Business Management & Marketing

The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands

Austin Brawner & Andrew Foxwell: Ecommerce Marketing Experts


Ecommerce Influence is a podcast for the ecommerce business owner and online marketing executive. We have candid conversations with masters of ecommerce marketing and branding, and provide training and strategies to that help you convert more of you...Show More

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179: Making A Comeback After The Google Medic Update

58:21 | Jan 1st

The Google Medic update a few months ago caused a big upset for many people in the ecommerce space. Our guest today, Nat Eliason, is an expert in content marketing and SEO, and he shares his insights into what happened, the outcome, and why he thinks...Show More

178: You Are Treating Your Customers Equally (And Its Costing You Money)

41:24 | Dec 27th, 2018

Today, we’ve got an excellent interview with Wharton Professor and entrepreneur Peter Fader. He's a two-time guest. We wanted to bring Peter back on the show because he’s an expert in customer lifetime value and customer centricity. How do you predic...Show More

177: The 2018 Holiday Advertising Roundup: What Worked and What We Learned

33:11 | Dec 18th, 2018

If You’ve Been Listening To This Show For The Last Few Months, You’ve Heard Us Make Predictions About How To Approach Q4 Advertising. Many of those predictions worked out well. Others, not as much. There were a TON of Facebook bugs this year that cam...Show More

176: How One Skincare Guru Built A Thriving Business By Focusing On Her Fans

41:28 | Dec 11th, 2018

For over 12 years, Jeana LeClerc has been operating two businesses. She’s owned a local spa in Redding, CA and sold skin care products on Her business has grown and changed over the last decade, but her commitment to her customers ...Show More

175: Amazon Attribution, List Cleaning, FB Ads ROI?: Our Top Questions Answered

30:50 | Dec 4th, 2018

Today’s episode is a little bit different, in a good way. We've had some great questions recently in the Brand Growth Experts Membership. They were so good we decided to answer some of them for you guys who are the listeners. We answer questions incl...Show More

174: Why You Should Stop Organizing and Build a Second Brain

46:04 | Nov 27th, 2018

Episode Highlights 5:11 The goal of Forte Labs: Finding transformational paradigm shifts in productivity. 7:10 The impact of an international upbringing on Tiago's work and mindset. 9:17 Tiago's big realization about the best way to help people. 10:...Show More

173: The Five Step Process To Optimize Your Facebook Ad Account

30:14 | Nov 20th, 2018

One of the most common questions Andrew gets from his clients is: how do I optimize my Facebook ad account? Today he talks about RCAB-P, his five-step process for optimizing and improving Facebook ads. We'll cover the number one thing you need to do ...Show More

172: What's Working On Facebook Messenger Right Now

45:00 | Nov 13th, 2018

What if you could make more money in a single day than your business previously made in its entire lifetime? That's what happened for Mark Arruda last August, typically his company's slowest month. Mark, owner and CEO of Constantly Varied Gear, joine...Show More

171: The One Where Austin Tells How He Got Here

37:27 | Nov 8th, 2018

Earlier this week Andrew shared his story, and now we’re turning the tables. Today I talk about how I went from pursuing a career in investment banking to realizing I wanted to become an entrepreneur and eventually starting Ecommerce Influence. Digit...Show More

170: The One Where Andrew Shares How He Got Into This

37:12 | Nov 6th, 2018

One of the questions we love asking our guests is: how did you get where you are today? It’s a question our listeners frequently ask Andrew and I too, and in today’s episode, Andrew is going to share his story. Andrew has been working in digital adve...Show More

169: The 2018 Q4 Blueprint with Justin Marshall

39:14 | Oct 30th, 2018

Happy fall. Happy Q4. Andrew and I love this time of year. It's when so many of the companies we advise make the majority of their revenue. A lot of you that are listening know how high the stakes are. It looks like things are, as we predicted, even ...Show More

168: How to Manage Your Marketing At Scale

25:02 | Oct 23rd, 2018

When you're just starting your business and running it small and lean, it’s easy to implement new projects right away. Right? If you go to a conference and get a new idea, you can go in and execute it. As your business and team scales up, it's no lon...Show More

167: How Kettle and Fire Built a World-Class Affiliate Program

43:21 | Oct 16th, 2018

In today’s episode, we explore how Kettle & Fire went from a couple of guys boiling bones in a pot to closing $8 million dollars in Series A. I first met Jack Meredith in January when I hosted a Private Intensive here in Austin for him and his team. ...Show More

166: How To Be 2x As Productive With Your Team

35:50 | Oct 9th, 2018

About two weeks ago, my wife and I moved into a 100 year old bungalow here in Austin Texas. When you decide to move into an older house you expect certain things aren’t going to work. Each day you start adding to a checklist of all the things you’re ...Show More

165: How Kim Kardashian West Helped LuMee Create Massive Growth

34:28 | Oct 2nd, 2018

About four years ago, Allan Shoemake was Skyping with his daughter and hated how the poor lighting was impacting the video quality. He strapped a couple of LED lights to the side of his phone case and LuMee was born. Two years later, Kim Kardashian W...Show More

164: Q4: What’s Working This Year Versus Last Year on FB & IG

27:56 | Sep 25th, 2018

Today, we’re continuing our theme of “things you should do right now to prepare for Q4”. I’m not going to let you get to the end of October without a plan for the holidays. Not this year. We're going to start early so you can avoid that annual freako...Show More

163: The State of Ecommerce w/ the Motley Fool

40:55 | Sep 18th, 2018

I have a fascinating episode for you today. This week, Andrew Foxwell sat down with Jason Moser, a senior analyst for the Motley Fool investment research team. You might be wondering why we are interviewing someone who helps people pick stocks for a ...Show More

162: How To Stockpile Potential Customers for Q4 Using Facebook and Instagram

25:17 | Sep 11th, 2018

Today’s episode was inspired by a conversation with a colleague about building audiences and stockpiling potential customers for use in Q4. Last year, he said he put $10,000 into audience and list building for Q4. He expected he would be able to use ...Show More

161: How to Build a Sustainable Business: The Muir Way Story

38:06 | Sep 4th, 2018

Today’s guest has a really cool business. He creates beautiful custom designed maps of National Parks, Mountain Ranges and Hydrology of states. And if you’ve ever been in an REI, you’ve probably seen his work featured in all their stores. In today’s ...Show More

160: How The Top Ecommerce Brands Scale Up (And What You Can Learn From Them)

42:18 | Aug 28th, 2018

Have you ever wondered what makes the difference between brands that scale and those who don’t? A couple of months ago, I was asked this question on an interview with Kurt from the Unofficial Shopify Podcast. After re-listening to the episode, I deci...Show More

159: The $100 Million Dollar Blueprint w/ Mike Danner of Ancient Nutrition

52:43 | Aug 21st, 2018

Mike Danner is the VP of Digital Marketing for Ancient Nutrition (formerly Dr. Axe) the largest natural health website in the world with over 20M visits a month. Last year, they landed at #35 on the Inc. 500 Fastest Growing Companies in America list ...Show More

158: Youtube Advertising for Ecommerce 101: Part Two

21:01 | Aug 16th, 2018

This is part two of a two part episode on Youtube Advertising for Ecommerce. If you haven’t listened to the first episode in the series, I would start there. If you have listened to the first episode, I hope you enjoy the 2nd part of my conversation ...Show More

157: Youtube Advertising for Ecommerce 101: Part One

33:43 | Aug 14th, 2018

For the last few months, I’ve been getting a lot of emails asking about Youtube Advertising. And for good reason. Andrew and I spend a lot of time talking about what’s working on FB and IG and email, but very little time talking about Youtube Ads. It...Show More

156: The State of Facebook and IG Ads: How To Go From Failing to Scaling

25:40 | Aug 9th, 2018

Intro: If your Facebook and Instagram Ads have been struggling recently, you’re not alone. Performance across Facebook and IG has been down for a number of businesses over the last few months. Wallowing in despair can be therapeutic, but it won’t get...Show More

155: How to Crush it With Better Customer Experience

38:33 | Aug 2nd, 2018

Today's guest is no stranger to spending money on advertising. But as you'll learn, nowadays he's more focused on delivering an amazing customer experience than optimizing his ad spend. Babak Azad is the former SVP of Media & Customer Acquisition at ...Show More

154: How We Got a 10% Win With Simple “DIY” Conversion Rate Optimization

15:56 | Jul 26th, 2018

I just completed a successful two-day Private Intensive here in ATX with a client. We floated down the Guadalupe River and even played a little Top Golf, but most importantly made some big improvements to their website. In today’s episode, I want to ...Show More

153: How to reclaim hidden profits from your Shopify store

36:17 | Jul 19th, 2018

Are you an ecommerce business owner using Shopify? Then this episode is a must-listen. Kurt Elster is a master at helping Shopify businesses uncover hidden profits from their stores and increase their conversion rates. The Ethercycle founder joins us...Show More

152 - 3 Ways To Tweak Your DPAs for Top Performance

16:58 | Jul 12th, 2018

Here’s the deal with Dynamic Product Ads or “DPAs” as you might know them. Everyone is using them and they work well. But as you’ll learn in today’s episode, the effectiveness of DPAs can create some unique problems for ad buyers. WFor example, you m...Show More

151: What You Need To Know About Facebook’s New Custom Audience Terms

15:48 | Jul 2nd, 2018

Today, I have a special episode for you. For our American listeners, July 2nd is two days before the 4th of July holiday. From here on out it will also be known as the day Custom Audience terms got updated! This is huge stuff right before the holiday...Show More

150: The Art of Doing Less But Better w/ Greg Mckeown Part 2

28:32 | Jun 28th, 2018

Earlier this week, we dropped part one of our incredible interview with NYT best-selling author Greg Mckeown. We had a ton of fun chopping it up with Greg about how to improve your life by doing less. If you haven’t listened to that episode, I’d reco...Show More

149: The Art of Doing Less But Better w/ Greg Mckeown Part 1

37:09 | Jun 26th, 2018

About 2 years ago I purchased and then subsequently devoured the book Essentialism. At the time, I was stretched thin and had too many irons in the fire. The wisdom of Greg Mckeown helped me refocus on what really mattered. Today, I have the tremendo...Show More

148 - Ecommerce Marketing Strategy: What Will Get You To 8 Figures?

16:45 | Jun 21st, 2018

The number one question I get from ecommerce business owners, whether they’re just starting out or making $4MM a year, is: how do I scale? If you’re asking yourself that question, this episode is for you. In today’s Flash Episode I’ll walk through th...Show More

147: Why Messenger Bots Are Here To Stay (And How To Use Them)

48:35 | Jun 14th, 2018

Did you know that messenger bots have the highest engagement rates at the lowest cost per lead? Did you know that messenger subscribers can be 5-10 times more valuable than email subscribers? If you’re ready to grow your business with personalized, h...Show More

146 - Why Your Ads Get More Expensive As You Scale (And What To Do About It)

17:57 | Jun 7th, 2018

Are your CPAs on Facebook or Instagram rising? If so, you’re not alone. As more advertisers pour into the channel the cost of advertising is going up! Today, we’ve got a special “Flash Episode” for you. We share why your acquisition costs always incr...Show More

145: International Shipping Demystified: How to Scale Your Business Overseas

33:00 | May 31st, 2018

Are you ready to scale your business and ship internationally, but feel intimidated by the complexities involved? Are you currently shipping abroad, but struggling with all of the different contracts, customs, and taxes? If so, we’ve got a fantastic ...Show More

144: 3 Simple Levers You Can Use to Grow your Ecommerce Business

19:18 | May 24th, 2018

Do you sometimes feel overwhelmed with all the information out there about how to grow your business? I know I do, it’s a freaking jungle out there. There is so much noise out there telling you to build this, optimize that, or to invest in some new s...Show More

143: Finding Balance Amidst The Highs and Lows of Entrepreneurial Life

45:01 | May 17th, 2018

This was one of my favorite episodes to record in the last year. I’ve often struggled with work-life balance and am no stranger to trying things that haven’t worked. This week we bring you a refreshing interview with my friend Victor Delacruz about t...Show More

142: 4 New Strategies to Drive Increased Revenue From Facebook Ads

16:10 | May 10th, 2018

Do you want to be ahead of the curve when it comes to testing new Facebook advertising strategies? Then this episode is for you. We’re always looking for ways to increase Facebook ad performance and drive more revenue, and today Andrew shares four th...Show More

141: What it takes to build & scale a $100M lifestyle brand with Jake Kassan

46:10 | May 3rd, 2018

Do you want to know what it really takes to build a $100 million business and brand? Then this episode is for you. Building a successful multi-million dollar business is a marathon, not a sprint. Jake Kassan, founder and CEO of MVMT Watches, was one ...Show More

140: 3 Facebook Ad Tactics You Need to Start Using Right Now

14:53 | Apr 26th, 2018

Are you frustrated with the increased competition on Facebook’s mobile news feed? Are you struggling with rising advertising costs and want to maximize your spend as effectively as possible? Then this episode is for you. Andrew shares two simple Face...Show More

139: Zuckerberg on Trial: What you need to know about the future of Facebook advertising

40:23 | Apr 19th, 2018

Have you been wondering about the impact Facebook’s recent data privacy issues will have on digital marketing? Do you want to know what you need to do to get your ads in front of the right audience as social advertising continues to evolve? Then this...Show More

138: 3 Email marketing mistakes you’re probably making (and how to fix them)

13:52 | Apr 12th, 2018

Today we’re launching our first FLASH episode! These shorter, bite-sized episodes will have actionable tips and takeaways you can easily implement in your business that will start driving immediate results. We love interviewing experts in the ecommer...Show More

137: How to grow & scale your ecommerce business with Joe Fischer

50:11 | Apr 5th, 2018

Running an online business can be a lonely endeavor. It's easy to second guess yourself if you don't have other business owners to connect with. Have you ever wished you could find out how other companies are managing their growth? In today's episode...Show More

136: The Contrarian Advertising Strategies Facebook Doesn't Want You To Know

47:04 | Mar 22nd, 2018

Are you an ecommerce business owner who’s managing your own Facebook ads? Do you want a breakdown of the best tactics to implement right now that’ll help you create and run ads that convert? Then this episode is for you. Dive deep into Facebook Ads w...Show More

135: [Case Study] How Messenger Ads Are Driving Real Revenue w/ Mark Arruda

27:54 | Mar 8th, 2018

Are you currently advertising on Facebook, and unsure what next steps to take to start scaling your business? Do you ever wonder whether other entrepreneurs actually see success after listening to our podcast and attending our Intensives? We know tal...Show More

134: Conversion Rate Optimization 101 with Peep Laja

28:56 | Feb 22nd, 2018

Have you ever wondered how to get started with Conversion Rate Optimization for your store? Do you sometimes wonder if you’re leaving money on the table by not running A/B tests? If so, you’re not alone. Today, I have the legend Peep Laja of Conversi...Show More

133: The “What We Learned” Episode

32:38 | Feb 9th, 2018

It has been a whirlwind month! Andrew and I finished up our first ever back-to-back Email and Facebook Intensive here in Austin TX. Both Intensives were wildly successful and we’ve been spending this week reflecting a bit. As much as these Intensiv...Show More

132: Email & Facebook Marketing Predictions for 2018

28:09 | Jan 11th, 2018

Happy 2018! We’re back -- and we’ve got something special for you. Last week Andrew Foxwell and I hosted a Facebook Live where we talked about our email and Facebook marketing predictions for 2018. Email marketing is alive and well, but there is one...Show More

Episode 131: Productivity Hacks to Make 2018 Your Most Productive Year Yet

58:55 | Dec 21st, 2017

If something happened to you today, how long could your business run before things started falling apart? How much time are you actually spending on value (i.e. profit) producing work and how much time is wasted on low-level, time sucking tasks? Get ...Show More

130 How PR Can Help Drive Massive Growth

43:09 | Dec 6th, 2017

A mega PR hit can be the gift that keeps on giving -- so why aren’t more ecommerce business owners getting in on it? This week, Peter Friis, CEO and co-founder of ESSIO Shower and CEO and founder of PR Volt, talks about how PR, combined with Facebook...Show More

129: Content Marketing - What You Need to Know With Nat Eliason

48:07 | Nov 22nd, 2017

Have you ever wondered how a few brands crush it with their content marketing, while the vast majority of blogs fall flat? Are you interested in being able to track your blogging efforts? Do you want to know whether you should you be writing your con...Show More

128: The Ecommerce Highlight Reel: The Best of 2017

34:13 | Nov 9th, 2017

You want the cream of the crop, the best of the best, the bee’s knees if you will. We’ve got you. Everyone knows the right idea at the right time can have a huge impact on your business. In this episode, we deliver our favorite and most actionable se...Show More

127: 5 Ways To Maximize Your Black Friday & Cyber Monday Sales

27:44 | Oct 26th, 2017

The holiday season is almost upon us -- do you want to maximize sales while minimizing stress? Are you ready to learn tips and tricks for standing out during this highly competitive time? If so, this is the episode for you. Austin and Andrew share th...Show More

126: The Big Facebook Advertising Episode for Q4: Part 2

34:20 | Oct 12th, 2017

Do you want to know the secret formula for creating high converting Facebook ads? Are you ready to make video ads work for you? Then get ready for part 2 of our big Facebook advertising episode.   Molly McCarty returns to share her plans for making ...Show More

125: The Big Facebook Advertising Episode for Q4: Part 1

39:34 | Sep 28th, 2017

Are you ready to put a Facebook advertising plan in place for Q4 that's actually going to drive conversions, and not just clicks? Have you implemented Facebook's recommended advertising tactics, but they just aren't giving your brand the results you ...Show More

124: [Case Study] The Effort Illusion: How Working Less Allowed Bombtech Golf to Finally Explode

38:57 | Sep 14th, 2017

Does the thought of cutting back on hours put fear in your mind? If so, you’re not alone. In this episode you’ll learn why cutting back on hours could be the secret to unlocking growth. About a year and half ago, Tyler “Sully” Sullivan from Bombtech ...Show More

123: [Case Study] How Gather Raised Over $430K on Kickstarter

33:09 | Aug 28th, 2017

Have you ever thought about starting a Kickstarter campaign? Do you wonder how some people seem to have cracked the code on crowdfunding? If so, we’ve got an fantastic episode for you. Jeff Sheldon set a goal to raise $18,000 and ended up with over $...Show More

122. [CASE STUDY] Grinding Their Way To Growth: The Real Story of Everyday California

32:36 | Aug 10th, 2017

Does it ever seem like there are brands out there who just have it figured out? It's easy to look at other businesses and think "wow, they are crushing it" without realizing the work they put in to get there. Today, we talk about the work. Chris Lync...Show More

121: [Case Study] Growth in an Ultra-Competitive Niche - Jeremy Roberts

34:11 | Jul 21st, 2017

Do you struggle to get an ROI on Facebook? You're not alone. In this episode, Jeremy Roberts shares how he's been able to grow his business while operating in the hyper-competitive space of women's clothing. What can you do when all your competitors ...Show More

EI 120: What You Need to Know About Facebook's Analytics Platform

30:04 | Jul 12th, 2017

What's going on with Facebook's new analytics dashboard? Is it time to ditch Google Analytics? We'll tell you that and more in this latest episode. This is your unofficial breakdown on how to use Facebook Analytics to help grow your business. Intervi...Show More

119: [Case Study] The Science Influence: How To Double Your Business Using Instagram

38:29 | Jun 22nd, 2017

Have you worked with Influencers to grow your business? Or thought about doing it? This episode spills the beans with a real-life case study on how Blenders Eyewear used "Influencers" to help them grow to mid 7 figures. We cover both the big picture ...Show More

118: 3 Facebook Ad Hacks Everyone Should Steal from Andrew Foxwell

16:00 | Jun 8th, 2017

In this weeks episode, we share some of the big discoveries we've made on Facebook. As you know, Facebook changes quickly and this episode is designed to give you a flash briefing on what is currently working for our clients. Key Takeaways from the S...Show More

117: Confessions of a Podcast Procrastinator (We're Back!)

09:17 | Jun 6th, 2017

If you’ve been a listener to the Ecommerce Influence podcast over the last year, you know our release schedule has been inconsistent, to say the least. My wife and I went on an extended working honeymoon through Asia for about 6 months and during tha...Show More

116: 4 Profitable Email Strategies You Can Swipe for Your Ecommerce Brand

40:05 | Feb 7th, 2017

Drew Sanocki of Nerd Marketing joins Austin to discuss some advanced email marketing strategies for your ecommerce brand. We go DEEP with some strategies that are working for 8-figure retailers including specific examples you can copy. We also annou...Show More

115: How Retargeting will Improve Your Business's Results

31:19 | Nov 24th, 2016

Want more results? Want to know how to get those better results through your Facebook ads, Instagram ads and other unique ways of retargeting to your audience? Get a detailed step by step look at the process you need to go through to start retargeti...Show More

114: Ways to Proactively Engineer More Sales for your Business with James Schramko

43:27 | Nov 10th, 2016

Need help figuring out how to build your team and then lead that team? You’ll learn how to implement content marketing into your process of actively engineering opportunities for your customers to return to your website in this week’s episode. Today,...Show More

113: How to Maximize Your Conversions for the Holidays with Erik Christiansen

34:14 | Oct 27th, 2016

The holiday season marks the height of competition for customer acquisition with the stakes rising as many online retailers rely on this time of year to make up for a lower sales year. In this episode Erik Christiansen, CEO of Just Uno shares critic...Show More

112: The Facebook Oracle Returns with Andrew Foxwell

46:15 | Oct 13th, 2016

If you’re spending any money on Facebook, this episode is for you. Andrew Foxwell goes deep into advanced Facebook advertising strategies that are working right now. Key Takeaways from the Show What’s working right now on Facebook? What worked last...Show More

111: The Art of Manifestation with John O'Connor

51:12 | Sep 29th, 2016

What’s holding you back from reaching your goals? Chances are it’s you. John O’Connor know how to help entrepreneurs and executives make major breakthroughs in their life. He shares some of his wisdom with us today.   Key Takeaways from the Show How...Show More

110: The Inevitable Entrepreneur: Building Multi-Million Dollar Businesses After 40

47:28 | Sep 8th, 2016

Hear the wisdom corporate escape artist, Buck Rizvi has on growth vs fixed mindset, how to run 25 employees virtually from your own home office and the process of hiring those people. How do you know when to keep moving forward on your current ventur...Show More

109: No Champagne, No Gain: Lessons in Growth From A Wine Mogul

51:41 | Aug 25th, 2016

Want to learn how to grow an email list by 40,000-60,000 ever month and convert a percentage into happy paying customers? A simple drip campaign heavy on content with an offer to educate the user online adding value consistently can give you an idea ...Show More

108: Secrets of a Master Merchant: How To Turn One Purchase Into Many (Instantly)

45:51 | May 19th, 2016

Ezra Firestone owns several seven-and eight-figure businesses. He shares his secret to dominating multiple markets, how to (instantly) upgrade your customers, and why you should never sacrifice your lifestyle.   Key Takeaways from the Show How to Im...Show More


43:35 | May 5th, 2016

107: ANALYTICS WITH YEHOSHUA COREN       Google Analytics ninja Yehoshua Coren is a master of both implementation and analysis, and discusses how to develop good Google Analytics habits in order to find actionable insights for your eCommerc...Show More

106: Building a Business with Andrew Youderian

43:39 | Apr 28th, 2016

106: BUILDING A BUSINESS WITH ANDREW YOUDERIAN     How do you go from being a product seller to a true business owner? Andrew Youderian has some insights to share from his own eight-year journey in the eCommerce world.   Andrew is the ow...Show More

105: What Famous Copywriters Don't Want You To Know About Writing Copy

52:23 | Apr 14th, 2016

105: WHAT FAMOUS COPYWRITERS DON’T WANT YOU TO KNOW ABOUT WRITING COPY   Most high-paid copywriters don’t want you to believe you can write copy that sells. Not Joanna Wiebe.   Joanna is a 2 time guest of the podcast and the co-founder an...Show More

104: How $100 Million Dollar Companies are Born

1:00:03 | Apr 10th, 2016

HOW $100 MILLION DOLLAR COMPANIES ARE BORN Posted by Austin Brawner on April 10, 2016   TheCHIVE is an international success story, but it wasn’t always that way. Here’s the story of how Leo Resig and his friends grew a celebrity gossip site...Show More

103: The Silent Power of Email Marketing Pt. 3

16:14 | Jan 14th, 2016

“Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.” – W. Edwards Deming Today we’re going to be continuing our 3 part series on email marketing for ecommerce. This e...Show More

102: The Silent Power of Email Marketing Pt. 2

20:06 | Jan 10th, 2016

102: THE SILENT POWER OF EMAIL MARKETING PT. 2 Posted by Austin Brawner on January 9, 2016   Having a large email list is great. You know what’s even better? A large customer list. In this episode I’ll show you how. Today we’re going to be ...Show More

The Silent Power of Email Marketing Pt. 1

22:57 | Dec 3rd, 2015

We're diving into email marketing this month, a topic that we all know we should focus on but rarely do. You might have seen this but we recently sent out a survey and this was by far what you all wanted to learn more about so we're going to do a sh...Show More

100 : How To Find & Start Something That Matters

35:33 | Nov 19th, 2015

We can talk about & analyze business all we want on this show, but at the end of the day the force of life is the drive for fulfillment; so start something that matters. This episode is a celebration of our 100th episode together and we thought it w...Show More

99 : Dylan Whitman, BVAccel - How To Choose The Best Ecommerce Platform For Your Brand

47:45 | Nov 12th, 2015

Whether you're an experienced ecommerce store owner, or just getting started, knowing how to choose the best ecommerce platform for your business is crucial to your success. When it comes to choosing a platform to build any business on, the best com...Show More

98 : Mike Zhang - Growing A Business To $20MM, Selling By Age 22 & Advice For Growing Your Ecommerce Business

41:36 | Nov 5th, 2015

It's not everyday that you can get advice for growing your ecommece business from someone who has built and sold a $20MM per year store by the age of 22. But in this episode, that's exactly what we get. Mike Zhang is the original founder of Airsoft ...Show More

97 : Sean Kelly, Snack Nation - How To 15x A Subscription Ecommerce Model Business (& Why It Can Work For Any Ecommerce Business)

43:00 | Oct 29th, 2015

Are you tired of the chasing down one-time transactions? Do you want more predictable revenue? Then a subscription ecommerce model might be what you need. Just because you sell sunglasses or messenger bags or some other kind of apparel doesn't mean ...Show More

96 : Chris Ducker - Working With A Virtual Staff To Buy More Time, Be More Productive & Build Your Dream Ecommerce Business

45:52 | Oct 22nd, 2015

How would it feel to go from working 14 hours per day 6 days a week to working 6 hours per day and not working Fridays? Working with a virtual staff can make that promised-land a reality. If a self-proclaimed "micro-managing, pain in the butt boss" ...Show More

95 : 4 Reasons Why You Should Buy An Ecommerce Business & The 6 Key Tenets To Proper Due Diligence

45:31 | Oct 15th, 2015

You might not be the right type of person to start an ecommerce business from scratch, so maybe you should buy an ecommerce business instead. The amount of time, energy, money and sacrifice it takes to build a business from the ground up can be exha...Show More

94 : The Top 7 Things We've Learned About Building A Successful Ecommerce Business Since Starting This Podcast

32:18 | Oct 8th, 2015

It's been about a year and a half since since we started the podcast and countless experts have joined the show to provide us with incredible insights into building a successful ecommerce business. The question is, which ones should you be focusing ...Show More

93 : The Biggest Risk In Business (& Life) & How To Manage It

21:05 | Oct 1st, 2015

Today we're talking about risk and decision making. In business and life entrepreneurs and must decide to take risks (or not take risks) and live with the impacts it has. We're talking about an article from CEO Andy Dunn called The Ri...Show More

92 : Emmanuel Eleyae, Satin-Lined Caps - Generating $80k Per Month Within 9 Months Using YouTube Influencer Marketing

43:21 | Sep 24th, 2015

You finally found it… …the answer to your ecommerce store’s growth problem and your video marketing conundrum. At this point you know that video marketing is all the rage as YouTube and other video platforms continue to explode with opportunity to ...Show More

91: Jeff Sheldon, Ugmonk - How to Create an Authentic Brand That Creates 1000 True Fans

35:01 | Sep 17th, 2015

If there's any online company that completely embodies the idea of an authentic online brand, it's Ugmonk. Customer loyalty to the brand is second to none and something all ecommerce brands should seek to emulate. Jeff Sheldon, founder & designer, h...Show More

90: Tommy Walker, Shopify Plus - How To Turn Your Ecommerce Store Into A Content Marketing Machine Without Adding To Your Current Workload

52:42 | Sep 10th, 2015

Tommy Walker has written some of our favorite ecommerce content for some of our favorite sites over the past couple of years including ConversionXL and now Shopify Plus. He has a wealth of knowledge about content marketing and shares with us his bes...Show More

89: How To Leave Your Business For 3 Weeks, Still Make Money & Come Back To It As If You Never Left

29:02 | Sep 3rd, 2015

We talk about building systems all the time, but how well do they actually hold up when you completely leave your business? It was time for us to "put our money where our mouth is". We recently tested out how well our systems worked by sending by se...Show More

88 : (Part 2) How To Drive More Ecommerce Sales With Facebook Advertising

44:52 | Aug 27th, 2015

If you're not driving more ecommerce sales with Facebook advertising then you're missing out on one of the best "demand generation" systems available to your business today. Facebook advertising has been responsible for producing 2x, 3x, 4x even 10x...Show More

87 : (Part 1) How To Drive More Ecommerce Sales With Facebook Advertising

41:05 | Aug 20th, 2015

The man who stops advertising to save money is the man who stops the clock to save time. If you're not driving more ecommerce sales with Facebook, you should be. If you are using Facebook to drive sales, you can do it better than what you're doing n...Show More

86 : (Part 3) The Art & Science Of Doing Twice As Much In Half The Time Using SCRUM For Ecommerce

41:00 | Aug 13th, 2015

If you've listened to parts one and two of this three-part series you should have a firm grasp on scrum, the methodology we use to help us do twice as much in half the time. The final episode in this series will cover our personal experiences using ...Show More

85 : (Part 2) The Art & Science Of Doing Twice As Much In Half The Time Using SCRUM For Ecommerce

45:59 | Aug 6th, 2015

Getting twice as much done in half the time seems like a fantasy, but it can become a reality if you're using the scrum methodology. If you're looking for the silver bullet to increase productivity, this could be it for you, it has been for us. The...Show More

84 : (Part 1) The Art & Science Of Doing Twice As Much In Half The Time Using Scrum For Ecommerce

38:23 | Jul 30th, 2015

It seems like we're all looking for the silver bullet when it comes to getting more done in our business. Look no further. There is a methodology that will help you do twice as much in half the time. Too good to be true? We thought so, too...until w...Show More

83 : The 8 Essential Components Needed To Sell Your Site At Maximum Price

35:24 | Jul 23rd, 2015

Warren Buffett once said that, in business, he looks for "economic castles protected by unbreachable moats." If the Oracle of Omaha was considering buying your ecommerce store, would he see an "unbreachable moat" surrounding your business? Here are...Show More

82 : How To Sell Your Ecommerce Store For Maximum Value

25:22 | Jul 16th, 2015

If you listened to last week's episode about how to value an ecommerce business then you're ready to find out what you need to do to sell your ecommerce store for maximum value. Just like any other large sale there is a right and a wrong way to sell...Show More

81 : How To Determine What Your Ecommerce Business Is Worth

25:58 | Jul 9th, 2015

Have you ever wondered what your ecommerce business is worth? Do you know the right valuation criteria and process to make sure you don't undervalue your store, or price too high? No worries, everything you need to know is right here in this post an...Show More

80 : The Characteristics Of Abundance & Scarcity Thinkers & How To Determine Which One You Are

29:29 | Jul 2nd, 2015

The most successful ecommerce business owners understand the characteristics of abundance & scarcity thinking, and they know how to only think in terms of abundance. Our largest and best clients use abundance thinking to lead them to more success, j...Show More

79 : The Single Element That Separates Super-Achievers From The Overachievers In Ecommerce

15:31 | Jun 25th, 2015

Overachievers typically work just as much and just as hard as super-achievers but, unfortunately, they usually achieve much less. The question is, do you know the single element that separates you from the other? Last week's guest, Taylor Pearson, ...Show More

78 : Taylor Pearson - Productivity Tips, Tricks & Hacks + "The End Of Jobs"

59:31 | Jun 18th, 2015

It's another in-depth fireside chat where we discuss the mindset you need to adopt about productivity and the how this mindset will help you do more with less. Taylor Pearson, as he says it, is a “systems-obsessed entrepreneur, marketer, and philoso...Show More

77 : How To Create An Organizational Chart That Supports Your Growth Strategy & Helps You Achieve Your Vision

20:50 | Jun 11th, 2015

It’s time to transition out of your small business mindset and begin to see your business as an organization, segmented by roles and filled by role-specific people. Even though you’re just one person, you’re likely filling multiple roles in your bus...Show More

76 : How Your Hiring Mindset & Your Hiring Process Frees You From Your Business...Or Ties You Down

23:32 | Jun 4th, 2015

Improving your hiring mindset, knowing what to hire for, and knowing how to hire only 'A' players are the keys to growing your business while gaining freedom at the same time. The first step is to figure out what you're currently doing day to day......Show More

75 : The Incredible Power Of Referral Marketing & How To Set It Up For Your Ecommerce Store

22:04 | May 28th, 2015

We came to the somewhat-shocking conclusion that nearly 70% of our business comes from referrals...the easiest, cheapest, and most qualified acquisition channel in any business, including ecommerce. When trying to grow your business you have to make...Show More

74 : The Importance Of Having A Business Partner, How To Find The Right One, And How To Make The Marriage Last (So Far)

40:39 | May 21st, 2015

Having a business partner can be the best decision you ever make for your business, or it could be the worst if you don't know how to choose wisely. We have now been formal business partners for over a year and recently we hit a rough patch in our r...Show More

73 : How To Manage The Entrepreneurial Mindset When You’re In The Middle Of Survival Mode

16:20 | May 14th, 2015

We start a business because we want more freedom...but we often find ourselves with quite the opposite. There are a lot of easier ways to make money than starting a business, but we don't typically start a business for the money. We start them for t...Show More

72 : Mizzen+Main's Kevin Lavelle - Experiencing The "Tim Ferriss Effect" & How To Get $1.2 Mil In Funding

35:05 | May 7th, 2015

The "Tim Ferriss Effect" is REAL according to Mizzen+Main's founder Kevin Lavelle. So real in fact, that sponsoring Tim's podcast has been the single greatest decision he's ever made to grow the company. Kevin Lavelle is the founder of Mizzen+Main, ...Show More

71 : "Ecommerce Is A Bear" By Andy Dunn Of Bonobos

22:58 | Apr 30th, 2015

The impending death of traditional retail has been predicted numerous times in recent past, but in 20 years of ecommerce in the US only two ecommerce companies of meaningful value have been created: Amazon and Ebay. Ecommerce is no longer about thro...Show More

70 : The 4 Step Formula To Hiring 'A' Players On Elance

23:25 | Apr 23rd, 2015

We all understand that hiring great people is critical to your ecommerce success, yet too many businesses have a revolving door of unreliable and subpar freelancers. You can stop that revolving door today because we’re going to teach you how to hire ...Show More

69 : The Difference Between Confidence And Courage And Why One Could Get You To $10 Million+ But The Other Will Stall Your Business Dead In Its Tracks

30:09 | Apr 16th, 2015

Does confidence actually mean you’re reaching a plateau? Is that uncomfortable feeling really the best place to be in your life and in your business? In this conversation we talk about the difference between confidence and courage why you need one ov...Show More

68 : Jake Larsen - The TrueView Ads Formula The Top 1% Use To Steal Competitor's Leads, Drive Free Traffic, & Boost Conversions.

43:33 | Apr 9th, 2015

Every single day 40 Super Bowls happen on YouTube, yet only 1% of companies know the formula to success with TrueView ads. Video is the closest thing to having a face to face conversation with your potential buyer without being there, and this intera...Show More

67 : Tim Francis - How To Develop Systems That Can Grow Your Ecommerce Company By 50% While Cutting Workload By 20-25%

1:01:00 | Apr 2nd, 2015

Have you ever wanted to take a just a week off from running your business? But you never take the time off because you're worried that you'll come back to a business ablaze with fires that stall your growth. Worry no more. Tim Francis is going to tea...Show More

66 : How To Extract More Gold Through Pinterest Marketing, The Newest Ecommerce "Gold Rush"

41:21 | Mar 26th, 2015

The newest online "Gold Rush" is happening right now, and it's picking up steam. Pinterest is mysterious to some, to others its marketing potential is still to be determined. When you listen to today's episode you will no longer have any questions ab...Show More

65: The Wrath Of Entrepreneurial Chaos And How You Can Slay The Beast

48:43 | Mar 19th, 2015

Every entrepreneur goes through it. It could be because you're getting too many sales, or it's because you're not getting enough sales. It’s that horrible feeling of being stuck, that you just can’t get through the weeds and everywhere you turn it's ...Show More

64 : Brett Curry, Llama Commerce – Tips, Tricks & Hacks To Big Returns With Google Shopping, The Premier Advertising Channel For Ecommerce

55:08 | Mar 12th, 2015

If you're looking for qualified customers who are ready to buy, but you're not yet using Google Shopping, then you might be missing out on untapped traffic and the hottest potential buyers on the interwebs. Brett is an online marketer, eCommerce str...Show More

63 : Sam Mallikarjunan, Hubspot – Why The Ecommerce “Gravy Train” Is Coming To An End, And How To Keep Riding It With Inbound Marketing

46:40 | Mar 5th, 2015

Despite the fact that ecommerce has grown 20% year over year, the ecommerce "gravy train" will be coming to a halt very soon for many ecommerce companies. If you want to keep riding then it's time to start investing in better experiences that provide...Show More

62 : Peter Fader, Wharton School - How To Calculate Customer Lifetime Value & What Customer Centricity Really Looks Like

48:15 | Feb 26th, 2015

We can think of very few things more important for an ecommerce business owner than determining what a customer is worth to an organization over their business lifetime, and there is no one better in the world at calculating customer lifetime value t...Show More

61 : Tom Schwab – Confessions Of A PPC Addict And How He Kicked The Habit

40:45 | Feb 19th, 2015

With costs always on the rise, and the "highs" from marginal success being short-lived, ecommerce companies need to moderate (maybe even eliminate) the pay per click addiction that could sink their business. Tom Schwab is founder and owner of Goodby...Show More

60 : T. J. Gentle & Andrew Scarbrough – Getting Rid Of Customer Comparison Shopping Once And For All

37:37 | Feb 12th, 2015

Customer comparison shopping is inevitable online. With the likes of Amazon and other major retailers doing everything they can to steal your customers through pricing-cutting and comparison shopping you need to pull out all the stops to keep them lo...Show More

59 : Roger Dooley - Why 95% Of Your Marketing Is Ineffective And What To Do About It?

41:20 | Feb 5th, 2015

"According to leading neuroscientists, 95 percent of thoughts, emotions, and learning occur before we're ever aware of it. Yet, most marketing efforts forgo the vast subconscious and instead target the rational, conscious mind. If you want to get ahe...Show More

58 : David Meerman Scott – Nobody Cares About Your Product, And What To Do About It

29:55 | Jan 29th, 2015

The reality is, nobody cares about your product. That may sound harsh, but your customers and prospects only care about themselves. In this episode David Meerman Scott teaches us what to do about that and what the Grateful Dead can teach you about ma...Show More

EI 057 : The Easiest Way To Ensure That Your Business Becomes Wildly And Permanently Profitable

41:08 | Jan 22nd, 2015

23 million out of 28 million companies that do less than $25 million in revenue are operating check to check, which means it's very likely that you are one of the the struggling 82%. Fortunately, there is a simple system you can implement to turn you...Show More

EI 056 : How You Should Write Ecommerce Copy, Even If All Of Your Competitors Sell The Same Exact Thing As You.

1:07:10 | Jan 15th, 2015

Quality ecommerce copy and product descriptions can increase ecommerce conversion rates anywhere from 30% to 100%. Writing subpar copy for your website is the equivalent of hiring a subpar, unqualified sales staff for a brick and mortar shop, and sal...Show More

EI 055 : The Planning Process That Produced A Successful 2014, And How You Can Use It To Make 2015 And Beyond Your Best Years Ever

20:29 | Jan 8th, 2015

Abraham Lincoln once said, "If I had 8 hours to chop down a tree, I'd spend 6 hours sharpening my ax," and this episode is all about sharpening your ax for 2015. Join us for this quick 15 minute episode as we review the planning process that made ou...Show More

EI 054 : The 5 Step Customer Value Optimization System With The King Of Conversion - Ryan Deiss

54:41 | Jan 1st, 2015

The company that is willing to spend the most to acquire a customer will win, and Ryan Deiss teaches you how to win by optimizing your customer acquisition with his 5 step Customer Value Optimization System. Ryan Deiss is the founder of a number of ...Show More

EI 053 : How To Market To Your Customers In A One To One Way Better Than Amazon – Ed Hallen

44:41 | Dec 25th, 2014

Implementing truly data driven email marketing in your ecommerce business is no easy task...until now. Ed Hallen helps ecommerce companies easily implement data driven email marketing that actually works through his platform, Klaviyo. He is co-found...Show More

EI 052 : 35,000 Landing Pages Later, The 7 Most Important Principles Of Conversion Centered Design - Oli Gardner

40:39 | Dec 18th, 2014

Oli Gardner has seen more landing pages than anyone on the planet. As a result he has identified and mastered the 7 most important principles of conversion centered design to help you convert more visitors into paying customers. He is the co-founder...Show More

EI 051 : Increasing Your Brand Footprint Through YouTube And Ethically Stealing Your Competitor's Customers From Their Channel - Dane Golden

39:36 | Dec 11th, 2014

Dane Golden is Vice President of Marketing and Client Services at Octoly, a YouTube brand management company where his mission is to enhance your web video ecosystem, YouTube channel, network videos. For the last six years he has marketed, distribut...Show More

EI 050 : 4 Specific Ways (And Then Some) To Get More ROI From Google Adwords For Ecommerce & How To Eliminate The Wasted Spend – Mike Rhodes

44:28 | Dec 4th, 2014

Google Adwords for ecommerce can be extremely profitable...or extremely wasteful, it just depends on what you're doing. Check out this episode with Mike Rhodes, one of the world's best Adwords experts, and improve your adwords campaigns or save a sin...Show More

EI 049 : The Difference Between Pros & Amateurs When It Comes To Financial Intelligence In Ecommerce

48:28 | Nov 27th, 2014

It's no secret. Financial intelligence in ecommerce is a prerequisite for success. The question, though, is are you a pro or an amateur? And how do you know? This is an episode for both the seasoned pro and the amateur. Joe Knight, Founder and Senio...Show More

EI 048 : Facebook Is NOT Out To Screw You, But You Might Be Screwing Yourself When It Comes To Ecommerce Facebook Marketing – Jon Loomer,

44:28 | Nov 20th, 2014

Jon makes it clear, Facebook's not trying to screw you when it comes to ecommerce Facebook marketing. You might be screwing yourself, though, and he teaches you how to fix it and make it an extremely profitable channel. Jon Loomer runs the most comp...Show More

EI 047 : How To Do SEO For Ecommerce The Right Way – Todd Malicoat,

30:14 | Nov 13th, 2014

While online world has been spending more and more money on pay per click and other means of driving traffic, SEO for ecommerce is still responsible for a significant, if not a bigger, majority of revenue and it can't be ignored. Todd Malicoat has o...Show More

EI 046 : How To Build A $10,000 Per Day Ecommerce Email Funnel - Tim Paige,

37:54 | Nov 6th, 2014

For any online business owner that is hesitating to make their ecommrce email funnel a high priority, this $10,000 dollar per day email funnel case study with Tim Paige should light a fire. Tim is host of the extremely popular online business podcas...Show More

EI 045 : "There's No Such Thing As An Impulse Purchase," Apply The Jobs To Be Done Framework To Your Ecommerce Store For More Sales - Chris Spiek, The Re-Wired Group

21:36 | Oct 30th, 2014

The attributes of your buyer persona are not why a customer buys, it's the situation they currently find themselves in and need your product to complete a "job." Scrap the buyer persona and apply the jobs to be done framework to your ecommerce store....Show More

EI 044 : Build Your Ecosystem So That You Own As Much Of The Ecommerce Customer Experience As Possible - Ken Johnson, Manpacks

0:00 | Oct 23rd, 2014

If you own the ecosystem and the ecommerce customer experience, you'll be able to withstand the onslaught of changes on rented land like Google Adwords and Facebook. Ken Johnson founded Manpacks with business partner Andrew Draper in 2009, and he at...Show More

EI 043 : Ecommerce Conversion Optimization For Smart People - Peep Laja,

30:20 | Oct 16th, 2014

Ecommerce conversion optimization is tough, time-consuming, and confusing, but our conversation with Peep Laja of ConverionXL will make it easier for you. Peep (his unusual name, to most people, is actually pronounced ‘Pep Laya’) currently runs a un...Show More

EI 042 : How To Hire The Best Growth Consultant For Your Ecommerce Company - Graham Hunter, Tradecraft

38:57 | Oct 9th, 2014

Trying to hire the best growth consultant for your company can be an arduous task, but it doesn't have to be according to Graham Hunter. Graham is Head Instructor of Growth at Tradecraft where they train smart people to succeed in traction roles at ...Show More

EI 041 : Creating Partnerships With Other Brands That Have Your NEXT Customer As Their CURRENT Customer - Andrew Davis,

38:38 | Oct 2nd, 2014

In a mostly me-only world, Andrew Davis explains that creating partnerships with other brands is not only important, but necessary and extremely profitable for those who do it right. Andrew got his start in the media business at a young age appearin...Show More

EI 040 : Why You Need To Eliminate Your Buyer Persona And Replace It With The Jobs To Be Done Framework

27:02 | Sep 30th, 2014

If Steve Jobs' favorite book was written by the thought leader for this way of thinking, then you may want to eliminate your buyer persona and replace it with the jobs to be done framework. In an our efforts to provide more insight into creating buy...Show More

EI 039 : $20 Million In Growth, Here Are My Ecommerce Growth Channel Stages & My Biggest Regret - Justin Winter, Diamond Candles

54:03 | Sep 25th, 2014

Justin Winter grew his company to $20 million in 36 months through a few different ecommerce growth channels, and yet he still has one big regret. He is the Co-founder & CEO at Diamond Candles, a bootstrapped, vertically integrated online home fragr...Show More

EI 038 : How To Create A Best Customer Retention Marketing Plan For Ecommerce - Strategy Session

34:18 | Sep 23rd, 2014

The most successful ecommerce companies know how to retain their most profitable customers, and in this episode we give you the steps to create a best customer retention marketing plan for ecommerce. We touched on this topic briefly in "Why Email Ma...Show More

EI 037 : The 3 Month Ecommerce YouTube Profit Formula - Alex Ikonn, Luxy Hair

52:46 | Sep 18th, 2014

Alex Ikonn is the founder of Luxy Hair, a 7-figure ecommerce business that was built entirely through YouTube Marketing, making them one of Shopify’s Top 10 eCommerce Stores by Revenue in 2011 and 2012. Luxy Hair is a customer-centric hair extension...Show More

EI 036 : 8 Techniques To Make Your Ecommerce Copywriting Sell - Strategy Session

28:32 | Sep 16th, 2014

If you want to sell more products online, then you'll need to make your ecommerce copywriting sell to your prospects. Ecommerce companies tend to think that because they only have to sit behind a screen, drive traffic, capture leads, and sell cool p...Show More

EI 035 : How To Use Video To Acquire More Ecommerce Customers - James Wedmore,

48:02 | Sep 11th, 2014

Statistics show that website visitors are 64% more likely to buy a product on an ecommerce site after watching an online video, and if you don't currently use video to acquire more ecommerce customers then you're going to be left behind. James Wedmo...Show More

EI 034 : 3 Types Of Buyers And How To Sell To Them - Strategy Session

30:36 | Sep 9th, 2014

In this Strategy Session we'll be talking about buyer psychology, the three types of buyers, and how to sell to them. Here are the three main types of buyers identified by neuroeconomics experts: 15% - Spendthrifts 24% - Tightwads 61% - Average S...Show More

EI 033 : Optimizing Ecommerce Site Navigation & The Most Profit For Dollar, But Most Underutilized, Ecommerce Marketing Channel - Matt Bailey, Site Logic

43:03 | Sep 4th, 2014

Matt Bailey is an online business strategy consultant with a significant amount of experience, expertise and success when it comes ecommerce site navigation optimization. His knowledge in online business ranges far and wide and he has taught Google ...Show More

EI 032 : 5 Proven Tips To Reduce Abandoned Carts - Strategy Session

17:14 | Sep 2nd, 2014

Finding and implementing the most profitable strategies to reduce abandoned carts is a recurring theme in our daily discussions. We're always talking about it because everyone deals with it and there is a lot of misunderstanding about it. It’s also ...Show More

EI 031 : Stop Wasting Your Time At Trade Shows, How Dodocase Exploded Their Business By Timing Product Launches With Major Events - Craig Dalton, Dodocase

38:35 | Aug 28th, 2014

Craig Dalton grew award-winning iPad case manufacturer DODOcase well past 7 figures very quickly by timing product launches with major events, and he teaches you how you can do the same. DODOcase is a San Francisco-based maker of protective cases fo...Show More

EI 030 : Getting A 259% ROI With Native Advertising In Ecommerce - Strategy Session

24:00 | Aug 26th, 2014

The use of native advertising in ecommerce is growing at an exponential rate, and so are the returns. The best part about native advertising is that your competition is most likely not doing it, or doing it completely wrong, giving you the advantage...Show More

EI 029 : Thinking Small Won't Buy Jet Fuel: Contrarian Ecommerce Strategies From The Queen Of Conversion - Amy Africa,

56:47 | Aug 21st, 2014

Amy Africa is the CEO of EightByEight Marketing has been in the forefront of web usability studies, web design improvement, and successful e-commerce for over 15 years. She is one of the best web marketers today because she combines incredible direc...Show More

EI 028 : Stop Copying Your Competitors - Candid Conversation

18:24 | Aug 19th, 2014

We've all done it at some point so no gets a free pass, but it's time for you, once and for all, to stop copying your competitors! Jeff Bezos once said,"Don't focus on the competition, they'll never give you money." We know that many listeners, inc...Show More

EI 027 : Boosting Conversion By 300% With Qualitative And Voice Of Customer Data - Sean Ellis, Qualaroo

43:07 | Aug 14th, 2014

While Analytics packages tell you what people are doing on your website, Qualaroo can tell you why they are doing it by capturing qualitative and voice of customer data. Or even more important, why they aren't doing something. Sean Ellis’ is the CEO...Show More

EI 026 : 3 Reaons Why You Are NOT An Online Business - Strategy Session

20:33 | Aug 12th, 2014

If you advertise and sell in a newspaper does that make you a "newspaper business"? No. That also means you are not an online business just because you advertise and sell online. In this episode we'll discuss the 3 reasons why you're not an online b...Show More

EI 025 : Using Crowdsourcing In Ecommerce To Go From A $1,000 Startup To A $30 Million Plus Behemoth - Jake Nickell,

39:39 | Aug 7th, 2014

Crowdsourcing in ecommerce isn't exactly a new thing, but Jake Nickell of Threadless is credited with starting the trend, a trend that helped his company hit $30 million plus. Jake co-founded Threadless in 2000, a company based out of Chicago that c...Show More

EI 024 : Why Email Marketing Fails – Candid Conversation

25:22 | Aug 5th, 2014

There are a lot of reasons why email marketing fails. The question is, which is the reason why yours is failing? Bad copy, uninteresting subject lines, failing to standout, not providing value are just some of the reasons why email marketing fails, ...Show More

EI 023 : How to Improve Your eCommerce Conversion Rate Optimization Process - Chris Goward,

35:47 | Jul 31st, 2014

Chris Goward, the Founder and CEO of Wider Funnel, is one of the world’s leading experts in website and ecommerce conversion rate optimization. His company helps clients like Google, Electronic Arts, Iron Mountain, Magento,, and many...Show More

EI 022 : Building a Bulletproof eCommerce Sales Funnel, Part 2 - Candid Conversation

23:46 | Jul 29th, 2014

Before starting this show make sure to check out part 1 where we talk about the first 2 steps in this 5-step bulletproof ecommerce sales funnel. Funnel’s are extremely exciting to talk about because after you're done building a bulletproof ecommerce...Show More

EI 021 : Using Partnerships As An eCommerce Growth Channel - Andy Forch & Richard Greiner,

46:17 | Jul 24th, 2014

Andy Forch and Richard Greiner are the co-founders of Huckberry, an online shop, journal and brand discovery site for guys with taste. Their focus at Huckberry is to inspire their readers to lead more active, adventurous, and thoughtful lives while ...Show More

EI 020 : How to Build An Online Community For Your eCommerce Store, Candid Conversation

39:25 | Jul 22nd, 2014

Today we're going to discuss how to build an online community for your ecommerce store, with special guest Andrew Youderian from eCommerceFuel. Andrew has built an incredible community of ecommerce store owners that drives his business, and he discu...Show More

EI 019 : Creating The Most Authentic Brand Experience For Your Online Store - Dave Munson,

29:30 | Jul 17th, 2014

Dave Munson is founder and CEO of Saddleback Leather where his number one priority is creating the most authentic brand experience for his site's visitors and customers. Saddleback leather is an ecommerce company that designs and produces the perfec...Show More

EI 018 : Building a Bulletproof eCommerce Sales Funnel, Part 1 - Candid Conversation

25:59 | Jul 15th, 2014

Amazon can crush your business with better customer acquisition, faster shipping, cheaper shipping, easy returns, and many other things that you probably don't even know about. In addition to having a solid brand, you have to be able to acquire cust...Show More

EI 017 : Growing Your Ecommerce Company to $10 Million Plus - Avinash Kaushik, Google's Digital Marketing Evangelist & Market Motive Co-Founder

33:44 | Jul 10th, 2014

Avinash Kaushik is a best selling author of two books on web analytics; Google's digital evangelist; and co-founder of Market Motive, the leading curriculum publisher of online marketing training. He writes regularly on analytics, startups, and busin...Show More