Didn't See It Coming with Marc Stoiber Podcast
1) How to create a transformative personal brand
'Personal brand' is an overused, increasingly meaningless term. What it should stand for is clarity in who you are, and what you stand for. But it has been co-opted by the get-rich-quick-self-help cro...Show More
2) Getting your brand story right... finally!
Brand storytelling is both powerful and perplexing. We all acknowledge that a good story 'sticks' better than any list of brand features or benefits... but we also know that crafting a memorable story...Show More
3) How to build a values based brand that lets you sleep at night
I've known Len Laycock for years. His stunning home furnishings design / retail brand Upholstery Arts was a beacon on the Vancouver scene - not least of which for its impeccable sustainability cred. ...Show More
4) Fashion, COVID, and unleashing entrepreneurial creativity
Sarah Darcey aspired to build a fashion styling brand. But with a great job, her aspiration never left the back burner. COVID-19 changed all that. For months, Sarah was confined to her apartment. Th...Show More
5) Delivering brand disruption, one order at a time
As COVID and the economic meltdown grind on, we're seeing yawning market chasms emerge that are ripe for brand disruption. One of the most glaring is the massive gap between 'big' retail and, well, a...Show More
6) Doing a successful pandemic brand pivot
How do you do a successful pandemic brand pivot? COVID has spawned a cottage industry of advice on shifting the tactics of your brand - amping up the education and free value to your followers, reach...Show More
7) In disruptive times, you need outsider marketing
Outsider marketing means getting an 'outside the jar' perspective on your company's positioning, messaging and selling. Here's why it's more important than ever. The economy is melting down. Everywher...Show More
8) From idea to innovation to business success: the story frustrated entrepreneurs need to hear
Chris Meade, his brother, and his best friend were just sitting around watching ESPN when an idea for a cool game hit them. Today, that game is on the shelves at Amazon, Wal-Mart and Home Depot, to n...Show More
9) Build a better brand with customer discovery
As an entrepreneur, I know how easy it is to be swept up by a new idea, ignoring lukewarm or contradictory feedback from potential customers. 'They don't get it' or 'They don't know what they want', w...Show More
10) Test or trust: the idea validation debate rages on
Oh, the stories I could tell of pitched battles over idea validation. I've seen the debate swing like a pendulum between test and trust through the years. In the pre-digital days - back when dinosaurs...Show More