We take Acquired to the Old Town Road to cover the amazing story behind the biggest global sensation of 2019 — and the highest valued private startup in the world — TikTok. How did a mid-30 year old U...Show More
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Recommendations
rmmiller364 recommended:Jun 10th, 2020
I remember that huge ad spree TikTok went on in 2018. My Facebook was absolutely chock full of weird TikTok ads with gothy cosplayers lip syncing to bizarre songs. But I also couldn’t stop watching those ads even though I thought they were bad. Imagine how surprised I was probably 6 months later whe...Show More
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rmmiller364Jun 10th, 2020
Related: an episode that does a deep dive on Old Town Road and its birth as a viral TikTok challenge.
rmmiller364Jun 10th, 2020
Country at the Crossroads from Switched on Pop on @podysseyapp: https://podyssey.fm/episode/id3166633-Country-at-the-Crossroads-Switched-on-Pop
mmJun 10th, 2020
@rmmiller364 Not only did I miss the HQ Trivia craze, I also missed the TikTok ad spree. Where was I?!? That’s funny you remember the goths cosplayer lip sync. Recently learned it’s call eboys...
rmmiller364Jun 10th, 2020
@mm I seriously couldn’t look at my FB feed without seeing one. That’s actually really interesting since this episode talks about FB missing out on buying musica.ly (mistake #1) and then they sell a ton of ads to TikTok (mistake #2) and now it’s possible that the app will be more popular than FB.
dannyJun 10th, 2020
@rmmiller364 @mm the tiktok thing could have been a US centered campaign, i also have never seen a tiktok ad. But I love tiktok 😁 so they got to me somehow.
mm recommended:Jan 12th, 2020
Really insightful history and analysis about the consumer breakout app TikTok. Did not know it was a US-first company that started as Musical.ly even thought I’ve heard of them. Origin story included a failed education app, some teens on the Caltrain, a lip syncing contest show, and a copycat app. F...Show More
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