Discussing the future of media in 2020 and beyond, with Ashlyn Gentry of Attention Capital
Girlboss Radio ›49:59 | Jan 8th, 2020
It’s no secret that the media landscape has changed dramatically with the growth of social media apps. (Think: Click bait headlines and inflated viewership that make it harder to decipher what content...Show More
Recommendations
jspinelle recommended:Jan 9th, 2020
The line between brand and community is going to become even blurrier, according to Ashlyn. Loyalty will be measured by whether someone would get on a plane to meet community members IRL or wear your logo on a T-Shirt.
mmJan 11th, 2020
@jspinelle Thanks for recommending this. It was just the episode I was looking for. Was really curious about the behind-the-scenes thinking behind the Girlboss acquisition and they really got into it!
alicekoJan 14th, 2020
@jspinelle Really good episode - thanks for the reco!
jspinelleJan 15th, 2020
@aliceko @mm You’re welcome! Glad you enjoyed it 😀
mm recommended:Jan 11th, 2020
Girlboss just got acquired late last year by Attention Capital, a holding company with the thesis that the value of the next wave of media with be about community-building online and IRL rather than just measured by impression counts. Did not know that Attention also owned the Tribeca Film Festival....Show More
aliceko recommended:Jan 14th, 2020
Excellent episode for any founder, marketer, or anybody who works in media, community, and tech. Social media and traditional marketing channels are dying as stand along channels - it's all about building authentic communities and IRL experiences in 2020 and beyond. Yes, people want out from their p...Show More
mmJan 14th, 2020
@aliceko And just got the email that Girlboss Ralky tickets are now on sale. Now paying more attention in what their secret sauce is for getting people to hop on to airplanes 🤔