The 8 Best Peter Fader Podcasts
1) Loyalty Programs | Peter Fader
Are loyalty programs worth it for retailers? Yes, says Whartonâs Peter Fader, but only if they are designed for customer lifetime value. This episode is part of the âFuture of Retailâ series. Hosted o...Show More
2) Peter Fader on Customer Buying Behavior
A customer-base audit is a systematic review of customer buying behavior using data captured by its transaction systems. It will help you answer questions such as: -How healthy is your customer base? ...Show More
3) 222 The Customer Centricity Playbook by Peter Fader
The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value by Peter Fader and Sarah Toms Click here to view the show notes! https://www.salesartillery.com/marke...Show More
4) 410 The Customer Base Audit by Peter Fader
The Customer-Base Audit: The First Step on the Journey to Customer Centricity by Peter Fader, Bruce Hardie and Michael Ross About the Book: As a leader in your organization, you will be very familiar ...Show More
5) Customer Centricity With Wharton's Dr. Peter Fader
Customer centricity is something we all intend to do--it sounds like it means being "into" your customers. You are interested and focused on them right? Well not really. Customer centricity as defined...Show More
6) Podcast: Peter Fader, Wharton Professor, Part 2
This is a free two-part episode of Marketing BS. My guest today is Peter Fader, professor of marketing at the Wharton School at University of Pennsylvania. Peter was one of my early marketing mentors ...Show More
7) S1 E6: Peter Fader - When Customers Donât Matter
Hear from marketing trailblazer, Peter Fader, Professor of Marketing at The Wharton School of University of Pennsylvania and author of Customer Centricity, share why not all customers deserve the same...Show More
8) Dr. Peter Fader author of "Customer Centricity"
Dr. Peter Fader author of "Customer Centricity"
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