The Content Experience Show

Convince & Convert Media, hosted by Randy Frisch and Anna Hrach

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Welcome to The Content Experience Show! Content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with ...Show More

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Marketer's Journey: Why Content and Culture Are a CMO’s Two Main Jobs w/ Natalie Lambert

28:42 | Feb 11th

Content and thought leadership are both king. But if they had a fight, content would win. First off, content doesn’t just have to be a thought leadership exercise. Secondly, it isn’t something that ...Show More

Marketer's Journey: Growth Hacking Yourself Out of a Job w/ Patrick Edmonds

26:39 | Feb 4th

Does the term “growth hacking” make you cringe? What if we called it “analytically measuring ROI conversion rates at each point of the funnel and applying ingenuitive methods to the customer journey...Show More

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Marketer's Journey: Use Storytelling to Integrate SDRs into Marketing w/ Edwin Abl

34:14 | Jan 28th

What do you think of having a “smarketing” department? It’s one team, essentially, with two interior sets: marketing and inside sales. In this episode of The Marketer’s Journey, I interview Edwin A...Show More

Marketer's Journey: Is Your Sales to Marketing Ratio 7:1? w/ Dailius Wilson

28:05 | Jan 21st

At DW’s company, there are 60 in sales and 8 in marketing. Yet he counts the marketers as part of sales (and the SDRs as part of marketing). This exemplifies the extent to which marketing IS sales—in ...Show More

Marketer's Journey: How to Personalize Outreach for a Buying Committee w/ Meredyth Jensen

33:56 | Jan 14th

It’s not really a buyer’s funnel anymore. It’s a buyer’s circle — with 9+ on a buying committee at any given time. Which makes things seem pretty impossible to personalize. On this episode, I interv...Show More