Marketing Without the Marketing Podcast
1) Read Me Out...?
Launching a new single today (3/13) has me contemplating the future of this podcast. Should I keep going or would you rather just "Read Me Out?" Give a listen and let me know. The song is available in...Show More
2) The Only Three Platforms That Will Currently Help You with Organic Reach (Episode 207)
Of the major platforms, there are only three that are motivated to help you put you in front of new people right now. Given how difficult is is to build an audience, should you accept the help and try...Show More
3) Maintaining Control of Your IP (Episode 206)
If you hire an outside agency or freelancer to create or publish content, are they up on how to manage and protect your IP? Here's a cautionary tale that comes up far too frequently in my work with cl...Show More
4) I'm Leaving (Episode 205)
Good or bad, transitions are the interesting parts of life. And I'm definitely in a transitional period at the moment. With that, here's an announcement...
5) A Discount Is Not a Gift (Episode 204)
The nuances matter. Even if you're genuine about it, are you unintentionally signaling that you're not trustworthy? I hope not. I also explain why I haven't been publishing as many episodes lately.
6) 2 Ways to Get 3 Points (Episode 203)
The NBA is back as of last week, and it got me thinking about a metaphor that we can apply to our own work. What's your style of play?
7) Right to a Response (Episode 202)
When someone sends you an unsolicited email, do you owe them a response?
8) I Love Your Blog Post (Episode 201)
My blog can't be this great, can it? If I were to listen to the lies of scammers, I might start to believe that my blog is a must-read. I sincerely doubt that's true though.
9) The Digital Representation of You (Episode 200)
I describe my work as creating "The Digital Representation of You." In 200 episodes of this podcast, in my client work, and my new project, Consider the Source, I am rooting for your best ideas to mak...Show More
10) Three Marketing Quiz Types and Their Applications (Episode 199)
There are 3 different types of quizzes that you can use in marketing. Let's look at the practical uses of each type and how to set goals, choose question types, and deliver meaningful results.