Marketing Today with Alan Hart Podcast
1) 30: Building billion-dollar brands with purpose: Insights from Mars Wrigley North America & Global Ice Cream President Anton Vincent
How can marketing leaders balance rapid change, emerging technology and brand purpose to drive lasting growth and loyalty across a portfolio of iconic brands? Anton Vincent, president of Mars Wrigle...Show More
2) 29: When a brand film works to shift perception: Insights from Lingokids CMO and COO Mikael Journo
Lingokids Chief Marketing and Chief Operating officer (CMO and COO) Mikael Journo shares how he skillfully blends data-driven strategies with intuitive decision-making to strike a perfect balance betw...Show More
3) 28: Creating Gen Z FOMO in experiential marketing: Insights from Museum of Illusions Chief Marketing Officer Andy Levey
Chief marketing officer (CMO) Andy Levey pulls back the curtain on experiential marketing at the Museum of Illusions (MOI) across the world, revealing the clever strategies that keep audiences coming ...Show More
4) 27: Ford's data decisioning for dealers and drivers: Insights from Ford Motor Company Head of Marketing Technology and Dealer Platforms, Mark Sucrese
Ford is using advanced data and analytics to make smarter, more personalized decisions that connect and benefit both its dealers and drivers. Mark Sucrese, head of marketing technology and dealer plat...Show More
5) 26: Is your governance ready for AI? Insights from OneTrust Chief Marketing Officer, Michael Schanker
Michael Schanker, chief marketing officer (CMO) at OneTrust, shares ways that marketing leaders can rethink their approaches to governance in an era defined by rapid advances in AI and increasing comp...Show More
6) 25: Leading people-focused tech transformations: Insights from Marathon Petroleum Corporation Commercial IT Leader, Justin Schwartz
Justin Schwartz, commercial IT leader at Marathon Petroleum, shares how his team is bringing people and technology together to drive meaningful change across the business. He highlights that understan...Show More
7) 24: Increase productivity with a digital workforce: Insights from TeamViewer Chief Executive Officer, Oliver Steil
Oliver Steil, chief executive officer (CEO) at TeamViewer, shares how his team is reshaping the digital workforce across industries by enabling remote access, facilitating proactive issue remediation,...Show More
8) 23: Transforming complexity into clarity through data: Insights from Dion Smith, senior vice president of worldwide partner ecosystem at Siemens
Dion Smith, senior vice president (SVP) of worldwide (WW) partner ecosystem at Siemens reveals how the 175-year-old and highly diverse organization, is transforming complexity into clarity by breaking...Show More
9) 22: Agentic AI for hyper-personalization at scale: Insights from Steve Hammond, general manager and executive vice president of Agentforce Marketing at Salesforce
Steve Hammond, general manager and executive vice president of Agentforce Marketing at Salesforce, sits down with host Alan Hart at Dreamforce to share his perspective on how leaders can navigate the ...Show More
10) 21: Elevating customer experience in sleep technology: Insights from Lisa Tan, chief marketing and strategy officer at Reverie
How can brands use innovation to stand out and improve the customer experience? Alan Hart sits down with Lisa Tan, chief marketing and strategy officer at Reverie, a sleep technology company, on...Show More