self-employed writer if you’re an introvert? Not at all. My guest this week is Winnie An...Show More

41:14 | Apr 19th

Content marketing has officially gone mainstream. It’s a “must do” for most businesses in today’s trust economy. While this increased demand has created huge opportunities for writers, it has also commoditized a lot of our work and given rise to cont...Show More

30:48 | Apr 5th

Have you ever had a prospect ask for an in-person coffee meeting shortly after connecting? You’ve barely gotten past “hello” and they already want to put something in your calendar! This raises a red flag for me. In this podcast, I reveal a two-stage...Show More

38:12 | Mar 22nd

Today’s podcast guest provides a classic illustration of the benefits of going deeper with existing clients. Her name is Lindy Alexander. Lindy started freelancing full time in 2017. By the end of that year, she grossed more than $100,000 in income! ...Show More

39:38 | Mar 8th

Do you ever get so busy that you forget to invest in yourself? It’s one of the pitfalls of being self-employed. There’s only so much time every week., right? Then again, if you don’t take time to “feed the goose,” you’ll soon have no golden eggs. My ...Show More

40:02 | Feb 8th

Casey Hibbard is one of the best case study writers in North America. She’s literally written hundreds of case studies for dozens of companies. Many of them big names you’d recognize. On the occasion of her 20-year business anniversary, I asked Casey...Show More

41:44 | Jan 25th

Most commercial writers see themselves as just that: a commercial writer.  They describe themselves as writers. And they pitch themselves as writers.  Nothing wrong with that! But that’s not the only way to make a living as a freelance commercial wri...Show More

29:16 | Jan 11th

I firmly believe that habits are the key to successful execution. Execution is where the rubber meets the road when it comes to making positive changes in our lives. And habits are THE most important element in execution. A few months ago, I had Jame...Show More

45:25 | Dec 28th, 2018

When you’re in a leadership position, the people you lead sometimes put you on a pedestal. They think you have everything figured out. That you have no flaws. No struggles. I’m in a leadership position in that people often look to me for ideas, advic...Show More

41:35 | Dec 14th, 2018

This is an exciting time to be alive. The opportunity to make a great living as a self-employed professional has never been better. Changing economic trends, shifting attitudes toward self-employment, cheap technology, and the ability to leverage tal...Show More

42:55 | Nov 30th, 2018

I’ve found that maintaining a high level of productivity is one of the top challenges we face as self-employed professionals. Chris Bailey is an expert who will share a different take on the topic. In this episode, Chris brings some fresh perspective...Show More

49:51 | Nov 16th, 2018

November 2017, I dedicated a podcast episode to the topic of alternative healthcare insurance options. A year later, in this episode, I circle back to the topic. I asked my listeners to share their experiences with healthy indemnity plans and/or medi...Show More

47:39 | Nov 2nd, 2018

One of the things I focus on with my coaching clients is improving their productivity. Because if you can’t get your work done efficiently, you’re going to struggle. You won’t meet your full earning potential. And you’ll be stressed and unhappy. My g...Show More

47:01 | Oct 19th, 2018

As a freelance professional, your habits and systems will directly determine your level of success and happiness.  But how do you develop and sustain the right habits? Are there tricks and strategies for doing that successfully? That’s the topic of t...Show More

50:59 | Oct 5th, 2018

I had a friend who was married to a lawyer. She joked that when she was having trouble falling asleep, she’d ask her husband to talk about copyright law. Apparently, it worked way better (and faster) than taking a melatonin supplement. ;-) In all ser...Show More

38:09 | Sep 21st, 2018

You can earn a very handsome income working on “transactional” assignments for clients. But for some writers, this model starts to get old. And they often wonder if there’s a better way of doing things. That’s exactly what happened to my guest. Maggi...Show More

48:57 | Sep 7th, 2018

In this episode, I’m covering a topic that’s extremely relevant and practical for a big part of my audience: How introverts can turn more prospects into clients. My guest is Matthew Pollard. Matthew is an internationally award-winning blogger and con...Show More

39:53 | Aug 24th, 2018

Should you give your clients a gift? If so, when is the best time to do this? And what should you give them? Holidays? At the end of your first project? Some other time? This episode is a great conversation with my colleague Sarah Greesonbach on this...Show More

30:40 | Aug 10th, 2018

I love to look for patterns. And recently I’ve been looking for patterns as I’ve talked with coaching clients and peers who’ve reached the six-figure income level. Through those conversations, some interesting patterns emerged. In this episode, I giv...Show More

51:57 | Jul 27th, 2018

LinkedIn has quickly become one of the most effective marketing tools for writers and copywriters. But one of the downsides of this social platform is that it can feel overwhelming. How should you use it? Where should you start? How should you search...Show More

36:13 | Jul 13th, 2018

Having a well-defined target audience is a critical first step to freelance success. But it doesn’t end there. Because once you’ve identified your audience you now need to find some prospects to contact. That’s where many writers get stuck. If you’re...Show More

18:59 | Jun 29th, 2018

Interesting fact... The biggest reason writers become (and stay) self-employed is freedom and flexibility — not money. Unfortunately, way too many freelance writers are worse off today than they were when traditionally employed. Too many are struggli...Show More

37:51 | Jun 15th, 2018

When it comes to pricing, the most common question I get is, “How much should I charge for _________?” But no one has ever asked me, “What should my floor rate be?” In other words, the bare minimum you should be charging on any given project to make ...Show More

34:43 | Jun 1st, 2018

Many writers I know struggle with analysis paralysis and over-thinking. I see it at all levels of experience and with all types of decisions. It often causes a great deal of stress and anxiety, which leads to poor performance and results ... which re...Show More

54:57 | May 18th, 2018

Ever thought about writing a book? Maybe a thought leadership book, a lead generator for your writing business ... or even a novel? If so, this week’s podcast episode will be right up your alley. My guest, Susan Baracco, explains what you need to kno...Show More

50:54 | May 4th, 2018

I just published a podcast episode I think you’ll really enjoy. My guest is copywriter Jared Kessler. Jared  just went freelance two years ago. But he’s been able to grow his business like crazy since then! In this interview, he explains how he’s don...Show More

44:40 | Apr 20th, 2018

Say you can handle about 25 hours of work per week. But your best client suddenly needs your help with a major product launch. And two new clients just hired you to work on some big projects. Oh, boy! When it rains, it pours... Great problem to have,...Show More

37:51 | Apr 6th, 2018

One of the most confusing and frustrating aspects of launching your freelance writing or copywriting business is looking for clients. Clients don’t just show up at your door. You have to find them. And when you’re new, you have to work even harder to...Show More

37:46 | Mar 23rd, 2018

I’ve been a big proponent of using a lead magnet in your writing business as part of a comprehensive marketing strategy. It’s no panacea. It’s not going to replace your prospecting efforts. At least not overnight. But it can help you generate a stead...Show More

37:47 | Mar 9th, 2018

As your business grows, it’s important that you begin attracting prospects and building your authority. There’s nothing like having prospects knocking on your door! Especially when the prospect has read some of your articles or blog posts ... and lik...Show More

43:38 | Feb 23rd, 2018

I’m often asked about freelance writing opportunities in the public sector . I know the opportunities exist. But until I talked with this week’s guest, I didn’t know what these opportunities looked like or how to go after them. That’s why I’m so exci...Show More

36:52 | Feb 9th, 2018

I recently had Joanna Wiebe on the show to talk about writing copy that better connects with your audience. And today we’re continuing that conversation with my colleague Nick Usborne. Nick has written copy for some of the world’s biggest brands, inc...Show More

39:35 | Jan 26th, 2018

You’ve heard it before: People do business with people they know, LIKE and trust. But what exactly does it mean to be likeable? Is it a personality thing? Do you have to act or look a certain way? Do you have to be charming, wear designer clothes ......Show More

38:57 | Jan 12th, 2018

As I talk with fellow copywriters about what’s happening in the business, one theme keeps coming up: How increasingly difficult it’s becoming to write persuasive copy. That’s long been an issue in the ultra-competitive direct response industries of f...Show More

51:46 | Dec 22nd, 2017

Many of us spend time at the end of the year setting goals for the months and year ahead. But have you ever sat down to figure out what you value most in your business and personal life? And more specifically, the values, criteria or rules that will ...Show More

55:37 | Dec 8th, 2017

Given the choice between prospecting for clients or having prequalified prospects come to YOU, I’ll take the latter any day. Prospecting is an essential part of marketing your writing business. But getting prequalified prospects to come to you via at...Show More

41:46 | Nov 24th, 2017

I remember the blank stares I got in 2006 when I told friends and relatives that I quit my day job to go freelance. Back then, very few people understood what freelancing was ... or that anyone could earn a living writing from home. Boy, has that’s c...Show More

1:08:49 | Nov 10th, 2017

Today we’re talking health insurance for freelancers. More specifically, we’re exploring two unconventional options to traditional health insurance. This is an extremely hot topic given our current political environment. But I don’t want to give you ...Show More

40:35 | Oct 27th, 2017

I think every freelancer should work on building a secondary income stream. Doing so diversifies your income and takes some of the pressure off your client work. It can also help fund some really important things in your life... Your kids’ college tu...Show More

38:58 | Oct 13th, 2017

Freaking out about your niche and how to pick the right industry or topic? Or even basically how to position yourself for success? While I have a very specific process for making the best possible decision about your niche, specialty or target market...Show More

37:02 | Sep 29th, 2017

Without an attraction marketing strategy in place, you’re missing out on a proven way to generate quality prospects—one that can work for you 24/7 and help position you as the obvious choice.

53:11 | Sep 15th, 2017

Denise Kiernan transitioned from journalism and commercial writing into writing books for a living. Denise is the New York Times bestselling author of Girls of Atomic City: The Untold Story of the Women Who Helped Win World War II, as well as a numbe...Show More

35:02 | Sep 1st, 2017

Prospecting for clients is not on the list of things most of us love to do. We want to do it. We know we should do it. But we just don’t do it as consistently as we should. Sound familiar? If so, I have some very practical and simple ideas today for ...Show More

37:09 | Aug 18th, 2017

Freelancing continues to grow like crazy. More and more professionals are choosing to leave traditional employment for a more flexible work arrangement. And platforms like Upwork have enabled millions to offer their talents to anyone around the globe...Show More

37:29 | Aug 4th, 2017

All of us are born with a great sense of wonder, courage and boldness.  As toddlers, we have tremendous curiosity. And we’re not afraid to explore and to express our creative spirit. But somewhere along the way, fear begins to rule our lives. Fear of...Show More

52:31 | Jul 21st, 2017

Over the past few years LinkedIn has become an incredibly powerful lead-generating and prospecting tool for freelancers. We’ve talked about it before on the show. And for Steve Maurer, LinkedIn has been an indispensable business-generating tool. Stev...Show More

34:44 | Jun 23rd, 2017

Ever go weeks prospecting for clients without something to show for it? You “knock” on what seems like a ton of doors. But no one seems to be interested. And when you finally get a response, it’s something along the lines of “I’ll keep your informati...Show More

46:28 | Jun 9th, 2017

Millennials tend to get a bad rap. The stereotype is that of a spoiled, unemployed and highly educated 25-year-old living in mom and dad’s basement... playing video games, spending inordinate amounts of time on social media, binge-watching Netflix an...Show More

49:20 | May 26th, 2017

My guest this week is Jeanne Noorman. Jeanne faced a number of challenges when she decided to start her freelance writing business after being a stay-at-home mom since 1985. She had little in the way of a career she could draw from—and no professiona...Show More

42:05 | May 12th, 2017

If you’re starting out as a freelance writer or copywriter, you’re going to love this podcast interview. My guest is Hannah Glenn, a Los Angeles–based freelance writer. Hannah went through my B2B Biz Launcher 2.0 coaching program a while back. And sh...Show More

30:22 | Apr 28th, 2017

I’ve been fascinated by why some people do consistently well and why others seem to struggle. And why so many fail despite the fact that they’re smarter than average... have more financial resources than the average person... have better skills... a ...Show More

56:01 | Apr 14th, 2017

Writing sales pages, landing pages, long-form content or detailed articles is not easy. Getting started can be a drag. Writer’s block is often a problem. And even when you get going, it’s difficult to get and maintain momentum. But what if you starte...Show More

39:08 | Mar 31st, 2017

There’s no denying that smart creative professionals are finding unique ways to drum up quality leads and build trust with good prospects online. My guest this week is a perfect example of this. Her name is Kaleigh Moore. She’s a freelance writer, an...Show More

42:53 | Mar 17th, 2017

In this week’s episode we’re going to talk about crappy clients — or “clients from hell,” as my guest calls them. ;-) My guest is Bryce Bladon. Bryce is an award-winning writer, creative consultant and strategist, and editor-in-chief of Clients From ...Show More

33:25 | Mar 3rd, 2017

Engaging with freelancer professionals (across different industries) brings many benefits to freelance writers. Designer and freelancer Emily Leach explains in the HIBW podcast.

34:32 | Feb 17th, 2017

Many authors, speakers and coaches are great at what they do. They often teach life-changing strategies and ideas. But most of them can’t write copy to save their lives. Worse yet, they don’t even know where to find a good copywriter. In this eye-ope...Show More

41:31 | Feb 3rd, 2017

Have you ever tracked your prospect inquiries over a period of time? You’d be surprised how many insights you can get out of this simple exercise! In this interview, my good friend Dianna Huff shares her results from her own inquiry-tracking effort. ...Show More

35:49 | Jan 20th, 2017

If you’re planning your marketing efforts for the year, you don’t want to miss this episode. I’ve brought back my friend and colleague Ilise Benun to talk about how you can market your business more effectively this year. I love how Ilise has broken ...Show More

46:27 | Jan 6th, 2017

If you struggle with productivity, this episode is for you. First of all, you’re not alone. Productivity is a big challenge for creative professionals. Working from home means that you’re exposed to a ridiculous number of distractions. And when you’r...Show More

39:43 | Dec 23rd, 2016

This is my favorite time of year. Not just because of the holiday cheer, festive mood and time spent together as a family. But also because of the opportunity to look back at the year. This is a great time to pause and reflect. To take stock of where...Show More

32:59 | Nov 25th, 2016

We all have one. A nagging inner critic that won’t go away. The one who keeps telling us we can’t. Or we shouldn’t. Or we’re not good enough. Or we don’t know enough (or have enough experience). She has a name... And the secret is NOT to try and sile...Show More

35:26 | Nov 11th, 2016

According to a recent comment on our Facebook page, it’s impossible to earn a great living as a writer. Unless, of course, you get lucky and publish a bestselling novel. I don’t bother arguing with people like him. They just don’t get it. But I also ...Show More

34:07 | Oct 28th, 2016

There’s a pattern I’ve seen in virtually every freelance success story. It goes like this: As you begin to move steadily in the direction of your goals, all kinds of serendipitous events begin to happen. (Side note: When I say “begin to move steadily...Show More

35:06 | Oct 14th, 2016

Need more clients? It helps to get exposure to your business via publications your audience consumes. In today’s episode you’ll hear from Marcie Hill, a freelancer writer, blogger and author. Marcie explains how she landed a guest post in ...Show More

29:17 | Sep 30th, 2016

In this episode, we’re going to focus on an industry and a market opportunity you may not have previously considered: copywriting for eCommerce companies. Full disclosure: My guest has a company that hires freelance copywriters and places them with e...Show More

45:46 | Sep 16th, 2016

Most of us view freelancing as a way to make a living. It’s a way to pay the bills by doing work we enjoy — and doing it on our own schedule and on our own terms. And that’s pretty much where it ends. Nothing wrong with that. But there are some profe...Show More

38:36 | Sep 2nd, 2016

If you have a day job, what would you do if you got downsized? Would you look for another job? Or would you use the opportunity to launch your freelance business? That’s exactly what happened to Tanya Brody a few months ago. Tanya has been a copywrit...Show More

37:04 | Aug 19th, 2016

This is the most common question I get from new freelance writers and copywriters: “Where do I start, Ed?” In today’s podcast episode, I give you my detailed answer to that question. I reveal my big-picture checklist for getting your business off the...Show More

37:35 | Aug 5th, 2016

I’m always looking for different and clever ideas to land clients, earn more for the work we do and enjoy more time off. So when I heard from Mojca Mars about the Twitter strategy she used to build her freelance social media marketing business, I kne...Show More

45:17 | Jul 22nd, 2016

I don’t enjoy having difficult conversations with clients. I bet you don’t either! But just because it’s not a fun pastime doesn’t mean we should always avoid these conversations. Very often the way to solve (or even avoid) big problems with clients ...Show More

48:44 | Jul 8th, 2016

Most copywriters understand the power of storytelling and humor in copy. But how do you use these elements appropriately? My guest this week explains how to do this right. His name is Kevin Rogers. Kevin is one of the top copywriters in the biz. He’s...Show More

39:32 | Jun 24th, 2016

I always assumed that food and travel writing didn’t pay well. It just seemed crowded with writers. And as media companies started to fold, this category felt like a starving artist’s (no pun intended) worst nightmare. But I recently met someone who ...Show More

51:54 | Jun 10th, 2016

For a long time, it seemed like WordPress was the only way to go. It certainly wasn’t the only option for freelancers who needed a website. But it seemed as if it was the only practical option. And then suddenly a whole group of website builder platf...Show More

44:52 | May 27th, 2016

North Carolina–based freelance writer Jennifer Gregory has had quite a ride over the past 18 months. She took her business to the six-figure level in 2015. But then shortly after, she lost some of her anchor clients. And things started to fall apart....Show More

36:28 | May 13th, 2016

If you’ve listened to episode 33, episode 34 or episode 66 of this podcast you already know that I consider myself to be a spiritual person. I believe there’s a big spiritual component to succeeding in any endeavor. It’s not all about brute force, or...Show More

45:04 | Apr 29th, 2016

When I launched the High-Income Business Writing podcast in April 2013, I was stepping into the unknown. I was excited. And I was nervous. I was excited because I’d successfully launched other services and products, such as the International Freelanc...Show More

44:21 | Apr 15th, 2016

The most serious problem facing U.S. taxpayers is the complexity of the Internal Revenue Code. That’s not just my opinion. It’s an actual statement from the IRS! According to the same IRS report where I found that statement, an analysis of IRS data u...Show More

41:54 | Apr 1st, 2016

I’m all for efficiency. And I’m all for tools and systems that help us become more efficient. The problem is that it’s too easy to get caught up in the efficiency game and lose sight of the end goal: to get better clients, higher fees, more rewarding...Show More

24:20 | Mar 18th, 2016

One of the biggest fears/concerns of new freelance writers: “Who’s going to hire me?” That fear is based on the following assumption: that you need to impress “IBM.” But that’s an incorrect assumption. You can’t be everything to everyone. I’ve met ve...Show More

46:00 | Mar 4th, 2016

Self-employment is both a blessing and a curse. It's a blessing because we get to chart our own course. We get to pursue projects and clients that are interesting to us. And we can adjust our workload and schedule however we want. But that kind of fr...Show More

47:16 | Feb 19th, 2016

James Chartrand is the owner of Men With Pens, a web design and copywriting company. She's also the creator of "Damn Fine Words," one of the best and most popular writing courses in the business. Yes, I said "she." If you're not familiar with James, ...Show More

35:42 | Feb 4th, 2016

Are Elance, Upwork and other online job boards a good place to land freelance work? Yes and no. It really depends on a number of important factors. And it's certainly not for everyone. But there's no denying that some people have figured out a way to...Show More

37:30 | Jan 22nd, 2016

This week's episode is shorter than usual. It's also different. I take you on a random journey of what I'm doing, what I've been up to, what I'm currently enjoying ... and a few things I'm planning this year. Follow along at your own risk...

45:56 | Jan 7th, 2016

This is part two of a two-part series on money and freelancing. In part one Dianna Huff talked about how to manage cash flow more effectively when you have a variable income. Today's episode is a bit different. We get into the mindset of earning more...Show More

49:22 | Dec 23rd, 2015

As freelancers we don't have the luxury of a fixed paycheck.  Even when you're booking work like crazy, your cash flow is going to be irregular.  Sometimes unpredictable.  This is an issue that financial experts and money-management books rarel...Show More

50:53 | Dec 10th, 2015

You've heard the advice before... Position yourself an authority in your field ... and business will start coming your way. I think many of us understand this idea conceptually. But it can be hard to figure out exactly how to become that authority....Show More

44:15 | Nov 26th, 2015

There's a growing interest among freelancers in the idea of "value pricing." The concept of pricing your work based on the value it will generate for the client is interesting. But it still feels theoretical and pie-in-the-sky to most creative profe...Show More

28:24 | Nov 12th, 2015

Do you sometimes feel like a bit of a fraud? Are you sometimes surprised that clients pay you to do your work? Do you feel unworthy compared to many of your colleagues? Like you will be found out soon enough ... and all your success so far is undese...Show More

49:45 | Oct 22nd, 2015

In this episode I interview Cesar Abeid, author of the newly published Project Management for You: How to Turn Your Ideas Into Reality, Deliver on Your Promises, and Get Things Done. Cesar and I focus our discussion not on client projects, but rathe...Show More

41:45 | Oct 8th, 2015

I love to read. In fact, I have more books I want to read than I have time to read them. Sound familiar? Yes, I've tried some speed-reading courses. They helped, but I've yet to reach a level where I can read 50+ books a year. So when I came acro...Show More

36:53 | Sep 24th, 2015

If you're in the U.S., this is an important interview. It's about your health insurance options as a self-employed professional: The ins and outs Where to shop What to look for How to make the best decisions for you and your family With ope...Show More

38:23 | Sep 10th, 2015

In today's episode, you'll hear from my friend and colleague Michael Katz. Michael is an authority on launching, publishing and leveraging a newsletter to grow your service-based business.

45:10 | Aug 27th, 2015

"How do I successfully transition out of a day job and into full-time freelancing?" That's one of the most common questions I get asked  by aspiring freelance writers and copywriters. And in today's episode, you'll get yet another perspective from ...Show More

50:13 | Aug 13th, 2015

Trying something a little different this week. I'm doing a  Q&A show with questions you submitted through a recent survey.   I'd love to get your feedback on this format. If you like it, I'll do more of these in the future.

28:22 | Jul 30th, 2015

Over the past three years, I've worked with hundreds of new freelance writers and copywriters.  I enjoy mentoring and coaching these new and ambitious freelance professionals, helping them build and grow their businesses.  But through this process, I...Show More

45:35 | Jul 16th, 2015

If you've been freelancing for a few years, chances are you've had trouble getting paid at some point.  The client was slow to pay. Or they lost your invoice. Or they held your payment for some weird and unfair reason. When that happens, you have a c...Show More

40:23 | Jul 2nd, 2015

The process of picking a niche can be extremely stressful. But I've found that most of that stress and frustration is the result of bad advice.  In fact, most of what I read and hear on the topic of picking a niche is misguided. It treats the issue a...Show More

40:14 | Jun 18th, 2015

Do you use a creative brief when working with clients?  Have you thought about using one but not sure what to include?  Do you even need one?  You'll get direct answers to these important questions in this week's show.  My guest is Pam Foster from Co...Show More

42:32 | Jun 4th, 2015

Email is dying.  Not really. But that's what some social media pundits are claiming.  Fact is, it really doesn't matter how much texting, tweeting and "Facebooking" people are doing these days ... email is not going anywhere.  Love it or hate it, ema...Show More

28:04 | May 21st, 2015

Growing your income as a freelancer doesn't need to be that difficult.  In fact, there's a very simple way to do that. I've used it for years to multiply my income. And I've taught it to many of my coaching clients who have used it successfully.  But...Show More

39:38 | May 7th, 2015

As a freelancer, there are few things more frustrating than a prospect who suddenly disappears for no apparent reason. He reached out to get some information, indicated a high level of interest, was fine with your ballpark fee — maybe even gave you a...Show More

40:50 | Apr 23rd, 2015

Many of us have been brought up to believe that talent and hard work are the keys to success in business.  But as competition stiffens and clients find it harder to distinguish freelancers from each other, you need a different strategy. You need to c...Show More

39:01 | Apr 9th, 2015

There's plenty of advice about what you should do when starting and growing a freelance writing business. But not too many people are openly talking about things you should avoid at this critical early stage. My guest this week is Diana Scheidman, ...Show More

39:09 | Mar 26th, 2015

One of the things that I've tried to be very mindful of is painting a very realistic picture of what it's like to launch and grow a freelance writing and copywriting business today. In fact, I take great pride in being transparent about the hard work...Show More

28:47 | Mar 12th, 2015

Just last week I received a call from a friend who owns a small marketing agency. She had recently lost three solid opportunities—deals she should have won. She couldn't figure out what went wrong. So she did what most of us do: assume it was her own...Show More

40:47 | Feb 26th, 2015

Over the past seven years, I've had hundreds of conversations with new and aspiring freelancers who are 55+. Perhaps the most common concern I hear from this group is, "I'm afraid that my age will prevent me from getting clients." I can understand ...Show More

52:16 | Feb 12th, 2015

Today's show is about two topics that didn't warrant their own episodes: Why you must be careful when emulating the "rock stars" in our business Why you should NOT diversify too much in terms of the services you offer I'm also going to...Show More

40:32 | Jan 29th, 2015

Yes, I really believe freelancing or contingency work is the way of the future. But if you're fresh out of school and have no contacts and no relevant experience, how can you possibly get started as a freelancer? In this episode, I interview two you...Show More

40:45 | Jan 15th, 2015

Today we're talking about SEO copywriting. And to get the full scoop on what's happening with SEO these days, I've brought in one of the world's top authorities on the subject: Heather Lloyd Martin. Heather has been writing, studying and teaching SE...Show More

32:17 | Jan 1st, 2015

Fully 90% of my income these days comes from teaching, training and coaching freelancers to earn more in less time, doing work they love for better clients. But what does that say about me, when so little of my income comes from working directly wit...Show More

44:47 | Dec 18th, 2014

It's hard NOT to be somewhat spiritual when you're self-employed. That's because so much of what we do as a freelancers is based on faith — faith that things will work out ... that another good client will come along ... that you're doing the right ...Show More

45:07 | Dec 4th, 2014

Article writing is one of the most fun and lucrative ways to make a living as a freelance writer. The variety of work is significant. For instance, ytou can write blog posts for a client. Or you can focus on the growing trend of brand journalism. Or...Show More

49:45 | Nov 20th, 2014

This week we're going to talk about yet another little-known opportunity for writers and copywriters—scripting and producing what are typically called "explainer videos" for clients. Explainer videos are nothing more than 1- to 2-minute simple and e...Show More

58:06 | Nov 6th, 2014

It's not every day that I come across an idea in the freelancing world that gets me super excited. But when I recently sat down with freelance ghostwriter Derek Lewis, I found myself taking a ton of notes ... and thinking of ways I could shift my wri...Show More

47:13 | Oct 23rd, 2014

Michelle Hiskey doesn't have a traditional freelance writing business. For one, she has a full-time job. So she works her freelance work on the side. Also, her clients are NOT the traditional businesses and nonprofits many of us work with. Instead, t...Show More

52:00 | Oct 9th, 2014

One of the biggest reasons freelancers love being on their own is the flexibility it affords.When you're your own boss, you set the schedule. You pick whom you work with and what projects you take on.And, ideally, you pick where you work.Unfortunatel...Show More

31:31 | Sep 25th, 2014

If you enjoy learning new and clever strategies for landing more work from better clients, you definitely need to check out this episode. Freelance writer Amy Dunn Moscoso has been using a unique and very effective strategy for landing work from tra...Show More

1:02:39 | Sep 11th, 2014

Think podcasting is for celebrities, authors and speakers?Think again!Podcasting is rapidly becoming one of the most effective and popular mediums for self-employed pros to attract high-quality leads, build trust and create rock-solid client loyalty....Show More

57:03 | Aug 28th, 2014

I recently had the opportunity to interview legendary copywriter Bob Bly.We talked for almost an hour. What a fascinating guy!Among other things, I asked him:What his typical day looks likeWhere his income comes fromHis thoughts on social mediaHow to...Show More

52:13 | Aug 14th, 2014

Do you have a healthcare background or an active interest in the medical industry? And do you have a knack for explaining complex topics in simple language?If so, you'll love today's episode. My guest is medical device copywriting veteran Casey Demch...Show More

30:57 | Jul 31st, 2014

Successful freelance business writers often get to a point where they have to make a difficult decision: Should they keep operating as a one-person shop? Or should they scale and build something bigger?If you know you're not cut out to be an entrepre...Show More

42:37 | Jul 17th, 2014

The biggest reason I became self-employed was to have more control. I wanted to have more control over the kind of work I did, when I did it and how I went about it. And I especially wanted to have more control over the people I worked with. I wanted...Show More

38:21 | Jul 3rd, 2014

Getting some of your articles published in an industry newsletter, blog or publication has a number of benefits. For one, it helps position you as a thought leader—as an expert in your industry, niche or domain. It also helps expose you to prospects ...Show More

46:00 | Jun 19th, 2014

If you want to generate a high income as a freelance writer, you won't get there by doing lots of $500 projects for small clients. Sure, you can work long hours and bring in some big numbers. But it won't be long before you burn out. To earn a comfor...Show More

53:19 | Jun 5th, 2014

The premise of this show is that earning more in less time should be one of your key drivers. That kind of approach to your business (when done in a spirit of balance) enables you to have more time, more freedom and live a richer life ... without sac...Show More

44:41 | May 22nd, 2014

When it comes to prospecting and selling, most of us want the easy way out. The gimmick that will put our prospecting on autopilot. But at the end of the day, if the trick, gimmick or technique is not based on strong fundamentals, it will have a VERY...Show More

56:57 | May 8th, 2014

What are the biggest pros and cons of working with agencies? What types of writers (and personalities) are best suited for working with agencies? What do agencies look for when hiring a freelance writer? What would you say are the best ways to attrac...Show More

31:38 | Apr 24th, 2014

What makes some freelance business writers more successful than others? And why are some of them continually successful while others struggle in the feast-or-famine cycle for years? In this episode I share some of the most important things successful...Show More

59:51 | Apr 10th, 2014

If you've ever been laid off or downsized, you already know what a crappy experience that can be. Especially when it's unexpected and it catches you off guard. But for Don Sadler, getting laid off from his job in 2009 was one of the best things that ...Show More

44:25 | Mar 27th, 2014

Creating a smart prospecting strategy is very much like assembling a solid, diversified investment portfolio. And just like the world of investments has countless options, there are many prospecting and self-promotional tactics available to today's f...Show More

32:21 | Mar 20th, 2014

In this week's show, I'll share 3 smart ways to boost your freelance income by outsourcing tasks that others can do better, faster and more cheaply. It may not make sense to do them all at once. It depends on where you are in your business and what k...Show More

54:40 | Mar 13th, 2014

Today's show covers a topic many of you have asked me about... Contracts. Should you use a contract when working with a client? What should it include? And should you write it up yourself, or is it best to hire an attorney? I'm not an attorney. And I...Show More

39:10 | Mar 6th, 2014

I occasionally hear from writers who are on the verge of giving up their freelance dream. They've tried for months (or even years!) to make a go of it. But they haven't been able to achieve the level of success they expected. So they come to me for a...Show More

34:07 | Feb 27th, 2014

Wouldn't it be great to have most of your business come to YOU? Referrals and word of mouth sure beat having to chase every opportunity on your own. Unfortunately, they don't just happen­ — you have to make them happen. In this episode I share some p...Show More

54:30 | Feb 20th, 2014

The notes that follow are a very basic, unedited summary of the show. There’s a lot more detail in the audio version. You can listen to the show using the audio player below. Or you can subscribe to this podcast series in iTunes. To leave a voicemail...Show More

49:15 | Feb 12th, 2014

Working for yourself often means that you're working BY yourself. If you're tired of long commutes, office politics and cubicle hell, that may be a blessing. At least at first. But for many freelancers, this can often lead to a feeling of isolation —...Show More

37:27 | Feb 6th, 2014

Freelancing is booming. And the competition has never been fiercer. But while tens of thousands of independent professionals fight over $5 gigs, many others are thriving. The reasons for their success vary. But most of these solos have one thing in c...Show More

36:37 | Feb 3rd, 2014

One of the many things I love about being an entrepreneur (yes, even if you're a solo business owner you ARE an entrepreneur!!) is the magic that often happens along the journey. I love how challenges often turn into great opportunities. And how idea...Show More

38:01 | Jan 22nd, 2014

I'm NOT a fan of websites like Elance or oDesk. But occasionally I'll meet a writer who has launched a successful freelance business using these services. Nathan Collier is a perfect example. Nathan launched his freelance writing business on the side...Show More

50:24 | Jan 15th, 2014

I come across a lot of writers who love the idea of developing passive income streams. Problem is, they just don't know where to start! It's not surprising. The world of Internet marketing is filled with hucksters promising overnight riches. Then the...Show More

51:46 | Jan 8th, 2014

If you're going after small businesses, entrepreneurs or solo business owners (such as consultants), there's a very lucrative opportunity many writers don't even know exists:   Writing "lead magnet" books or eBooks.   Lead magnet books are informatio...Show More

39:30 | Jan 1st, 2014

Happy New Year! In this episode I discuss seven simple and proven strategies to put more money in your pocket and to make your writing business more enjoyable in 2014. Here's to having your best year ever! The notes that follow are a very basic, uned...Show More

1:03:34 | Dec 18th, 2013

NOTE: This is part 2 of a two-part episode on the spiritual aspects of freelance success. If you haven't yet listened to part 1, make sure to do that first. The notes that follow are a very basic, unedited summary of this podcast. There's a lot more ...Show More

57:04 | Dec 11th, 2013

See if this sounds familiar... You try your hardest to launch your business. Or to get to a certain income level. Or to land that high-profile client you've been chasing for months. But no matter how hard you try, you can't seem to get there. You've ...Show More

38:25 | Dec 4th, 2013

I'm not a fan of going after small local businesses for writing work. Most of them don't understand the value of great copy and content. Or if they do, they can't afford professional-level fees. But I recently came across a writer who proved me wrong...Show More

52:57 | Nov 27th, 2013

I wouldn't be where I am today if it weren't for the coaches and mentors I've worked with over the years. These individuals have enabled me to accelerate my progress, avoid costly mistakes and grow both personally and professionally. In today's episo...Show More

49:04 | Nov 20th, 2013

SEO is one of those topics that I have a love/hate relationship with. It can be fun to optimize a website for the search engines. But the constantly changing rules drive me nuts! What worked yesterday will get you in trouble with Google today. It's a...Show More

43:23 | Nov 13th, 2013

Impatience has been a recurring theme in my life. Once I decide to pursue a big goal, I can't WAIT to make it a reality. This goal-centered mindset has served me well. But it has also caused me to miss many of the little moments that make up that ex...Show More

48:47 | Nov 6th, 2013

Why do so many writers avoid networking as a marketing strategy? Some will tell you that they just can't find the time. Others claim that there are no good networking opportunities where they live. And many will admit that they put it off because the...Show More

36:31 | Oct 30th, 2013

It's easy to talk about achieving a healthy work/life balance. But it's much harder to put it into practice. And that's true no matter where you are in your freelance journey. In this week's episode, freelance writer Rachel Foster explains why she's ...Show More

58:32 | Oct 22nd, 2013

Peter Bowerman -- the author of The Well-Fed Writer and other "Well-Fed" books -- is one of the most influential mentors in the world of commercial writing. One of the many things Peter does very well is generating strategic partnerships with freelan...Show More

34:07 | Oct 16th, 2013

One of the biggest, untapped prospecting opportunities is our own personal and professional networks. But many of us are reluctant to do it. Why? Most common reasons are because you: 1.      Have a fear of rejection 2.      Don’t want to sound stupid...Show More

29:23 | Oct 9th, 2013

Do you have professional liability insurance? Do you even need it? I mean ... do freelance writers really get sued? In this episode of The High-Income Business Writing Podcast I interview Jared Kaplan, CFO at insureon, a national online insurance com...Show More

38:00 | Oct 2nd, 2013

I firmly believe that establishing yourself as a content writer is the surest way to freelance writing success. It's the most realistic opportunity in the world of writing. Especially if you go after the corporate market. That's because the fundament...Show More

54:52 | Sep 25th, 2013

Lack of self-confidence is one of the biggest silent killers of freelance writing careers. As an independent professional, you have to believe in what you’re doing and what you’re going after. But when things go wrong, how can you take yourself from ...Show More

46:58 | Sep 18th, 2013

Most freelance writers I talk to never want to go back to a regular job. But many of them do miss the steady paycheck. (Usually that's the only thing they miss!) Which begs the question: How can you add more predictability to your freelance income? I...Show More

50:23 | Sep 10th, 2013

If you've followed me for a while, you already know that I'm NOT a fan of quoting hourly rates. At least not when you're a freelance writer. There are many disadvantages to the hourly rate model, and I still believe that in most cases it's much bett...Show More

46:21 | Sep 4th, 2013

Many freelance writers get to a point where they want to scale their business in some way. Or they want to diversify their income stream by launching a new side venture or project. Mike Stelzner is a classic example. From 1996 until just a few years ...Show More

45:28 | Aug 28th, 2013

It's great to have a formal prospecting system in place. But sometimes the best opportunities come to us through unconventional means.   In this episode of The High-Income Business Writing podcast you'll hear from Angus Stocking, a successful busines...Show More

42:19 | Aug 21st, 2013

Over the past few years, LinkedIn has evolved into one of the most important social media platforms. The site boasts more than 225 million users as of this recording. Even though much of the conversation about LinkedIn revolves around drumming up bu...Show More

29:02 | Aug 14th, 2013

One of the biggest factors that holds back new and aspiring freelance writers is the idea that they have to find their niche before they launch. This "niche quest" tends to do more damage than good. It creates confusion, stalls progress and kills mom...Show More

48:29 | Aug 7th, 2013

Blog posts, articles, white papers, case studies, marketing collateral. These are some of the most common pieces business writers come across. The bread-and-butter projects that pay the bills. But occasionally you may come across a project that's so ...Show More

33:01 | Jul 24th, 2013

If you've ever bought a product online, at a store or through a catalog (OK … if you've ever bough anything!), chances are you read the product's descriptive copy before making your final buying decision.  And guess what? That copy didn't just write ...Show More

30:09 | Jul 17th, 2013

Did you know that entrepreneurs are willing to pay writers $3,000 - $6,000 (and even more!) to write a business plan for them? There are many reasons why. But one of the most important is that most banks and investors need to see a well-written busin...Show More

51:58 | Jul 10th, 2013

One of the fastest ways to propel your writing business to the six-figure level is to become a MUCH more efficient writer. And in this week's show, you'll learn 8 simple steps to boosting your writing speed by 30% or more. My guest is Daphne Gray-Gra...Show More

33:39 | Jul 3rd, 2013

Networking. The very thought of it makes many writers break into a cold sweat! But who said networking events and opportunities have to be so nerve-racking? In this episode I interview Ilise Benun, an author, consultant, national speaker and co-fou...Show More

39:43 | Jun 26th, 2013

You have a full-time day job.  >:( It's not something you love, but it pays the bills. Unfortunately, it also leaves very little time for launching and growing a freelance side business. So, how are you supposed to make the transition from cubicle he...Show More

39:50 | Jun 20th, 2013

According to the comprehensive 2012 Freelance Industry Report, the biggest challenge facing freelancers is landing clients: 37% named that as their top challenge. Other surveys we've conducted at International Freelancers Academy show similar results...Show More

49:42 | Jun 12th, 2013

For many writers, the idea of having to negotiate with a client makes them break out in a cold sweat. But negotiating is a critical skill. It can help you land more work at better fees. And it can protect you from savvy clients who know how to negoti...Show More

35:48 | Jun 5th, 2013

Today I'm continuing my story of how I went from corporate sales professional to freelance writer — and to a combination of freelance writer and coach/trainer. This is a departure from the type shows that I've been publishing. But I'm constantly ask...Show More

38:58 | May 29th, 2013

Today, I'm taking a departure from the types of shows I've been doing since I launched this podcast. Instead of doing an interview, I'm going to share my story with you. The story of how I stumbled into freelance writing and how I've turned it into a...Show More

43:47 | May 22nd, 2013

Have you ever wondered how freelancers are using LinkedIn to find and land clients? Is LinkedIn truly a valuable prospecting tool? Does it live up the hype? Are there practical ways of using it to drum up business? About This ShowThe High-Income Busi...Show More

1:05:02 | May 7th, 2013

In part two of this two-part episode (check out part one here), I interview one of the most knowledgeable and experienced white paper writers in the business: Gordon Graham. Gordon is the author of the newly released book White Papers for Dummies, a ...Show More

1:01:27 | May 1st, 2013

In this episode of The High-Income Business Writing Podcast I interview one of the most knowledgeable and experienced white paper writers in the business: Gordon Graham. Gordon is the author of the newly released book White Papers for Dummies, a must...Show More

59:12 | Apr 22nd, 2013

Pricing is a tricky thing. If you price your work to high, you'll lose the prospect. But if you price too low, you'll look like an amateur. How do you get it right? In this session of The High-Income Business Writing Podcast I'll show you how to appr...Show More