Marketing Strategies That Actually Work

With publishers refocusing on direct connections with their audience, email newsletters are critical. Quartz has bet on email from its earliest days. On this limited edition episode of the Digiday Pod...Show More

Trader Joe's is renowned for its folksy charm, super helpful staff, and of course, its cookie butter, but there's way more than that behind the supermarket chain's leading customer experience. We tal...Show More

You're probably seen photos of the Museum of Ice Cream, that dessert wonderland with a pool of sprinkles and candy confections that just beg for a photo to be taken. But, hashtags and perfect feed pla...Show More

Sam Parr (@theSamParr) is the founder of The Hustle - a simple email newsletter that has surpassed 1M daily subscribers and will be north of 8 figures this year. Sam walks us through how he built The ...Show More

"Punch above your weight" -- If there's one thing public relations (PR) should help startups and founders do, it's that. Unfortunately, some companies are actually punching below their weight when the...Show More

Barbara Corcoran grew up in a working-class Irish Catholic family in Jersey – with nine brothers and sisters. But she used her charisma to conquer the streets of Manhattan and build the real estate co...Show More

We're hard at work planning our upcoming live shows, so we bring you this favorite from the last year: Spanx. At 27, Sara Blakely was selling fax machines and desperate to reinvent her life. So she ca...Show More

In the U.S. alone, we hold 55 million meetings a day. Most of them are woefully unproductive, and tyrannize our offices. The revolution begins now — with better agendas, smaller invite lists, and an e...Show More

with @wennmachers @smc90 Many technical founders believe that great products and ideas sell themselves, without any extra effort or marketing. But in reality, they often need public relations (PR). T...Show More

with @smc90 @conniechan Many believe that podcasts -- authentic, intimate -- are organic conversations without editing. But most of the work often happens before and after the conversation itself, in...Show More

The Co-founder of Benchmark Capital & Wealthfront explains the most important goal of a startup: how do you find product-market fit? As the man who coined the term, he’s the expert—and in this episode...Show More

Today we have a very inspiring guest, Santiago Arana, one of the most distinguished real estate agents in Los Angeles. In this conversation, we dive not into Santiago’s accomplishments and career, but...Show More

It’s no secret that the media landscape has changed dramatically with the growth of social media apps. (Think: Click bait headlines and inflated viewership that make it harder to decipher what content...Show More

Korean skincare expert and Glow Recipe co-founder Sarah Lee talks to Second Life about leaving the corporate world and starting her own company.

Behind every successful business is a hidden back-end business powering it behind the scenes. No one knows this better than Jenn Hyman, CEO of Rent the Runway. RTR is known for creating a glamorous "c...Show More

From content marketing, to paid ads, to social media, Jack and Paul dive into every single type of marketing they’ve done to promote Fathom. They talk about the effectiveness of each, as well as the d...Show More

Your customer's opinion isn't the only one that matters. In this episode, find out why knowing who else influences your customers can help advance your marketing in huge ways. https://www.marieforleo...Show More

How do you get good at sales? In this episode I’m breaking down the 4 most important sales skills I’ve learned in creating a multi-million dollar business. I had to get over my fear of sales and dive ...Show More

Welcome to So, Here’s the Thing! In this episode, Kat Schmoyer of Creative at Heart explains how she has approached selecting speakers and educators for all 9 rounds of her successful conference! List...Show More

The retail industry is rapidly changing. Experiential reporter Ian Zelaya writes: “More retailers are using experiential techniques to evolve and compete with online shopping.” He and emerging tech r...Show More