In the world of advertising and marketing, geotargeting is an incredibly important tool. But where is geotargeting going? What’s the next stage of this tool?Key Links: Jason Hanson of Wrapify Articl...Show More
In this episode, Craig talks with Bryan Barletta from Sounds Profitable about advertising in podcasting. Sounds Profitable is a free, weekly newsletter about adtech in podcasting. Advertising can be s...Show More
New version of SquadCast; Apple Podcasts to get a redesign; and when 'forever free' isn't forever
We talk about the top 5 networks getting the majority of ad deals. Join Ray Ortega, Daniel J. Lewis, Dave Jackson, Sarb Johal, and Kayden Taylor to chat about podcast ads, how COVID is affecting podc...Show More
Podcasts are trendy now for publishers, but Slate has been doing them for 14 years. Slate now has 25 podcasts that drew 180 million downloads in 2018 and expects to top 200 million downloads this year...Show More
A discussion with the CEO of Megaphone, a podcast technology and advertising company that offers a marketplace for dynamic placements.
Was the Apple Watch double dipping numbers on podcast downloads? Did the IAB do anything to fix it? Does the fix actually help?Key Links: Dave Zohrob of Chartable Article: https://soundsprofitable.c...Show More
Jeff Ullrich was a struggling business manager with a drinking problem and a waning sense of professional direction when, in 2010, he saw an opportunity: podcasting. It was a brand new medium, and no ...Show More
mm recommended:
“Discoverability is hard”. To get on the top charts of Apple Podcasts you have to make “lots and lots of calls”. Very interesting insight into Slate and how they see podcasts playing out for them and ...Show More