Byron Sharp Podcasts
Last Updated: Feb 8th, 2022
The 8 Best Byron Sharp Podcasts
1) Byron Sharp - How Brands Grow
We talk about:Byron’s book: How Brands GrowIf it’s not about positioning, then what should you be doing as a strategist?How can you build a loyal customer base?Small brands VS. big brands.How do you p...Show More
2) Making waves with Byron Sharp
Byron Sharp is professor in Marketing Science en schreef met ‘How Brands Grow’ één van de standaardwerken in de marketingwereld. Genoeg gespreksstof dus voor een verhelderende podcast met deze sympath...Show More
3) Byron Sharp - Subscription vs Repertoire markets
In this episode, I chat with the legendary Byron Sharp. We discuss the under-highlighted topic of subscription markets vs repertoire markets. What defines such a market? What can we learn from them? ...Show More
4) A strategist talks with Byron Sharp
Byron is the author of How Brands Grow and Director of The Ehrenberg-Bass Institute for Marketing Sciences. Some refer to him as the dark lord of effectiveness. He’s blunt and unapologetic. And I like...Show More
5) Byron Sharp: Science, Owls & Standing Out
Professor Sharp, the world's most recognisable (that's both distinctive and differentiated) marketing scientist takes us through his thoughts on creativity in the marketing process, and how he embrace...Show More
6) Marketing Week Meets: Professor Byron Sharp
Marketing Week editor Russell Parsons speaks to Professor Byron Sharp (the influential author of How Brands Grow and director of Ehrenberg-Bass Institute at the University of South Australia) about wh...Show More
7) Ep. 80 - Still Sharp?
It’s been 12 years since Professor Byron Sharp published the seminal “How Brands Grow” and this week Professor Sharp joins us to discuss its meteoric rise and whether its findings are still as relevan...Show More
8) #84 Brand Health Tracking volgens Byron Sharp
Met de publicatie van het boek "How Brands Grow" in 2010, veroorzaakte Byron Sharp sensatie in de marketingwereld. Hij maakte een einde aan eeuwenoude marketingmythes en pleitte voor empirische wetten...Show More
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