Changing the Game with Social Selling, Presented by SAP Podcast
1) Digital Engagement in Sales and Marketing 2030: Visionaries Speak
The Buzz 1: “The best marketers are constantly looking for new digital marketing trends based on the evolution of technology, and platforms, to identify new opportunities…” (smartinsights.
2) Arming Marketers with Skills for Today and The Decade Ahead
The Buzz 1: “Recruiting great marketers should be your number one priority.” (Kipp Bodnar, HubSpot CMO) The Buzz 2: “Marketing’s job is never done. It’s about perpetual motion. We must continue to in...Show More
3) Social Media Marketing aka Building Your Boat While Sailing
The Buzz 1: “Social media allows big companies to act small again.” (Jay Baer @convince Marketing) The Buzz 2: “If you make customers unhappy in the physical world, they might each tell 6 friends.
4) Out with the Old, In with Marketing Automation: Benefit or Spammy
5) Brand Marketing in a Post-Pandemic World
The Buzz 1: “A brand is no longer what we tell the consumer it is -- it is what consumers tell each other it is.” (Scott Cook, Intuit co-founder) The Buzz 2: “Your brand is the single most importan...Show More
6) Web Optimization: Make Your Customers’ Digital Journey Suck Less!
The Buzz 1: “Today it's not about 'get the traffic' — it's about 'get the targeted and relevant traffic.
7) eMail Marketing: Digital Dinosaur or Business Backbone?
The Buzz: “’That thing out there…that is no dinosaur,' says Owen in the 2015 action/sci-fi film Jurassic World. Can the same be said about your email marketing strategy?” (mashable.
8) Marketers’ Reality Check: Your Digital Presence Quotient *DPQ*
The buzz 1: “The best marketing doesn’t feel like marketing.” (Tom Fishburne, Founder, Marketoonist). The buzz 2: “Marketers need to build digital relationships and reputation before closing a sale...Show More
9) How to Build Engaging Virtual Events: Insider Success Tips
The buzz 1: “Once a niche aspect of the event industry, virtual events have become an integral part of daily life in the time of COVID-19 — and it looks like these events are here to stay.” www.eventb...Show More
10) The Psychology of Video Engagement: New King of Marketing Tactics
The buzz: “If there was one winner in 2020, it was probably video. With everyone online all the time, video became more crucial than ever for marketing and communication.” [biteable.