PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

1:06:06 | Jul 3rd, 2017

In this episode of This Old Marketing, Joe and Robert discuss the state of digital advertising based on multiple reactions from the Cannes Advertising Awards in France. In other news, yet another arti...Show More

1:13:47 | Dec 17th, 2020

This Old Marketing will never be the same. This episode is taken over by Jay Acunzo, who goes inside how the podcast is made, including the early days, the process and the minimal success (and major f...Show More

1:03:37 | Dec 11th, 2020

In this episode, the FTC sues Facebook for illegal monopolization. Thanks Captain Obvious! For decades, as newspapers declined, local news suffered. The University of Kansas found a solution, but Joe ...Show More

1:03:31 | Nov 26th, 2020

In this special Turkey Day episode, Joe and Robert cover some touchy brand communication issues, including how some brands like Oreo and Snickers are having fun with Twitter's "disputed claims." In ad...Show More

1:04:05 | Nov 12th, 2020

Morning Brew sells its email subscription juggernaut for $75 million, building the email newsletter model for all the follow. The New York Times digital subscription business goes boom boom, while tex...Show More

1:05:30 | Oct 29th, 2020

Yes, the big marketing predictions episode if finally here. Joe and Robert answer: - What will happen to the martech industry? - What big names will be bought and sold in 2021? - Who wins in content m...Show More

1:06:30 | Oct 15th, 2020

The boys kick off the show with highlights from the just finished Content Marketing World 2020. The streaming wars have begun. Disney has committed to it. Amazon and Apple are dabbling in it. But Netf...Show More

1:04:35 | Oct 1st, 2020

In this very special episode, Joe and Robert talk about Content Marketing World's 10 year anniversary, the changes in content marketing, and what should happen to the industry. News stories include Ti...Show More