Coco Chanel understood women’s fashion, perfume, and jewelry. But what she understood the most was that consumers don’t just buy fashion, they buy brands. And Coco Chanel was one of the first to under...Show More
Coco Chanel understood women’s fashion, perfume, and jewelry. But what she understood the most was that consumers don’t just buy fashion, they buy brands. And Coco Chanel was one of the first to under...Show More
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