Over 80% of young Americans aspire to be an influencer nowads. Social media influencers have redefined the meaning of entertainment and influenced our buying behaviours. Explore this podcast playlist to understand the rise of social media influencers, how the business works, and what it means for the rest of us.
At the beginning of this season, we looked at the advertising industry’s coup from my perspective. To bring it full circle, today I’m looking at it from a different angle: Yours. Content — editorial, ...Show More
The good, the bad, and the ugly of social media influencers, instafame, and what it has to do with feminism.
Taylor Lorenz just announced she is leaving her job covering internet culture for The Atlantic to join The New York Times. “With technology and internet culture, I am more of an optimist than a lot o...Show More
An online feud between two "beauty influencers," James Charles and Tati Westbrook, has racked up tens of millions of views on YouTube this week. Maybe you've never heard of them, but plenty of people ...Show More
mm recommended:
Terrific summary of the origins and current state of the influencer business – from the Truman Show to TikTok. Amazing how the platform creates, throttles and extracts from creators and brands, and ho...Show More