Business of Story Podcast
1) #88: How 3 Social Media Storytellers Use Video, Visuals, and Vitality in Story Marketing
One thing we can all agree on is that the digital world is a dynamic place to tell our stories.Ā Never in the history of advertising and marketing have brand storytellers like you had more ways to sha...Show More
2) #538: Curious How AI Changes Your Customers? Mark Schaefer Has Some Answers.
Mark Schaefer, author of How AI Changes Your Customers, discussing research from 300 global futurists on artificial intelligence's impact on customer behavior, marketing strategy, and business success...Show More
3) #536: How Hollywood's 27 Genres Transform Unknown Brands into Blockbusters with Greg Logan
Greg Logan, author of Creating a Blockbuster Brand, is a world expert in brand storytelling. He's combined is two careers - branding and advertising with entertainment - to create his business Narrati...Show More
4) #536: Audience-First Brand Storytelling: The Strategy Driving Amazon and Lululemon's Shows with Jen Moss
Jen Moss is the Co-Founder and Chief Creative Officer of JAR Podcast Solutions, a leading branded podcast agency working with clients like Amazon, lululemon, Cirque du Soleil, Wharton, and Deloitte. A...Show More
5) #535: Your Business Story Changes When AI Does the Work: Automation Secrets with Alane Boyd
Alane Boyd, Co-CEO of Biggest Goal (Workday Ninja),Ā explores how to avoid burnout, reach mental clarity, and increase lifetime value of your clients with better, scalable systems through automation. ...Show More
6) #534: From Expert to Authority: The 3-Story Secret With Kyle Gray
Kyle Gray is a world-class presentation coach, story strategist and author who helps coaches, startups and executives use storytelling to better communicate their unique value, and improve sales with ...Show More
7) #533: Why Random Acts of AI Are Killing Your Sales With Alice Heiman
Alice Heiman, Chief Sales Energizer, shares why random acts of AI, using Ai for the sake of AI, is stalling your sales and how a real human-centric strategy first approach will always win out over art...Show More
8) #531: How to Position Your Brand Against a Clear-Cut Enemy With Laura Reis
Laura Ries is a world-famous brand marketing expert, positioning strategist, and bestselling author of THE STRATEGIC ENEMY (Wiley, Sept 16, 2025). As chairwoman of global consulting firm RIES, she con...Show More
9) #531: How to Break Free From Broken Marketing Models With Sara Nay
Sara Nay, CEO of Duct Tape Marketing and Author of Unchained, Breaking Free From Broken Marketing Models, shows you how to stop renting your marketing from ad agencies and own it yourself through a ne...Show More
10) #530: Why Close-ups of Your Customers Create the Most Powerful Stories With Nick Francis
Nick Francis, Founder and CEO of Casual Films and author of The New Fire: Harness the Power of Video for Your Business, is driven by an insight from famous WWII photojournalist, Robert Capa, who said,...Show More