The late HBS prof Clay Christensen created the "Jobs to be Done" framework where products are "hired" by users for jobs. This podcast playlist rounds up episodes that showcase how the JTBD framework is applied all the way up to the C-Suite.
Clayton Christensen, professor at Harvard Business School, builds upon the theory of disruptive innovation for which he is well-known. He speaks about his new book examining how successful companies k...Show More
My guest this week is Daniel Ek, the founder and CEO of Spotify. In my conversations with Daniel, I’ve found him to be one of the most interesting and thoughtful business leaders in the world. You’ll ...Show More
Find out how Kevin Systrom and Mike Krieger trusted their instincts and overcame rookie mistakes on the way to building Instagram, which now gets close to 100 Million photos uploaded a DAY.
What job should a desperate customer hire YOUR product to do? Answering this question is key to unlocking a key lesson of greatness. Here we discuss how the Instagram founders illustrate this lesson p...Show More
mm recommended:
Loved this "Jobs to be Done" framework from the late Clay Christensen, the godfather of the concept of "disruptive innovation". JTBD is a different way to look at what your product or service is offer...Show More