The Franchise Manual Podcast
1) Episode #37 - Financial Performance Representation (Item 19)
My Podner in this episode is Cheryl Mullin and she’s going to talk with us today about Financial Performance Representation! Man, if that doesn’t make you salivate then you are no franchisor in my bo...Show More
2) Episode #36 - Branding Your Franchise
My Podner in this episode is Jordis Small and she’s going to talk with us today about branding. Branding is a word that is used in many contexts and sometimes misused and misunderstood. Jordis promise...Show More
3) Episode #35 - The Challenges of Scaling to Over 50 Units
My Podner in this episode is Tom Wells and he’s going to talk with us today about the challenges of scaling a brand over 50 units. It’s a moving target and things change, and he’s going to share some ...Show More
4) Episode #34 - New Franchisor Pitfalls
My Podner in this episode is Michael Peterson and he’s going to talk with us today about the mistakes that new franchisors typically make during their first year of operation. Some of these mistakes c...Show More
5) Episode #33 - The Franchise Expo
My Podner in this episode is Tom Portesy and he’s going to talk with us today about how to maximize the return on your investment at a franchise expo, how to avoid the pitfalls, and best practices tha...Show More
6) Episode #32 - Marketing to Prospective Franchisees
My Podner in this episode is Jackie Hoegger and she’s going to talk with us today about how to market to prospective franchisees. This conversation spans topics such as website design, digital marketi...Show More
7) Episode #31 - The Franchise Operating Manual
My Podner in this episode is me, Kit Vinson (finally!), and I'm going to talk to you about what franchisors should know about their franchise operating manual. Time Stamps Kit Vinson Intro 0...Show More
8) Episode #30 - Site Selection, Real Estate, and Build-Out
My Podner in this episode is Brendan Charles and he’s going to talk with us today about what franchisors should be teaching their franchisees about site selection, real estate negotiations, and build-...Show More
9) Episode #29 - Creating Customer Loyalty
My Podner duo in this episode is Andy Erskine and Bob Gappa of Management 2000, and they’re going to talk with us today about the importance of customer loyalty, what drives it, and how to manage it. ...Show More
10) Episode #28 - Generating Franchisee Leads
My Podner in this episode is Red Boswell and he’s going to talk with us today about how to generate franchisee leads. This is one of the hottest topics with franchisors. This discussion will benefit b...Show More