There’s been a lot of discussion lately about whether the media is good or evil. For purposes of our work as people who thrive through a symbiotic relationship with journalists, we’re going to focus t...Show More
When working with the media, your main goal is to convey your message effectively. That seems simple enough – but it’s a tall task when you need to translate lots of complicated information for a gene...Show More
As with so much else, preparation is key before walking into a media interview or facing journalists at a news conferece. And a key part of that preparation is anticipating likely questions.
This mean...Show More
It’s easy to think that your job in a media interview is to impart your wisdom and facts upon the reporter, and as long as he or she nods, smiles and takes a few notes, you’ve accomplished your missio...Show More
The media has taken a beating lately, especially in the presidential election. Depending on whom you ask, TV and radio stations and newspapers are somewhere between untrustworthy and completely irrele...Show More
The opposite of connecting with your audience is distracting them. In this episode, we discuss three distractions that can kill your message – and ways to avoid each of them. They include:
* Dressing...Show More
According to some, PR pros should be seen but not heard in media interviews. Others insist they should stay completely away from the interview in the first place.
Then, there’s the crisis comms consul...Show More
Before you pitch your story to a journalist, it’s helpful to think through the criteria he or she will use when deciding whether your story is “news.” To be sure, the equation will vary depending on t...Show More