Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Jason Swenk

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Growing an agency is very difficult, and you might feel unclear what to do next in order to grow and scale your agency. The Smart Agency Masterclass is a weekly podcast for agencies that are wanting to grow faster. We interview amazing guests from al...Show More
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Employee Profit-Sharing to Incentivize Your Agency Team

15:53 | May 1st

Are you looking for a creative way to reward your agency team? Ever considered giving your key employees a stock option? This can be a great way to incentivize and reward your loyal and hardworking team. The real key is to do it the right way so you ...Show More
The Secret to Growing a Successful Agency Team

31:47 | Apr 24th

Are you having trouble filling roles in your agency with the right people? Is your team having trouble building relationships with the client and each other? Building the right team isn't easy! Don't let your agency business suffer because of making ...Show More
How to Build an Evergreen Marketing Agency

26:24 | Apr 17th

Do you wish you could future-proof your agency? Want to land more agency clients and retain them longer? The agency industry is ever-changing but you can create an evergreen marketing agency by going back to the basics. Some of the best practices fro...Show More
How to Disrupt the Status Quo to Win More Agency New Business

30:57 | Apr 10th

Are you struggling to compete with other agencies in your niche? Are you tired of losing new business to your competition? You can stand out if you learn how to disrupt status quo. You just need to get a little scrappy and start thinking outside-of-t...Show More
The 3 Best Conversion Tools for Digital Agencies

19:51 | Apr 3rd

Are you putting out tons of material but your conversion rates are poor? Do you wish that you could stay a step ahead of the competition? How do you even begin competing in a saturated market like SEO? Don't worry! These questions are normal! Are you...Show More
How One Digital Agency Jumped from $18K to $500K Projects

22:07 | Mar 27th

Want some killer tips to help you scale and score more new deals? Check out how one digital agency owner jumped from landing an $18K project to a $500K project by having the right framework in place. And by learning the systems you, too, can attract ...Show More
Why Cutting Back Agency Services Will Help You Grow Faster

25:11 | Mar 20th

Are you trying to grow your agency by offering anything and everything your clients could want, yet still feel like it's not enough? The solution starts with knowing what you do well and what you don't. You could actually grow easier and faster if yo...Show More
Seth Godin's Advice on Growing Your Marketing Agency

27:10 | Mar 13th

Get ready for some amazing insight from Seth Godin, the father of permission marketing. He dives deep into branding your agency, determining value, niching down, and so much more! There’s a ton of value here to help you grow, scale, and enjoy your ma...Show More
How Your Marketing Agency Can Add Video As A Service

23:57 | Mar 6th

Looking for a way to add tons of value and increase services to your agency clients? Have you considered adding video as a service but not sure where to begin? Adding video can seem overwhelming but it doesn't have to be. With the right processes and...Show More
3 Ways to Reel in More New Agency Clients

33:09 | Feb 27th

Are you trying to figure out how to scale your agency? Do you want some killer agency growth tips? Finding clients can be tough, especially if you don't yet have a salesperson or team in place to land more clients. But, if you play your cards right, ...Show More
How to Win More Agency Clients Without Constantly Selling

29:41 | Feb 20th

Would you like to win more clients without the pressure of selling to them? Would you like to know how to improve relationships and build authority? Stop wasting time, energy, and resources by networking. Instead, leverage media to help you win more ...Show More
How To Dominate Agency Employee Retention

24:12 | Feb 13th

Are you struggling to keep your agency employees? Tired of spending time training team members who leave too soon? Employee retention is one of the hardest parts of running an agency, and one of the most important parts of growing. Learn how you can ...Show More
When Should You Swipe Left on Bad Agency Prospects?

26:53 | Feb 6th

Do you have a qualification process for agency prospects? Do you know when to turn away a bad prospect?  How do you know if a client is a good fit for your agency? Turning away clients isn't easy, but turning down a bad prospect may just save you tim...Show More
How to Fast Track Agency Growth

26:34 | Jan 30th

Want to fast track your agency's growth trajectory? Are you looking to push your agency to the next level? Start thinking ahead and planning in advance for anticipated growth. Dig into your financials, loop your team in and get there faster when ever...Show More
Does Your Agency Qualify for a $150K R&D Tax Credit?

34:08 | Jan 23rd

Do you struggle to find the right employees? Would you like to retain the amazing employees you have? What about the R&D tax credit that got one agency $150K? Employee retention and acquisition doesn't have to be a headache. And, agency expansion con...Show More
How One Agency Got Scrappy and Grew to $6 Million in 2 Years

22:01 | Jan 16th

Feel like your agency is stuck or reached a plateau? It happens, whether you're just starting out or in business for many years. Don't get frustrated or settle for the status quo. Instead, it might be time to get back to the basics, get scrappy and g...Show More
How to Avoid the 3 Biggest Content Creation Pitfalls

23:35 | Jan 9th

Do you hate writing client content? Or struggle to find writers who can match tone, style and use industry-specific language for your clients? Do you never have time to create agency content because you're so busy with client work? There's a better w...Show More
How Your Agency Can Make More Money by Putting Profit First

30:05 | Jan 2nd

Is your agency profit where it should be? (Hint: net profit should be at least 30%) Are you constantly struggling with cash flow? Do you always pay yourself last, or not at all? Solve all these problems and actually enjoy running your business again ...Show More
How to Get Over the Hurdles of Agency Team Management

16:41 | Dec 19th, 2018

Are you having problems hiring or firing your employees? Ever feel like your team is holding back agency growth? Hiring and firing employees doesn't have to be difficult. Don't worry about firing your less-than-perfect team members as your agency gro...Show More
{FOR FUN} The 12 STRESSFUL Days of Working on the Wrong Client Project

04:21 | Dec 12th, 2018

Happy holidays from JasonSwenk.com and our entire agency tribe. We hope you never have to deal with these 12 Days of a BAD client project, but if you do ~ we hope this helps you get through it. 12 STRESSFUL DAYS OF WORKING ON THE WRONG CLIENT PROJECT...Show More
How to Thrive as a Creative Agency

33:28 | Dec 12th, 2018

Struggling with creativity for marketing your agency? Looking for ways to increase subscribers and opt-ins? In today's creative-driven landscape is now easier than ever to thrive. Don't let uncertainty or mental blocks get the best of you. Take some ...Show More
How to Get Out of Your Own Way and Grow Your Agency

16:37 | Dec 5th, 2018

Are you stuck in a rut? Feel like your agency isn't going anywhere? Are you full of strategies but lacking in execution? Ever feel like you're stuck on an endless hamster wheel? It might be that you're in your own way and it's time to dig a little de...Show More
Do You Need to Step Up Your Agency's Account Management Game?

20:59 | Nov 28th, 2018

Wish your agency had better account management? Want to learn how to increase client satisfaction and reduce churn-rate? It might be time to take an inward look in order to up your game and improve agency account management. When you and your team co...Show More
How to Turn Your Marketing Agency Clients into Raving Fans

26:42 | Nov 21st, 2018

Do you want to turn your agency's clients into raving fans? Would you like to retain more clients instead of just procuring more? Here's how to make your clients first 100 days noteworthy enough to turn them into advocates. In today's episode, we'll ...Show More
How to Avoid the Top 3 Struggles of Starting an Agency

32:10 | Nov 14th, 2018

Are you ready to make the jump and start your own agency? Do you want to the top 3 struggles of starting an agency? Don't let those startup agency jitters get you down! Get scrappy, and be picky! Also, learn about how Facebook Messenger Marketing and...Show More
How Talk Triggers Will Have Clients Knocking Down Your Agency's Door

28:21 | Nov 7th, 2018

Looking for ways to get your agency noticed by your ideal clients? Do you want to stand out among the competition? Then it's time to understand and amplify your agency's talk triggers. With the right strategy, you can conquer word-of-mouth advertisin...Show More
How to Grow Your Agency Without Constantly Working In It

27:28 | Oct 31st, 2018

Worried your agency will collapse if you're not constantly working? Wish you could lead your agency without working 24/7? Feel like you sacrifice too much of your family and free time for your agency? Stop being a prisoner to your agency! This pace i...Show More
How to Use Gifts to Win and Keep More Agency Business

33:47 | Oct 24th, 2018

Is your agency having difficulty standing out? Want to get attention from strategic accounts or high profile clients? Looking for better ways to improve client retention? Getting prospects' trust, recognition, and loyalty doesn't have to be complicat...Show More
Should You Hustle Harder or Call It Quits on Your Agency?

31:21 | Oct 17th, 2018

Looking for ways to improve your agency's long-term growth? Ever felt like throwing in the towel because the agency grind was just too much? It might be time for a gut check on whether you need to hustle harder or move on. So, check out these insight...Show More
How to Break the Time Barrier So You Can Increase Agency Profit

18:25 | Oct 10th, 2018

Is billing a headache for your marketing agency? Do you wish you could quit hour-based pricing and actually get paid what you're worth? Good news! You can. By removing the time barrier, you will see increased profitability and improve client relation...Show More
How to Leverage YouTube Ads to Grow Your Marketing Agency

24:19 | Oct 3rd, 2018

How can your agency create compelling YouTube ads? How can you get the most ROI from YouTube ads? YouTube ads are a strange beast, and the creative landscape of YouTube is continually shifting. But, if you stick to your buyer's persona and chase your...Show More
Is Your Marketing Agency Getting This $250K Tax Credit?

22:01 | Sep 26th, 2018

Is your marketing agency taking advantage of every possible tax break? Did you know you could get up to $250K in tax credits? A lot of agencies are actually leaving money on the table in the form of an R&D tax credit. So, let's dive in, and break dow...Show More
How to Dominate Outbound Marketing on a Lean Budget

26:36 | Sep 19th, 2018

Does your agency struggle with an outbound sales strategy? Do you even have an outbound strategy? You can build a scalable outbound strategy using LinkedIn by making connections and delivering those prospects critical content. If your LinkedIn profil...Show More
How Your Agency Can Pick a Niche and Dominate It

19:25 | Sep 12th, 2018

Do you want to find a niche that you can carve out? Do you want to dominate a specific gap in the marketplace? This week we talked to one agency that picked a niche and is dominating their market. They have hyper-specific goals, achievements, and cli...Show More
Creative Agencies Are Out of Excuses

28:12 | Sep 5th, 2018

The creative landscape is changing. Is your agency keeping up? Are your creative people struggling to stay fresh? It's easy to become overwhelmed with change and uncertainty. Learning new trends and technologies can be challenging. However, there are...Show More
Are You Self-Sabotaging Your Agency's Sales & Growth?

23:46 | Aug 29th, 2018

Are you self-sabotaging your agency's sales? Do you lack trust or confidence in your team to deliver results? Worried they aren't going to live up to expectations and make you look bad? You probably have felt this way at one time or another. You migh...Show More
2 Ways Chatbots Can Grow Your Digital Agency Business

22:41 | Aug 22nd, 2018

Looking for ways to generate more new agency business? Tired of watching your competition grow and want to set your agency apart from the pack? Now is the time to be a front runner with the cutting edge technology of chatbots. You can use chatbots to...Show More
How To Find & Onboard Reliable Freelancers for Your Agency

14:21 | Aug 15th, 2018

When is the right time to bring on freelancers or contractors? How can you stop doing everything yourself so you can grow your agency? If you're overwhelmed at the thought of building your agency team and nervous about how to find the right people, c...Show More
How to Grow Your Agency to an 8-Figure Revenue in Under 5 Years

28:17 | Aug 8th, 2018

Want to grow your agency to 8-figure revenue? Thinking of growing your team but worried about the overhead? Hoping for a moment of clarity, where it'll all come together? Then it's time to put your foot on the gas and push through. Acquiring quick ag...Show More
How One Agency Doubled Revenue Every Year for 5 Years

26:09 | Aug 1st, 2018

Are you looking for better ways grow your agency? Tired of the status quo? Missing easy targets and low hanging fruit opportunities? Then take some lessons from an agency owner who's doubled revenue every year for five consecutive years and growing a...Show More
How Do You Build a Marketing Agency to $1 Million Level and Beyond?

25:50 | Jul 25th, 2018

Are you looking to get your agency revenue to the $1 million mark? Already at $1 million and struggle to get beyond it? What got you where you are now, isn't what's going to get your agency to the next level. Have you lost focus or just don't know wh...Show More
How Vlogging Builds Trust and Authority to Win More Agency Clients

26:45 | Jul 18th, 2018

Thinking of vlogging but doesn't know where to start? Don't think you're any good on camera? Afraid you don't have the right equipment? With these simple tips and tricks you'll be able to  get started right away. You will become an authority in the m...Show More
Why You Need to Create & Execute a Marketing Plan for Your Agency

26:15 | Jul 11th, 2018

Are you great at creating but seem to fail with execution? Do you have a hard time delegating tasks and get lost in the day-to-day of working in your agency instead of on it? Then it's time your agency makes a marketing plan for your agency! When you...Show More
How to Make the Big Decisions to Hire, Scale & Even Sell Your Agency

25:47 | Jun 27th, 2018

It's tough making decisions as an agency owner! From your first hire to knowing when it's time to sell. Here's advice from an 11-year agency owner veteran on some of the key attributes to look for in your agency's first hire as well as some simple co...Show More
How to Build Relationships and Keep Your Agency Top of Mind

23:11 | Jun 20th, 2018

Thinking about doing a podcast, but don't know where to start? Overwhelmed by the prep work like booking guests and developing questions? Here's some insight, helpful tips and actionable strategies to have your agency stay top-of-mind and build relat...Show More
Is Facebook Ads ROI Dying? How to Adapt and Generate Leads

22:50 | Jun 13th, 2018

Wondering how to adapt to all the Facebook changes? Upset your Facebook ads aren't getting the ROI you expect? Wondering if Facebook is a dying platform for lead generation? Facebook is evolving with the demands of it's users and we know Facebook isn...Show More
How To Get Media Coverage And Amplify Your Agency Brand

24:59 | Jun 6th, 2018

Wondering how you can get PR and media coverage a for your agency? Afraid your agency isn't newsworthy? Then it's time to learn some simple tips to get your agency the media coverage it deserve so you can generate interest and leads organically, plus...Show More
How Your Agency Can Leverage YouTube & Generate Leads With Videos

39:12 | May 30th, 2018

You know video marketing is where it's at right now, but are you struggling to get started? Do you want to generate leads using video but not sure how to get the right viewers? Wondering how to grow a YouTube channel and leverage it for your new busi...Show More
What Digital Agencies Need to Know About GDPR

31:07 | May 23rd, 2018

Are you ready for GDPR? Wondering how it will affect your agency and/or your clients? Even if you’re not in Europe, you are required to be in compliance with these new data privacy regulations. In this episode, learn what you need to do to protect yo...Show More
Is Artificial Intelligence a Threat to Your Marketing Agency?

21:51 | May 16th, 2018

When you think of Artificial Intelligence, do you think of sci-fi movies? Do you wonder or worry if AI can take over some of the data driven work your agency does for it's client? Don't let Artificial Intelligence scare you! AI can be your competitiv...Show More
How Writing a Book Can Generate New Agency Business

17:32 | May 9th, 2018

Are you looking to become the authority in your agency’s niche? Writing a book can have a tremendous affect on your business by helping you build authority. You can also use your book to start conversations with potential clients and generate new age...Show More
Using Instagram to Generate Awareness and Build Your Agency's Brand

28:41 | May 2nd, 2018

Wondering how you can use Instagram to generate awareness and build your agency's brand? Look, not all social media platforms are the same, so don't treat them all the same. Are you struggling to build a following and find Instagram success for your ...Show More
3 Steps For Using LinkedIn To Turn Connections Into Agency Clients

20:28 | Apr 25th, 2018

Wondering how you can use LinkedIn to generate new business? Are you sending out generic connection requests that lead with a pitch? Disappointed that you're not getting the results you expected? LinkedIn can be an amazing platform for capturing the ...Show More
Do Third Party Posting Apps Impact Your Agency's Social Media?

18:41 | Apr 18th, 2018

Are you avoiding third party apps for social media posting? Do you want a better, faster, and easier way to schedule your social media marketing? Do you feel automated social post scheduling negatively affects your reach? Then it’s time to hear some ...Show More
How to Build Authority & Generate New Agency Business On Instagram

19:33 | Apr 11th, 2018

Wondering how you can use Instagram to drum up new business? Want to break through social media clutter and build your agency’s brand and authority? Then it’s not too late to get on the Instagram train. This is one simple, easy inbound marketing stra...Show More
#1 Outbound Strategy To Grow Your Digital Agency Like Neil Patel

11:15 | Apr 4th, 2018

Ready for your agency sales to takeoff? Want to drive traffic, generate leads, and create new opportunities that will grow and scale your agency? Digital marketing agency guru Neil Patel shares his #1 outbound strategy for scoring the clients you wan...Show More
How to Up Your Influencer Game and Grow Your Agency Brand

23:38 | Mar 28th, 2018

Are you worried about your digital agency's competition? Don't be! Instead focus that energy on building your agency brand and improving your authority. Learn how to become a major influencer, so you can eliminate the competition and develop collabor...Show More
How to Build Your Agency’s Employee Training Process

19:25 | Mar 21st, 2018

Is your employee training process non-existent or too cumbersome? Do you want your team, contractors and clients to understand the fundamentals of what makes your agency unique? Then don’t overlook the power of a solid training process! With these th...Show More
First Steps to Grow and Scale Your Digital Agency

28:05 | Mar 14th, 2018

Do you lack the knowledge on how to grow and scale your digital agency? Overwhelmed by not knowing what role to hire first? Afraid to niche down, and afraid what might happen if you don't? You're not alone! Learn how to tackle these very important ta...Show More
How to Build Your Agency’s Authority By Going Beyond the Blog

21:33 | Mar 7th, 2018

Want to build your agency’s authority in your niche? How about a content marketing strategy that delivers high return with little effort? Then adopting this combo blogging/podcasting strategy could be the shift to get quality clicks, organic backlink...Show More
Tips On How to Hire, Lead & Retain Amazing Agency Talent

27:01 | Feb 28th, 2018

Want to know the key to finding and retaining the best agency employees? Looking for ways to find and hire top talent? Your team is your agency's #1 most valuable asset. Turnover and training is difficult and expensive. So in this episode, you'll dis...Show More
5 Big Mistakes Agencies Make Working With Freelancers

14:23 | Feb 21st, 2018

Are you frustrated working with freelancers? Does your agency experience high freelancer turnover that leaves you stuck, or sometimes screwed? The struggle is real! Learn the 5 big mistakes agencies make using freelancers and what you can do to avoid...Show More
3 Big Benefits of Declaring Your Agency’s Niche Market

29:25 | Feb 14th, 2018

Does the thought of committing your agency to a niche market makes you nervous? Are you worried your agency will lose clients and miss out on revenue? Stop the madness of trying to be everything to everyone and start focusing on what it is your agenc...Show More
How Chatbots Can Generate More Agency New Business

25:33 | Feb 7th, 2018

Want to find a way to interact and engage with your prospects? If you’re relying on an old-school “chat box” you could be missing out. Chatbots are the best way to generate more agency new business. They create interact conversational experiences wit...Show More
Using Collaboration & Contractors to Grow Your Marketing Agency

19:39 | Jan 31st, 2018

Would you like to scale your agency? Is the thought of hiring a full-time employee overwhelming? Does your agency have a speciality that other agencies might need? Consider this tactic of collaboration and contractors as a means to grow your agency. ...Show More
What Client Questions You Must Ask to Grow Your Agency

23:07 | Jan 24th, 2018

Are you asking your client questions? Are you asking the right one? Do you listen in client meetings more than you talk? If you want to land more agency clients, it’s time to start asking a lot of questions and identifying what your clients need, rat...Show More
4 Phases of a Successful Agency Growth Journey

28:51 | Jan 17th, 2018

Are the unknowns of the agency industry overwhelming? Do you sometimes feel like maybe it’s time to close shop? Learn about the 4 phases of successful agency growth from an owner with over two decades of experience. Hear all his ups and downs plus le...Show More
How to Retain More Agency Clients & Increase Recurring Revenue

25:01 | Jan 10th, 2018

Would you like to grow your agency faster by increasing recurring revenue? Do you feel like your agency is on a constant roller coaster gaining and losing clients? Then learn about innovative agency pricing,  a licensing model, that can set you on a ...Show More
#176: How to Be the Agency that Makes Your Client Shine

31:45 | Jan 3rd, 2018

Are you "that" agency? Do you tend to talk a lot about how smart you are? The awards you have won? It’s easy to fall into this trap of trying to sell your agency as the best, but sometimes it’s to the detriment of the client /agency relationship. Not...Show More
#175: How to Find Your Focus and Clarity to Grow A Successful Agency

28:08 | Dec 20th, 2017

Do you feel stuck in a rut? Overwhelmed or uncertain? You are not alone! A lot of agency owners feel the same way. If you need help finding clarity or getting focused, check out this episode. This is the perfect time of year to look at where you’re a...Show More
How to Build an Effective Agency Virtual Team

31:32 | Dec 13th, 2017

Having a hard time scaling your agency? Finding it difficult to stop doing it all, all by yourself? Thinking of building an agency team but don’t know where to begin? Learn how to find and hire the right people for your agency and how to set them up ...Show More
How to Find and Train an Agency Sales Rockstar

24:45 | Dec 6th, 2017

Do you feel like your agency sales needs to grow beyond you, the owner? Are you having a hard time recruiting and training successful salespeople? Then it’s time to start putting the right systems in place in order to build a scalable agency sales te...Show More
The Secret to Avoiding the Wrong Agency Projects and Clients

26:04 | Nov 29th, 2017

Ever had a client that just didn’t feel like a good fit right off the bat? Ever taken on the wrong agency projects out of desperation to pay bills and meet payroll? If it doesn’t feel right or there are some red flags, pay attention and go with your ...Show More
How to Amp Up Your Agency or Client’s Video Presence

27:31 | Nov 15th, 2017

Are you avoiding video? Afraid you’re not interesting enough or don’t have enough content to produce? Does it look too hard or are you worrying about production quality? Find out how to build your digital communication with a video presence. It’s mor...Show More
3 Elements of a Proven Agency Sales Process

26:31 | Nov 8th, 2017

Is your agency using the Foot in the Door strategy? Are you keeping all the clients you want to? Learn the three core parts of a proven sales process that is working to renew client contracts and improve recurring revenue. In this episode, we’ll cove...Show More
How to Overcome "Best Practices" Overload for Your Agency

31:18 | Nov 1st, 2017

Is your agency stuck in a "best practices" rut? Are you following so-called industry best practices without seeing results? If you’re in a place where excitement and momentum have puttered out and you think your agency has plateaued, you’ve hit what ...Show More
Jason Swenk: Marketing Business Strategist, Agency Consultant and Advisor

14:12 | Oct 25th, 2017

How does your agency fit into your life? Are you being very honest and clear on what it is that you want and what success means to you? If you feel like a prisoner to your business or you're struggling with passion for your agency, it might be a time...Show More
How to Create a Desirable Agency Culture

20:29 | Oct 18th, 2017

How can you create an agency culture that continually inspires your team? After all your team is your #1 asset, so keeping them energized and motivated is key. Agency culture and brand are two sides of the same coin. So, it all starts with defining y...Show More
Why Hiring Entry Level People Can Grow Your Agency

24:13 | Oct 11th, 2017

Do you want to grow your digital agency with amazing talent, but worried you can’t pay top dollar? This unique “reverse recruitment model” for finding, training and keeping incredible talent might make it more doable than you think. In this episode, ...Show More
How to Get Your SaaS Idea Off the Ground Without Going Broke

35:26 | Oct 4th, 2017

Have you thought about productizing your SaaS idea or tech solution? Is a SaaS company the way to go? It might be! As agencies, we provide solutions and create tools for clients every single day. So, why not monetize them? But first, learn the right ...Show More
How to Handle Nightmare Clients Who Don’t Pay

23:29 | Sep 13th, 2017

So what can you do when a client refuses to pay? I mean, absolutely refuses! That’s the dilemma this new agency owner has with a nightmare client who owes him almost $10K. Listen to his story plus my advice on how to get through it and the processes ...Show More
How to Personalize Your Agency’s Content & Engage with Prospects

20:28 | Sep 6th, 2017

Looking for a new way to monetize your agency’s content marketing? Check out how you can use interactive content to personalize the user experience, engage with your prospects and gain trust by making the content more relevant. Learn what interactive...Show More
How Create a Social Media Community To Generate New Agency Business

23:23 | Aug 30th, 2017

Wondering how you can get the attention of your ideal clients? It's a noisy marketing world out there, but you can break through the noise. Learn how one digital agency owner is growing a social community with tens of thousands of prospects. In this ...Show More
How to Overcome Agency Growing Pains (Two Agency Owners Talk Pipelines, Pricing and Employee Problems)

25:40 | Aug 16th, 2017

Being an agency owner can feel isolating and lonely. But it can be a whole lot better when you hear from others in the same boat.  So, check out the stories of not one but two super successful agency owners as we cover everything from overcoming thei...Show More
Should You Give Up and Close Your Agency?

26:55 | Aug 9th, 2017

Have you ever considered closing your agency because you feel like you’re failing? Cash flow problems, employee issues, bad clients… the struggle is real! You don’t have to throw in the towel. Just check out what this agency owner did to turn things ...Show More
9 Tips to Giving a Memorable Speech That Generates Leads

28:17 | Aug 2nd, 2017

As Agency CEO one of your 5 roles is to be the face of the company. A great way to do that is to use speaking engagements and presentations to build your brand and grab the attention of your ideal clients. Here are 9 tricks to keep the audience enga...Show More
The Most Well Known Brands Do These 5 Things That You Should Be Doing

17:52 | Jul 26th, 2017

How can you turn your agency into a highly sought-after brand? Today’s guest knows how because he’s done it for the OxiClean and the George Foreman Grill. In this episode, learn the 5 key strategies to build a brand that gets clients beating down you...Show More
Ways to Attract the Attention of Bigger Agency Clients

23:08 | Jul 11th, 2017

Are you trying to land bigger clients for your agency? It’s hard when to communicate value when a lot your agency […] The post Ways to Attract the Attention of Bigger Agency Clients appeared first on Smart Agency Masterclass: Podcast for Digital Mark...Show More
How to Use Data Reporting to Increase Agency Revenue

24:39 | Jul 5th, 2017

Do you feel like your agency spends more time being an order taker than providing insight and value to your clients? […] The post How to Use Data Reporting to Increase Agency Revenue appeared first on Smart Agency Masterclass: Podcast for Digital Mar...Show More
3 Big Mistakes a 20 Year Veteran Agency Owner Made That You Don’t Have To

30:07 | Jun 28th, 2017

What can you do to stand out from your competition? How can you avoid costly mistakes that make it harder to […] The post 3 Big Mistakes a 20 Year Veteran Agency Owner Made That You Don’t Have To appeared first on Smart Agency Masterclass: Podcast fo...Show More
How to Get Unstuck from Doing Everything Yourself

19:28 | Jun 21st, 2017

Are you overwhelmed with tasks that keep you in the weeds instead of working on growing your agency? Are you paying […] The post How to Get Unstuck from Doing Everything Yourself appeared first on Smart Agency Masterclass: Podcast for Digital Marketi...Show More
Is It Time to Hire a President or HR Director to Your Agency Team?

20:47 | Jun 14th, 2017

Hopefully you already know your agency employees are your biggest asset. But, is your agency “employee-centric”? Do you have the right […] The post Is It Time to Hire a President or HR Director to Your Agency Team? appeared first on Smart Agency Mast...Show More
How to Protect Your Agency’s Brand Assets & Intellectual Property

25:33 | Jun 7th, 2017

How can you protect yourself and your clients from brand copycats? I recently had some major issues with a copycat and […] The post How to Protect Your Agency’s Brand Assets & Intellectual Property appeared first on Smart Agency Masterclass: Podcast ...Show More
How to Stop Self-Sabotaging and Become a Better Agency Leader

35:01 | May 31st, 2017

Leadership is seriously hard work. There’s a ton of pressure, juggling and personal sacrifice. Don’t let burnout get the best of […] The post How to Stop Self-Sabotaging and Become a Better Agency Leader appeared first on Smart Agency Masterclass: Po...Show More
Why Your Agency Must Adapt… or Die

26:08 | May 24th, 2017

Do you know what you need to do to stay relevant and significant to your clients? Let’s face it, marketing is […] The post Why Your Agency Must Adapt… or Die appeared first on Smart Agency Masterclass: Podcast for Digital Marketing Agencies.
How One Agency Generated $165K Revenue Using Meetup.com

22:26 | May 17th, 2017

If you’re looking for a unique, innovative and low-cost lead gen strategy check out this story. Live events can go far […] The post How One Agency Generated $165K Revenue Using Meetup.com appeared first on Smart Agency Masterclass: Podcast for Digita...Show More
Top 5 Tips to Accelerate Agency Growth

22:46 | May 10th, 2017

If you have your sights set on your agency breaking 8-figures this episode is a must. Do you want to know […] The post Top 5 Tips to Accelerate Agency Growth appeared first on Smart Agency Masterclass: Podcast for Digital Marketing Agencies.
Why Your Agency Needs to be on Facebook Live

29:03 | May 3rd, 2017

Facebook Live is one of the hottest ways to generate new agency business. You can spend tons of time and resources […] The post Why Your Agency Needs to be on Facebook Live appeared first on Smart Agency Masterclass: Podcast for Digital Marketing Age...Show More
The Best and Worst Cold Email For Generating Leads

23:35 | Apr 26th, 2017

We have all gotten them. The bad email that makes you feel better about yourself 🙂 Here’s a fun interview I […] The post The Best and Worst Cold Email For Generating Leads appeared first on Smart Agency Masterclass: Podcast for Digital Marketing Age...Show More
Why Your Agency Needs to Start With One Niche at a Time

15:36 | Apr 19th, 2017

Are you worried that defining a niche will limit your agency’s potential? Don’t be. Check out one agency’s story about how […] The post Why Your Agency Needs to Start With One Niche at a Time appeared first on Smart Agency Masterclass: Podcast for Di...Show More
How to Increase Agency Productivity with a Remote Team

26:54 | Apr 12th, 2017

Growing your agency means hiring great people to help you get there. And hiring top talent shouldn’t be limited by geographic […] The post How to Increase Agency Productivity with a Remote Team appeared first on Smart Agency Masterclass: Podcast for ...Show More
A Full Pipeline Isn’t All You Need to Grow Your Agency

17:22 | Apr 5th, 2017

Scaling and growth is not just about filling your pipeline. New business won’t mean a thing if you don’t have the […] The post A Full Pipeline Isn’t All You Need to Grow Your Agency appeared first on Smart Agency Masterclass: Podcast for Digital Mark...Show More
Agency Growth from Zero to 8-Figures in 8 Years

48:44 | Mar 29th, 2017

Wonder what it takes to get to your agency to 7- or 8- figures? Today’s guest tells us all about how his […] The post Agency Growth from Zero to 8-Figures in 8 Years appeared first on Smart Agency Masterclass: Podcast for Digital Marketing Agencies.
How to Generate Leads Using Video Marketing

20:31 | Mar 22nd, 2017

If you’re not using video in your own agency marketing, or if you aren’t getting any traction from your videos check […] The post How to Generate Leads Using Video Marketing appeared first on Smart Agency Masterclass: Podcast for Digital Marketing Ag...Show More
Is Sustainable Agency Growth Possible?…. #AskSwenk ep 64

04:26 | Mar 21st, 2017

In an ever-changing agency environment, does sustainable growth really exist? Or should agencies concentrate on growing as much and as fast as […] The post Is Sustainable Agency Growth Possible?…. #AskSwenk ep 64 appeared first on Smart Agency Master...Show More
How to Establish Authority, Speed Up Sales Cycle & Get the Contract Signed

32:05 | Mar 15th, 2017

Today’s episode is packed with tips and advice on solving some of the most common obstacles in agency new business sales. […] The post How to Establish Authority, Speed Up Sales Cycle & Get the Contract Signed appeared first on Smart Agency Mastercla...Show More
Best Practices for Successful Agency Outsourcing

15:28 | Mar 8th, 2017

If your agency’s workload is constantly in flux you may have considered agency outsourcing… but, giving up control on a piece […] The post Best Practices for Successful Agency Outsourcing appeared first on Smart Agency Masterclass: Podcast for Digita...Show More
How to Say ‘No’ To A Bad Agency Prospect… #AskSwenk ep 63

04:57 | Mar 7th, 2017

Have you ever ignored that little voice telling you to turn away a bad agency prospect? It’s hard to walk away, even […] The post How to Say ‘No’ To A Bad Agency Prospect… #AskSwenk ep 63 appeared first on Smart Agency Masterclass: Podcast for Digita...Show More
How to Scale with Strategic Partnerships

13:21 | Mar 1st, 2017

Tired of relying on referrals? Teaming with right strategic partners is an effective way to scale your agency. The trick is […] The post How to Scale with Strategic Partnerships appeared first on Smart Agency Masterclass: Podcast for Digital Marketin...Show More
Stop getting blown-off by agency prospects… #AskSwenk ep 62

07:06 | Feb 28th, 2017

Are you sick and tired of prospects blowing you off after presenting a proposal? Frustrated when they string you along or send […] The post Stop getting blown-off by agency prospects… #AskSwenk ep 62 appeared first on Smart Agency Masterclass: Podcas...Show More
Using Influencer Marketing to Win New Agency Clients

19:24 | Feb 22nd, 2017

If you’re looking for new ideas to generate new agency business and attract new clients, you might want to hear what […] The post Using Influencer Marketing to Win New Agency Clients appeared first on Smart Agency Masterclass: Podcast for Digital Mar...Show More
Want to Build an 8-Figure Agency?

24:07 | Feb 15th, 2017

If you want to grow your agency like some of the big guys but you’re not sure how to get there, […] The post Want to Build an 8-Figure Agency? appeared first on Smart Agency Masterclass: Podcast for Digital Marketing Agencies.
Profiling Ideal Clients to Attract & Qualify New Agency Business

23:21 | Feb 8th, 2017

If you are pulling generic data and basing your entire client persona off of it, you’ve got to catch this interview. […] The post Profiling Ideal Clients to Attract & Qualify New Agency Business appeared first on Smart Agency Masterclass: Podcast for...Show More
Solving Sucky Agency Staffing Issues

19:37 | Feb 1st, 2017

Are you trying to grow your agency while keep a tight lid on staffing? Busy chasing freelancers, all the while worrying […] The post Solving Sucky Agency Staffing Issues appeared first on Smart Agency Masterclass: Podcast for Digital Marketing Agenci...Show More
How to Quit Losing Clients by Knowing What They Really Want

27:01 | Jan 25th, 2017

Have you ever lost a client even though you’ve done great work for them? Puzzled as to why your “bad client” […] The post How to Quit Losing Clients by Knowing What They Really Want appeared first on Smart Agency Masterclass: Podcast for Digital Mark...Show More
Which Areas of Your Agency Need Legal Protection?

23:44 | Jan 18th, 2017

It’s not a matter of if but when a legal issue arises for your agency, are you prepared? My guest today is […] The post Which Areas of Your Agency Need Legal Protection? appeared first on Smart Agency Masterclass: Podcast for Digital Marketing Agenci...Show More
Team Not Staying Within Budget… #AskSwenk ep 60

05:47 | Jan 17th, 2017

Do you have a hard time getting your team to stick to the client’s budget and timing? Here’s a couple things you can do […] The post Team Not Staying Within Budget… #AskSwenk ep 60 appeared first on Smart Agency Masterclass: Podcast for Digital Marke...Show More
How to Stop Doing Things You Suck At

20:55 | Jan 11th, 2017

If you’re looking to break through the plateau of running a solo agency, this episode is for you. Today’s guest is […] The post How to Stop Doing Things You Suck At appeared first on Smart Agency Masterclass: Podcast for Digital Marketing Agencies.
Hung Up on Marketing Your Own Agency…. #AskSwenk ep 59

08:59 | Jan 10th, 2017

Do you have a hard time marketing your agency because you’re too close to it? Do you question your own branding […] The post Hung Up on Marketing Your Own Agency…. #AskSwenk ep 59 appeared first on Smart Agency Masterclass: Podcast for Digital Market...Show More
How DigitalMarketer Increased Traffic by 1125%

28:09 | Jan 4th, 2017

If your agency’s content marketing strategy is blogging – and just blogging – you’ve got to catch this episode. My guest […] The post How DigitalMarketer Increased Traffic by 1125% appeared first on Smart Agency Masterclass: Podcast for Digital Marke...Show More
The Ins and Outs of Going from Agency to SaaS Company

15:54 | Dec 21st, 2016

You aren’t alone if you’ve considered transitioning into a SaaS company; or launching a separate company to sell SaaS. The challenge is educating […] The post The Ins and Outs of Going from Agency to SaaS Company appeared first on Smart Agency Master...Show More
Transitioning Yourself from Agency Owner to Agency CEO…. #AskSwenk ep 58

03:59 | Dec 20th, 2016

How to fire yourself from a key role in the business and transition from Agency Owner to Agency CEO. You built […] The post Transitioning Yourself from Agency Owner to Agency CEO…. #AskSwenk ep 58 appeared first on Smart Agency Masterclass: Podcast f...Show More
Creating a Vision and Culture to Attract Top Agency Talent

15:56 | Dec 14th, 2016

If you’re struggling to build the agency you want or having issues taking it to the next level, it could be […] The post Creating a Vision and Culture to Attract Top Agency Talent appeared first on Smart Agency Masterclass: Podcast for Digital Market...Show More
Growing Your Solo Agency: Partnering, White Labeling, Outsourcing & More…. #AskSwenk ep 57

05:13 | Dec 13th, 2016

Today I’m answering some great questions about taking a one-man, or very small agency to the next level. Here’s some great […] The post Growing Your Solo Agency: Partnering, White Labeling, Outsourcing & More…. #AskSwenk ep 57 appeared first on Smart...Show More
How One Agency Doubled Their Business in 4 Months

20:31 | Dec 6th, 2016

If you’re trying to grow a agency, you know you’re going to need a foot in a door strategy to get […] The post How One Agency Doubled Their Business in 4 Months appeared first on Smart Agency Masterclass: Podcast for Digital Marketing Agencies.
Should you hire someone who tells you that they hope to someday run their own agency?… #AskSwenk ep 56

05:33 | Dec 6th, 2016

This week’s episode covers questions about hiring practices. Should you hire someone who tells you in the interview that they hope […] The post Should you hire someone who tells you that they hope to someday run their own agency?… #AskSwenk ep 56 app...Show More
How to Stack the Deck in Your Agency’s Favor

17:01 | Nov 30th, 2016

In this episode, we’ll cover: Why you might need to work for free. 5 steps to landing bigger retainer clients. How […] The post How to Stack the Deck in Your Agency’s Favor appeared first on Smart Agency Masterclass: Podcast for Digital Marketing Age...Show More
Sexy Agency Website & Using Your Personal Brand…. #AskSwenk ep 55

09:04 | Nov 29th, 2016

Do you need a sexy agency website in order to land 6-figure deals? Hear about what big clients really want from their agency. Also, […] The post Sexy Agency Website & Using Your Personal Brand…. #AskSwenk ep 55 appeared first on Smart Agency Mastercl...Show More
Increasing Agency Profit with Value-Based Pricing

24:08 | Nov 16th, 2016

In this episode, we’ll cover: Why value-based pricing will keep you from losing profit. How to setup a value-based pricing model. […] The post Increasing Agency Profit with Value-Based Pricing appeared first on Smart Agency Masterclass: Podcast for D...Show More
Gary Vee & Seth Godin: How to Make Big Decisions for Your Agency…. #AskSwenk ep 54

02:32 | Nov 15th, 2016

Do you have trouble making big decisions for your business? Do you hesitate to commit because you’re afraid to fail? This […] The post Gary Vee & Seth Godin: How to Make Big Decisions for Your Agency…. #AskSwenk ep 54 appeared first on Smart Agency M...Show More
How to Use Video Marketing to Generate New Agency Business

20:59 | Nov 9th, 2016

In this episode, we’ll cover: The benefits of rich media in your agency marketing. Top 3 mistakes to avoid in video […] The post How to Use Video Marketing to Generate New Agency Business appeared first on Smart Agency Masterclass: Podcast for Digita...Show More
Your Vision Can Make Your Agency Great Again… #AskSwenk ep 53

03:42 | Nov 8th, 2016

In this video we identify Donald Trump’s #1 growth strategy that has gained him a record number of supporters and cover […] The post Your Vision Can Make Your Agency Great Again… #AskSwenk ep 53 appeared first on Smart Agency Masterclass: Podcast for...Show More
How to use Facebook Ads for Lead Generation for Your Agency and Your Clients

20:41 | Nov 2nd, 2016

In this episode, we’ll cover: Why you should be using Facebook ads and how to get started. 5 Do’s and Don’ts […] The post How to use Facebook Ads for Lead Generation for Your Agency and Your Clients appeared first on Smart Agency Masterclass: Podcast...Show More
Everything You Wanted to Know But Were Afraid To Ask… #AskSwenk ep 52

09:56 | Nov 1st, 2016

Do you have questions about me and my agency experience that you’ve been wondering but were afraid to ask? Here’s everything […] The post Everything You Wanted to Know But Were Afraid To Ask… #AskSwenk ep 52 appeared first on Smart Agency Masterclass...Show More
How One Agency Owner Built 3 Multi-Million Dollar Agencies

24:48 | Oct 26th, 2016

In this episode, we’ll cover: 3 lessons on scaling your business into a multi-million dollar agency. How to have growth-minded hiring practices. […] The post How One Agency Owner Built 3 Multi-Million Dollar Agencies appeared first on Smart Agency Ma...Show More
Why I Charge for Agency Programs, Owner Dragged Into Client Work & Getting the Contract Signed… #AskSwenk ep 51

09:50 | Oct 25th, 2016

Ever wonder why I charge for my programs? Asked and answered right here! Also, how to quit being dragged into client work so you […] The post Why I Charge for Agency Programs, Owner Dragged Into Client Work & Getting the Contract Signed… #AskSwenk ep...Show More
How To Be a Podcast Guest and Use It to Land New Agency Business

21:56 | Oct 19th, 2016

In this episode, we’ll cover: 3 Benefits of being a podcast guest. How to get find shows and rock an interview […] The post How To Be a Podcast Guest and Use It to Land New Agency Business appeared first on Smart Agency Masterclass: Podcast for Digit...Show More
Increase Your Agency Profitability by Having the Right Internal Processes

22:31 | Oct 12th, 2016

In this episode, we’ll cover: How to fix the #1 problem every agency experiences. 3 ways to standardize your internal processes and […] The post Increase Your Agency Profitability by Having the Right Internal Processes appeared first on Smart Agency ...Show More
Why Your Top Line Revenue Doesn’t Mean Sh!t

28:45 | Oct 5th, 2016

In this episode, we’ll cover: Why revenue isn’t everything. 2 ways to tackle profitability. How to get past the excuses and […] The post Why Your Top Line Revenue Doesn’t Mean Sh!t appeared first on Smart Agency Masterclass: Podcast for Digital Marke...Show More
How to Get the Bigger Agency Clients with the Bigger Budgets #AskSwenk 50

12:35 | Oct 4th, 2016

This week is all about budgets…  that is, client budgets. What to do when clients lower the budget during a project, strategies […] The post How to Get the Bigger Agency Clients with the Bigger Budgets #AskSwenk 50 appeared first on Smart Agency Mast...Show More
2 Strategies That Increased Agency Revenue 4X in One Year

22:01 | Sep 28th, 2016

In this episode, we’ll cover: 2 strategies that helped quadruple agency revenue & client list in one year. How to select your […] The post 2 Strategies That Increased Agency Revenue 4X in One Year appeared first on Smart Agency Masterclass: Podcast f...Show More
Should You White Label Agency Services?… #AskSwenk ep 49

09:54 | Sep 27th, 2016

All about white labeling agency services… from whether you should white label in order to work with big brands, to charging for it […] The post Should You White Label Agency Services?… #AskSwenk ep 49 appeared first on Smart Agency Masterclass: Podca...Show More
What is a Healthy Profit Margin for a Digital Agency?

20:14 | Sep 21st, 2016

In this episode, we’ll cover: What your digital agency profit margin should be. How to improve agency profit margins. 7 tips to healthy agency […] The post What is a Healthy Profit Margin for a Digital Agency? appeared first on Smart Agency Mastercla...Show More
Sharing Agency Finances with Key Employees… #AskSwenk 48

09:05 | Sep 20th, 2016

Figuring out the right level of transparency to have with employees about agency finances. How much should they know in order to […] The post Sharing Agency Finances with Key Employees… #AskSwenk 48 appeared first on Smart Agency Masterclass: Podcast...Show More
Are You Committing Any of the 7 Deadly Agency Sins?

30:00 | Sep 14th, 2016

In this episode, we’ll cover the 7 deadly agency sins that owners commit in their own marketing, and how to quit sinning […] The post Are You Committing Any of the 7 Deadly Agency Sins? appeared first on Smart Agency Masterclass: Podcast for Digital ...Show More
Pros/Cons of Merger, Competitive Pricing and Scaling a Creative Agency… #AskSwenk 47

12:22 | Sep 13th, 2016

Discover the pros and cons of a merger with an agency that has complimentary services. Determine if you are competitively priced in […] The post Pros/Cons of Merger, Competitive Pricing and Scaling a Creative Agency… #AskSwenk 47 appeared first on Sm...Show More
Building the Right Sales Team to Grow Your Agency

42:01 | Sep 7th, 2016

In this episode, we’ll cover: Understanding and overcoming common sales team problems. A NO FAIL cold call strategy for agencies. Building […] The post Building the Right Sales Team to Grow Your Agency appeared first on Smart Agency Masterclass: Podc...Show More
New Agency Owner? When to Hire & How to Set Up Systems… #AskSwenk ep 46

15:00 | Sep 6th, 2016

Answers to some great questions from a new agency owner about starting and growing an agency still in it’s infancy stage. We’ll cover […] The post New Agency Owner? When to Hire & How to Set Up Systems… #AskSwenk ep 46 appeared first on Smart Agency ...Show More
How One Agency Doubled Business by Giving Work to Other Agencies

23:03 | Aug 31st, 2016

In this episode we’ll cover: How one agency doubled business in just six months by giving work to other agencies. Building […] The post How One Agency Doubled Business by Giving Work to Other Agencies appeared first on Smart Agency Masterclass: Podca...Show More
Getting Referrals, Employees Freelancing & Video Marketing… #AskSwenk 45

12:42 | Aug 30th, 2016

Discover a great strategy for getting referrals, settle the debate about letting employees freelance and get some great tips on video […] The post Getting Referrals, Employees Freelancing & Video Marketing… #AskSwenk 45 appeared first on Smart Agency...Show More
Why Agencies Need to Monitor Analytics, Not Just Report Them

17:21 | Aug 24th, 2016

In today’s episode, we’ll cover: What agencies are doing wrong with analytics reporting. 4 steps you need to improve client analytics. […] The post Why Agencies Need to Monitor Analytics, Not Just Report Them appeared first on Smart Agency Masterclas...Show More
Finding, Hiring, Paying & Managing Agency Sales Reps… #AskSwenk ep 44

10:28 | Aug 23rd, 2016

Everything you need to know about finding, hiring, paying and managing great sales reps to CRUSH IT in your agency new […] The post Finding, Hiring, Paying & Managing Agency Sales Reps… #AskSwenk ep 44 appeared first on Smart Agency Masterclass: Podc...Show More
Starting a Podcast to Gain More Agency New Business

35:06 | Aug 17th, 2016

In this episode, we’ll cover: 4 big reasons every agency should have a podcast. Common fears of podcasting and how to […] The post Starting a Podcast to Gain More Agency New Business appeared first on Smart Agency Masterclass: Podcast for Digital Mar...Show More
What You Need To Know To Profitably Sell Your Agency… #AskSwenk 43

11:20 | Aug 16th, 2016

Curious about selling your agency? This episode covers how to determine your agency’s current value and what you can do to […] The post What You Need To Know To Profitably Sell Your Agency… #AskSwenk 43 appeared first on Smart Agency Masterclass: Pod...Show More
What To Do When A Client Files Suit Against Your Agency

20:59 | Aug 10th, 2016

In this episode, we’ll cover: The warning signs of a project that’s going south. Why it’s so important to have documented […] The post What To Do When A Client Files Suit Against Your Agency appeared first on Smart Agency Masterclass: Podcast for Dig...Show More
Employee Profit Sharing, Referral Commission & Hourly to Retainer…. #AskSwenk ep 42

09:51 | Aug 9th, 2016

Is employee profit sharing a good idea? If and how to compensate clients for referral business. How to convert a longtime […] The post Employee Profit Sharing, Referral Commission & Hourly to Retainer…. #AskSwenk ep 42 appeared first on Smart Agency ...Show More
One Agency’s Fast Track to $3 Million in Revenue

23:44 | Aug 3rd, 2016

In this episode, we’ll cover: 2 secrets to building multi-million dollar revenue. 2 things agency owners should quit being afraid of. […] The post One Agency’s Fast Track to $3 Million in Revenue appeared first on Smart Agency Masterclass: Podcast fo...Show More
All About Cash Reserves, Losing A Major Client & Providing Examples When You Have None … #AskSwenk ep 41

11:47 | Aug 2nd, 2016

Understanding cash reserves for your agency, why clients leave and how to avoid it, PLUS how to respond when prospects ask for an […] The post All About Cash Reserves, Losing A Major Client & Providing Examples When You Have None … #AskSwenk ep 41 ap...Show More
How to Eliminate Leaks that Drain Agency Profit

26:14 | Jul 27th, 2016

In today’s episode, we’ll cover: Why scope creep happens and how to put a stop to it. 5 ways to scale […] The post How to Eliminate Leaks that Drain Agency Profit appeared first on Smart Agency Masterclass: Podcast for Digital Marketing Agencies.
Streamline Delivery, Building Relationships & Critiquing A Proposal #AskSwenk ep 40

19:46 | Jul 26th, 2016

In this episode I discuss: How to streamline processes without being too cookie cutter. What to do when you’re new in town […] The post Streamline Delivery, Building Relationships & Critiquing A Proposal #AskSwenk ep 40 appeared first on Smart Agency...Show More
How One Agency is Seeing Huge Success From Direct Mail

20:10 | Jul 20th, 2016

In this episode, we’ll cover: How to define your target market. 1 old-school outbound tactic that is getting massive 25% response. 4 steps […] The post How One Agency is Seeing Huge Success From Direct Mail appeared first on Smart Agency Masterclass:...Show More
Untangling Social Media for Generating Agency New Business

27:26 | Jul 13th, 2016

In this episode, we’ll cover: Advice for keeping up with new social media trends and platforms. How to use social media […] The post Untangling Social Media for Generating Agency New Business appeared first on Smart Agency Masterclass: Podcast for Di...Show More
Landing 1st Client, Initial Contact to Paid Consult, & Charging to Restart a Project #AskSwenk ep 39

11:11 | Jul 12th, 2016

We chat about landing your first client as a creative agency, how you go from initial contact to a paid consult, […] The post Landing 1st Client, Initial Contact to Paid Consult, & Charging to Restart a Project #AskSwenk ep 39 appeared first on Smart...Show More
Build a Profitable Brand While Ignoring BS “Best Practices”

33:31 | Jul 6th, 2016

In this episode, we’ll cover: 2 ideas to effortlessly generate more leads without BS best practices. How to break the “me […] The post Build a Profitable Brand While Ignoring BS “Best Practices” appeared first on Smart Agency Masterclass: Podcast for...Show More
Closing a Pitch, Calculating Profit, & Managing Team Priorities #AskSwenk ep 38

07:40 | Jul 5th, 2016

#AskSwenk 38: How to close a pitch and how to accurately calculate profit. Plus, managing your team’s priorities when it comes to […] The post Closing a Pitch, Calculating Profit, & Managing Team Priorities #AskSwenk ep 38 appeared first on Smart Age...Show More
How to End the Time Suck of Creating Proposals

27:55 | Jun 29th, 2016

In this episode, we’ll cover: The #1 tip for winning a proposal. 3 key elements of a successful proposal. A super […] The post How to End the Time Suck of Creating Proposals appeared first on Smart Agency Masterclass: Podcast for Digital Marketing Ag...Show More
How to BONUS the Creative Team, Prospect Selection & Sales Process, Sales Team Model? #AskSwenk ep 37

12:54 | Jun 24th, 2016

#AskSwenk 37: How can you bonus and incentivize your creative team? What to do when the prospect is controlling the sales process […] The post How to BONUS the Creative Team, Prospect Selection & Sales Process, Sales Team Model? #AskSwenk ep 37 appea...Show More
4 SERIOUS Strategies for Rapid Agency Growth

31:39 | Jun 22nd, 2016

In this episode, we’ll cover: Why you should niche to become more successful. Ways to change your pricing to increase revenue […] The post 4 SERIOUS Strategies for Rapid Agency Growth appeared first on Smart Agency Masterclass: Podcast for Digital Ma...Show More
Lead Magnets, Bad Clients, TeleSales Companies #AskSwenk ep 36

08:01 | Jun 21st, 2016

#AskSwenk 36: What makes a good lead magnet and how can you engage with prospects? Also, how to handle clients who approve work […] The post Lead Magnets, Bad Clients, TeleSales Companies #AskSwenk ep 36 appeared first on Smart Agency Masterclass: Po...Show More
A KILLER Outbound Sales Strategy for New Agency Business

26:39 | Jun 15th, 2016

In today’s episode, we’ll cover: Why outbound sales is important. One killer outbound sales strategy for new agency business 4 steps to a successful […] The post A KILLER Outbound Sales Strategy for New Agency Business appeared first on Smart Agency ...Show More
Payment Schedules, Payroll for Owners, & Yearly Reviews #AskSwenk ep 35

09:31 | Jun 14th, 2016

#AskSwenk ep 35:  The best client payment schedule and how to get your clients to stick to it. Plus, whether the […] The post Payment Schedules, Payroll for Owners, & Yearly Reviews #AskSwenk ep 35 appeared first on Smart Agency Masterclass: Podcast ...Show More
How to Go from Freelancing to Starting a Digital Agency and Growing it over 7 Figures

19:35 | Jun 8th, 2016

In this episode, I’ll cover: 3 steps for transitioning from freelancer to agency owner. How to identify and overcome growth struggles. […] The post How to Go from Freelancing to Starting a Digital Agency and Growing it over 7 Figures appeared first o...Show More
Selling Agency, Partner Commissions, Prospect Silence #AskSwenk ep 34

11:46 | Jun 7th, 2016

#AskSwenk 34:  What you should do (and shouldn’t do) when negotiating to sell your agency, plus how to compensate referral agencies […] The post Selling Agency, Partner Commissions, Prospect Silence #AskSwenk ep 34 appeared first on Smart Agency Mast...Show More
How One Agency is Using Slack to Limit the Time Spent in Email

15:44 | Jun 1st, 2016

In this episode, we’ll cover: Gaining control of your clogged and cluttered email inbox. A system that sorts, organizes and stores emails in […] The post How One Agency is Using Slack to Limit the Time Spent in Email appeared first on Smart Agency Ma...Show More
Agency Case Studies, Team Accountability & Avoiding Client Changes. ‪#‎AskSwenk‬ ‪ep 33

08:55 | May 31st, 2016

On this episode of #AskSwenk, we’ll cover: How you can use case studies to attract agency new business, how to hold […] The post Agency Case Studies, Team Accountability & Avoiding Client Changes. ‪#‎AskSwenk‬ ‪ep 33 appeared first on Smart Agency Ma...Show More
QUIT Being a Prisoner to Your Agency!

20:24 | May 18th, 2016

In this episode, we’ll cover: How to build your agency around your life, instead of being a prisoner to it. 3 […] The post QUIT Being a Prisoner to Your Agency! appeared first on Smart Agency Masterclass: Podcast for Digital Marketing Agencies.
Agency KPI’s, Technology, & Client Contracts #AskSwenk ep 32

08:00 | May 17th, 2016

On this episode of #AskSwenk, we’ll cover: What KPI’s your agency should be measuring, how to keep up with all the […] The post Agency KPI’s, Technology, & Client Contracts #AskSwenk ep 32 appeared first on Smart Agency Masterclass: Podcast for Digi...Show More
3 Technology Secrets You and Your Clients Need to Know

15:59 | May 11th, 2016

In this episode, we’ll cover: 3 technology secrets that will WOW your clients. A Facebook development that every business should be […] The post 3 Technology Secrets You and Your Clients Need to Know appeared first on Smart Agency Masterclass: Podcas...Show More
Starting an Agency, Outgrowing Clients & Outsourcing Content #AskSwenk Episode 31

09:53 | May 10th, 2016

On this episode of #AskSwenk, we’ll cover:  what to do when your agency has outgrown a client, knowing when to start […] The post Starting an Agency, Outgrowing Clients & Outsourcing Content #AskSwenk Episode 31 appeared first on Smart Agency Masterc...Show More
The SECRET to Successful Freelance and Remote Teams: Hiring and Managing

24:01 | May 4th, 2016

In this episode, we’ll cover: Creative ways to find top talent. Freelancer onboarding… or not? Managing freelance and remote teams. Today’s […] The post The SECRET to Successful Freelance and Remote Teams: Hiring and Managing appeared first on Smart ...Show More
Conflict of Interest, Foot In the Door & Better Leads #AskSwenk Episode 30

08:33 | May 3rd, 2016

On this episode of #AskSwenk, we’ll cover:  How to handle clients who think you have a conflict of interest because you’re specialized […] The post Conflict of Interest, Foot In the Door & Better Leads #AskSwenk Episode 30 appeared first on Smart Age...Show More
Top 5 Tips to Grow and Scale Your Agency

17:30 | Apr 27th, 2016

In this episode, we’ll cover: Top 5 tips to grow and scale your digital agency. How to juggle and manage multiple businesses. […] The post Top 5 Tips to Grow and Scale Your Agency appeared first on Smart Agency Masterclass: Podcast for Digital Market...Show More
Agency Awards, Published Pricing, & Spec Work #AskSwenk Episode 29

06:37 | Apr 26th, 2016

On this episode of #AskSwenk, we’ll cover: What awards you should be looking at nabbing to attract big brand clients, whether […] The post Agency Awards, Published Pricing, & Spec Work #AskSwenk Episode 29 appeared first on Smart Agency Masterclass:...Show More
Agency Valuation, Core Service Focus & Cold Calling: #AskSwenk Episode 28

08:21 | Apr 20th, 2016

In this video, I’ll cover: Figuring out the real value of your agency or one you want to invest in. Ways to […] The post Agency Valuation, Core Service Focus & Cold Calling: #AskSwenk Episode 28 appeared first on Smart Agency Masterclass: Podcast for...Show More
Do You Need Big Agency Experience to Be a Successful Agency Owner?

30:46 | Apr 13th, 2016

In this episode, we’ll cover: What it’s like working at a big agency. Why a CCO would leave a large, publicly traded […] The post Do You Need Big Agency Experience to Be a Successful Agency Owner? appeared first on Smart Agency Masterclass: Podcast f...Show More
Guaranteeing Leads, Growing Your Team & Firing a Client: #AskSwenk Episode 27

08:18 | Apr 6th, 2016

In this video, I’ll cover: What to do when a prospect wants you to guarantee leads. My #1 struggle in growing […] The post Guaranteeing Leads, Growing Your Team & Firing a Client: #AskSwenk Episode 27 appeared first on Smart Agency Masterclass: Podc...Show More
How to Create a Winning Agency Environment that Grabs Attention of Big Brands

26:42 | Mar 30th, 2016

In this episode, we’ll cover: Grabbing the attention of big brands. 5 Steps to creating a winning environment. The hierarchy of […] The post How to Create a Winning Agency Environment that Grabs Attention of Big Brands appeared first on Smart Agency ...Show More
How Can an Agency Implement a Performance-Based Pricing Model?

0:00 | Mar 23rd, 2016

In today’s episode, we’ll cover: The benefits of performance-based pricing. Maximizing agency revenue using performance-based pricing. Tips for turning your videos into low cost, high quality lead generators. Today’s episode is by far one of my ver...Show More